DKS is a poor investment; the stock fell 30% on missed revenue and cut guidance driven by cautious consumers and excess inventory.

Yeah, Dick Sporting Goods down. I heard they were also talking about weak uh weak shoe sales.

and Dicks Sporting Goods shares are really plummeting there in their worst state on record after the company missed revenue.

What is happening right now that is causing like a dick sporting goods to move 30% in a day? So, yes, why why would why would there are two audiences who should care, right? The CEO the CEO of Dick Sporting Goods probably cares that the stock's down 28%.

And then there are the the holders who who um you know who who don't have a chance to react to it.

foot locker owner plunges after warning of nervous consumers cutting spend. Okay. Well, this is what we saw at Dicks, too. Oh, come on. Subscribed. Let me see. Because that's roughly what they said about I haven't looked at the Dicks uh report, but I know the stock was down like 30%.

Okay, so this is Foot Locker owner plunges after nervous consumer spend. Oh. Oh, I didn't know that. Oh, Dick spot Foot Locker. Oh. Oh, it's the same thing. Oh, I didn't know that.

Dick Sporting Goods cut it fullyear profit estimates, growing inventory backlog as consumers are struggling with affordability. The industry is carrying too much inventory when consumers have been even more cautious than expected due to the geopolitical.

Right. We're going to blame Iran. So Dick Sporting Goods is going to blame Iran. I mean it makes sense to some extent the fuel prices. I get that.

This is one of the reasons as well I've been trying to avoid consumer related stocks. But let me go. I want to see that filing. Permanent hormuz in 60 days expected between Iran and Oman.

And we'll see how that goes. Okay, let's pull up the call for Dicks. DKS. Wow. 30% plummet. That's a big one. I mean, lately earnings have been pretty volatile, but 30% after earnings, that's a big hit, you know, your standard 10% swings.

It's probably what you're going to get out of Nvidia, too.

Okay, let's see here. This is going to be earnings call. Uh, DKS Dick Sporting Goods 825. Okay, dicks. Got it. Cool. Now, let's see here. Okay, here we go. tariff refunds and geopolitical conditions.

Okay, let's see what we have. In addition, the foot locker business has been more challenging than expected. Our turnarounds are underway. We expect uh Europe, Middle East, and Asia to have a longer path in North America.

The promotional environment remains very aggressive in Europe, Middle East, and Asia. industry is carrying too much inventory and the consumer has been more cautious due to the geopolitical environment.

Right? So bets on the consumer are tough right now. We've been trying to avoid those.

Uh a little bigger. Okay. Macro, fuel, supply chain, healthcare, and other costs. We're going to blame everything but the business. Okay. Along with marketplace pressures, we Oh, okay.

So, is everything. So, it's basically promotional uh lack of PP plus costs up. Okay, that's not good.

Cost. Okay, let's see what they said about margin. Okay. Gross margins margin margin margin margin margin. Our merch margin expanded about 150 basis points that included the benefits of the tariffs.

Okay. Well, some of this has to do with tax refund or the tariff refunds. So, that always gets a little complicated.

Let's see what else they could say about the consumer. Consumer consumer preferences are evolving with athletes increasingly responding to newness, innovation, broader set of brands.

Inventory buildup led to an increasingly pro promotional environment. Not ideal.

Strippers. What? As well as investing in our strippers who remain. What the heck? What's a stripper? Is it a striper or a stripper? Wait, is it double P for stripper and a striper?

Man, I don't know. It's the difference between a stripper and a striper.

World Cup will be a catalyst for soccer competition. Yeah, good luck with that. Let's see. Few launches and weaker consumer response to key launches. Small peep. small PP. Uh we've got fuel cost consumers more cautious.

We saw that here we've got promotional market in Europe. Tough business to be in slowing their consumption. Consumers looking for products that are new and innovative. Yeah.

Okay, so we talked about the consumer. They complained about macro and geopolitical twice. Margin talked about gross margin expansion. Dick's media and game changer helped offset Increased investment in pricing due to the promotion.

That's an interesting way to say price reduction. Incredible way to say price reduction. Guys, we didn't reduce the price of the shoes. We increased investment into pricing. Dude, that is a joke.

That's it. That's it. Next time a house sells, uh, we didn't drop the price on the house. We increased investment into pricing. That's hilarious. Oh my gosh. Oh, dokie. Then there we go. That's ridiculous. um invested into pricing.