AppLovin基本面强劲(营收增长53%,毛利率88%),但面临高预期和SEC调查的风险;股价下跌54%使其更便宜,但若无合理未来增长支撑,未必被低估。
逐段跳播
麦克劳林。是“AppLovin”。我不知道为什么每次听到这个名字都会想到“麦克劳林”。各位,这是所有公司中最有趣的一家公司。它已经下跌了54%,但令人困惑的是,与其他两家公司不同,它的业务非常成功。
上个季度,营收增长了53%。其利润率惊人,达到84%。毛利率高达88%,令人印象深刻,而且该公司去年产生了超过45亿美元的现金,过去12个月销售额增长了近61%。一家取得如此出色业绩的公司几乎不会出现在最大输家的名单上。那么到底发生了什么?
McLaughlin. It's " AppLovin". I don't know why I keep thinking about "McLoughlin" every time I hear that name. Guys, this is the most interesting company of all companies. It has dropped by 54%, but here's the confusing part. Unlike the other two, her business is extremely successful. In the last quarter, revenues grew by 53%. Its profit margins are amazing, reaching 84%. Gross profit margins are impressive at 88%, and the company generated over $4.5 billion in cash last year with sales up nearly 61% over the past 12 months . A company that achieves such good numbers almost never appears on the list of biggest losers. So what the hell happened?
好的,有三件事。首先,预期变得疯狂。当一只股票基于绝对的完美或更高来定价时,即使是53%的增长率也可能令人失望。该股仅因盈利就暴跌了约20%。
Okay, three things. First, expectations became insane. When a stock is priced based on absolute perfection or more, even a 53% growth rate can be disappointing. The stock has plummeted by about 20% due to its earnings alone.
其次,投资者担心该公司大规模进军在线购物广告的业务可能会放缓。一家追踪机构甚至统计到,6月份注册的新广告主数量比上月有所减少。
Secondly, investors were concerned that the company’s massive expansion into online shopping advertising might slow down. One tracker even counted fewer new advertisers who registered in June compared to the previous month.
第三,政府正在对其广告行为进行积极调查。公平准确地说,美国证券交易委员会迄今尚未指控其有任何不当行为。尽管如此,这是一个真正的危险,但危险不等于谴责。
Third, there is an active government investigation into its advertising practices. To be fair and accurate, the Securities and Exchange Commission has not accused her of any wrongdoing so far. It is a real danger nonetheless, but danger is not the same as condemnation.
现在,让我们转向乐观的情景。其广告引擎好得惊人。它正在向庞大的电子商务世界扩张,其现金流机器堪称全球最佳之一。它甚至出售了旧的电子游戏业务,以完全专注于广告,并向所有人开放了其平台。
而这就是神奇之处。更多的广告主意味着更多的数据,这使其广告效果更好,进而吸引更多的广告主。
Now, let's move on to the optimistic scenario. Its ad engine is frighteningly good. It is expanding into the huge world of e-commerce, and its cash flow machine is among the best on earth. It even sold its old video game business to focus entirely on advertising and opened its platform to everyone. And that's where the magic lies. More advertisers mean more data, which makes their ads better, which in turn attracts more advertisers.
悲观的情景。从纯粹商业角度来看。整个公司主要依赖单一的广告算法。如果它一旦失去魅力,就要小心了。它还依赖苹果和谷歌,它们随时可能改变规则。那些诱人的88%的利润率将吸引非常激烈的竞争。那么,这种惊人的增长实际上能持续多久呢?
A pessimistic scenario. From a purely commercial perspective. The entire company relies primarily on a single advertising algorithm. If it ever loses its charm, beware. It also relies on Apple and Google, who can change the rules on it at any time. Those attractive profit margins of 88% will attract very fierce competition. So, how long can this incredible growth actually continue?
那么,让我们一起回顾和分析这些数字。各位,这是一家市值1050亿美元的公司,我喜欢它的第一点是该公司价值1070亿美元。这意味着债务仅为20亿美元。而且,他们去年产生了近40亿美元的自由现金流,过去五年产生了15亿美元。因此,目前债务对我来说不是问题。
So, let's review and analyze the numbers together. Guys , it's a $105 billion company, and the first thing I like about it is that the company is worth $107 billion. This means debts of only two billion dollars. And look, they generated nearly $4 billion in free cash flow last year, and $1.5 billion over the past five years. Therefore, debt is not a concern for me at the moment.
它们以相当于自由现金流27倍的价格出售,但请记住,如果它们增长太快,这很容易被证明是合理的。不要看着27倍的自由现金流或市盈率就认为它昂贵。这完全取决于该公司未来能够实现的基本面。
They are being sold at a price equivalent to 27 times the free cash flow , but remember, if they are growing too fast , that can easily be justified. Don't look at 27 times free cash flow or earnings and think it's expensive. It all depends on the fundamentals of what the company can achieve in the future.
