Meta股票具有强劲的上涨潜力,得益于即将推出的AI产品(Hatch、Watermelon)、强劲的广告收入增长以及当前较低的市场预期。
逐段跳播
五天前,我们发布了一个视频,标题为“为什么Meta的股价即将飙升”。那是在8月28日,当时Meta的股价收于577美元左右。自那以来,仅在过去五天里,股价已上涨7%,别忘了我们还忙着过周末。
Five days ago, we posted a video titled "Why Meta's stock is about to skyrocket." That was on August 28 when Meta's stock closed at around 577. The stock has risen 7 % since then in just the last five days, and let's not forget we were busy with the weekend.
那么,Meta会发生什么?嗯,高级管理层开始改变对Meta的看法,而且来自Meta的一些好消息可能好于预期。但我们要明确,Meta的历史波动率目前较低。它低于平均水平,这是一个好迹象。
So, what happens in Meta? Well, senior management is starting to change its mind about Meta, and some of the good news coming from Meta might be better than expected. But let's be clear, Meta's historical volatility is currently low . It's below average, which is a good sign.
存在一种风险,即对该股的热情可能放错了地方,因为他们将提供的产品可能不会产生利润。然而,有许多可能的理由让人乐观。
There is a risk that the enthusiasm for the stock is misplaced, because the products they will offer may not generate profits. However, there are many possible reasons for optimism.
如果你去我们的“AI选股”标签页,我会为你提供该股的最新上行目标价。然而,如果你去我们的“AI选股”标签页,你会在课程会员部分找到该股的公允价值,约为1100美元。
If you go to our " AI for Stocks" tab, I will provide you with an updated upside price target for this stock. However, if you go to our " AI for Stocks" tab, you will find in the Course Membership section a fair value of approximately $1100 for this stock.
事实上,我认为这里的预测低估了Meta一些新产品的真实潜在增长率。此外,如果你在会话会员部分向下滚动一点,你会找到MetaTrader历史波动率图表。这非常重要,因为它表明历史波动率目前处于最低点,这是买入期权偏好的水平。
In fact , I think the projections here underestimate the true potential growth rate of some of these new Meta products. Additionally, if you scroll down a little in the Session Membership section, you will find the MetaTrader historical volatility chart. This is very important because it indicates that historical volatility is currently at its lowest point, which is the level at which buying options is preferred.
首先,我们已经提到Meta正面临与诉讼相关的重大催化剂,以及它就针对年轻人的时间限制达成的和解。我们还讨论了Meta从其一些人工智能技术中产生利润的潜力。
First and foremost, we have already touched on the fact that Meta is facing this major catalyst related to the lawsuits, and the settlement it reached regarding the time restrictions imposed on young people. We also discussed Meta's potential to generate profit from some of its artificial intelligence technologies .
如果Meta获得极好的交易,我们也有可能通过战略计算获利,对吧?新闻报道显示,Meta可能于9月初推出其面向消费者的AI代理,名为Hatch。预计最高级别的费用约为每月199美元。
We also have the potential to profit from computing strategically if Meta gets excellent deals , right? Press reports indicate that Meta may launch its own consumer-oriented AI agent, called Hatch, in early September. It is expected to cost around $199 per month in the top category.
看看这个。如果你移到这里,你会发现Meta正在转向Slack,因为它声称Slack对AI代理更好。而我是结合这个计划的推出这样做的。
Look at this. If you move here, you will find that Meta is moving to Slack because it claims it is better for AI agents. And I did that in conjunction with the launch of this plan.
三个月前,Meta开始以每月7.99美元的价格出售访问其AI聊天机器人的订阅。现在有信息表明,这个价格可能升至每月199美元。
Three months ago, Meta began selling a subscription to access its AI-powered chatbot for $7.99 a month. Information now indicates that this price may rise to $199 per month.
