$RH

RH 值得买入;新店业态与房地产复苏支撑其股价在未来数年升至 300 至 550 美元。

看涨他说的是几年内
《I Spent $100,000 on this 1 Stock Today‼️》
Financial Education发布 2026-09-15 · 18 段内容
24:07/ 打开原视频

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18 段内容
24:0738:49

接下来,我们聊聊一只我今天花了 10 万美元买入的股票。我觉得我在这里遇到了一个很大的机会。我觉得我会赚很多钱。也许我不会。

Next up here, uh, let's talk about a stock I spent $100,000 on today. I think I got a big opportunity here. I think I'm going to make a lot of money. Maybe I don't.

我今天在这里买入的股票是 RH。我在公开账户里买入了 RH,这是有史以来第一次。第一次在公开账户里买入 RH,做了一笔 5 万美元的一次性买入。此外,我今天还在一个私人投资组合里又买入了 5 万美元。

所以,把账算一下,我在不到一周的时间里买入了 15 万美元的 RH。

The stock I bought here today, RH. I bought RH in the public account for the first time ever. First time I bought RH in the public account, did a $50,000 one-off buy. Now, additionally, I bought another $50,000 today in a private portfolio.

So, if you add up the math on this, I bought $150,000 of RH in less than a week.

这是我认为很多人会难以理解的一只股票,好吗?我真的很想解释一下为什么我认为我在这里找到了特别的东西,好吗?我可能完全错了,但我认为我找到了特别的东西,我真的需要向所有人解释这一点,对吧?

This is one of those stocks I think a lot of people are going to have trouble wrapping their heads around, okay? And I really want to explain why I think I have something special here, okay?

And I could be completely wrong, but I think I got something special and I really need to explain this to everybody, right?

RH 就是这样,但为什么呢?我会告诉你为什么。这只股票在过去五年里下跌了 82%。82%。这是糟糕透顶的表现,对吧?简直糟糕透顶。

RH is like, but why? I'll show you why. The stock has gone down 82% the past five years. 82%. That's awful performance, right? Just absolutely awful.

但在之前的 5 年里,你知道 RH 的表现如何吗?上涨 2,200%。我再说一遍,之前那个 5 年期间上涨 2,200%。还不错吧?还不错。

But the previous 5 years, do you know what the performance with RH was? 2,200% gain. I repeat, 2,200% gain the previous 5-year period. Not too bad, huh? Not too bad.

现在,从 IPO 算起,这家公司于 2012 年上市,一直到 2015 年第四季度,股价就这样从 30 美元涨到 100 美元。然后,在短短几个月内,它从 100 跌到 25。这只股票就这样下跌了 75%。

Now, from the IPO, this company went IPO in in 2012, right through into the fourth quarter of 2015, the stock went from 30 bucks to 100 like that. And then in a matter of months, it went from 100 to 25. The stock dropped 75% just like that.

归根结底,这家公司是一家周期性公司。好吗?所以它的扩张阶段令人难以置信。这些股票的低迷期绝对残酷。正如我在这里展示的,一只股票在 5 年跨度里下跌 82%。我是说,那绝对残酷,对吧?

而且并不是它一次性跌下去的。就像最初有那么一次巨大的下跌,对吧?但归根结底,RH 是在一段很长的时间里一路下跌的,对吧?而每一次你燃起一点股票要回来的希望,它就只是跌得更低。

At the end of the day, this company is a cyclical company. Okay? And so the expansion phases are unbelievable. The depressions in these stocks are absolutely brutal. As I illustrated here, a stock to go down 82% over a 5year span.

I mean, that is just absolutely brutal, right? And it's not that it went down all at once. Like there was that initial huge move down, right? But at the end of the day, RH moved down over a huge period of time, right?

And every time you got some hope that the stock was coming back, it just went lower.

现在,说到 RH,对吧,这家公司建的那些门店简直离谱。好。它们很漂亮,但价格高得天文数字,离谱得不行。而且你知道,当我们谈到这些门店时,RH 建的这些店是多层的。它们有精致的楼梯和精致的电梯,用的是疯狂的钢结构,因为它们几乎是在建一栋高层建筑,然后它们会在上面加一个屋顶,抱歉,一个屋顶。它们会在屋顶上放一家餐厅,对吧?

Now, when it comes to RH, right, this company builds these ridiculous like stores. Okay. and and they're beautiful, but it's just astronomically like ridiculously priced. And you know, when we're talking about these stores, RH builds, they're like multilevel.

