“e.l.f. Beauty Stock: Buy or Sell?”
Downgrade ELF to Hold; price ($107) exceeds DCF fair value ($55) and margin expansion lags revenue growth.
e.l.f. Beauty reported 36% year-over-year net sales growth with a gross profit margin increasing to 83% thanks to partly to refunds of tariffs the company paid earlier that were rejected as illegal by the Supreme Court of the United States.
The company revised its outlook for 2026 higher, now expecting revenue growth of 19% at the midpoint, up from the previously forecasted 13% at the midpoint. Of course, all of this is leading to an increasing share price as e.l.f. Beauty stock is now up over 40% year-to-date in 2026.