$LULU

LULU 并未走到尽头;尽管面临逆风且销售放缓,其财务质量(低估值倍数、高 ROIC)支撑其在企稳情况下实现约 21% 的内部收益率。

他说的是几年内
《Every Stock Michael Burry Is Buying Right Now! (3 Major Moves)》
Everything Money发布 2026-09-14 · 27 段内容
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27 段内容
0:5625:09

头条是Lululemon,那家瑜伽裤公司。Bur买的可不是一点点。他把它做成了自己最大的持仓,估计约占其整个投资组合的17%。

The headline is Lululemon, the yoga pants company. Bur didn't just buy a little. He made it his largest position estimated around 17% of his entire portfolio.

用他自己的话说,他称它为“我投资组合里的捣蛋鬼”。当时他说,我引用一下:“这一次,捣蛋鬼是我最大的持仓。”随后Lululemon公布了一份真正糟糕的季度财报,股价暴跌至100美元以下。

In his own words, he called it the trickster in my portfolio. when he said, and I quote, "This time the trickster is my largest position." Then Lululemon reported a genuinely awful quarter and the stock crashed below $100.

他做的恰恰相反。他称这只跌破100美元的股票是一记“肥球”,一个轻松又诱人的机会,并说他准备买得更多,相信如果公司能够自我修复,它未来15到20年每年可能回报15%到20%。

He did the exact opposite. He called the stock under 100 a fat pitch, an easy juicy opportunity, and said he was ready to buy even more, believing it could return 15 to 20% a year for the next 15 or 20 years if the company is able to fix itself.

读完这份报告后,他直截了当地承认,我引用一下:“显然情况已经变得更糟了。”他甚至下调了对这家公司真正价值的估算。

After reading the report, he flatly admitted, and I quote, "Clearly things have changed for the worse." He even lowered its estimate of what the company's truly worth.

对于Lululemon,在坏消息之后他认定这家公司价值更低了。然而,这只股票却变得更有吸引力,因为它跌得比坏消息所证明的还要多。

With Lululemon, he decided the company was worth less after the bad news. And yet, the stock became more attractive because it fell even further than the bad news justified.

那么,首先,我们来谈谈这场戏的主角,Lululemon。这只股票已被彻底摧毁,从接近226美元的52周高点一路下跌54%,跌到13美元。

So, first, let's talk about the star of the show, Lululemon. The stock has been absolutely obliterated, down 54% from its 52- week high of nearly $226 all the way down to $13.

而最近的数字确实很难看。销售额下降4%。其本土市场北美下降8%,而最令人警觉的是,它著名的紧身裤销售额下降了约20%。它大幅下调了全年预期,并自2018年以来首次跌破100美元。

And the recent numbers were genuinely ugly. Sales fell 4%. Its home market of North America dropped 8% and most alarming of all, its famous legging sales fell about 20%. It slashed its forecast for the whole year and dropped below $100 for the first time since 2018.

记住,几个月前,Bur还认为150已经是个好价格了。所以,把它压到90多美元显然让他很兴奋。顺便说一句,我想那位CEO刚刚宣布,他——创始人兼CEO刚刚宣布他和妻子正在离婚。这会是件很“有趣”的事要经历。

所以他的净资产已经被砍了好几倍,现在还要再被砍掉一半。

And remember, months earlier, Bur thought 150 was already a great price. So, getting it down the 90s clearly got him excited. By the way, I think the CEO just announced that him he founder and CEO just announced that he and his wife are getting divorced.

That's going to be a fun thing to go through. So his net worth already got chopped several times over and now it's going to get chopped in half again.

第一,这个品牌受损了,但没有死。人们并没有突然不再喜欢Lululemon。只是这家公司不再给他们提供令人兴奋的新产品可买了。

One, the brand is damaged, not dead. People didn't suddenly stop loving Lululemon. The company just stopped giving them exciting new products to buy.

第二,这一点很重要,它刚刚聘请了一位新CEO,Heidi O'Neal,一位长期在Nike的超级明星,她的专长恰恰正是Lululemon所需要的:新鲜的产品和品牌热度。她就在这一周上任,头几天甚至还和员工一起做瑜伽。

而她的全部重心就是带回令人兴奋、富有创新的产品。

Two, and this is a big one, it just hired a new CEO, Heidi O'Neal, a longtime Nike superstar whose entire specialty is exactly what Lululemon needs, fresh products and brand buzz.

She started this very week, even doing yoga with employees on her first few days. And her whole focus is bringing back exciting, innovative products.

