Learn to Invest - Investors Grow 对 $AMZN 的判断变化
大家好,我是Jimmy。在本视频中,我们将分析亚马逊,股票代码为AMZN。在我为这个视频做研究时,我偶然发现了一个有趣的事实。首先,在Investors Grow网站上,你可以看到星级系统,这些星级相当不错。三星是最好的,目前看起来相当不错。
Hi, I'm Jimmy. In this video, we're looking at Amazon, ticker symbol AMZN. Now, when I was doing the research for this video, I actually came across an interesting fact. So, first, on the Investors Grow website, you can see here that when we look at the star system, these stars are pretty good. Three stars is the best, and right now it looks fairly good.
但我想指出一点,给你一个我们接下来要讲什么的剧透。你可以在这里看到市盈率是21倍,这是准确的。但我们将要说明这实际上是一个多大的陷阱。
But, I just want to point out one point, kind of give you a spoiler of where we're going with this. You can see in here that it's showing the P/E ratio is 21x, and that is accurate. But, we're going to get to a point where I want to show how much of a trap that actually is.
但现在,让我们直接进入亚马逊业务的基本面,然后我们将尝试为亚马逊股票得出一个公允价值。这是亚马逊报告的不同业务部门的饼图。当大多数人听到亚马逊这个名字时,通常我们会想到网上购物。
但这张图表告诉我们,亚马逊实际上是多个不同业务的叠加。
But, for now, let's just jump in and look at the basics of Amazon's business, and then we will try to come up with a fair value for Amazon stock. So, this is a pie chart of the different segments that Amazon reports in. So, when most people hear the name Amazon, generally we're thinking of online shopping. But, this chart shows us that Amazon is really a bunch of different businesses laid on top of each other.
在我们进一步分解之前,这实际上不是他们的官方报告部门。官方上,他们在年报中将其分为北美、国际和AWS。这张图表则是按产品或服务类型分解他们的收入,他们大约有7170亿美元的收入。
Now, before we go ahead and break this down further, this is actually not their official reporting segments. Officially, they're technically in their annual report, they break it out into a North America, International, and AWS. This chart, instead, is breaking down their revenue. They're about $717 billion in revenue by the type of product or service that they that generated that revenue.
第一个主要部分是商业,基本上是他们的零售业务。在线商店约占收入的38%,这主要是亚马逊拥有并直接销售的商品。在这个例子中,亚马逊将所售产品的全部购买价格记为收入。
So, the first major group is commerce, basically the retail part of their business. Online stores represents about 38% of revenue, and this is primarily the merchandise that Amazon owns and sells directly. In this example, Amazon will record the full purchase price of whatever product they're selling as revenue.
实体店贡献了总收入的约3%,这实际上也包括如果你在线下单,然后去Whole Foods之类的地方取货,那也算作在线销售。
Physical stores contributed about 3% of total revenue, and this actually also includes if you were to order something online, and then go pick it up at, you know, Whole Foods or something, well, that counts as an online sale.
然后是第三方卖家,约占收入的24%,这些是独立商家、独立商店使用亚马逊市场的情况。亚马逊不会将这些卖家的全部产品价格计入自己的收入。相反,亚马逊记录佣金、履约和运费,以及他们可能收取的任何其他服务费。
Then, we have third-party sellers, that represents about 24% of revenue, and these are when independent merchants, independent stores, use Amazon's marketplace. Now, Amazon does not record these sellers' entire product price in their own revenue. Instead, Amazon records commissions, fulfillment and shipping fees, and then any any other service fees that they might that they might have.
所以实际上发生的是,在亚马逊上销售的产品总价值与他们的收入之间存在区别。他们确实有大量收入,2025年收入为7170亿美元,但那是他们从整个交易中抽取的部分。如果是第三方卖家,他们不会计入全部销售价格。
So, what's actually happening is there's a distinction between the total value of products sold on Amazon and their revenue. There's actually they have a ton of revenue, $717 billion in revenue in 2025, but that is kind of their cut of that whole thing. If it's a third-party seller, they don't count the entire selling price.
