$VWAGY

大众汽车因管理不善和结构性问题而陷入不可逆的衰落(“已成定局”),当前的重组努力不足以挽救公司。

看跌他说的是几年内
Volkswagen In Death Spiral (and it's getting worse)
Solving The Money Problem发布 2026-09-12 · 18 段内容
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18 段内容
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大众的处境不妙。大众面临的背景是,他们看到竞争环境正在恶化。大众的长期财务状况面临越来越大的压力,因此它需要加倍削减。

Things are not going well for Volkswagen. The backdrop for Volkswagen is that there is a deterioration they see in the competitive environment. There is the increased pressure on Volkswagen's long-term financial position and therefore it needs to double down on the cuts.

先是3月份提出裁员5万人,现在又裁5万人,这使大众到本十年末至少裁减全球员工总数的约15%到18%而这对工会意味着什么,尤其是代表董事会中工人的工会,他们说这意味着不会有强制裁员,而且事实上有一个目标,例如到本十年末实现9%的利润率和900万辆的汽车销量,通过做到这一点,也许在部分较长期裁员上还有一些回旋余地。

First outlining 50,000 job cuts in March and another 50,000 now which takes Volkswagen to around maybe 15 to 18% of the global workforce being trimmed over the end of the decade at least and what this means for the unions, particularly the the labor unions who represent the workers on the board, they are saying that this means that there will be no compulsory compulsory redundancies and the fact that there there is a target of achieving, for example, a 9% margin and 9 million unit sales of cars by the end of the decade and by doing that maybe there is some wiggle room around some of the longer-term job cuts.

所以他们试图把这一切淡化,因为显然存在这种紧张的压力,来自非常敌对的工会,这些工会也将向欧洲最大的汽车制造商施压。

So they are trying to play this all down as there is this tense pressure from obviously, of course, the the very hostile unions that will also pressure Europe's biggest car maker.

我不太擅长数学,但我想我们刚才听到的是今年早些时候裁员5万人,现在又裁5万人,总共10万人。你得为大众那些已经被裁或即将被裁的员工感到难过,但我们必须诚实地说,这家公司已经彻底完蛋了。这是他们自作自受。

So I'm not great at math, but I think we just heard 50,000 job cuts earlier in the year, another 50,000 now for a total of 100,000. You got to feel for the employees at Volkswagen who have been or will soon be let go, but we have to be honest here, the company is completely and utterly cooked. They did this to themselves.

他们确实有过机会,那是在五年多以前,当时赫伯特·迪斯还在领导公司,他称赞特斯拉,公开承认大众正在向特斯拉所做的事情学习,希望复制他们的一些成功,该给功劳的地方就给功劳,而这很可能最终导致他被公司扫地出门,就因为他道出了关于特斯拉的真相。

They did have a chance if more than half a decade ago when Herbert Diess was still there leading the company, praising Tesla, admitting out loud that VW was learning from what Tesla had done, hoping to replicate some of their success, giving credit where it was due, which probably ultimately led to him being shitcanned by the company for saying the truth about Tesla.

这本是很容易实施的,只要大众有脑子预见到这一点。相反,是无能领导层在最高层的彻底懦弱、无能和愚蠢。现在,再加上一个事实:这是一家彻头彻尾官僚、被繁文缛节包裹的烂公司。有决策权的人太多,没有领导力。

德国政府持有股份并有发言权,顺便说一句,我可不是开玩笑。我是说,地球上最官僚的地方、最官僚的实体——政府,在这个星球上最官僚的国家——德国,这简直是超级官僚,持有股份。这家公司受制于工人工会,而工会的要求当然是不合理的,而且总是对他们声称要帮助和为之工作的实际员工适得其反。

So easily implemented if only VW had the brains to see this coming. Instead, inept leadership's total cowardice, incompetence, and idiocy at the top. Now, add to that fact that it's a total bureaucratic, red tape encrusted [ __ ] of a company. Too many people with decision-making power, no leadership. German government has an ownership stake and a say, I'm not even kidding by the way. I mean, the most bureaucratic place on Earth, the most bureaucratic entity, the government, in the most bureaucratic country on the planet, Germany, it's like gig bureaucracy, has a stake. The company is beholden to workers unions, whose demands, of course, are insane and always counterproductive to the actual employees they purport to be helping and working for.