正如我在例子中常说的,如果有两家相同的公司,一家每年增长3%,另一家增长20%,你会为哪一家支付更高的价格?显然,在其他条件相同的情况下,增长20%的公司可以更快地增加收入和利润。这值得更高的价格。
As I always say in my example, if there are two identical companies, one growing at 3% per year and the other at 20%, which one would you pay a higher price for? Obviously, a company that grows by 20%, all other things being equal , can increase its revenue and profits much faster . This deserves a higher price.
现在,各位,看看这个。他们5年来的利润率为37%。去年为65%,而我们谈到的总毛利率为88%。再看看这些非常高的资本回报率。这真是令人难以置信。与5年前相比,他们的增长率在最近三年有所提高。我的意思是,这家公司正在取得惊人的成功。
Now, guys, look at this. Their profit margin over 5 years is 37%. Last year it was 65%, compared to their total gross profit of 88% that we talked about. And look at these very high returns on capital. It's truly unbelievable. Their growth rate has increased compared to what it was 5 years ago up to the last three years. I mean, this company is achieving phenomenal success.
我们社区的成员目前将其归类为买入机会。嗯,我们的八大支柱,这在科技行业很常见。市盈率和自由现金流率上标有“错误”,但其他一切都标为“正确”。我有点惊讶他们回购了近10%的股份。
这在快速增长的公司中并不常见。但这可能是正确的举措。
Members of our community are currently classifying it as a buying opportunity. Well, our eight pillars, which is something we see a lot in the technology sector. There are "wrong" marks on the price-to-earnings ratio and free cash flow rate, but everything else is marked "correct". I am somewhat surprised that they have repurchased almost 10% of their shares. This is not very common in fast-growing companies. But it might be the right move.
让我们看看分析师的预测。未来五年,利润从16美元增至49美元,增长两倍。这是一个巨大的增长率。这个比率是多少?每年25%还是30%?我甚至不知道确切数字。而营收从83亿美元增长到320亿美元,未来七年增长四倍。
Let's take a look at the analysts' estimates here. Triple their profits from $ 16 to $49 over the next five years. This is a tremendous growth rate . What is this rate ? 25% or 30% annually? I don't even know the exact number. And revenue growth from 8.3 billion to quadruple to 32 billion over the next seven years.
现在,你必须记住,这些分析师是基于相同路径的延续来做出这些预测的。这些公司可能突然改变其允许广告的方式,这种担忧可能成为改变游戏规则的因素。
Now, you must remember that these analysts base these predictions on the continuation of the same path. That fear that these companies might suddenly change the way they allow advertising could be a game-changer here.
但再次强调,什么价格才是好的买入价?那么,让我们打开我们的股票分析工具。各位,这是一家相对较新的公司。因此,我要提醒你,我在这里的一些假设有点可疑,因为我是否真的相信这些事情会发生?
But again, what is a good price to buy? So, let's open our stock analysis tool. Guys, this is a relatively new company . Therefore, I will warn you that some of my assumptions here are a little questionable in terms of whether I really believe that these things will happen ?
好的,首先,我计算了营收增长。我设定了10%、15%和20%的营收增长率,这10年来仍然很高,但可能会更好。利润率和自由现金流。现在,各位,有趣的是。他们去年利润率为65%,自由现金流为58%。
我设定了30%、45%和60%,假设更多竞争进入,他们的利润率不会那么强劲。
Okay, first, I calculated the revenue growth. I set 10, 15 and 20% for revenue growth, which is still a lot for 10 years, but it could be much better. Profit margin and free cash flow . Now, guys, here's what's interesting. Their last year was 65% profit and 58% free cash flow . I set 30, 45 and 60% assuming more competition enters and their profit margins won't be as strong.
接下来,10年后我会设定什么市盈率?嗯,资本回报率高,但未来十年增长率将放缓。记住,我们需要的是10年以后的利润倍数。我仍然设定15、20和25,我的必要回报率为9.5%。
Next, what price-to-earnings (P/E) ratio will I set 10 years from now? Well, high returns on capital, but the growth rate will have slowed down over the next ten years. Remember , we want a profit multiple for beyond 10 years. I am still putting in 15, 20 and 25, with my required return of 9.5%.
在我们点击分析按钮之前,我想提醒你,这家公司年轻且新,并且如此依赖单一核心业务,以至于难以评估,但我在这里展示的是我的思考方式,这才是真正重要的。
Before we hit the analysis button, I want to remind you that this company is young and new and relies on a single core business to such an extent that it is difficult to evaluate, but I am showing you my way of thinking here and that is what is really important.
那么,我将按下分析按钮。当前股价为每股310美元。我的低价为150,高价为940,平均价为400,基于今天的股价,这仍然代表约13%的内部收益率。
So, I'll press the analyze button. The current share price is $310 per share. I have a low price at 150, a high price at 940, and an average price at 400, which still represents an internal rate of return of approximately 13% based on today's stock price.
问题是:我对未来的假设是否足够合理?现在,股价下跌并不一定意味着股票便宜。它更便宜了,但不一定便宜。
The question is: Are my assumptions reasonable enough for the future? Now, a drop in the stock price does not necessarily mean that the stock is cheap. It's cheaper, but it's not necessarily cheap.
这个频道对 $APP 的历次判断
Everything Money 在这只股票上只有这一条判断。