好的,那主要是他们的商业,即零售部分。他们业务的下一层涉及将亚马逊平台上已有的客户和卖家变现。例如,广告贡献了约10%的收入,这包括赞助列表、展示广告和视频广告等。
Okay, so that was primarily their commerce, their retail part of the business. The next level of their business is it involves monetizing the customers and sellers that they already have on the Amazon platform. So, for example, advertising contribute about 10% of revenue. This includes like sponsored listings, display advertising, and video advertising, things like that.
然后是订阅服务,占总收入的7%。这通常来自Prime会员,以及有声书和音乐等。任何非AWS相关的。AWS贡献了约18%的收入。这是亚马逊的云计算业务,很像微软的Azure业务。
这是亚马逊的版本。他们提供计算能力、存储、数据库、分析、人工智能、机器学习,以及一系列其他技术服务,销售给企业、开发者、政府、机构,他们有很多客户。
Then they have subscription services, that's 7% of total revenue. This is usually from like Prime memberships, and also if you have like audiobooks and music, things like that. Anything non-AWS related. Then AWS contributed about 18% of revenue. This is Amazon's cloud computing business, a lot like Microsoft's Azure business. This is Amazon's version version of it. And they provide uh computing power, storage, databases, analytics, AI, machine learning, and a whole bunch of other technological services that they sell to businesses, developers, governments, institutions, a whole bunch of they have a ton of customers.
这是他们迄今为止增长最快的业务。我们稍后会回到这一点。这里的重要结论是,亚马逊近三分之二的收入仍然直接与商业相关,直接与销售产品相关。
This is their fastest growing business by far. We'll come back to this one in a minute. The big takeaway here is that nearly 2/3 of Amazon's revenue is still directly tied to commerce. It's directly tied to selling products.
但这张图表是广泛的收入分解,不是利润图表。AWS产生了亚马逊2025年销售额的约18%,却产生了其营业收入的约57%。这是他们业务中最赚钱的部分。
But this chart is a broad revenue breakdown, not a profit chart. AWS produced about 18% of Amazon's 2025 sales, yet it generated about 57% of its operating income. It is by far the most profitable part of their business.
话虽如此,让我们来看看他们的一些数字。首先是收入图表。正如我们所见,收入在很长一段时间内增长得惊人地稳定。再次,我想指出他们的收入有多大。他们带来的钱多得离谱。
So, with that being said, let's jump in and look at some of their numbers. First up, this is a chart of revenue. And as we can see, revenue has grown impressively consistent for a long period of time. Again, I want to point out how big their revenue is. They are They are bringing in an obscene amount of money.
好的,现在让我们来看看他们的营业收入。营业收入基本上是他们在扣除收入成本以及营销、销售等费用后的金额。有趣的是,我们看到过去3年,它确实大幅增长。主要原因是AWS。过去几年,AWS对营业收入的贡献显著提高。
所以,只要AWS表现好,营业收入就会大幅增长。基本上,它提高了他们的利润率。所以,这很重要。
Okay, but now let's jump in and look at their operating income. So, operating income is basically the amount of money that they bring in after the cost of revenue and, you know, marketing, sales, things like that. And the interesting part here is we see the past 3 years, it is really ramped up. The primary reason for that is AWS. AWS over the past few years has significantly improved their contribution to operating income. So, operating income has ramped up a ton as long as AWS does. Basically, it improves their profit margins. So, this is a big deal.
但这就是变得有趣或棘手的地方。现在,让我们来看看实际利润。我们将关注净利润。我们可以看到,净利润在过去2年尤其出现了疯狂的增长,但特别是在过去一年。
But this is where it gets interesting or tricky. Now, let's jump over and look at actual profit. So, we're going to look at net income. And we can see now that net income has seen some crazy growth over the past 2 years in particular, but over the past year specifically.
