$SHOP

Shopify 是长期持有标的,因其作为电商基础设施的角色、AI 整合以及推动增长的强大管理层。

看涨他说的是几年内
《4 Stocks to Buy and Hold for the Long Term!》
The Motley Fool发布 2026-09-28 · 22 段内容
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其中一家公司是 Shopify。这是我投资组合中的另一项长期投资。

One of these companies is Shopify. This is another long- term investment in my portfolio.

Shopify 是我总会回头看的公司。这当然是电子商务长期增长故事中的核心基础设施之一。它本质上是独立贸易的操作系统。从小的家庭店铺到世界各地的大型全球品牌,人人都在用。

Shopify is a company I always come back to. This is of course one of the essential infrastructures in the long- term growth story of e-commerce. This is essentially the operating system for independent trade.

Everyone, from small family shops to huge global brands around the world.

如你所知,其软件、支付和物流套件为超过一百万家商户的店面提供支持。其收入的很大一部分来自订阅,但规模最大、增长最快的部分是其商户解决方案产品。是的,用于支付的“Shopify”、“Shoppay”以及物流。

本质上,Shopify 会从通过其平台进行的所有交易中抽取一定比例。

As you know, its software, payment, and logistics suite powers the storefronts of more than one million merchants. A large part of its revenue comes from subscriptions, but the largest and fastest- growing part is its merchant solutions product .

Yes, "Shopify" for payments, "Shoppay" , and shipping. Essentially, Shopify takes a percentage of all transactions made through its platform.

如果你看看其上一季度、也就是第二季度的一些业绩,营收约为 36 亿美元。这代表同比增长 34%。商品总交易额达到 1160 亿美元。这代表同比增长 32%。自由现金流为 6.54 亿美元。这代表自由现金流利润率为 18%。

If you look at some of its results for the last quarter, the second quarter, revenues amounted to approximately $3.6 billion. This represents a 34% year-on-year increase. The total volume of goods reached $116 billion.

This represents a 32% year-on-year increase. Free cash flow, $654 million . This represents a free cash flow margin of 18%.

回到商业中的人工智能这个话题,这家公司通过整合新的 AI 产品来持续改进其平台,帮助商户更好地销售、改善商户与客户的互动、改善物流,并改善商户网站上的商品展示。后台有许多实用的解决方案帮助商户卖出更多,这当然也反映在 Shopify 的业务中,而这些都由人工智能驱动。

Returning to the topic of artificial intelligence in business , this company continues to improve its platform by integrating new AI products to help its merchants sell better, improve merchant interaction with customers, improve shipping, and also improve product listings on merchant websites.

Many practical solutions in the background to help merchants sell more , which of course is reflected in Shopify's business, are powered by artificial intelligence.

事实上,Shopify 与 Google 共同参与了所谓的全球商务协议(Global Commerce Protocol)的开发。这是一个开放标准,因此 AI 代理可以发现商户、与商户协商并实际完成交易,而无需每个品牌都构建定制集成。

In fact, Shopify participated in developing what is known as the Global Commerce Protocol with Google. This is an open standard , so AI agents can discover, negotiate with, and actually complete transactions with merchants without each brand needing to build custom integrations.

事实上,当 OpenAI 推出其代理交易集成时,Shopify 商户是最早被 ChatGPT 推荐并可从其完成购买的供应商之一。OpenAI 最初的对话内推送支付功能是与 Shopify 的合作,但未能达到预期,不过这更多是 OpenAI 而非 Shopify 的原因。

In fact, Shopify merchants were among the first vendors that ChatGPT could recommend and complete purchases from when OpenAI launched its proxy trading integration. The original in- conversational push payment feature from OpenAI was a partnership with Shopify that did not live up to expectations, but that was more due to OpenAI than Shopify.

但回到商户这一侧,Shopify 有自己的 AI 驱动助手,名为 Sidekick。它主要为商户自动化许多工作流程。

But going back to the merchants' side, Shopify has its own AI-powered assistant called Sidekick. It primarily automates many of the workflows for merchants.

我们在第二季度财报电话会议上看到了 Shopify 首席执行官 Harley Finkelstein 的一些表态,他说人工智能对创业精神的加速作用将超过任何其他工作。

We saw something from Shopify CEO Harley Finkelstein on the second-quarter earnings call, where he said that artificial intelligence will accelerate entrepreneurship more than any other job.

本质上,Shopify 的管理层认为,品牌越来越多地选择该平台,是因为它免除了品牌自己为其业务制定 AI 战略的负担。Shopify 从一开始就为他们处理人工智能的整合。

Essentially, Shopify's management believes that brands are increasingly choosing the platform because it relieves them of the burden of developing an AI strategy for their business on their own.

Shopify handles the integration of artificial intelligence for them from the beginning.

上个季度,商户与 Shopify 的智能助手 Sidekick 进行了近 3400 万次对话,并用它构建了超过 36000 个定制应用。因此,我们清楚地看到人工智能为传统电商业务带来的好处。我认为我们可以预期这种增长将持续下去。

Merchants had nearly 34 million conversations with Shopify's smart assistant Sidekick in the last quarter and used it to build more than 36,000 custom apps. Therefore, we clearly see the benefit of artificial intelligence for traditional e-commerce businesses. I think we can expect this growth to continue.

