Netflix值得买入或持有;鉴于广告业务增长至30亿美元且财务状况稳健,26倍的市盈率是合理的,这与市场认为其增长已结束的观点相矛盾。
逐段跳播
Netflix 受到的打击确实非常非常严重,已下跌 35%。
Netflix is really, really hard hit, 35% below.
接下来的一只股票是 Netflix。对投资者来说,Netflix 一直是一只极其非常非常难做的股票。市盈率仍然是 26。所以想一想,这个市盈率并不算特别低,对吧?但 Netflix 的现金流非常稳定。
唯一的问题,也是这只股票下跌的原因,是他们的用户增长没有那么多,包括在国际市场,这是一个巨大的问题。投资者把这视为一个巨大的问题,因为本质上增长已经不再那么有增长性了。
Now the next stock is Netflix. Netflix has been an absolute very very difficult stock to be an investor in. The PE ratio is still 26. So if you think about it, the PE ratio is not super low, okay? But Netflix has very consistent cash flow. The only issue is and the reason why the stock is down is because they're not getting as much user growth, including internationally, which is a huge problem. Investors see that as a massive problem because essentially the growth is not as growthy anymore.
所以,在我制作这个视频的时候,这项业务的价值大约是 3440 亿美元,较其 52 周高点下跌 35%。这是这份名单上所有盈利公司中回撤最大的。好,那么 52 周区间是从 65 美元到 127 美元。
你可以看到,截至 9 月 4 日,该股股价为每股 78 美元。
So, the business is totally worth $344 billion roughly as I'm making this video, down 35% from its 52- week high. The biggest draw down of any profitable name on this list. Okay, so 52- week range is from $65 to $127. You can see here as of September 4th, the stock is trading for $78 per share.
幸运的是,直到 80 多美元的低位附近我才真正持有这只股票。所以,完全透明地说,我目前在 Netflix 上略有亏损,但现在还为时过早。我入场才一小段时间。而且显然,我不会把它称为一个错误。我只是到目前为止亏了。这是投资的正常一部分。
Luckily, I have not really had the stock up until around the low8s. So, I am currently slightly down on Netflix, full transparency, but it's still early. I'm only in it for a little bit. And obviously, you know, I would not call it a mistake. I'm just so far down. That's normal part of investing.
所以,反对 Netflix 的论点真的到处都是。再说一次,那个主要论点是增长已经结束了。增长已经完了。每个想要 Netflix 的人都已经有了 Netflix。这基本上就是正在被提出的论点。
So, the argument against Netflix is really everywhere. And again, that main argument is that growth is done. Growth is over. Everyone who wanted Netflix already has Netflix. That's essentially the argument that's being made.
所以,让我给你们展示这件事的另一面,因为有些东西其实对不上。这只股票一年下跌了约 50%,然而财务数据实际上却越来越好。所以是的,从增长的角度看,是的,它的增长确实没那么多了,尤其是在国际市场。
但从财务角度看,预计营收 510 亿到 514 亿美元,代表 13% 到 14% 的同比增长。营业利润率非常健康,预计为 31.5%。
So, let me show you the other side of that, guys, because something isn't really matching up. The stock fell about 50% a year, yet the financials actually keep getting better. So yes, from a growth perspective, yeah, it's not really growing as much, especially internationally. But from a financial perspective, projected revenue 51 billion to 51.4 billion represents 13 to 14% year-over-year growth. Operating margin is very healthy, projected at 31.5%.
广告收入,再说一次,Netflix 也有广告业务。所以,不只是 Uber,Netflix 也有广告业务。所以,预计它大约会翻倍,达到约 30 亿美元。好,这非常巨大。现在,自由现金流预计约为 125 亿美元。
自由现金流对一项业务极其重要,而今年的营业利润增长预计为 20% 以上。那么 2026 年季度业绩亮点:2026 年第一季度营收达到 122.5 亿美元。2026 年第二季度营收为 125.6 亿美元。所以增长非常非常稳定。
Advertising revenue, again, Netflix has advertising business as well. So, not just Uber, but Netflix as well has advertising business. So, it's expected to roughly double to approximately $3 billion. Okay, that's huge. Now, free cash flow is projected to be around $12.5 billion. Free cash flow is incredibly important to a business and operating income growth is anticipated at 20% plus for the year. So 2026 quarterly performance highlights Q1 2026 revenue reached 12.25 billion. Q2 2026 revenue came in at 12.56 billion. So growth is very very steady
除此之外,你们可能已经看到这位 Bill Aman 先生,他持有 Netflix 的股份。所以他的基金 Ping Square 最近披露重新买入 Netflix,回购了 300 万股,约占投资组合的 4.9%,表明对这家流媒体巨头市场主导地位的长期信心重新燃起。
and on top of that you guys have probably seen this guy Mr. Bill Aman he has a stake in Netflix. So his fund Ping Square recently disclosed a return to Netflix by repurchasing 3 million shares about 4.9% portfolio stake signaling renewed long-term confidence in the streaming giants market dominance.