Meta计划在未来几周内推出其AI代理平台“Hatch”,随后在10月推出其“Watermelon Frontier”平台。
Meta plans to launch its AI agent platform "Hatch" in the coming weeks, followed by its "Watermelon Frontier" platform in October.
所以,我们有强大的催化剂进行元分析,市场可能正在关注这些,但我认为并非如此。“Hatch”是扎克伯格雄心的一部分,旨在从公司对人工智能的巨额投资中获利,并使其收入来源多样化,摆脱对广告的依赖。这极其重要。
So, we have strong catalysts for meta-analysis, which the markets may be paying attention to, but I don't think so. "Hatch" is part of Zuckerberg's ambitions to profit from the company's huge investments in artificial intelligence and diversify its sources of income away from advertising. This is extremely important .
我认为Meta支付的费用低于Anthropic上市时可能支付的费用,但作为回报,它获得了一个完全盈利的广告部门。
I think Meta pays less than Anthropic would pay when it goes public , but in return it gets a completely profitable advertising sector.
虽然Meta的估值约为1.5万亿美元,但Anthropic可能会以20亿美元的估值上市。Anthropic 没有像 Meta 那样盈利的核心广告业务。
While Meta is valued at approximately $1.5 trillion, Anthropic is likely to go public at a value of $2 billion. Anthropic does not have the profitable core advertising business that Meta does.
因此,如果 Meta 发布一款与 Anthropic 竞争的产品,例如其自己的 Open Claw 版本,许多人认为这可能成为 Meta 的颠覆性变革。
Therefore, if Meta were to release a product that competes with Anthropic, such as its own version of Open Claw, many believe that this could be a game-changer for Meta.
但新产品可能质量不佳,也可能失败。谁知道呢?此前信息显示,Meta 可能对该产品的高级月度订阅收费高达 199 美元,其中包括更高的使用限制。
But the new product may not be of the same quality, and may fail. who knows? Previous information suggests that Meta may charge up to $199 for a premium monthly subscription to this product, which includes higher usage limits.
Hatch 可能被训练用于访问 DoorDash、Etsy、Reddit、Yelp 和 Outlook 等网站。
Hatch may be trained to access sites such as DoorDash, Etsy, Reddit, Yelp, and Outlook.
根据原型,该平台将包含一个可自定义的仪表板,用于展示用户创建的工具和技能,例如健身追踪器或旅行计划,并预计在八月下旬或九月初推出。
Based on prototypes, the platform will include a customizable dashboard to showcase tools and skills created by users, such as fitness trackers or travel plans, and is expected to launch in late August or early September.
嗯,既然八月下旬已经过去,我们现在正处于九月初,我们正处于那个完美时期。Meta 还准备在 WhatsApp 上推出其平台,该平台将允许用户将其他 AI 代理直接集成到聊天机器人中。
Well, since late August has passed and we are now in early September, we are in the perfect period for that. Meta is also preparing to launch its platform on WhatsApp that will allow users to integrate other AI agents directly with the chatbot .
这与 Slack 的做法非常相似,而 Meta 目前正在使用 Slack。
This is very similar to what Slack does, which Meta currently uses.
这很有用,因为它可能意味着,“如果你能让人们直接在你的平台上使用交互式 AI,你将获得更多控制权。”我相信 Meta 虽然使用 Slack 并正在远离 Google Chat,但正朝着使用 Slack 构建一个类似于 Slack 为 Meta 代理构建的平台的方向发展。
This is useful because it likely means, "If you can get people to use interactive AI directly on your platform, you will gain more control." I believe that Meta, despite using Slack and moving away from Google Chat , is moving towards using Slack to build a platform similar to the one Slack built for Meta agents.
我几乎认为他们在某种程度上是在渗透。就好像他们在说,“让我们使用它,直到我们所有的员工都习惯它的优势,然后让我们制造类似的东西。”
I almost think they are infiltrating in some way. It's as if they are saying, " Let's use it until all our employees get used to its advantages, and then let's make something similar."