第三,它坐拥13亿美元现金,几乎没有债务。所以,它有充足的时间在不慌乱的情况下解决问题。

And three, it is sitting on $1.3 billion dollars in cash with almost no debt. So, it has plenty of time to fix things without panicking.

首先,紧身裤销量的下滑是一个巨大的危险信号。想象一下,如果Nike所有运动鞋突然下降20%。你会质疑整个品牌。

First off, that leggings drop is a giant red flag. Imagine if all of Nike sneakers suddenly fell 20%. You'd question the entire brand.

第二,像Aloe和Voiri这样的潮流竞争对手可能已经永久性地夺走了Lululemon的酷劲。第三,它的问题现在已经蔓延到中国,而中国本应是它的大增长引擎。

Number two, trendy rivals like Aloe and Voiri may have permanently stolen Lululemon's cool factor. And three, its problems have now spread to China as well, which was supposed to be its big growth engine.

此外,服装品牌的翻身是出了名的残酷。一旦一个品牌感觉像是昨日的潮流,光靠钱是很难、很难把它修复的。那么,各位,这就是Lululemon。价格114亿。企业价值136亿。那20亿的差额基本上就是它们的债务。

Plus, clothing turnarounds are famously brutal. Once a brand feels like yesterday's trend, money alone has a very, very hard time fixing it. So, guys, here's Lululemon. The price 11.4 billion.

The enterprise value 13.6. Now that $2 billion difference is essentially their debt.

你猜怎么着?它们去年产生了13.5亿的自由现金流。我想指出,它们的5年平均是11亿。所以它们在过去12个月里产生的自由现金流比过去5年的平均水平还要多。然而这只股票在过去5年里却大幅下跌。

这并不意味着从此就一帆风顺,但这是件值得高兴看到的事。

Guess what? They generated 1.35 billion in free cash flow last year. I want to make note their 5year average is 1.1. So they made more in free cash flow in the last 12 months they did on average over the last 5 years.

And yet the stock is down hard over the last 5 years. Doesn't mean it's smooth sailing from here, but that's a nice thing to see.

它的售价是自由现金流的 8.4 倍。市盈率也是如此。它的利润率下降了。所以,即便利润率从百分之十四点多降到 12.8%,它的利润仍在增长。

It's selling for 8.4 four times free cash flow. Same with the PE. Its profit margins are down. So, still growing its profit even with their profit margin being down from mid4% down to 12.8%.

各位,资本回报率很高。这是优质企业的标志。这些人能够以不错的回报率、非常不错的回报率,让投入这门生意的钱赚到钱。他们 5 年的资本回报率是 28%,接近 29%,1 年是 20%。

High returns on capital, guys. This is a sign of quality. These guys are able to make money on the money that's invested in the business at a at a good rate, a really good rate.

Their 5-year return on capital is 28 almost 29%, one year is 20%.

各位,即便增速放缓,他们 3 年的复合增长率和营收仍然接近每年 8%。

And guys, even with the slowdown, their three-year compounded growth rate and their revenue is still almost 8% per year.

所以,单看这些,我并不觉得没戏,但确实存在逆风,而且销售目前开始大幅走弱。过去 5 年现金流在增长。净利润在增长,营收在增长,债务低,在回购股票,估值倍数低,资本回报率高。这些都是你希望在一家公司身上看到的东西。

So, just looking at this, I'm not feeling dead, but there are headwinds and sales are currently starting to slack big time. Cash flow is up over the last 5 years. Net income's up, revenue up, low debt, buying back shares, low multiples, and a high return on capital.

These are all things you'd love to see in a company.

记住,这告诉你的是今天的数字和过去,而不是未来。当你买入一只股票时,你买的是未来。所以,如果你不买这个困境反转,只要他们大量回购股票、把业务慢慢收缩下去,它仍可能是一笔不错的买入。不过,这种可能性大概不太大。

Remember, this tells you about today's numbers and the past, not the future. When you buy a stock, you're buying the future. So, if you don't buy this turnaround, it could still be a decent buy if they buy back a lot of shares and just dwindle the business down. Probably not very likely, though.

所以分析师确实预计利润会从 13 降到 1093,再在未来几年回升到 1279。所以这里的分析师是在假设会出现困境反转。但有意思的是,他们并不认为整体营收会下滑。是的,下一年基本持平,但在未来几年会增长到 130 亿。

所以,他们希望这里出现困境反转,让公司未来好得多。问题是,他们会不会说对?

So analysts do see profit dropping from 13 down to 1093 back up to 1279 over the next few years. So analysts here are assuming a turnaround. But what's interesting is they don't see a drop in overall revenue.