我还想提另外两件事,这是一家同样受益于实体店增长的企业。他们正在国际扩张。有许多拥有实体店并使用 Shopify 解决方案的商户。当然,有许多线上品牌,但也有许多传统门店利用 Shopify 提供的工具。

There are two other things I would like to mention, you know, this is a business that also benefits from growth in physical stores. I mean, they are expanding internationally. There are many merchants who have physical stores and use Shopify solutions.

Of course, there are many online brands, but there are also many traditional stores that take advantage of the tools provided by Shopify.

Shopify 上商品总交易额(GMV)的 68% 现在通过其专有的 Shopify Payments 工具完成。所以,这是一项高质量且高利润的业务,它实际上利用人工智能来帮助发展业务及其商户,这当然对“Shopify”产生积极反映。

68% of the total merchandise value (GMV) on Shopify is now passed through their proprietary Shopify Payments tool. So, it is a high-quality and highly profitable business, and it actually uses artificial intelligence to help grow the business and their merchants, and this of course reflects positively on " Shopify".

是的,我真正喜欢 Shopify 的地方在于,在一个工智能正在改变如此多业务和行业的世界里,拥有世界级的管理层极其重要。Shopify 恰恰拥有这样的管理团队。世界级。他们始终走在前沿。

所以,每当有新东西出现,正如我所说,他们都是最早采用这些 AI 解决方案的公司之一。他们也在努力开发一些自己的人工智能解决方案。

Yes, what I really like about Shopify is that in a world where artificial intelligence is changing so many businesses and industries, it is extremely important to have world-class management.

Shopify has exactly this management team. World-class. They are always at the forefront. So, every time something new comes up, as I said, they are among the first to adopt these AI solutions.

They are also working on developing some of their own artificial intelligence solutions.

为什么这很重要?因为是的,在一个并非每个人都有时间或耐心去跟上所有冒出来的新玩意儿的世界上,Shopify 为你完成了其中大部分、甚至全部。这就是为什么我们看到,我是说,“Sidecake”如此受欢迎。

Why is this important? Because yes, in a world where not everyone has the time or patience to keep up with all the new gadgets that pop up, well, Shopify does most, if not all, of that for you .

That's why we've seen, I mean, that " Sidecake" is so popular .

他们看到直接达到前五笔订单的新商家增加了 8%。这加速了商品总交易额(GMV)的增长。我们需要看到人们更快、更高效地开始创业或改进他们的店铺。当然,前提是 Shopify 作为一家公司已经采用了现有的最新工具。

They saw an 8% increase in new traders reaching their first five orders directly. This accelerates the growth of gross cargo volume (GMV). We need to see people starting their businesses or improving their stores faster and more efficiently.

Of course, if Shopify, as a company, has already adopted the latest tools available.

作为 Shopify 用户,我不需要做太多,对吧?你只是在这里那里更新几样东西。你请他们的智能聊天机器人改进你的店铺。就这样。当然,对我这个店主来说,这很棒,因为我的业绩会好看得多。

Shopify 也会看到更好的业绩,对吧?所有板块商品总交易额的增长。

As a Shopify user, I don't have to do much, do I ? You're just updating a few things here and there. You are asking their smart chatbot to improve your stores. That's all. Of course, for me as a shop owner , this is great, because my results will look much better.

Shopify will see better results too, won't it? Growth in the total volume of goods across all sectors.

对于使用比如说“ChatGPT”或 AI 代理的人来说,他们也会得到更好的结果,因为这家 Shopify 店铺针对 AI 搜索结果进行了优化。

For someone using, say, "ChatGPT" or an AI proxy, well, they too will get better results, because this Shopify store is optimized for AI search results .

所以,在一个没有多少公司的世界里,或者当你看到这个……让我换个说法。如果你把 Shopify 仅仅视为构建网站或在线商店的工具,是的,如果这就是他们的全部,他们就会陷入真正的麻烦。

但他们做的远不止这些。他们深入基础设施层,以确保客户的成。如果他们的客户成功,那么 Shopify 也会成功。

So, in a world where there aren't many companies, or when you look at this...let me rephrase that. If you view Shopify as merely a tool for building websites or online stores, yes, if that were all they were , they would be in real trouble .

But they do much more than that. They delve deep into the infrastructure layer to ensure their clients' success. If their customers are successful, then Shopify will be successful too.

如果你把 Shopify 仅仅视为构建网站或在线商店的工具,是的,如果这就是他们的全部,他们就会陷入真正的麻烦。

If you view Shopify as merely a tool for building websites or online stores, yes, if that were all they were, they would be in real trouble.

我已经谈过 Shopify 了。

I've talked about Shopify.

她谈到了 Shopify 和 Airbnb,这两家有趣的公司人工智能时代仍在持续增长,但受到的投资者关注要少得多。

She spoke about Shopify and Airbnb, two interesting companies that continue to grow in the age of artificial intelligence, but receive far less attention from investors.

这个频道对 $SHOP 的历次判断

The Motley Fool 在这只股票上共 2 条判断,这里只列相邻的几条。

2026-09-28看涨本条
其中一家公司是 Shopify。这是我投资组合中的另一项长期投资。
2026-09-26看涨
我稍后会谈到其中一家公司,就是Shopify。你们可能知道,Shopify是一个软件和支付平台。它让独立商家能够经营自己的网店。它是支撑超过一百万家网店的基础设施,甚至包括Tesla、LVMH和Nestle这样非常大的品牌。
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