无论如何,考虑到这里的一些其他论点,Meta 也在加速其推出下一代旗舰模型的计划,以与 OpenAI 和 Anthropic 竞争。这是在仍在快速发展的开放权重模型之外的。
In any case, considering some of the other arguments here, Meta is also accelerating its plans to launch its next flagship model to compete with Open AI and Anthropic. This is in addition to the open weight models that are still being developed rapidly.
因此,他们想要一种封闭权重策略来与中国竞争,或者更确切地说,一种开放权重策略来与中国竞争,以及封闭权重模型来与 OpenAI 和人类技术竞争。
Therefore, they want a closed-weight strategy to compete with China, or rather, an open-weight strategy to compete with China, as well as closed-weight models to compete with open AI and human technologies.
如果 Facebook 能提供一个更用户友好的版本来创建像 Grok 机器人这样的机器人,那将会很有帮助。Facebook 凭借其不断增长的营销机制吸引了许多公司。
If Facebook could provide a more user-friendly version for creating bots like the Grok bot, that would be helpful. Facebook is attracting many companies thanks to its growing marketing mechanism .
这个机制极其重要,我们之前已经讨论过。简而言之,你向浏览网站的人做广告,向他们展示正在做广告的新产品,但一个由 AI 驱动的聊天机器人可以回答关于相同广告产品的问题。
This mechanism is extremely important , and we have talked about it previously. In short, you advertise to people browsing the site, showing them new products that are being advertised, but an AI-powered chatbot can answer questions about the same advertised products .
但你还必须补充说,做广告的是中小企业,它们存在于 Facebook 平台上。当然,不仅仅是 Facebook,还有 Instagram、WhatsApp 或其他平台。
But you also have to add that it is small and medium-sized businesses that advertise, and they are present on the Facebook platform. Of course, not just Facebook, but also Instagram, WhatsApp, or others.
现在你有了诉讼的催化剂,也有了盈利的催化剂,对吧?嗯,这是盈利的激励因素。然后除此之外,还有西瓜,你知道,我对它的高级水平不抱太大希望。
Now you have a catalyst for lawsuits, and a catalyst for making a profit, right ? Well, this is a motivating factor for profit. Then on top of all that, you have the watermelon, which, as you know , I wouldn't pin much hope on its advanced levels.
但你也有一个舱口。如你所知,这项技术被称为“舱口”,我不太确定,但我想它会在49到199之间,如果我要猜的话,大概是那样。
But you also have a hatch. As you know, this technique is called "Hatch," I don't know exactly, but I think it will range between 49 and 199, if I had to guess, something like that .
然后是伴随的“广告轮”因素。除了我们刚才提到的“广告轮”之外。所以,这些是影响Meta股票的一些重大催化剂。
Then there is the accompanying " advertising wheel" factor . In addition to the " advertising wheel" we just mentioned. So, these are some of the great catalysts that will affect Meta stock.
当然,这家公司面临哪些风险?首先,他们说Meta可能会推出面向消费者的“舱口”。“舱口”通过自己的虚拟机运行,可以浏览网站并在不同的用户界面之间导航,为用户执行独立任务,使其能够进行在线购物、餐厅预订、填写表格、发送电子邮件、通过短信进行交流等活动,并且它会随着时间适应等。
And of course, what risks does this company face? First, they say that Meta may launch a consumer-oriented "Hatch" . Hatch operates through its own virtual machine, and can browse websites and navigate between different user interfaces to perform independent tasks for users, enabling it to do activities such as online shopping , restaurant reservations, filling out forms, sending emails, communicating via text messages, and it adapts over time, etc.
除了十月份“西瓜”的发布之外。面向消费者的人工智能采用仍处于早期阶段,舱口需要有效并与OpenAI和Gemini区分开来。换句话说,它需要更好。它需要更易于使用、更有用,并建立更多信任,这可能是Meta的一个弱点。
In addition to the launch of " Watermelon" in October. Consumer-oriented AI adoption is still in its early stages, and Hatch needs to be effective and differentiated from OpenAI and Gemini. In other words, it needs to be better. It needs to be easier to use, more useful, and build more trust, which could be a weakness for Meta.