They involve elaborate staircases and elaborate elevators in crazy steel construction cuz they're almost building like a high-rise and then they'll put a roof on the excuse me, a roof. They'll put a restaurant on the roof, right?

他们正在改变玩法。好,所以现在他们要开始建造他们所谓的 RH compounds。现在,这会非常非常引人入胜,因为它将会是——它将会是多栋单层建筑。好,多栋单层建筑,如果你对建筑有任何了解,好,你就明白建造多栋单层建筑要简单得多,而且比建造 RH 现在建的那种巨型豪宅式结构要划算得多。

就像,这是天壤之别,好吗?就像,你可以用一个月或几个月就建好其中一栋这样的结构。这太不可思议了,对吧?你不可能在几个月内建好这些大家伙中的一个。就像那不会——那根本不会发生。

Well, they're changing up the game here. Okay, so now they're going to start building what they call RH compounds. Now, this is going to be really, really fascinating cuz what it's going to be, it's going to be multiple onestory buildings.

Okay, multiple one-story buildings, which if you understand anything about construction, okay, you understand it is going to be so much simpler to build multiple one-story buildings and so much more cost effective than building these mega mansion structures that RH builds right now.

Like, it's a night and day difference, okay? Like, you can get one of these structures built in, you know, a month or a couple months. It it's incredible, right? You're not building one of these bad boys in a couple months. Like that's not that's just not happening.

所以这些会非常引人入胜,而且它们会把所有东西都分门别类,你知道,取决于你是在看这类家具,还是你在看也许,你知道,更像是——我们姑且叫它,嗯,我也不知道,假植物和镜子以及装饰相关的东西,还是你想看,你知道,更像是我们可以称之为现代家具或当代家具之类的,对吧?

在这些 compounds 的中间,他们会放置一家大约 4,000 英尺的餐厅和葡萄酒吧。

And so these are going to be fascinating and they're going to have it all like kind of segmented, you know, depending upon if you're looking at this sort of furniture or if you're looking at maybe, you know, more let's call it um like I don't know fake plants and mirrors and decor related stuff or do you want to look at you know uh more like we can call it modern furniture or contemporary furniture or those sorts of things, right?

In the middle of these compounds, they're going to place like around a 4,000 ft restaurant and wine bar.

现在,RH 的餐厅是顶级的,好吗?就是顶级。食物品质非凡。我去过——我去过旧金山那家店。我去过 Marin 那家店。我去过纽约那几家店好几次。我去过北卡罗来纳州夏洛特那家店,我大概还去过另外一两家店。

餐厅,非凡的服务,非凡的食物品质。就像你可以在比如结婚纪念日去那里,就像那样。就像这些地方就是那么高档,食物品质就是那么好。

Now, RH's restaurants are top tier, okay? Like top tier. Like phenomenal food quality. I've been to I've been to the San Francisco location. I've been to the Marin location. I've been to the New York locations multiple times.

I've been to the Charlotte, North Carolina uh location, and I've probably been to another location or two. Restaurants, phenomenal service, phenomenal food quality. Like you could go there on like an anniversary like that. like that's how like nice and how good the food quality is at these places.

所以他们基本上会把其中一家放在这个结构的中间,对吧?所以我认为这个构想很出色,因为他们将能够削减成本,但我也认为这会是一种比现在更酷的体验,因为那些门店从外面看很棒。不过问题在于,一旦你走进一家 RH,就只是,你知道,就只是在同一个空间里走来走去。

而这些将会由喷泉和树木连接起来,你知道,你会在建筑之间穿行,这会是一种相当酷的体验,对吧?玻璃顶的步道,还有,嗯,是的,我真的很期待在他们真正开出一家之后去体验一下。他们现在在佛罗里达有几家正在建设中。所以请记住这一点。

And so they're going to put one of those in the middle of the structure essentially, right? And so I think the concept's brilliant because they're going to be able to cut down on cost, but I also think it's going to be a cooler experience than actually just cuz the stores, they look great from the outside.

The issue though is once you go into an RH, like it's just, you know, it's just a lot of kind of walking around in the same space. These are going to be connected with like fountains and trees and like you know you're going to walk in between buildings and it it's going to be a pretty darn cool experience, right?

Glass roofed walkways and um yeah, like I'm looking really forward to experiencing this once they actually open one. They've got a couple that are under construction right now in Florida. So do keep that in mind.

好。现在另一件事,我不知道你们有没有在 thousandx.com 上听电话会议,但如果你对 RH 有任何关心,并且想对这家公司做些功课,就去听电话会议。好,Gary Freriedman 在那次电话会议上谈到,这些项目的合作伙伴会更有财务上的兴趣与 RH 合作来做这件事。

为什么?让我解释一下。其中一栋这样的建筑。好。很难让 RH 与其他房东合作,或者获得融资之类的东西,因为这些建筑太离谱了。就像,假设 RH 破产了。到底谁会买这栋楼?还有谁会去那里?

