RH是一个有吸引力但有风险的买入,因为其巨大利润潜力(36个月目标价400-550美元)超过了对疲弱资产负债表的担忧。
逐段跳播
接下来,让我们谈谈我今天买入的新股票。我为什么买入它,我会投入多少,以及我对这只特定股票的未来计划是什么。这是RH。我今天早上在我的私人群组里发布了这个,我买了哪些股票,对吧?
我说:“大家好,我已经开始在我的私人投资组合中投资一只新股票,所以我想让你们知道。”这是RH,在财报公布前几天买入有点风险。财报将在不到48小时内公布,但我只投入了我舒适投资额的25%。
Next, let's talk about the new stock I bought today. Why I bought it, how much I will invest in it, and what my future plans are for this particular stock. This is RH. I posted this in my private group this morning, which shares I bought, right? And I said, "Hello everyone, I've started investing in a new stock in my private portfolio, so I thought I'd let you know." This is RH, it's a bit risky to buy it a few days before the earnings report. So the earnings report is coming in less than 48 hours, but I have only invested 25% of my comfortable investment in this stock.
我们将看看财报结果如何,如果我喜欢,我可以在未来3到6个月内增加这个仓位,也许还会把它加入公开账户,但到时候我们会看看。
We'll see how the earnings report comes out and if I like, I can make this position bigger in the next 3 to 6 months and maybe add it to the public account as well, but we'll see when that time comes.
所以我加了420股。我以142.43美元的价格买入这些股票作为初始仓位。好的。现在,我为什么这样做?这只股票有获得巨大利润的潜力。
So I added 420 shares. I bought these shares as an initial position at $142.43. Okay. Now, why did I do this? This stock has the potential for big profits.
好的。存在风险,我想谈谈两面,因为买入股票时考虑两者都很重要。所以你需要了解RH的是,它是一家非常高端家具公司。好的。所以这是一件事。
Okay. There are risks involved, and I want to talk about both sides because it's important to consider both when buying stocks. So what you need to understand about RH is that it is a very high-end furniture company. Okay. So that's a thing.
他们的业务有三个主要支柱或三个增长驱动力。好的。一个是他们的高端家具。例如,我以前的房子完全用RH家具装饰。今年我们建造的这栋当前房子,也完全配备了高端家具,对吧?他们向有钱人出售非常昂贵、非常漂亮、非常好的高端家具,好吗?
这对他们来说是一种做生意的方式,一种赚取收入的方式,这是主要方式。
Their business has three main pillars or three growth drivers. Okay. One is their high-end furniture. For example, I decorated my previous house entirely with RH furniture. This current house, which we built this year, this house is also completely furnished with high-end furniture, right? And they sell very expensive, very beautiful, very good, high-end furniture to people who have a lot of money, okay? It's a way of doing business for them, a way of making income, and that's the main way.
他们的第二种收入方式是通过会员制。基本上,你每年支付200美元的费用获得RH会员资格。这是一个非常合理的会员资格。他们可能应该提高这个费用,对吧?但这是一个很棒的会员资格。它很棒的原因是购买家具时可以获得大折扣。
比如,对于像我这样的房子,它节省了很多钱,对吧?我可能很容易在200美元的会员费上节省了五位数甚至更多,因为有了会员资格,你在家具上可以获得没有会员资格时无法获得的巨大折扣,而这只需要每年200美元。
Their second way of earning income is through their memberships. Basically, you pay a fee of $200 per year to get RH membership. This is a membership that is very reasonable to take out. They should probably raise this fee, right? But this is a great membership. And the reason this is great is that you get big discounts when you buy furniture. Like, for a house like mine, it saves a lot of money, right? I probably easily saved five figures, or even more, on the $200 membership fee, because with a membership you get huge discounts on furniture that you don't get without a membership, which is only $200 a year.
这种会员模式非常有效。比如谁持有它?比如有些人只买家具,假设他们买了一栋250万美元的房子,并购买了价值5万美元的RH家具,对吧?他们办了会员,第二年就取消了,因为他们未来10年不会再买任何家具。
有些人这样做,对吧?但许多人保持会员资格。我保持我的会员资格。此外,所有室内设计师或类似职业的人都保持会员资格。另外,有了会员资格,你可以获得室内设计和其他许多好处。所以,他们的许多客户保持会员资格,这可能不是一大笔钱,但当你每年从每个客户那里获得200美元时,它就变成了一大笔钱,对吧?
