沃尔玛激进的降价及利用关税退款降低价格,表明其定价权丧失且消费者承压,但也是一种保护销量和获取市场份额的刻意策略。
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沃尔玛正在降低超过 11,000 种商品的价格。
Walmart is lowering prices on more than 11,000 products.
沃尔玛是个大公司。对于零售行业来说,这是一个很好的起点,尤其是当我们谈论食品和杂货时,因为他们最近说:“看,为了应对我们看到的沃尔玛六年来最疲软的销售数据,他们正在削减 11,000 种商品的价格,这是他们通常做的数量的两倍。
成本最低的零售商正在以通常两倍的数量降低成本。”这告诉你关于这种通胀情景的一切。想想这意味着什么。美国最大的零售商并没有表现得好像它可以自由地将每一笔额外成本转嫁给客户。它正在积极投资于降价以保护销量并从那些无法跟进的人手中夺取市场份额。
And Walmart's a big one. A good place to start for the retail sector, especially we're talking about food and groceries, because they recently said, "Look, in response to the weakest sales figures we've seen in six years out of Walmart, they're cutting the prices on 11,000 items, which is double the number that they normally do. The lowest cost retailer is lowering costs on double the number of stuff that it normally does." That tells you everything you know about this inflationary scenario. I mean, just think about what that means. The largest retailer in the US is not behaving as if it can freely pass every additional cost on to its customers. It is investing aggressively in lowering prices to protect sales volume and to gain market share from those who can't follow along.
沃尔玛报告称,购物者每次购物的花费比一年前少。虽然总交易数量大致保持不变,但顾客仍然走进店门。他们只是对放入购物车的东西更加谨慎。沃尔玛还表示,其相对于竞争超市的杂货价格优势正在扩大。这是一项针对预算紧张消费者的有意策略。
Walmart reported that shoppers spent less per trip than they did a year earlier. While the total number of transactions remain roughly unchanged, customers are still coming through the doors. They're simply being more careful about what goes into their cart. Walmart also said its grocery price advantage over competing supermarkets is widening. That's an intentional strategy aimed at consumers with tightly managed budgets.
该公司报告称,计划将其 29 亿美元关税退款中的大部分用于降低家庭必需品的价格。这尤其重要,因为退款本可以保留为额外利润。相反,沃尔玛认为利用这笔钱降低价格具有更大价值。降低价格。
为什么?因为消费者面临压力。在这种环境下,获得或保持客流需要更好的定价。
The company reported plans to use most of its 2.9 billion in tariff refunds to reduce prices on household essentials. That's especially significant because the refunds could have been retained as additional profit. Instead, Walmart sees greater value in using that money to lower prices. Lower prices. Why? Because consumers are under pressure. And in that environment, gaining or preserving traffic requires better pricing.
忘掉美联储和对 30 年期长期国债波动的错误解读。如果沃尔玛真的相信消费者能够轻松吸收更高的价格,它就没有理由削减 11,000 种产品的价格。这就是定价权丧失的真实写照。
Forget the Fed and the incorrect reading of the fluctuation in the 30-year long Treasury bond. If if Walmart really believed consumers could absorb higher prices and do so easily, it would have no reason to cut the price of 11,000 products. That is what the loss of pricing power looks like in real time.
这让我们回到世界大型企业联合会及其预期指数。它发出的低于 80 的警告,即衰退警告,应该得到比现在更多的关注,因为每个人都以完全相同的方式定义衰退。当马萨诸塞州的国家经济研究局聚在一起说:“我们认为已经发生了衰退,这看起来与 1944 年至 2007 年间每一次衰退完全一样。”
嗯,自 2007 年以来,衰退就像经济一样发生了变化,而世界大型企业联合会及其预期指数自 2020 年代开始以来一直在捕捉这些变化。该指数最初在 2022 年就跌破衰退阈值。然后它花了数年时间在该分界线附近移动,经常保持在 80 以下,而没有产生许多经济学家在使用“衰退”一词时所想的突然的官方承认的收缩。
因为国家经济研究局没有宣布衰退,该指标越来越被斥为有缺陷或错误的。这不是唯一一个。人们也开始怀疑收益率曲线倒挂。消费者被描述为过度悲观,整个“氛围”事件。世界大型企业联合会本身实际上也回避将其自己的阈值视为可靠的衰退信号。
这一切都是因为他们等待国家经济研究局。但这假设只有两种可能的经济状况。要么经济繁荣,要么处于某种严重的衰退,涉及大规模裁员和 GDP 立即崩溃。但如果经济只是忘记了如何增长呢?