当然,你应该通过合适的定价模式让每个人都能使用它。
And of course, you should make it accessible to everyone through a suitable pricing model .
如果Meta能够实现所有这些,美国银行对此非常乐观。他们认为,与GPT和Gemini相比,Meta目前对人工智能的使用非常有限,并且对Meta的普遍态度非常谨慎。
If Meta can achieve all of that, Bank of America is very optimistic about it. They believe that the use of artificial intelligence in Meta is currently very limited compared to GPT and Gemini, and that the general attitude towards Meta is very cautious.
这实际上是催化剂清单上一个相当积极的指标,因为如果我们加上低预期,低预期加上低波动性,我们会发现更多积极的催化剂。
This is actually a rather positive indicator on the list of catalysts, because if we add low expectations, low expectations plus low volatility, we will find more positive catalysts.
现在让我们看看主要问题。这就是我们之前谈到的周期或轮子。
Now let's look at the leading issues. This is the cycle or wheel we were talking about.
我们所知道的是,谷歌在截至三月的三个月内,Meta服务的广告收入增长了32.9%。因此,广告收入得到了强劲的推动。
What we do know is that Google's advertising revenue for the Meta service rose by 32.9% in the three months ending in March. Therefore , advertising revenues received a strong boost.
Meta的一个缺点是它目前的低成本。其研发支出增长了67%,而收入仅增长了27.9%。诚然,它仍在赚取巨额利润,但其净利润已从180亿降至158亿。
One of the downsides of Meta is its current low costs. Its spending on research and development increased by 67%, while its revenues increased by only 27.9%. It is true that it is still making huge profits, but its net income has decreased from 18 billion to 15.8 billion.
因此,现在是Meta证明其产生投资回报能力的时候了。否则,我们在Meta股票上看到的抛售是合理的,因为他们无法展示投资回报。
Therefore, it is time for Meta to prove its ability to generate a return on investment. Otherwise, the sell-off we have seen in Meta stock is justified because they are unable to show a return on investment.
在这里你可以看到Meta的箭头。它在这个价格范围内。我相信该股的最低点是544。这是利奥波德清算当天该股达到的最低点。
Here you can see the meta arrow. It was within this price range. I believe the lowest level for the stock is 544. This is the lowest level the stock reached on the day of Leopold's liquidation.
我认为,一旦我们突破这里的下降趋势——我相信我们会强劲突破——股价很快就会达到828,但这并不是我对这家公司的最终预测。那么,我对这家公司的预期,基于每股收益,
I think that once we break through this downtrend here, which I think we will break through strongly, the stock price will soon be 828, but that is not my final prediction for this company. So, my expectations for this company, based on earnings per share,
现在让我们转到Meta平台上的课程订阅者页面,看看我们有什么。这些是Meta平台当前的预测。我有更乐观的预期,我将把这些包括在Kevin的笔记页面上。
Now let's move on to the course subscribers page on the Meta platform, and see what we have. These are the current forecasts for Meta platforms. I have more optimistic expectations, which I will include on Kevin's notes page here.
看这个。我希望你注意到这一点。当前的增长预测显示,Meta明年的增长率仅为8.52%,即截至2027年12月的年度。这非常低。我不知道原因,但这是华尔街目前对每股收益增长的预测。
Look at this. I want you to notice this. Current growth estimates indicate only 8.52% for Meta next year, i.e., the year ending in December 2027. This is very low. I don't know the reason, but these are Wall Street's current estimates for earnings per share growth.
也许是因为他们预期资本支出增加,研发支出增加,那种归因于Zouk的过度支出。但他们有现金流,不像OpenAI和Anthropic这样的公司。我的意思是,这将在以后决定,因为这家公司是上市公司,而他们不是。
Perhaps because they anticipate an increase in capital spending, an increase in spending on research and development, the kind of excessive spending that is attributed to Zouk. But they have cash flow, unlike companies like OpenAI and Anthropic. I mean, that will be determined later, given that this company is public while they are not.