This membership model is very effective. Like who holds it? Like some people who only buy furniture, let's say they buy a house, buy a house for $2.5 million, and buy $50,000 worth of RH furniture, right? They took out a membership and canceled it the next year because they wouldn't be buying any more furniture for the next 10 years. Some people do that, right? But many maintain their membership. I maintain my membership. In addition, all those who are interior designers or associated with similar professions maintain their membership. Additionally, with membership, you get access to interior design and many other benefits. So, many of their customers maintain memberships, which may not be a huge amount of money, but when you get $200 per customer per year, it becomes a huge amount, right?
他们赚钱的第三种方式是通过餐厅。现在你可能会想,多么荒谬!餐厅,他们的餐厅真的很棒。我有幸有机会在世界一些最好的餐厅用餐,包括米其林星级餐厅。我必须说,每次我去RH餐厅,这里的食物和服务确实令人印象深刻且质量很高。他们做得非常好,他们的餐厅可以赚很多钱。
And the third way they make money is through restaurants. Now you might think, how ridiculous! Restaurants, their restaurants are really amazing. I am fortunate to have had the opportunity to eat at some of the best restaurants in the world, including Michelin Star restaurants. And I must say, every time I go to RH Restaurant, the food and service here is truly impressive and of high quality. They are doing really great work and their restaurants can make a lot of money.
我的意思是,如果我们谈论他们的纽波特海滩分店,据我所知,那家餐厅每年可以赚超过2000万美元。问问任何从事高端餐饮业的人,他们是否愿意搬迁。基本上,每个人都会说,什么?屋顶餐厅每年赚2000万美元!
算我一个。我一定会做。对于一家餐厅来说,这确实是一个令人难以置信的数字。
I mean, if we talk about their Newport Beach location, as far as I know, that restaurant can make over $20 million a year. Ask anyone involved in the high-end restaurant business if they would be willing to relocate. And basically, everyone would say, what? Rooftop restaurant earns $20 million a year! Add me to this. I will definitely do it. This is a truly incredible number for a restaurant.
所以,这是我们三个主要的增长方式。RH目前最糟糕的是他们的资产负债表。这就是阻止我对RH进行大投资的原因,因为他们的资产负债表非常薄弱。现金5300万美元。他们有18.8亿美元的债务。
他们还有4.67亿美元的债务,主要是由于加里·弗里德曼在错误的价格进行大规模回购。他犯了一个大错误,但这不是世界末日,但这无疑是一个大错误。嗯,这家公司的股东权益只有5600万美元,相对于其27亿美元的市值来说非常小。所以,总的来说,这些是RH的坏方面。
So, these are our three main ways of growth. The worst thing about RH right now is their balance sheet. And that's what prevents me from making a big investment in RH, because their balance sheet is very weak. $53 million in cash. They have a debt of $1.88 billion. They have another $467 million in debt, largely due to Gary Friedman's large buybacks at the wrong price. He made a big mistake, but it's not the end of the world, yet it's undoubtedly a big mistake. Well, this company's stockholder equity is only $56 million, which is very small compared to its market cap of $2.7 billion. So, overall, these are the bad aspects of RH.
但从好的一面来看,他们在过去几年里在多个地方投入了大量资金,这对业务和现金流造成了很大压力。其中之一是RH巴黎,另一个是RH米兰,这确实是他们大举进入欧洲市场并在那里建立强势地位的一种方式,对吧?
另一个是RH伦敦。据我所见,建造这些地方花了很多钱,对吧?这些地方基本上在过去一年内开业,对吧?现在,这非常重要,因为这些地方现在不再是业务的负担,而是开始为公司带来利润。这相当重要。
But on the bright side, they have invested a lot of money in various places in the last few years, which has put a lot of pressure on the business and cash flow. One of them was RH Paris, the other was RH Milan, and that was really a way for them to make a big entry into the European market and build a strong position there, right? And the other is RH London. From what I've seen, it took a lot of money to build these places, right? And these places have basically opened within the last year, right? Now, this is very important because these places, instead of being a burden on the business, are now starting to bring profit to the company. This is quite significant.
