GOOGL was a good buy at 322.50; it recovered to above 370 within weeks, making assignment profitable.

A member of my trade alerts had a 322 and a half strike on Google that was in the money. And Google traded down to about 319 on July 24th. He rolled the strike down to 315 to avoid assignment, which is understandable, but it was the wrong call.

Assignment in this case was the win. Google was back above 370 within a few weeks.

Owning the shares at 322 and a half would have given him about a $5,000 profit for every single contract that he was assigned. That's why it's important to pick a strike that you'd love to own at.