“Is This the Beginning of the End for Amazon?”
Agentic commerce threatens Amazon's e-commerce position by bypassing the ad-driven model that currently generates over 100% of its retail operating profit.
Amazon is facing the biggest threat in 30 years to the company's dominant position in e-commerce. Company won in e-commerce by being the aggregator of demand. It wasn't the lowest cost place to shop, but it was a place that all customers went and so suppliers had to follow.
The simple way to think about this is Amazon was the app we chose to shop on over and over again. Hundreds of millions of customers getting locked in by their Prime accounts.