想象一下,他们花了数十亿美元建造和装饰这些令人难以置信的物业。那时你不赚任何钱。但当你打开大门,顾客流量增加时,情况就会改变;以前有大亏损的地方,现在开始有利润进来了。
Imagine, they spent billions of dollars building and decorating these incredible properties. You are not earning any money at that time. But when you open the doors and the flow of customers increases, the situation changes; Where there were big losses before, profits are now starting to come in.
目前,据我所知,RH尚未详细说明这些门店的具体成本。然而,似乎很容易达到3000万至6000万美元或更多,因为像RH米兰、伦敦和巴黎这样的旗舰店并不罕见。令人难以置信的地方。所以记住这一点很重要,我认为这将在未来几年对RH的利润和现金流产生重要作用。
Currently, from what I can gather, RH has not detailed exactly how much these places cost. However, it easily seems like $30 to $60 million or more, as flagship locations like RH Milan, London, and Paris are not uncommon. Incredible place. So it's important to keep this in mind and I think it will play a significant role in RH's profits and cash flow in the next few years.
接下来是RH纽波特海滩门店。我知道这将是一个很棒的位置,对吧?它在2024年底开业,所以2025年是该门店的第一个完整年度,对吧?Gary Freeman表示,这是RH第二家销售额超过1亿美元的零售展厅,加入了纽约市肉类加工区的门店。
更令人惊讶的是,这家餐厅预计每年产生超过2000万美元的收入,这是一个非常大的数字。一个完全令人难以置信的数字,对吧?所以值得考虑。
The next thing is the RH Newport Beach location. I knew it was going to be a great location, right? It opened at the very end of 2024, so 2025 was the first full year for this location, right? Gary Freeman said this is RH's second $100 million-plus retail gallery, joining the location in New York City's Meat Packing District. And what's even more amazing is that this restaurant is supposed to generate over $20 million a year, which is a really big number. A completely incredible number, right? So it's worth considering.
目前,这只股票在过去五年的表现非常糟糕。这完全不是一件好事。也就是说,该股在过去五年中下跌了80%,对吧?我可能没有买到RH的最低价格,对吧?但我认为我接近开始投资了。RH能跌到100美元或90美元吗?
也许可以,对吧?但我认为我可能无法在绝对最低点买入,但我已经接近了。
Currently, the condition of this stock has been very bad in the last five years. This is not a good thing at all. That is, the stock has fallen 80% in the last five years, right? I might not be getting the lowest price for RH, right? But I think I'm getting close to starting my investments. Can RH drop to $100 or $90? Maybe it can, right? But I think I might not be able to buy at the absolute lowest level, but I'm somewhere close.
好的。现在,看看RH的利润潜力。这就是为什么这只股票如此有吸引力。听着,你可能会说:“为什么我愿意承担像RH这样资产负债表不佳的股票的风险?”关键在于,RH的股价很可能在未来36个月内达到400至550美元。
我找不到多少股票似乎有在未来36个月内利润翻三倍的现实机会。这是相当罕见的。所以当我从这个角度看待RH时,我想:“哦,这里有巨大的利润潜力,但也有风险,对吧?”
Okay. Now, look at the profit potential in RH. And that's why this stock is so attractive. Listen. You might say, "Why would I be willing to take a risk on a stock like RH, which has a bad balance sheet?" The point is this. RH stock is likely to reach $400 to $550 in the next 36 months. I can't find many stocks that seem to have a realistic chance of tripling profits in the next 36 months. This is quite a rare thing. So when I look at RH from that perspective, I think, "Oh, there's a big potential for profit here, but there's also a risk, right?"
所以对于未来三年,我是这样看的。在未来36个月内,我认为RH破产的概率约为10%。假设RH的财务状况继续恶化。如果我坚持到最后,我可能会损失100%的投资资本,对吧?但这只有10%的概率,因为他们要破产需要很多糟糕的情况,比如没人买昂贵的家具,没人去他们的餐厅,而且他们在任何地方都无法筹集资金。
总而言之,这是一个非常糟糕的情况。无论如何,一切皆有可能,但我将其定为10%的概率。
So for the next three years, I look at it this way. Over the next 36 months, I think the probability of RH going bankrupt is about 10%. Let's say RH's financial condition continues to deteriorate. And if I hold on to it until the end, I could lose 100% of my invested capital, right? But that's only a 10% probability, because it would take a lot of bad situations for them to go bankrupt, like nobody's buying expensive furniture, nobody's going to their restaurant, and they can't raise capital anywhere. All in all, it's a very bad situation. Anyway, anything is possible, but I'm putting it at a 10% probability.