无论如何,这对我来说似乎太低了,我认为这是一个错误。当我现在看Meta的市盈率与增长比率(PEG)时,我看到它只有1.12%。包括8.52%在内的四年平均预测增长率为15.6%。
如果我们将其提高到20%,我认为这是现实的,如果他们开始从基因AI和其他一些AI订阅中获利,他们将非常成功,我将很快向您展示价格。目标价可能会高得多。
In any case, this seems too low to me, and I think this is a mistake. When I look at Meta's price-to-growth (PEG) ratio right now, I see it's only 1.12%. The average forecast for four years, including 8.52%, is 15.6% growth. If we raise this to 20%, which I think is realistic if they start to profit from genetic AI and some other AI subscriptions, they will be very successful, and I will show you the price shortly. The target price may be much higher.
但在我完成Bernstein的文章之前,我想让你看到这个。看这里。这是摩根士丹利的一篇文章。摩根士丹利关于Meta的文章。这次变动能否成为Meta产品创新的强大跳板,就像去年谷歌发生的那样?
你还记得去年我们见证了一个特殊的Gemini时刻吗?我们可能会见证一个类似于Meta的Gemini时刻。
But I want you to see this before I finish Bernstein's article. Look here. This is an article from Morgan Stanley. Morgan Stanley's article on Meta. Could this move be a powerful springboard for Meta product innovations, as happened with Google last year? Do you remember last year when we witnessed a special Gemini moment? We may witness a Gemini moment similar to Meta's.
这个模型很可能会失败,然后Meta将承担大额支出的负担。如果这些低预测是正确的,并且Hatch不好,他们有什么替代解决方案?让我们假设Hatch不好。广告之轮将继续转动。低预期将被证明是正确的。
低交易量将保持低位,没关系。西瓜,没关系。它也会失败。替代解决方案是什么?在这里,亲爱的。从计算中获利。换句话说,如果使用模型和软件将AI货币化的策略失败,他们可以通过AI广告改进来产生收入,我们将在稍后更详细地讨论,但他们也可以将多余的算力出售给Anthropic和OpenAI。
It is very likely that this model will fail, and then Meta will bear the burden of the large expenditure. If these low predictions are correct, and Hatch is bad, what alternative solution do they have? Let's assume Hatch is bad. The advertising wheel will keep turning. The low expectations will prove to be correct. Low trading volume will remain low, that's okay. Watermelon, it doesn't matter. It will also fail. What is the alternative solution? Here it is, my dear. Making a profit from computing. In other words, if the strategy of monetizing AI using models and software fails, they can generate revenue through AI advertising improvements, which we will discuss in more detail later, but they can also sell excess computing power to Anthropic and OpenAI.
在我看来,当前的股价并未反映这些选项中的任何一个。嗯,这意味着当前股价很高,这可能是保守估计,因为获得动力后,价格可能会进一步上涨。
In my opinion, the current share price does not reflect any of these options. Well, this means that the current share price is high, and this may be a conservative estimate, because after gaining momentum, the price may rise even more.
但在我看来,这将该股的目标价设定在约1867美元,是当前价格的三倍。这使得该公司价值约4.5万亿美元,大致与谷歌、苹果和英伟达目前的水平相当。
But in my opinion, this sets the target price for the stock at around $1867, which is three times the current price. This makes the company worth about $4.5 trillion, roughly the same level as Google, Apple and Nvidia right now.