有趣的是,在过去,滚动12个月(TTM)的利润数字约为1350亿美元。但你可能记得营业收入数字约为930亿。事实上,让我们把这两个叠加在一起,以便并排查看。在这里我们可以看到净利润大于营业收入。
Now, the interesting part here is in the past the trailing 12 month, that's what TTM stands for. The trailing 12 month number for their profit is about $135 billion. But But you may have you may remember that the operating income number was about 93 billion. In fact, let's overlay those two on top of each other so we can see them side by side. And here we can see that net income is bigger than operating income.
顺便说一下,在损益表上,营业收入之后会有利息费用等项目。所以,如果你为债务支付利息,那笔费用会扣除。如果你有现金并收取利息,那笔收入会进来。如果你缴税,他们支付了约200亿美元的税款。
实际上可能是350亿美元,滚动12个月。2025年是200亿。滚动12个月,税款350亿。所以,净利润通常低于营业收入。这对我们未来的分析至关重要。请记住这里发生了什么,因为我们将对他们的数字进行一些调整,以更清晰地了解他们的实际运作方式。
Now, by the way, on an income statement, after operating income, you would have things like interest expense. So, if you pay interest on your debt, that cost would come out. If you have cash and you collect interest, that income would come in. If you pay taxes, they paid about $20 billion in taxes. Uh maybe $35 billion actually trailing 12 month. $20 billion was in 2025. Trailing 12 month, $35 billion in taxes. So, net income is generally less than operating income. And this is crucially important to where we're going in the future. Just remember what happened here because we're going to make some adjustments to their numbers to look at a clearer picture of how it actually works for them.
但在那之前,我们先来看看现金和债务。这里我们可以看到现金和债务的柱状图,债务用橙色柱表示。我们会看到债务显著增加。他们有很多现金。所以乍一看,我并不太担心。但仔细想想,这有点令人担忧,因为你会认为一家拥有这么多现金的公司不一定需要承担那么多债务。
但随着他们所有的人工智能建设,就像这些大公司都在做的那样,他们承担了一些债务。问题在于债务是有成本的。所以我想提出来。这个数字很大,但他们有很多现金。将这两者抵消后,你不会处于糟糕的境地,对于亚马逊这样规模的公司来说不会。
但记住这一点很有趣。如果他们继续以进入最新数据之前的速度增加债务,那很可能不是好事。
But before we do that, let's jump over and look at cash and debt. So, here we could see bars for both cash and debt. Debt is in the orange bars. Now, we will see a significant jump in debt. They all They have plenty of cash. So, at first glance, I'm not too worried about it. But this is mildly concerning if we think about it because you would think a company that has this much cash wouldn't necessarily have to take on that much debt. But with all of their artificial intelligence building out, like the build up that all these big companies are doing, they're they're taking on some debt. And the problem with that is there is a cost to that debt. So, I just wanted to bring it out. The number is big, but they have a lot of They have a lot of cash. Netting those two off, you're not going to be in a bad position, not for a company of Amazon size. But it is interesting to keep in the back of our mind. If they keep increasing debt at the pace that they did going into the latest number, well, that is likely not going to be a good thing.
好的。现在,我们来看经营现金流。同样,经营现金流增长得相当不错,尤其是在过去几年,随着AWS表现越来越好,他们产生了大量现金,大量稳定的现金,这是好事。
Okay. Now, we'll look at operating cash flow. Again, operating cash flow has ramped up fairly well, especially in the past few years as AWS has done better and better, they do they generate a lot of cash, a lot of consistent cash, which is a good thing.
但是,当我们深入看他们的资本支出时,资本支出增长得更多。所以,当这些公司宣布他们要建一个新的数据中心,要投入500亿美元时,这个数字就会出现在这里。这增加了费用。这直接引出了自由现金流。
所以,你用经营现金流减去资本支出,这就是得到自由现金流的粗略简单方法。由于资本支出的增加,在过去几年里,我们看到自由现金流出现了负增长。
But, when we jump in and look at their capital expenditures, capital expenditures have ramped up even more. So, when these companies announce that they're going to build a new data center and they're going to drop, you know, 50 billion dollars in a new data center, this is where that number would show up. This increases an increase in expenses. This directly brings us to free cash flow. So, you take operating income you take operating cash flow, subtract capital expenditures, and that's a rough and easy way to get to free cash flow. And because of that ramp up in capital expenditures, over the past couple years we have seen a negative drop in free cash flow.