我认为大约有20%的概率,36个月后该股将低于140美元,但他们不会破产,对吧?所以,对我来说,基本上有30%的概率会亏损。现在的问题是可能亏损多少钱。
I think there's about a 20% chance that this stock will be below $140 after 36 months, but they won't go bankrupt, right? So, for me, it's basically a 30% chance that it's going to be a loss. Now the question is how much money There may be losses.
大约有20%的概率我会从这只股票中赚取一些利润,但在未来36个月内金额会很小,36个月后其价值将在140美元至200美元之间。
There is about a 20 percent chance that I will make some profit from this stock, but it will be a small amount of money in the next 36 months and after 36 months it will be worth between $140 and $200.
我认为该股有大约30%的概率从200美元涨到400美元。所以,我们可以说它的表现将远好于标普500指数,对吧?
I think the stock has about a 30 percent chance of going from $200 to $400. So, we can say that it will perform much better than the S&P 500, right?
而且我认为该股在未来36个月内有大约20%的概率突破400美元,这对我来说是一个巨大的利润机会。所以,我以2:1的比例来看待它,它有可能成为我的一大利润来源。超过破产风险,对吧?
总而言之,我认为该股在未来36个月内有50%的概率为我带来可观的收益。这就是为什么我认为RH是一只相当有吸引力的股票。尽管目前存在一些风险。
And I think the stock has about a 20 percent chance of going above $400 in the next 36 months, which is a big profit opportunity for me. So, I look at it in a 2:1 ratio, where it has the potential to be a big profit source for me. More than the risk of bankruptcy, right? All in all, I think there's a 50 percent chance that this stock will make me a significant amount of money over the next 36 months. And that's why I think RH is a pretty attractive stock. Although there are some risks involved right now.
说到股票,我只做了6万美元的初始投资。我会关注这些财报。这些财报将在不到48小时内公布。如果我在电话会议上听到或看到我喜欢的内容,我就会采取行动。我可能会将其增加到更大的仓位。
我甚至可能将其加入公开账户,那是一种更高层次的认可。进入公开账户是一件大事。
Speaking of the stock, I only made an initial investment of $60,000. I'll watch these earnings reports. These earnings reports will be out in less than 48 hours. If I like what I hear or see on the conference call, I'll do it. I might take it to a bigger position. I might even add it to the public account, which is a higher level of respect. Being in the public account is a big deal.
进入那里意味着你已经达到了一个重要的水平。所以当我审视RH时,我认为如果一切顺利,我可以将其加入公开账户。现在,假设RH的财务业绩相当不错,但股价飙升。我可能会在几周或一个月后卖出以获取短期利润,在几周内赚取1万或2万美元,然后我可以将那6万美元连同1万或2万美元的资本投资到其他地方。
这总是有可能的,对吧?嗯,也有可能我不喜欢在电话会议上看到或听到的内容,它可能会吓到我,所以也许我会保留我投资的6万美元,但不会将其加入公开账户。这是一种可能性。
Getting in there means you've reached a big level. So when I look at RH Look, I think if everything goes well, I can add it to the public account. Now, let's say RH's financial results are pretty good, but the stock price skyrockets. I could then sell it a few weeks or a month later for a short-term profit and make $10 or $20,000 in a few weeks, and then I could invest that $60,000 with $10 or $20,000 in capital somewhere else. That's always a possibility, right? Hmm, there's a possibility that I might not like what I'm seeing or hearing on the conference call and it might scare me, so maybe I'll keep the $60,000 I invested, but I won't add it to the public account. That's a possibility.
最好的情况是,如果股价低于150,并且我喜欢在数字中看到和电话会议上听到的内容,那么我将开始增加对RH的投资。但请记住,当我说增加投资时,我的意思是我不会将其增加到巨大的仓位。
我可能会觉得在RH投资25万美元比较合适。考虑到我的投资组合和净资产,这对我来说差不多。这不是一个巨大的数字。这是一个重要的数字。比如,如果那25万美元变成75万美元,那就很重要了,对吧?那是一个巨大的回报。
The best thing is if the stock is below 150 and I like what I'm seeing in the numbers and what I'm hearing on the conference call, then I'll start increasing my investment in RH. But remember, when I say increase my investment, I mean Not that I could take it to a huge position. I would probably feel comfortable investing $250,000 in RH. That's about right for me, given my portfolio and my net worth. It's not a huge number. It's a number that matters. Like, if that $250,000 becomes $750,000, that matters, right? That's a great return.
