$UPWK

尽管存在AI风险,UPWK对价值投资者而言仍具买入价值;信心不高,但估值具吸引力。

看涨
《The Perfect Hedge Against AI Stocks?》
Parkev Tatevosian, CFA发布 2026-09-16 · 14 段内容
00:00/ 打开原视频

逐段跳播

14 段内容
0:006:37

零工经济平台Upwork告知投资者,其AI相关自动化正在加速,这正在压缩低复杂度任务的需求。而这已成为Upwork的一项不利因素。

Upwork, the gig economy platform, informed investors that they're experiencing an acceleration in AI-related automation, which is shrinking demand for low-complexity tasks. And that's been a headwind for Upwork.

不过,这被明确与AI相关的岗位增长22%以及AI更广泛地融入标准项目工作流程所抵消,而后者往往不会在招聘信息中写明。因此,它正受到人工智能的混合影响。总体而言,影响是负面的,负面影响超过了对其企业业务的正面影响。

However, that's offset by an increase of 22% in explicit AI-related jobs and broader integration of AI into standard project workflows that often goes unstated in job postings.

So, it's experiencing a mixed impact from artificial intelligence. Overall, it's negative the negative impact is outweighing the positive impact on its enterprise.

因此,管理层将全年营收展望更新为740亿美元的中值。调整后EBITDA预计将降至2.3亿,低于投资者最初的预期。

And so, the management updated its full-year revenue outlook to $740 million at the midpoint. With adjusted EBITDA expected to fall in 230 million, which is lower than what investors were initially expecting.

那么,这是否意味着Upwork股票现在是时候抛售这项业务、转向其他标的了?让我们一起回答这个问题。

So, does this mean that Upwork stock is now it's time to dump this business and move on to something else? Let's answer that question together.

因此,重要的是要记住,Upwork股票在2026年年初至今已下跌56%,其中大部分跌幅出现在年初,即1月至5月之间,随着代理式AI的扩散,投资者提前行动,在该业务真正开始报告重大不利因素之前就抛售了Upwork股票,这段时期构成了跌幅的主体。

So, it's important to remember that Upwork stock is already down 56% year-to-date in 2026, with most of those losses coming in the beginning of the year, between January and May, were the bulk of the losses as agentic AI proliferated and investors got ahead of the curve and sold off Upwork stock before the business actually started reporting significant headwinds.

事实证明这是正确的操作,因为Upwork股票至今尚未回升。当然,我对此感到失望,因为我一直将Upwork股票评为买入机会,认为该业务仍有价值。

That turned out to be the right play as Upwork stock has not recovered just yet. And of course, I'm disappointed in that because I've been ranking Upwork stock as a buying opportunity suggesting that there's still value in the business.

它不会把100%的业务都输给代理式AI。当然,在边缘业务上,它们会因代理式AI失去一些任务。但随着平台上的工作者将AI融入其服务,并能够为雇用他们的客户提供更好的价值,它们也会有所收获。

It's not going to lose 100% of its business to agentic AI. Sure, on the edges they're going to lose some tasks to agentic AI. But they're also going to gain as the workers on the platform incorporate AI into their services and are able to offer a better value to customers that are hiring them.

而从长期来看,该业务在增长方面做得非常出色。其营收从2019年的2.5亿增长了两倍多,达到7.87亿,尽管增长已经放缓并转为负值。

And longer term, the business has done an excellent job growing. It's more than tripled its revenue from 2019 where it was 250 million up to 787 million, even though growth has slowed and turned negative.

它受益于便利性优势。它受益于许多企业需要完成某些工作,但不一定需要一名全职员工。对吧?它弥合了雇用临时工与完全不雇人之间的缺口。因此,它能够捕捉这部分需求。它也能捕捉来自工作者的需求,这些工作者不想在企业全职工作。

他们更偏好零工经济工作的灵活性,可以自行选择工作的天数、工作的时数、完成的项目、为之工作的人。这种选择权、这种便利性,对许多厌倦了朝八晚五、每周5天、每年50周、几乎没有灵活性、休假要申请、请一天假也要申请许可的工作者来说,是一股清新的空气。而零工经济平台提供了更多的灵活性和便利性。

It benefits from the convenience advantage. It benefits from a lot of enterprises needing things to be completed but not necessarily needing a full-time employee. Right? It bridges that gap between hiring a temp worker or not hiring anyone at all.

So, it's able to capture on that demand. It's also able to capture the demand from workers where they don't want to work at an enterprise full-time. They prefer the flexibility of gig economy work where they can choose the days they work, the hours they work, the projects they complete, the people they work for.

That selection, that convenience is a breath of fresh air for a lot of workers that are tired of that 8:00 to 5:00, 5 days a week, 50 weeks a year without very much flexibility and needing to ask for permission to take a vacation, needing to ask permission to take a day off.

And the gig economy platform offers a lot more flexibility and convenience.