大众本来还是可以更早做出一些决定的。从特斯拉那里授权技术,电池技术、动力总成、软件、车辆内部的操作系统。遗憾的是,愚蠢是治不好的。我公开指出这件事已经有六年多的时间了,我是有公开记录的。

只要去搜一下大众汽车VW,搜索这个频道,按日期排序,你会找到大量早就远远预见到这一点的视频。我不过是互联网上的一个白痴,连我都能看出这件事要发生。

VW still could have made some of the decisions earlier. License the technology from Tesla, battery tech, powertrain, software, the operating system inside the vehicles. Unfortunately, you can't fix stupid. I've been calling this now for what, 6 plus years publicly, I'm on the record. Just go look up Volkswagen VW, search the channel, sort by date, you'll find plenty of videos calling this miles away. I'm some [ __ ] idiot on the internet and I could see this coming.

如今,大众和丰田视年份而定,是全球最大的汽车制造商,按销量计算规模大致相当。我们姑且说每年约1000万辆。

Now, VW and Toyota today, depending on the year, are the world's largest automotive manufacturers, roughly the same scale by unit sold. We'll call it about 10 million vehicles a year.

两家公司都彻底完蛋了,因为两家公司的领导层都无能。我不希望事情是这样,但事情就会这样发展下去。

Both companies completely [ __ ] cooked because both companies have incompetent leadership. I don't want this to be the case, but this is how things will play out.

我已经说了将近7年了,丰田、大众,它们都是巨大的泰坦尼克号。它们撞上了冰山。它们不会立刻沉没,但你能看出最终会发生什么。死亡螺旋已经开始。现在已经太晚了。

I've been saying for nearly 7 years now, Toyota, Volkswagen, they're both gigantic titanics. They collided with the iceberg. They don't sink immediately, but you can tell what's going to ultimately happen. The death spiral is underway. It's too late now.

再说一次,我为大众的员工感到难过。丰田的员工也一样。这一天就要来了,相信我。他们为一家高层是白痴的公司工作,这不是他们的错,但我确实希望大众、丰田以及其他传统汽车公司的员工都有B计划、C计划、D计划和E计划,否则他们会有大麻烦。

Again, I feel bad for the VW employees. Same is true for Toyota employees. It's coming, trust me. It's not their fault that they work for a company with retards at the top, but I do hope that the VW and Toyota and other legacy auto company employees do have a plan B, C, D, and E otherwise they're in big trouble.

但当然,这不仅仅是裁员。在效率措施和工业布局方面,这最后一揽子方案里还有什么?是的,工会得到了一些保证,即不会立即关闭工厂,任何有争议的、将被关闭的工厂都可能被改作他用,这是公司会考虑并会努力去做的事情,所以他们不会做出过于仓促的决定。

因此,这样做有所帮助,但当然,当你看到大众将削减约50%的车型阵容这一现实时,这家公司将经历巨大的重塑,而目前这意味着公司正处于一个转折点,要看它需要感受和做出的所有这些额外改变在长期内是否会成功。

But of course it's not just job cuts. What else is in this final package when it comes to efficiency measures and the industrial footprint? Yeah, unions got some assurances that there'll be no immediate closure of factories and any contentious plants that will be closed could be repurposed and that is something that the company will be thinking about and will be working so they will not be making a too speedy decision on. And so by doing this this helps, but of course when you see the reality that Volkswagen will be cutting around 50% of its vehicle lineup, there will be a huge reshaping of this company and currently this will mean that the company is at an inflection point to see whether all of these extra changes it needs to feel and make will be successful over the long run.

我没听错吧?他们要把提供的车型数量减半。这是个明智的决定,是我大约7年前就反复公开建议他们应该做的事情。复杂性太高,没有充分享受到规模经济的好处。

Did I just hear correctly? They're halving the number of vehicle models being offered. This is a wise decision, something I suggested they should have done again on the record about 7 years ago repeatedly. Too much complexity, not enough benefiting from economies of scale.

