CELH has high upside potential (target $75-$100) over 3 years but faces brand risk.
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We had Celsius up 6,700. Celsius the wealthiest. We're trying to We're trying to manifest it.
this this one has the most upside potential in my opinion over the next 3 years. I still wasn't the one I picked, but it's an honorable mention. Celsius Holdings. C E L H on this one.
Yet, of of all the stocks here, this one has the most if it goes right, which I think it's going to go right. I hope it goes right, cuz I've been buying a lot of shares in the stock, and I'm going to continue to buy a lot of shares in the stock, right?
This one has a potential to like go to you know, $75 a share, $100 a share over the next 3 years and make investors incredible gains. Obviously, it's a stock you can buy in the 20s today, right?
The reason I didn't pick it is I'm like I was thinking about like gosh, $1.1 million that's a lot of money to put all in one stock and lock it up for 3 years. And I was like there is risk like what happens if if they completely damage their Celsius brand in some substantial way, right? Um that would be bad.
But I I think the company is safer than a lot of people realize because they own Celsius and they own Alani and they own Rockstar. I think the company is actually safer than the people assume because let's say let's say they did something that really damaged the Celsius brand.
Well, they still got Alani and Rockstar at least. They could put money and investment behind those brands. That would suck. That would not be good for the company, but it's not like it's a death blow like it would have been years ago when all they had to fall back on was the Celsius brand.
Let's say they did something to completely ruin the Alani brand, right? And like no one wants to buy Alani. Okay. They still have like you know, ways to grow the business outside of just the Alani brand, right?
They also have good balance sheet, good income statement. Uh they should have a much improved margin. So company has incredible upside, but it wasn't the one I picked just because I was like there's still brand risk there.
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