所以,这不是我的主要论点。我不再基于激进投资者来构建我的主要论点。但我确实认为这是一个积极的信号,因为 Acman 有着良好的过往记录。他在历史上有着良好的过往记录。肯定有波动,但过往记录良好。
So, this is not my main thesis. I don't make my main thesis based off of activist investors anymore. But I do think that this is a positive sign because Acman has had a good track record. He has had a good track record over history. Definitely volatility, but good track record.
现在,有两件事发生了变化。所以,密码共享对 Netflix 来说发生了变化。多年来,数百万人用别人的账户免费观看 Netflix,而 Netflix 把这些观众变成了付费用户。
所以我知道这算是稍微有点旧的消息,但我只是想指出,这仍然是一件让他们受益的事情,因为现在他们没有任何免费搭车者了,但对于那些不知道的人来说,仍然值得一提。
Now, the two things that changed. So, password sharing changed for Netflix. For years, millions of people watch Netflix on someone else's account for free and Netflix turned those viewers into buyers. So I know this is slightly old news but I just want to point out that is still a thing that is benefiting them because now they don't have any free riders but still important to mention for those who don't know
广告是我如此看好 Netflix 的主要原因。他们有一个更便宜的档位,由广告补贴,而且它同时做两件事。它抓住了那些本来要取消、现在想要更便宜价格的、对价格敏感的观众,同时又把那个观众的注意力也卖出去。
所以 Netflix 知道你看过什么、你什么时候停止观看、你什么时候开始、你看了多久,他们掌握着你所有这些数据。而每当你在凌晨两点看完时,他们也知道。所以他们基本上知道什么时候向你投放广告、如何向你投放广告,这就是为什么 Netflix 的广告收入将在 2026 年达到 30 亿美元。
advertising is the main component why I am so bullish on Netflix. They have a cheaper tier which is subsidized by ads and it does two jobs at once. It catches the price sensitive viewer who was about to cancel and now they want a cheaper price but also sells that viewer's attention on top. So Netflix knows what you watched and when you stopped watching it, when you started, how long you're watching, they have all that data on you. And whenever you're finishing at 2 a.m., they know that. So they pretty much know when to advertise to you, how to advertise to you, and that's why Netflix ad revenue is set to hit $3 billion in 2026.
广告主注意到 Netflix 有很强的投资回报率,所以他们愿意为此付钱。所以这是电视领域最有价值的广告定向数据。流媒体领域没有其他任何一家同时拥有规模和这类数据。所以广告收入极其值得关注。
再说一次,看广告收入时,它基本上是 100% 的利润率。
Advertisers are noticing that Netflix has strong ROI, so they're willing to pay money for that. So this is the most valuable ad targeting data in television. Nobody else in streaming has both scale and that type of data. So ad revenue is extremely important to pay attention to. And again, it's basically 100% margin whenever you're looking at ad revenue.
现在,这是 AI 的部分。所以 Netflix 上的推荐正在越来越好。所以如果你打开 Netflix,它给你推荐你不感兴趣的剧集和电影,你就关掉这个应用,然后打开 YouTube。
他们不希望这种情况发生。所以现在他们正在整合 AI,以进一步降低成本、提高收入。
Now, here's the AI part. So recommendations on Netflix are increasingly improving. So if you open Netflix and recommends you shows and movies that you aren't interested in, you close the app and then you open up YouTube. They don't want that happening. So now they're integrating AI to get their cost down and revenue up even more.
但让我们来谈谈价格。所以对于一项提了价、增加了一整个广告业务板块、并把数百万免费搭车者转化为订阅者的业务来说,26 倍的市盈率。我认为 26 倍市盈率对 Netflix 来说其实非常合理。
But let's get into the price. So the 26pe ratio for a business that raised prices, added a whole advertising segment and converted millions of freeloaders into subscribers. I think 26 PE ratio is actually very fair for Netflix.