那简直离谱,对吧?所以这完全不现实。然而,有了这些新的 compounds,你可以更容易地获得融资,也更容易找到人合作,因为假设 RH 破产了,对吧?那么现在这个就可以用了。你可以在这些里面放餐厅。

你可以在这些里面放不同的商店。为我们的时代融资这样的项目,比融资那样的东西要有吸引力得多。好吗?而 Gary Freriedman 在电话会议上解释了这一点。所以听这类东西真的非常非常有价值,你会真正开始明白,哦,这实际上是一个比我认为任何人意识到的都要更大的游戏规则改变者。

Okay. Now the other thing I don't know if you guys listen to the conference call on thousandx.com but if you care anything about RH and you want to do some dating on this company listen to the conference call.

Okay so Gary Freriedman on that conference call was talking about like partners on these projects would be much more financially interested in doing this with RH. Why? Let me explain. one of these buildings.

Okay. It's hard to get RH to partner with other landlords or get financing and things like that because the buildings are so ridiculous. Like if let's say RH went bankrupt. Who the freak is buying this building?

Like who else is going to go there? That's just ridiculous, right? And so it's completely like unrealistic. However, with these new compounds, you could get financing much easier of people to partner because let's say RH went bankrupt, right?

And so now this is is available. You could put restaurants in these. You could put different stores in these. It's so so much more compelling to finance projects like this for our age than something like this.

Okay? And Gary Freriedman was explaining that in the conference call. So it's really really valuable to listen to stuff like that and you really start to understand oh this is actually like a bigger game changer than I think anybody realizes.

Gary Freeman 也谈到了这些新店型,其成本效益可能比旧式结构高出约 50%,成本低 50%。比如他们两年前刚在 Newport Beach 开的那家店,据我了解,那现在是 RH 最成功或第二成功的门店。

唯一超过它的是纽约的一家门店,我去过几次。但这太惊人了。如果你能省下那么多成本,这对 RH 的扩张能力意味着什么?对利润率又意味着什么?而且如果这还是一种更酷的体验,你还会获得更多客流。

更多客流。所以这在多个层面上都很出色。我说的多个层面可不是 RH 旧店型那种意义上的层面。

Now Gary Freeman was also talking about these new formats can be about 50% more cost effective 50% than the old structures like this is the one they just opened in Newport Beach uh two years ago which that's now uh RH's most successful or second most successful location from my understanding.

The only one that's beaten them is a New York location, right, that I've been to a few times. But uh like that's incredible. Like if you can save that much cost that what this is going to do to RH's expansion ability, right?

And what this is going to be do the margins. Now, if this is also a cooler experience, you're going to get more traffic as well, right? More traffic. So, this is like is brilliant on multiple levels.

And I'm not talking multiple levels like RH's old uh store format was here right now.

此外,他们还谈到了 RH Estates。RH Estates 是 RH 的一个奢侈家居系列和品牌延伸,专注于传统经典设计,并以当代视角重新诠释。Gary Freriedman 谈到这个系列时表示,随着时间推移,它对公司将意义重大。

我们拭目以待,这类事情就是这样,有些系列会成功,有些会失败。我们走着瞧。RH Modern 对他们来说一直是个巨大的成功。所以这是那种让我觉得,我不知道,我们拭目以待的事情。他说这可能会成倍扩大这项业务的可触达市场。所以这一点值得留意。

Additionally, they talked about RH Estates. So RH Estates is a luxury home furnishing collection in brand extension by RH focused on traditional and classic classic design reimagined through a contemporary lens.

And this collection Gary Freriedman is talking about this is going to be huge for the company over time. We'll see like that's one of those things like you know some some collections hit some miss.

We'll see. RH Modern's always been a huge success for them. So, this is one of those things I'm like, I don't know, we'll see. He He's talking about this could exponentially increase the TAM of the business.

So, just something to kind of keep in mind there.

眼下,RH 股票的情况是这样的。股价会走向哪里?听着。如果市场短期内变得糟糕,股价会跌到 90 到 100 美元。所以,仍然可以说,从当前水平还有 20% 到 30% 的下行空间。

如果市场变得糟糕的话。如果我们遭遇世界末日式的衰退,公司会破产,归零,血本无归。那你怎么能安心投资?我会安心,因为我不会在一个仓位上过度加杠杆。首先,我甚至不会为仓位加杠杆,但我说过度加杠杆,意思是我不会投入太多到害怕失去的程度。这就是我看待这件事的方式。

Right now, here's the deal with RH stock. Where's the stock going? Okay, listen. If the market gets ugly, short-term, the stock going to 90 to $100. Okay, so still, you know, we can call it 20 to 30% more downside from here.

