CELH is undervalued due to strong market share and expansion potential; stock expected to rise by year-end.

Celsius, the wealthiest. Look at this stock running up $11,000 here today on Celsius stock in the public account. Congratulations to everybody that's been out there kind of acquiring some shares recently in regards to Celsius stock. Now $57,000 on this one.

This stock is insanely strong. Everyone was giving up on the stock like less than 3 weeks ago, right? And look at this move. In less than 3 weeks, 48%. That's an extraordinary move.

That's a usually a move that people would hope to get in S&P 100 over 2 or 3 years. And it's giving you that in less than 3 weeks.

Celsius the wealthiest. Celsius the wealthiest, okay? The run is on. It's going to continue on in my opinion, right? So, we have a lot of positives going on here, okay? You guys didn't hear about this news.

This came out about 2 weeks ago. Eric Hanson, Celsius Holdings president, chief operating officer, is out, okay? Now, this was a big move. So, they also made this gentleman the executive vice president of North North American sales, okay?

And he's an insider of the company. And then they also made this gentleman the Well, he was the former chief customer officer, right? He was appointed to a newly created role of chief business transformation officer.

So, they kind of sounds like they're like dividing up this old guy's role, Eric Hanson, into two separate roles here, right? So, I think it's a step in the right direction. Now, the other thing that was weird about this Eric Hanson is he was brought in in early 2025.

So, basically he lasted about a year and a half, roughly, and then he was out. So, he must have been not doing a good job, right? And so, when you have a situation like Celsius where the numbers were not exciting enough to investors and the stock price kept going down, somebody's head's got to roll.

And so, it ended up being this Eric Hanson who was a president and chief operating officer of the company, right? And so, that's going to give investors some confidence that Celsius is not afraid to make the right move to put the company in the best position possible to move forward, right?

Now, when it comes to Celsius, it's a $8 billion market cap as of right now. You got to understand, with Celsius you're getting about 20 per They have a roughly about 20% uh market share in the United States of America for energy drinks.

Now, think about how large the energy drink category is. And you got to say to yourself, "What would you pay as just an overall price if you could say, 'I'm going to own 20% roughly of the market share of the energy drink category in the United States.

I mean, that's a that's a big, huge market. Like, think about all the convenience stores and all the Walmarts and food stores and the Sam's Club and the Costcos and all these stores that just sell massive amounts of energy drinks, right?

And just think about all that for a moment. And then consider what would it be like to own 20%? What What would it What would it be like to to basically sell two out of every 10 uh people that go to buy one is buying from your company.

That's special. That is very, very special, right? So, right off the bat, that just sounds like a very undervalued proposition that I could pay that, right? But we also have to remember Celsius has a lot of long-term international expansion.

Remember, it's not just oh, we're getting 20% US market share, it's about oh, could Celsius grab 25%, 30% USA market share over time? And then international, right? You know, that's roughly what about 11X of what Celsius is, right?

So, is it possible that Celsius gets to 25% market share? I mean, if they do a great job with their brands, it's very possible they could get to 25 27% market share, right?

And that's going to come out of somebody. I don't know if it's going to come out of Red Bull or if it's going to come out of Monster, but if they get there, it's going to come out of somebody, right? They're going to eat up that market share.

And Celsius is just so small on an international basis right now. So, they don't have that big footprint. But, they can get there over time. So, understand there's a long upside ahead in my opinion for a company like Celsius.

And it can continue to make us fortunes of money for a long time to go in the future, right?

Now, what happens with this whole Rockstar CEO situation? We'll see what happens with that. That's going to be what that's going to be in the short term. I don't know. Maybe they sell off the brand to him over time.

Maybe they let him have a seat on the board of directors of Celsius. Like, I don't know what's going to transpire there. But, you know, I doubt they're going to make

I think he just kind of took an approach that he wants something. I don't know if he wants to try to buy the Rockstar brand from them. I don't know if he wants a board seat. I don't think he actually probably wants to be CEO.

That's my personal opinion. I could be wrong about that.

Celsius, I think it continues to run. That's my opinion between now and the end of the year. I think the stock exits this year higher than it is now.