但我不会把一切都押在像RH这样的股票上。RH不是那种我会投资一百万美元的股票。它不是Meta。它不是AMD。它不是那种股票,好吗?它是一家在周期性市场中经历了非常糟糕时期的公司。
But I wouldn't bet everything on a stock like RH. RH is not the kind of stock that I would invest a million dollars in. It's not Meta. It's not AMD. It's not that kind of stock, okay? It's a company that has been through a very bad time in a cyclical market.
你可以在5年前对RH这么说。如果你回到5年前。RH赚了那么多钱,他们都不知道把钱放在哪里。你可以说:“哦,我的天,RH赚了这么多钱。”“我必须以700、600或任何价格买入它,好吗?”
“因为它正在走向1500。它正在走向2000。好吗?”而你在五年内获得了80%的负回报。那相当残酷,对吧?
You could have said that about RH 5 years ago. If you go back 5 years. RH was making so much money that they didn't know where to put it. And you could say, 'Oh my God, RH is making so much money.'" "I have to buy it for 700, 600 or whatever the price is, okay?" "And because it's on its way to 1,500. It's on its way to 2,000. Okay? And you've had 80 percent negative returns in five years. That's pretty harsh, right?
我看到RH做了完全相同的事情。RH在2016年的股价可能是……我想是2016年。嗯,让我查一下。好的,我在另一台电脑上看这个,所以你看不到,但我认为RH在2016年大约是每股20美元。
所以是2017年。所以在2017年,RH是每股27美元。27美元,这是2017年1月。它在20多美元。好的,让我们回到过去,RH在2021年4月是693美元。看,这就是周期性股票的样子,伙计。
就像,没人想要它们。如果我回到更早的时候,比如2015年10月,RH是每股142美元。所以,是142美元。2015年10月。让我们回到2017年1月,RH是27美元。27美元。
然后从2017年1月到2019年12月,股价涨到了212美元。那大约是10倍,对吧?是什么?大约9倍。然后从2019年12月,它从212美元下跌到2020年3月。股价跌破了100美元。
然后从2020年3月到2021年8月,股价超过了700美元。所以这就是我要说的。这类股票可能令人难以置信。
And I saw RH do the exact same thing. RH shares in 2016 were probably... I think it was 2016. Um, let me look it up. Okay, I'm looking at this on my other computer, so you can't see it, but I think RH was like $20 a share in 2016. So 2017. So in 2017, RH was $27 a share. $27, this is January 2017. It was in the 20s. Okay, let's go back in time, RH was $693 in April 2021. See, that's what cyclical stocks are like, man. Like, nobody wants them. And if I go back even earlier than that, like in October 2015 RH was $142 a share. So, it was $142. October 2015. Let's go back to January 2017, RH is $27. $27. Then from January 2017 to December 2019, the stock went up to $212. That's about 10 times, right? What is it? 9 times or so. Then from December 2019, it went down from $212 to March 2020. The share price went down below $100. Then from March 2020 to August 2021, the stock went over $700. So that's all I'm saying. These kinds of stocks can be incredible.
所以如果RH在未来六个月内从142跌到100,我不会感到惊讶。如果它从142涨到280,我也不会感到惊讶。这是一家周期性公司,这些公司波动性很大。我的意思是,波动性极大,波动非常剧烈,如果你没有做好心理准备,那可能非常危险,对吧?
So if RH goes from 142 to 100 in the next six months, I wouldn't be surprised. If it goes from 142 to 280, I wouldn't be surprised. It's a cyclical company and these companies are very volatile. I mean, it's incredibly volatile and the swings are very drastic, and if you're not mentally prepared for it, it can be very dangerous, right?
但我认为人们不太关注业务的另外两个方面,好吗?它们实际上重要得多。
But I don't think people pay much attention to the other two aspects of the business, okay? And they are actually much more important.
他说在等什么
这个频道对 $RH 的历次判断
Financial Education 在这只股票上共 2 条判断,这里只列相邻的几条。