同样重要的是要记住,2022年,当美国和美国的许多企业担心即将到来的衰退时,它们进行了重大重组和削减成本的努力,而这已见成效,对Upwork来说是一大利好,因为其营业盈利能力当时正在下滑。

该业务当时在投资增长、试图捕捉新机会,所幸它们扭转了局面。它们专注于盈利能力。它们减少了对新客户获取的关注,更多地关注客户价值,即获取合适的客户,而不是获取更多客户,其营业利润率随之走高。

从2023年的-15%,在截至过去12个月的期间内达到了16.8%的创纪录水平。

It's also important to remember that in 2022, when the United States and a lot of the enterprises in the United States were fearful of an oncoming recession, they made major restructurings and cost-cutting efforts, and that's paid off, and that's been a boom for Upwork because its operating profitability was heading downward.

The business was investing in growth and trying to capture new opportunity, and thankfully, they turned things around. They focused on profitability. They focused less on new customer acquisition and focused more on customer value, getting the right customers rather than getting more customers, and their operating margins turned higher.

From -15% in 2023, it's reached record levels of 16.8% over the trailing 12-month period.

而管理层正在加倍押注这一战略。他们再次专注于等式两端价值更高的客户,而较少关注等式两端客户的数量,无论你看的是想在平台上招聘的企业,还是想在平台上提供服务的个人。

And management is doubling down on that strategy. Again, they're focusing on higher-value customers on both sides of the equation, and less on the number of customers it has on both sides of the equation, whether you're looking at businesses looking to hire on the platform or individuals that are looking to offer their services on the platform.

由于劳动力市场的这一宏观经济放缓,再加上更重要的是人工智能的趋势以及代理式AI的扩散,Upwork股票已经遭到抛售,目前正以多年来最便宜的估值交易。其目前的预期市盈率为6.4,大约是标普500平均股票价格的四分之一。

而我认为,对于一家面临Upwork所面临的如此重大风险的业务来说,这是合适的。它应该以相对平均股票显著的折价交易。

Due to this macroeconomic slowdown in the labor market, coupled with more significantly the trends in artificial intelligence and the proliferation of agent tech AI, Upwork stock has sold off and is trading at the cheapest valuation in years.

It's now selling for a forward price-to-earnings of 6.4, which is roughly 1/4 the price of the average stock in the S&P 500. And I think that's appropriate for a business that's facing as significant a risk that Upwork is facing.

It should be selling at a significant discount to the average stock.

我还更新了我对Upwork的贴现现金流估值,我几乎不预期这项业务有任何增长,我也没有这样预测。从2026年到2031年,我估计该公司的自由现金流将从2026年的2.2亿增至2031年的2.4亿。

因此,几乎没有增长,甚至没有超过我为Upwork未来5年预测的通胀率。这是由于来自AI的重大风险和威胁。但是,即便纳入这一点,该股票看起来仍被低估。我计算出的公允价值为14.64美元,而当前市场价格8.70美元意味着Upwork在当前市场价格下有68%的上行空间。

I also updated my discounted cash flow valuation for Upwork and I'm not expecting hardly any growth for this business and I'm not forecasting such. From 2026 to 2031, I'm estimating the company's free cash flow goes from 220 million in 2026 to 240 million in 2031.

So, hardly any growth, not even exceeding the rate of inflation I'm forecasting for Upwork over the next 5 years. Due to that significant risk and threat from AI. But, even after incorporating that, the stock looks undervalued.

I calculated a fair value of $14.64 and the current market price of $8.70 suggests a 68% upside for Upwork at current market prices.

所以,我提到过,鉴于我对这项业务的买入评级,我对Upwork股票表现感到失望。我仍然认为它是一个买入机会,尽管我对这一买入机会的信念、信心水平正在下降。我将其下调到我能对一家企业拥有的最低水平,同时仍将其评为买入机会。

人工智能带来的颠覆已经显现,该业务正在倒退,因为它正在流失营收、流失客户,而且很难估计它究竟会因AI失去多少业务。出于这个原因,我对这一买入评级并不那么有信心,但我确实认为,在当前市场价格下,它值得价值型股票投资者考虑。

So, I mentioned my disappointment in Upwork stock performance given my buy ranking of this business. I still think it's a buying opportunity, although my conviction, my confidence level in that buying opportunity is decreasing.

I'm lowering it to the lowest level I could possibly have in a business and still rank it a buying opportunity. The disruptions from artificial intelligence are already being felt and the business is going backwards as it's losing revenue, it's losing customers, and it's difficult to estimate just how much business it will lose as a result of AI.

For that reason, I'm not so confident in this buy ranking, but I do think that at these market prices, it's attractive for value stock investors to consider.

观察点

营收前景与客户留存趋势
营收或客户数持续下滑将削弱该论点
下一份财报财报
若AI冲击加速超出当前预期,将削弱看多论点

这个频道对 $UPWK 的历次判断

Parkev Tatevosian, CFA 在这只股票上只有这一条判断。

2026-09-16看涨本条
零工经济平台Upwork告知投资者,其AI相关自动化正在加速,这正在压缩低复杂度任务的需求。
看完整历史 ›
美股听风