If the market gets ugly, okay, if we get a world ending recession, the company's going bankrupt, BK, lose it all. And I say, how do you feel comfortable investing? I'll feel comfortable because I won't get overleveraged in a position.

Well, first off, I don't even take leverage out for positions, but when I say overlever, I mean I won't invest too much that I'm afraid to lose it, right? Like, and so that's the way I look at that, right?

接下来,房地产已经死了好多年了。我们都知道,对吧?所以很难想象未来几年房地产会比现在更糟,因为这确实是我们见过的最糟糕的房地产市场。所以在我看来,房地产会在 2027 到 2030 年之间复苏。

如果这发生了,我认为股价会涨到 300 到 550 美元之间。即便在我大胆的假设下,我也没有让股价涨到 700 以上,像它巅峰时那样。我最好的情形是它未来几年涨到大约 550 美元。

但那是显著的上行空间,而且我很难找到其他股票,让我认为有潜力在未来三到五年内让我的钱翻两倍到四倍。很难找到这样的机会,所以这是一个,我愿意接受。我会告诉你,我在这只股票上付出了耐心。

这是我跟踪了十多年的股票,我在它的上行周期和下行周期中都很好地跟踪了这家公司,我一直在等待完美的机会来开始建立大仓位,现在机会来了。这一刻终于到了,对吧?所以这就是耐心,我很高兴等了这么久,因为现在所有拼图都在拼合。

And then next up here, like real estate's been dead for years. We all know that, right? So, it's hard to see real estate getting much worse than this over the next few years cuz like literally this is about the worst real estate market we've ever seen.

And so, real estate in my opinion comes back 2027 to 2030. And so, if that occurs, I think the stock goes to anywhere between $300 and 550. Even under my bold case, I don't have the stock going to 700 plus like it was at the peak.

My best case scenario is it goes to about 550, right, over the next few years. But that's significant upside and it's hard for me to find stocks out there that I think have a potential that for me to we can call it 2x to 4x my money on that stock over the next you know uh 3 to 5 years.

It's hard to find those sort of opportunities and so this is one and I'm willing to take it right and I will tell you I have worked patience on this stock. This is a stock I have followed for over 10 years and I've kept so, you know, track of the company so well throughout their upcycles and down cycles and I've just been waiting for the perfect opportunity to start building a big position in the stock and here it is.

The moment is finally here, right? And so it has been patience and I'm glad I've waited all this time cuz now all the pieces are coming together

我不会把 RH 看作,哦,我要靠它赚到改变人生的钱。我只是从这个角度看,我认为未来几年我能在这只股票上赚很多钱,对吧?我愿意承担我愿意承担的风险,对吧?所以我喜欢它。我非常喜欢它。

And I wouldn't look at RH as, oh, I'm going to make life-changing money in it. I'm just looking at it from the perspective, I think I can make a lot of money in the stock over the next few years, right?

And I'm willing to risk what I'm willing to risk, right? And so I like it. I like it a lot.

观察点

房地产市场复苏
2027年至2030年间出现复苏
2027-2030年市场数据
若房地产如预期般复苏,则支持看涨逻辑;若低迷持续或恶化,则削弱该逻辑
新型“复合”门店模式的采用
成功落地并带来成本节约与客流增长
未来几年财报
若利润率改善且客流增加,则支持看涨逻辑;若新模式未能实现所承诺的效率提升,则削弱该逻辑

这个频道对 $RH 的历次判断

Financial Education 在这只股票上共 5 条判断,这里只列相邻的几条。

2026-09-15看涨本条
接下来,我们聊聊一只我今天花了 10 万美元买入的股票。
2026-09-14看涨
RH 是另一只我想建仓的。他们的资产负债表改善了很多。如果我没记错,最近一个季度他们大概有 1.25 亿美元现金。所以情况正在好得多。这是一只我会看作逆向买入的股票。没人想持有 RH 这样的股票。房地产行业过去几年一直很糟糕。现在房贷利率高得离谱,对吧?已经到 7% 多了。现在没人想要 RH 这样的股票。这只股票五年前是 700 美元。今天只有 100 多美元,对吧?所以这是我想真正逆向操作、并在未来几个月建仓的一只。
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