Hopes Ford's $30k Fathom EV succeeds as an affordable option; skeptical of EV sector due to infrastructure gaps and sales decline.

Ford's $30,000 EV truck is betting it can do what no one else has done, and this is long overdue, so I hope they pull it off. Ford aims to sell a 100,000 units of its new Fathom electric truck in year one, a target only Tesla has ever hit for a single EV model in the US.

Starting around $30,000 and built at an all-new Louisville assembly line, the Fathom is Ford's answer to the F-150 Lightning's billions in losses with CEO Jim Farley calling it the company's Model T moment.

That's an interesting and very gregarious statement, but I love it. The bet is bold given the backdrop. EVs were just 5.7% of US sales in August, down from 10.3% a year ago, with overall EV sales down 48% year-over-year since the $7,500 federal tax credit expired.

This doesn't shock me at all. I've been very outspoken as not being a big supporter of the EV sector because I feel like we just don't have the infrastructure yet in the United States to support it.

I don't have an EV and I think it had its moment a few years ago, but I personally will be keeping an eye on that sector, but I don't know if it's all rainbows and unicorns even though Ford is making this very large bet.

Appreciate those breakdowns. You know, I hope Ford figures it out. I think there should be more than just Teslas as it relates to EVs that are affordable for people, you know, because you have Rivian, but those are like 60 70 80 $100,000.

You've got, I don't know, Polestar, right? I think that's one that those are expensive. Like there's like there are EVs that are out there, but either they're crap and you can't find someone to like work on them and they're expensive to get worked on and it's just not doing well, or it's a Tesla.

And there's nothing wrong with having Teslas. I have a lot of friends that drive them. But it's cool that Ford is trying to reimagine here their entrance into electric vehicles cuz I know they did the Ford Lightning for a little bit and it was a really popular truck for a little bit and then it fell off a cliff and I think they canled it and now they're going in with this $30,000 truck which I'm all for.

It's crazy when you look at new trucks now like a Silverado, a base Silverado, they're like $50, $60,000. It's just a truck. And so that bugs me more than anything, but good luck Ford. Hopefully they can figure it out.