尽管近期表现不佳，Nike的品牌仍有价值；若股价跌至足够低位值得评估，但股价进一步下跌和削减股息仍有可能。
逐段跳播
我关注的公司之一是Nike，你知道，……沃伦·巴菲特和卢·辛普森之间有一段有据可查的对话，辛普森是Nike最大的粉丝之一，谈到他多么喜欢它、它的生意多么出色。我相信它的股价已从峰值下跌了约80%，而且已经连跌了几周，几乎每天都在创出新低。
所以，这就像一场车祸。我不时查看一下它，看看它处在什么位置。我不知道它会如何从这里复苏，但我认为在某个时点对它进行估值会变得足够有意思。
One of the companies I follow is Nike, which was, you know, ... There is a well-documented conversation between Warren Buffett and Lou Simpson, who was one of the biggest fans of Nike, about how much he liked it and how great its business was.
I believe its stock price has fallen by about 80% from its peak , and it has lost a few weeks, hitting its lowest levels almost daily. So, it was like a car accident. I check on her from time to time to see where she is .
I don't know how she will recover from here, but I think that evaluating her at some point makes it interesting enough.
Nike同样，如你所知，犯了它该犯的所有错误。它激怒了零售商，并提供了劣质产品。如你所知，重组过程很艰难。但它是一个伟大的品牌，我们会看看事情如何发展，但这里的情况很有意思，不过价格可能还会大幅下跌。
Nike, too, as you know, made all the mistakes it should have made . It angered retailers and offered inferior products. As you know, restructuring processes are difficult. But it's a great brand, and we'll see how things go, but the situation here is interesting, but prices could drop a lot.
嗯，是的，我是说那是他们自己的错。他们疏远了零售商。他们与亚马逊的那次实验失败了，还有许多其他事情，这为Hoka之类的品牌打开了大门，不管你怎么念它。是的，那是他们自己的错，但你知道，品牌，如果你有一个伟大的品牌，很难玷污它，但也很难摧毁它。
另一个问题是，在20世纪80年代和90年代，当Nike处于鼎盛时期，拥有乔丹等人时，运动员对Nike的需要远大于Nike对运动员的需要。现在，运动员可以就自己的形象和其他一切直接面向消费者。
所以Nike失去了一些影响力，但如果它的售价足够低，也许值得看一看。股息率约为4.5%，我读到它很可能会被削减。我没有仔细研究，但4.5%一直是它被削减前的最高水平。它是否已被从道琼斯指数或其他任何指数中剔除？当这种情况发生时，通常是一个不错的买入信号。
Well, yes, I mean that was their fault. They have alienated retailers. They had that failed experiment with Amazon, and many other things , which opened the door for brands like Hoka or Hoka, or whatever you pronounce it.
Yes, that's their fault, but you know, brands, if you have a great brand, it's hard to tarnish it, but it's hard to destroy it. The other problem is that in the 1980s and 1990s, when Nike was at the height of its power, with Jordan and others, athletes needed much more than Nike needed .
Now, athletes can go directly to the consumer regarding their image and everything else . So Nike has lost some of its power, but if it sells for a low enough price, it might be worth taking a look at it.
The dividend yield is around 4.5%, and I read that it is likely to be reduced. I didn't look at it closely, but 4.5% is always its highest level before it's reduced. Has it been downgraded from the Dow Jones index or any other index?
When this happens, it is usually a good buy signal.
观察点
这个频道对 $NKE 的历次判断
The Acquirers Podcast 在这只股票上只有这一条判断。