How Benzinga’s view on $NOW changed

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2026-09-15Bullish
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NOW is a strong SaaS leader with upside potential; dips are buy zones, but chasing rallies is unwise.

Uh, let me peek at now. I agree now deserves a look. Okay, so now has been the leader in software as a service, right? It's just come in and done so well. Moving off of that edge.

It's still got solid upward flow. Notice it came in, had me reversion on the weekly chart, came right in, and is still bouncing. So, is this one telling us that we've got further upside?

So the short answer is potentially yes. The longer answer is I don't know for how long. And here's why. We have a divergent momentum indicator here that's saying listen we could drift but dips are clearly buy zones here.

Very clearly buy zones. If we look for old resistance and we don't even go down all the way to 90, but we look at, you know, the 120ish area. That's going to be a really nice This would be a great place for Jade Lizard up into the resistance zone.

I just don't know how much um how much premium we're going to get. If we say if we say 125 and what's the top 155 is the call wall. So if we do 155 to 160 that's a pretty sweet credit right for a jade lizard.

And it really is. I mean, it's going to Let me make sure I'm not doing that right. It's going to take only $2,000 of margin, right? And the delta is 11. So there again, room to run with that sort of thing.

My thought is if you're trying to go long here, let the market settle out. If it gaps up and runs, it is going to pull back. and give you another higher low to engage. Do not be concerned about chasing this chart to the moon. It's completely unwise in my mind.