Yeah, basically even for the next year, but growing to 13 billion over the next few years. So, they're hoping for a turnaround here to make the company a lot better in the future. The question is, are they going to be right?

我做的假设是 Lulu 会企稳,但不会变回以前那个大增长股。首先,营收增长,我假设未来 10 年为 3%、5% 和 7%。利润率方面,我用了 10、12 和 14。各位记住,就利润和自由现金流而言,12 基本上就是他们已经做到的水平。

所以,我并不是假设它基本处于其利润率的低端。他们过去 5 年和 10 年的利润远高于 14%。所以,我给他们打了个折扣。

I'm making the assumption that Lulu stabilizes but doesn't become the big grower it was before. First off, revenue growth, I did three, five, and 7% over the next 10 years. For profit margin, I did 10, 12, and 14.

Keep in mind, guys, they in terms of profit and free cash flow, 12 is basically what they've done. So, I'm not assuming it's basically the low side of their profit margin. Their profit in the last five and 10 years has been well over 14%. So, I'm giving them a discount to that.

接下来,10 年后我会给这家公司什么市盈率、什么自由现金流倍数?各位,它资本回报率高,这很棒,但它可能不受市场待见。我的偏见是不是在这里显现出来了?我只给了 13、16 和 19。

我是不是让今天的新闻影响了它?因为这个市盈率应该是针对 10 年后的,而不是今天的。所以,我确实是这样,因为这基本上是市场的平均水平,长期来看是 15 或 16。但我这里有两种不同的立场。

一个是资本回报率高、优质生意。另一个是,10 年后它还会存在吗?

Next, what PE, what price to free cash flow would I put in this company 10 years from now? Well, guys, it has high returns on capital, which is awesome, but it might be out of favor.

Is my bias showing up here? I only put 13, 16, and 19. Am I letting today's news kind of affect it? Because this PE is supposed to be for 10 years from now, not today. So, I am being because this is basically the average in the market, 15 or 16 over a long period of time.

But I have two different sides of the aisle here. One is high returns on capital, quality business. The other is, is it going to be around in 10 years?

Michael Bur 低端价格 135,高端价格 315,中端价格 210。这意味着如果中端假设成立,而我按今天的价格 100 买入,我可以预期这笔投资获得 21% 的内部收益率。这相当扎实。问题是,我的假设对不对?

Michael Bur low price of 135, high price of 315, middle price of 210. What this means is if the middle assumptions occur and I pay today's price of 100, I could expect a 21% irr on my investment.

That is pretty freaking solid. The question is, are my assumptions correct?

好,这里我们有和 Lululemon 一样的八大支柱。它只是在这里给我们一个快照。不同之处在于 Adobe 仍在增长。Lululemon 正试图自我扭转,但讽刺的是,两者的自由现金流估值倍数非常接近,这让我觉得挺有意思。

All right, so we have the eight pillars here just like Lululemon. It's just telling us a snapshot right here. The difference is Adobe is still growing. Lululemon is trying to turn itself around, but ironically, they're selling for very close to the same price to free cash flow, which is kind of interesting to me.

我看过 Lulu。我在其他视频里谈过它,我说过我唯一的问题在于它的时尚属性,而且它曾长期是一台巨大的增长机器。问题是,女性是不是已经不再爱它了?这不像……如果 10 年后或 20 年后 Lululemon 不复存在,或者被某家大公司吞并,我不会感到震惊。

那完全不会让我震惊。这实际上是我认为这里最好的赌注。我认为市面上有些公司应该考虑收购 Lululemon。也许甚至包括 Nike。

I've looked at Lulu. I've talked about in other in other videos and I've said my only issue is its fashion and it was a huge boomer for a long time. The question is, have women lost their love for it?

That's not like a like I wouldn't be shocked if 20 years from now or 10 years from now Lululemon didn't exist or it was swallowed up by some big company. That would not shock me at all.

That's actually what I think is the best bet here. I think there's companies out there that should look at buying Lululemon. Maybe even Nike.

这就是你现在屏幕上看到的同一个股票分析工具。同样的八大支柱。同样的关键指标。但在这种情况下,你自己对 Lululemon、Adobe、Nvidia 输入假设。你今天就能得出你自己的数字。

It's the same stock analyzer tool on your screen right now. It's the same eight pillars. It's the same key metrics. But in this situation, you put your own assumptions in on Lululemon, Adobe, Nvidia. You get your own number today.

这个频道对 $LULU 的历次判断

Everything Money 在这只股票上只有这一条判断。

2026-09-14本条
头条是Lululemon,那家瑜伽裤公司。Bur买的可不是一点点。他把它做成了自己最大的持仓,估计约占其整个投资组合的17%。
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