How Rich Habits’s view on $SHOP changed

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2026-09-25Bullish
“Public Launches Prediction Markets, Meta's Muse Charm, & $2T of Debt”Deutsche Bank analyst
Meta Muse integration strengthens Shopify's competitive advantage and validates its core business; SHOP is worth watching for optimists.

Meta launched new devices this week, and Shopify gave them the green light to move forward.

Two days before the Connect conference , the CEO of Shopify described it as an easy and fun way to shop and complete purchases using Muse. This tells me that Muse will no longer just recommend a product, but will complete the purchase process through the Shopify platform without even touching the checkout page, which is kind of crazy, Robert.