如果招聘放缓至接近零,工人停止换工作,收入增长减弱,企业减少招聘而不立即解雇数百万人呢?这就是预期指数似乎检测到的。劳动力市场首先进入“不招聘、不裁员”的状态。雇主不愿扩张,但他们也不愿解雇经验丰富的工人。
职位空缺下降,招聘减弱,工人停止辞职,因为找到更好的工作变得越来越不可能。然后市场更接近“不招聘、有些裁员”。预期指数与这种转变一致。它可能没有产生虚假的衰退警告,而是准确地描述了一种缓慢的横向收缩。
他们忘记了如何增长的经济,变得越来越脆弱。消费者不一定是在预测官方国家经济研究局衰退的日期。他们是在识别一种持续恶化的经济机会,只是看起来不像国家经济研究局式的衰退。他们无论如何都说这是衰退。
随着时间的推移,越来越多的数据和现实世界的发展支持了他们。更不用说选举以及市场曲线和形态了。现在该指数已跌至 68.2。警告不再徘徊在分界线附近。它深深低于该线。正是在这种环境下,而不是我们一直听到的具有弹性劳动力市场的通胀环境下,杂货战和潜在的物价战才真正发挥作用。
有克罗格、阿尔迪、沃尔玛,还有更多公司正在对现实世界做出反应,而不是对凯文·沃什嘴里描述的世界做出反应。
And that brings us back to the conference board and its expectations index. The warning that it has sent being below 80, the recession warning deserves a lot more attention than it's been getting because everybody defines a recession in the same exact way. When the NBR up there in Massachusetts gets together and says, "We think there's been a recession that looks exactly like the recession, every single recession between 1944 and 2007." Well, since 2007, recessions like the economy have changed, and the Conference Board and its expectations index has been picking up on those changes ever since they started here in the 2020s. The index initially moved below the recession threshold all the way back in 2022. It then spent years moving around that dividing line, frequently remaining below 80 without producing the sudden officially recognized contraction that many economists were thinking when they used the term recession. Because the NBR, the National Bureau of Economic Research didn't declare one, the indicator was increasingly dismissed as flawed or faulty. This isn't the only one. People started to doubt the yield curve inversions, too. Consumers were described as excessively pessimistic to the whole Vibe session thing. The conference board itself effectively backed away from treating its own threshold as a reliable recession signal. All because they're waiting for the NBER. But that assumes there are only two possible economic conditions. Either the economy is booming or it's in some dramatic recession involving mass layoffs and an immediate collapse in GDP. But what if the economy instead just forgets how to grow? What if hiring slows towards zero, workers stop changing jobs, income growth weakens, and businesses cut openings without immediately firing millions of people? That is what the expectation index appears to have detected. The labor market first entered a no hire, no fire condition. Employers were reluctant to expand, but they were also reluctant to dismiss experienced workers. Job openings fell, hiring weakened, and workers stopped quitting because finding something better became less and less likely. Then the market moved closer to no higher and some fire. The expectations index was consistent with that transition. Rather than produce a false recession warning, it may have accurately described a slow sideways contraction. They forgot how to grow economy that was becoming progressively more fragile. Consumers weren't necessarily predicting the date of an official NBR recession. They were identifying a sustained deterioration economic opportunity that just didn't look like the NBR style of recession. They were saying it was a recession anyway. And as time goes on, the more data and real world developments back them up. Not to mention elections as well as market curves and shapes. Now the index has fallen to 68.2. The warning is no longer hovering around the line. It is deeply below it. And it is that environment, not an inflationary one, with a resilient labor market that we keep hearing about where the grocery wars and the potential for price wars in it really come into play. You got Kroger, you got Aldi's, you got Walmart, and a whole bunch more that are responding to the world as it is, not as it's described out of Kevin Worsh's mouth.
正如我所说,沃尔玛正在部署数十亿美元的关税退款。
Walmart, as I said, deploying billions of dollars from tariff refunds.
沃尔玛降低了超过 11,000 种商品的价格。
Walmart lowers its prices on more than 11,000 items.
他说在等什么
他自己说在等的东西,一段话一条记录。同一件事说过几次就出现几次,我们不合并,也不判断它有没有兑现。
这个频道对 $WMT 的历次判断
Eurodollar University 在这只股票上只有这一条判断。