“New MCD Strategy Leaves Investors Hungry for More, Stock Falls to 4-Year Low”
MCD investors reacted negatively to the 'McDonald's Next' plan details due to high capex burdens on franchisees, causing a significant stock decline.
McDonald's shares rose today after facing a tough day yesterday following its first investor day in nearly 3 years. It seems that despite setting strategic plans and financial targets, investors were not very impressed by their statements , especially regarding the macroeconomic outlook and the huge amount of money they would have to spend on franchises.