SNK is an innovative 'think tank' company with expanding categories (e.g., beauty) and strong outperformance.

About a year ago, in fact, this was July 7th, 2025, I highlighted Shark Ninja. And I highlighted it as a company that, ironically, it sounds just like a little consumer goods company.

They make little trinkets in your kitchen. But if you really do research on Shark Ninja, you'll find that it's one of the most innovative, inventive, creative companies in the world.

And the pace at which they're innovating should be studied because they are doing something right.

Every time I go into Costco, I see a Ninja branded air fryer every single time. And the only reason that Costco keeps them on the shelves is because they keep selling. If they stopped selling, they would no longer they would no longer be ordering them back at Costco.

Yeah, they also have a lot of beauty items. They're they're gaining market share in beauty, which is an area that I would not think Shark would be a part of. It seems like it'd be difficult to go from uh vacuums to hair products, but it seems like they're making that leap.

And that's one of the things that's interesting about this company. Is the more that I study Shark Ninja, the more that I realize it is not a vacuum company, it's not a beauty company, not a home cleaning company, it's just an innovative company.

It's just a group of inventors. All these inventors working together, engineers working together to solve any problems. And that's the way the company should be analyzed as a a think tank, a continual group of people working, iterating, and inventing solutions.

When we look at the stock's performance since that video, it's been incredible. It's up 65% year-to-date. And in fact, if we zoom out to the past 5 years, it's up 344%. Shark Ninja has trounced the general market, trounced the QQQ.

It's been an incredible outperformer. And it continues to it just continues to perform.

Even reading about some of the things this company's doing, it's really impressive. And a lot of the things seem out of left field. Shark Ninja is building an AI tool to monitor profitability in real time.

Their finance team is building this report so they can see their profitability in real time, shaving off weeks of cumbersome processes, and building a forecast. So, they're even inventive internally and making it so that they can see exactly what direct direction the company's going at any given time.

When we look at different people that have been interviewed by this company, they say that most investors and most people view Shark Ninja all wrong. Neil says, "I've been with Shark Ninja for about 18 years.

When I started in 2007, we were a one category company beginning with steam mops. We've grown from that one category to over 37. We were also