How Parkev Tatevosian, CFA’s view on $PG changed

2026-09-08Bullish
“Creating a Forever Portfolio: 5 Stocks to Buy and Never Sell”
PG has superior management and durable moats; current price is below fair value, supporting a long-term hold thesis.

The next stock I'm going to highlight as one you can buy and hold forever is Procter & Gamble. This is a basic consumer goods company that sells products, branded products, to consumers primarily for their home use.

They have a decades-long history of doing so. They have a portfolio of brands that they currently sell to consumers, and in my opinion, this is one of the best-managed companies in the world .