正如我多次说过的,汽车行业制胜的商业模式——说实话这本来就是个糟糕的行业,利润率极低、波动大、具有周期性,所以会有低迷——制胜策略是在每个主要品类中拥有一款品类杀手。就这样。除非你的目标是做一家小小的利基公司,否则别瞎折腾。

如果你是像大众、丰田这样的大批量制造商,你要的是每个品类一款品类杀手。一款出色的紧凑型SUV,一款出色的轿车。不要给人们600种不同的选择,每款车都来一遍。

As I said many times, the winning business model in automotive, which is honestly a terrible business in the first place with piss-poor margins, volatility, a cyclical nature, so there's downturns, the winning strategy is to have one category killer per major category. That's it. Don't piss around unless your goal be a tiny niche little company. If you're a high-volume manufacturer like VW, Toyota, you want one category killer per category. One excellent compact SUV, one excellent sedan. Don't give people 600 different options with every vehicle.

所以,至少大众开始做出几个明智的决定了。只是晚了五年多。记住,各位,复杂性吸引愚蠢的人,而公众中有很多这样的人。大众需要做的只是打造一款出色的轿车、一款出色的SUV,把其他几乎所有东西都缩减,砍掉一堆其他车型,授权使用特斯拉FSD,在动力总成中使用他们的一些技术以提高效率、降低制造成本,结果就成了现在这样。

So, at least VW is starting to make a couple of wise decisions. It's just more than half a decade too late. Remember, folks, complexity appeals to stupid people and there are many such folks out there in the general public. All VW needed to do was nail an incredible sedan, an incredible SUV, scale back just about everything else, cancel a bunch of other models, license Tesla FSD, use some of their technology in the powertrain for more efficiency, to reduce their manufacturing costs, and here we are.

那么,这对CEO奥利弗·奥利弗·布鲁姆来说究竟是多大的变局?是的,对奥利弗·布鲁姆来说,这将是关键的一次。董事会给了他更大的授权,这是他真正想要的。除此之外,大众的一些较大股东一直在施压,要求更大幅度、更快的削减,以保住财务目标。

这确实有助于凸显董事会对奥利弗·布鲁姆的支持,他还放弃了一些职责,卸任了大众子公司保时捷的CEO一职。所以,这确实帮助他集中精力关注大局,扭转欧洲最大汽车制造商的局面。

And how big of a game changer really is this then for CEO Oliver Oliver Blume? Yeah, for Oliver Blume, it's going to be a critical one. The fact that he has been given by the board this bigger mandate, something that he had really wanted. Also, on top of that, the the fact that some of the the bigger shareholders of Volkswagen really had been pressuring for steeper, quicker cuts in order to preserve the financial targets. This really helps underline the support of the board for Oliver Blume who had also given up some of his responsibilities by letting go of his CEO role at Porsche, a subsidiary of Volkswagen. So, it really helped him focus and concentrate on the bigger picture in turning around Europe's biggest car maker.

过去5年,看看一些较大的欧洲汽车制造商的股票,大众下跌超过60%

Last 5 years, looking at stocks of some of the larger European automotive manufacturers, Volkswagen down more than 60%

当然,他已经被授予了这个授权。希望这一切从长远来看能奏效。如果不能,显然奥利弗·布鲁姆将面临挑战。不想告诉大家这个坏消息,但希望不是战略。大众彻底完蛋了。我不希望事情是这样,但我看到它们撞上了冰山。

我将近7年前就指出了这一点,而它们一直在泰坦尼克号的甲板上重新摆放椅子,换新CEO,可能关闭这家工厂,这里可能裁一些员。太少,太晚。这家公司将沉没,然后躺在海底。它们越大,摔得越重。

而这一切本来都可以避免。懦弱、无能的领导层,糟糕的决策,这就是结果。

Of course, he has been given the mandate. It's going to be hopeful that this all works in the long run. If it doesn't, clearly there'll be a challenge for Oliver Blume. Hate to break it to everybody, but hope is not a strategy. VW is completely and utterly cooked. I don't want this to be the case, but I saw them collide with the iceberg. I pointed it out nearly 7 years ago and while they've been rearranging the chairs on the Titanic on the deck, new CEO, potentially close this factory, some possible job cuts here. It's too little, too late. The company's going to be sinking and then inhabiting the bottom of the ocean floor. The bigger they are, the harder they fall. And this all could have been avoided. Cowardly, incompetent leadership, poor decision-making, this is the result.

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