因此,所有这些公司的价值都非常高。显然,问题在于债务。据《日经新闻》报道,表外债务是一个潜在风险。其中许多涉及可取消的风险。因此,存在与可取消的表外债务、数据中心合作伙伴关系(如Blue Awl数据中心)等相关的风险。
所以,仍然存在一些风险。这不是一个无风险的过程。从计算中获利对于证明这些未偿债务的合理性至关重要。
Therefore, the value of all these companies is very high. Clearly, the problem lies in the debt. Off-balance-sheet debt is a potential risk, as reported by Nikkei. Many of them involve risks that can be cancelled. Therefore, there is a risk related to cancelable off-balance-sheet debt, data center partnerships such as Blue Awl Data Center, and others. So, there are still some risks. This is not a risk-free process. Making a profit from computing will be crucial to justifying these outstanding debts.
但让我们看看Meta可以从人工智能中获利的另一种方式。她在这里。好吗?我个人认为人工智能对广告来说是一大福音,但我没有想清楚这一点。Meta,数字广告领域人工智能的最大赢家,无疑看到了人工智能对广告增长的最大影响,并有望在今年超越谷歌搜索。
But let's look at another way Meta can profit from artificial intelligence. She's here. Good? I personally considered artificial intelligence a boon for advertising, but I hadn't thought this through. Meta, the biggest winner in the field of artificial intelligence in digital advertising, has undoubtedly seen the greatest impact of AI on advertising growth, and is on track to overtake Google Search this year.
请记住,谷歌搜索的价值约为600亿美元,而Meta广告的价值为550亿美元。无论如何,不包括其他广告收入,包括谷歌地图和Gmail,我们认为Meta已经赶上了谷歌搜索。
Remember that Google search is worth about $60 billion, while Meta ads are worth $55 billion. In any case, excluding other advertising revenues, including Google Maps and Gmail, we believe Meta has already caught up with Google Search.
但与用户明确表达意图的研究(例如为孩子购买玩具)不同,对吧?Meta必须预测用户最有可能参与哪些内容和广告,这使得人工智能驱动的内容推荐、定向和广告衡量方面的改进对Meta更有利。
换句话说,与谷歌相比,Meta在广告领域有更大的机会利用人工智能。
But unlike research, where users explicitly state their intentions, such as buying toys for children, right? Meta must predict which content and ads users are most likely to engage with, making AI-driven improvements in content recommendations, targeting, and ad measurement more beneficial to Meta. In other words, Meta has a greater opportunity to leverage artificial intelligence compared to Google in the field of advertising.
现在,我不认为Meta是唯一可用的广告选项。Meta正遭受负现金流的困扰,需要证明人工智能投资可行性,而它尚未做到这一点。
Now, I don't think Meta is the only advertising option available. Meta is suffering from negative cash flow and needs to prove the viability of investing in artificial intelligence, which it has not yet done.
综合所有这些信息,我们观察到对Meta技术的独特热情,这可能会进入公开市场。据《The Information》或《Business Insider》等网站报道,这些计划被视为潜在的改变游戏规则者,或者也许不是。
By putting all this information together, we observe a unique enthusiasm for Meta technology, which may find its way into the public markets. These plans, as reported in sites such as "The Information" or "Business Insider," are considered a potential game-changer, or perhaps not.
我相信股价下跌的最低限度仍在544左右。所以,我们离那个限度并不太远。显然,在经济衰退的情况下,一切都会大幅下跌,但我相信我们更接近积极催化剂成为现实,而不是消极催化剂。
I believe the minimum limit for the stock price to fall is still around 544. So, we are not too far from that limit. Obviously, in the event of an economic recession, everything will decline significantly, but I believe we are much closer to positive catalysts becoming a tangible reality than negative catalysts.
而且我们还没有谈到我对Meta眼镜有多兴奋。我在其他视频和Instagram故事中已经谈得够多了。
And we haven't even talked yet about how excited I am about Meta glasses. I've talked about this enough in other videos and Instagram stories.
这是我对Meta股票潜在上涨的看法,以及为什么我们认为它可能会经历繁荣。
So, this is my opinion on the potential rise of Meta stock, and why we think it may experience a boom.
他说在等什么
这个频道对 $META 的历次判断
Meet Kevin 在这只股票上共 9 条判断,这里只列相邻的几条。