所以基本上,市场认定 Netflix 的增长已经结束,并给它定了一个增长已经结束的价格。而我就是不同意这一点。我不同意这一点,我会继续持有 Netflix。所以我认为这对投资者来说是一个巨大的机会。
So basically the market decided that Netflix is finished growing and they put a finished growing price on it. And I just disagree with that. I disagree with that and I'm holding on to Netflix. So I think this is a huge opportunity for investors.
现在,另一面是内容支出永远不会停止。每年数十亿美元花出去,而且没有任何保证其中任何一部分真的奏效。Netflix 必须花大量钱,尤其是花在顶级演员身上。他们非常昂贵。哪怕只获得几分钟出镜时间的演员,也可能要几十万美元甚至数百万美元。
所以演员的报酬非常非常高,而内容支出总体上,你知道,制作他们的原创剧集之类的,要花很多钱。所以只要有一批内容表现不佳,流失率数字肯定会变动,每当有什么不好的东西,人们你知道,会抱怨、取消订阅之类的,对吧,所以竞争是真实存在的,而且这家公司你知道,资金非常充足,但与此同时也非常昂贵。
Now the flip side is that content spending never stops. Every year billions out the door and no guarantee any of it really works. Netflix has to spend a ton of money specifically to the top actors. They're very expensive. Um you know actors that even get a few minutes of screen time can be hundreds of thousands of dollars or even millions of dollars. So actors get paid very very well and content spending in general creating you know their original series and stuff costs a lot of money. So one bad slate and the churn numbers move for sure whenever there's something bad people you know can complain cancel whatever right so competition is real and um the company is very you know wellunded but it's very expensive at the same time
竞争者是 Disney、Amazon,是的,还有 YouTube,以及像 Tik Tok 这样的短视频,人们在 Tik Tok 上花很多时间,Tik Tok 非常非常让人上瘾,所以 YouTube 才是这里真正的威胁,不过我喜欢这一点,因为我就在 YouTube 上,我只在 YouTube 上做视频。
所以,YouTube 基本上是免费、无限的,而且算法非常好。所以,你实际上可以看到 Netflix 正在失去一点,而 YouTube 继续增长。所以,这是 Netflix 的缺点之一。
the competition is Disney Amazon yes YouTube and short videos like Tik Tok which is people are spending a lot of time on Tik Tok Tik Tok's very very addictive so YouTube is the genuine threat here though which I like that because I'm here on YouTube I only make videos on YouTube. So, YouTube is uh pretty much free infinite and the algorithm is very good. So, you can actually see that Netflix is losing a little bit and YouTube continues to grow. So, that is one of the downsides to Netflix.
然而,很多人无论如何都会保留他们的 Netflix 订阅。即使他们花时间在 YouTube 上,他们也可以同时花时间在两者上。而 Netflix 不一定那么在意,因为他们确实能拿到稳定的月度订阅费。
所以再说一次,我认为 YouTube 和 Netflix 可以共存,有看电影的时间,也有看 YouTube 视频的时间,它们略有不同,但我认为它们会融合、变得更相似,不过再说一次,我认为市场对两者来说都会没问题。
However, a lot of people are going to have their Netflix subscription anyways. Even if they spend time on YouTube, they could spend time on both. And Netflix doesn't necessarily care that much because they do get a stable monthly subscription. So again, I think YouTube and Netflix can coexist together and there's time for watching movies at a time and there's also time for watching YouTube videos and they are slightly different, but I think they're going to merge and be more similar, but again, I think the market is going to be fine for both.
Netflix 更高,AMD 更高,然后 Iran 显然我们没有市盈率,但当他们真正实现盈利时,Iran 的市盈率会很高。
Uh Netflix is higher, AMD is higher and then Iran is obviously we don't have a PE ratio, but when they do become profitable, I rent is going to have a high PE ratio.
对于其他一些股票,比如 Netflix,我在买入 LEAP 期权。等我公布新的 LEAPS 挑战时,那也会是我计划做 LEAP 期权的一只股票。
For others, like Netflix, I'm buying LEAP options. And when I announce my new LEAPS challenge, that'll also be a stock that I plan to do a LEAP option on.
这个频道对 $NFLX 的历次判断
Invest with Henry 在这只股票上只有这一条判断。