“ONON, LULU, NIKE, DECK, BIRK, ANTA Sector Analysis”
Adidas is overvalued (P ratio 20) and too risky due to volatile demand and fickle consumer preferences; no value present.
Adidas is a better stock.
Adidas. It was expensive. It was cheap. It was expensive. It was cheap. Now it's somewhere in the middle P ratio of 20. When it was at 115, I told you you will likely make money on it.
But the shoes were crazy. Then they went back to the standard designs and the stock exploded then went down. Things like that. It's not cheap. No value there. Depends on the fashion trends. Consumer preferences are fickle. Too risky.