$NFLX

NFLX被低估,广告和直播体育业务增长强劲;预计年底前股价将上涨。

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Schwab Network发布 2026-09-03 · 5 段内容
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你提到的第三个名字今年表现不佳。我们说的是 Netflix。它可能是三者中防御性最弱的。那么你如何看待 Netflix,以及这里的机遇是什么?

Well, your third name that you brought up today has suffered a bit this year . We're talking about Netflix here. It is perhaps the least defensive of the three. So how do you view Netflix and what drives the opportunity here?

他们的营收,他们公布的营收为 125 亿美元,预计广告收入将翻倍,这听起来相当不错。他们的核心广告类别增长引擎今年将翻倍至 30 亿美元,而且正如我所说,强制为个人资料单独设置电子邮件正在推动观众转向更多付费账户。

他们进军直播体育看起来非常有前景。备受期待的 NFL 假日比赛为他们提供了巨大的广告库存,而且我认为目前他们的估值较低,交易价格远低于历史高位,这意味着我们可能会看到 Netflix 在接近年底时开始明显接近更高水平。

Well, I mean their revenues, they announced revenues of $12.5 billion with expectations of doubling advertising revenues, which sounds pretty good here. Their core advertising category growth engine will double to 3 billion this year, and as I said, enforcing separate emails for profiles is driving viewers to more paid accounts. Their expansion into live sports looks very promising. The highly anticipated NFL holiday games provide them with a huge advertising inventory, and I think at the moment their low valuation, trading well below historically high levels, means we'll probably see Netflix start to move noticeably closer to the end of the year.

我喜欢 Netflix 上的直播体育元素及其重要性。我们不断听到关于流媒体服务直播体育的讨论,以及 Allison 的声明,表示他无法获得足够的体育转播。但就 Netflix 和 NFL 比赛而言,尤其是当我们接近假日季时,这代表了他们在这些直播体育赛事方面的收入的很大一部分,这些赛事作为增长引擎的影响力有多大,与这些体育赛事为 Netflix 提供的广告机会相比如何?

And I love the live sports element on Netflix and how important it is. We continue to hear all this talk about live sports with streaming services, and statements from Allison indicating that he cannot get enough sports broadcasting. But when it comes to Netflix and NFL games, especially as we approach the holiday season, which represents a significant portion of their revenue in terms of these live sporting events, how influential are these events as a growth engine versus the advertising opportunity these sporting events offer Netflix?

是的,广告绝对是 Netflix 的实际收入驱动力。但如你所知,他们越受欢迎,用户越多,这肯定会有助于提升 Netflix 的净利润。

Yes, advertising is definitely the actual revenue driver here for Netflix. But as you know, the more popular they become and the more users they have, the more it will certainly help boost Netflix's net profits.

如果市场下跌,我想我可能会在这里买入 Netflix。我认为 Netflix 相对于其当前交易价格有真正的上行潜力,而且我认为它会表现非常好。

If the market declines, I think I'll probably buy Netflix here. I think Netflix has real upside potential compared to its current trading price, and I think it will perform very well.

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2026-09-03看涨本条
你提到的第三个名字今年表现不佳。我们说的是 Netflix。它可能是三者中防御性最弱的。那么你如何看待 Netflix,以及这里的机遇是什么?
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