现在,分析师们稍后我们会再回到分析师对自由现金流的预测。但现在,让我们深入看一些公允价值指标。我将从市盈率开始,因为这是我在阅读他们的财务报表时引起我注意的。让我们跳到市盈率图表。
Now, analysts will come we'll come back to analysts in a second for what they're going to do for free cash flow. But for now, let's jump in and look at some fair value metrics. I'm going to start with price to earnings because this is the one that caught my attention as I was reading through their financial statements. So, let's jump over to a chart of the PE ratio.
顺便说一下,所有这些图表和所有内容都可以在investorsgrow.com上找到,如果你想注册访问的话。这是亚马逊过去10年市盈率的图表。你可以看到现在它处于低端。这很好,但如果我们点击上面的按钮,它会将每股收益柱添加到图表中,问题是几年前他们并不那么盈利,或者说盈利能力不太稳定。
在过去几年里,它变得更加稳定。所以,如果我们把这些排除掉,说,好吧,它仍然处于低端。现在你可以看到它大约是21倍。
By the way, all these charts and everything's available on investorsgrow.com if you want to sign up to get access to that. This is a chart for the past 10 years of Amazon's price to earnings multiple. And you can see right now, it's on the low end. Which is good, but if we click on the button up here that gives us it adds the earnings per share bars to this chart, the problem is a few years ago they weren't that profitable or let's say profitability was a bit less consistent. Over the past couple years it's gotten more consistent. So, if we were kind of block those off and say, okay, it is still on the low end. Right now you can see it's at about 21 X.
但这是一个好价格吗?21倍听起来不错。标普500指数长期平均市盈率,现在标普500大约是28倍。这是21倍,所以很好。标普500的平均值大约是20倍。同样,21倍,不算太差,尤其是对于他们这样规模和增长的公司,以及不断改善的利润率。所以,这是好事。
But is is that a good price, right? 21 X doesn't sound bad. The average for the S&P 500 over a long period of time, right now the S&P 500 is at like 28x. This is 21, so that's good. The average is about 20x on the S&P 500. Again, 21x, not too bad, especially for a company of their size and their growth and, you know, improving profit margins. So, that's a good thing.
但这里就变得棘手了。我们看到了营业收入和净利润之间的差异。其中一个原因,也是主要原因,是他们拥有Anthropic的一部分。如果你拥有一家公司的股票,就像伯克希尔·哈撒韦经常发生的那样。
他们拥有公司,他们必须按市值计价,这基本上意味着如果标的公司的价值上升,你就重新调整你账面上的价值。如果它值100亿美元,现在重新分析数字后,你意识到它值200亿美元,你就把那100亿美元作为一次性项目计入你的利润表,你就获得了这100亿美元收益的信用。
But, here's where it gets tricky. So, we saw the difference between the operating income and the net income. One of the reasons, the primary reason that that happened is these guys own a piece of Anthropic. Well, if you own a if you if a company were to own stock, right? This happened with Berkshire Hathaway Berkshire Hathaway all the time. They own companies, well, they have to mark them to market, which basically means if the value of the underlying company goes up, you rewrite the value on your if, you know, if it's worth 10 billion and it now, after reanalyzing the numbers, you realize, hey, it's worth 20 billion. You take that 10 billion and you put it as a one-off item on your income statement. You get credit for the 10 billion-dollar gain.
我们需要记住市盈率是如何计算的。你用股价除以每股收益。所以,如果每股收益,如果你看背景中那个粉色的柱,那个非常高的,如果你看它,它有点被人为抬高了。正因为如此,我们刚刚添加到Investors Growth网站的一个功能,我们最近添加的,是同时显示调整后市盈率。
所以,如果我们移除那些一次性项目,现在调整后市盈率就显示在这里。公司不再是21倍交易,调整后市盈率,同样,它移除了一次性项目,是38倍。
If after that, they over the past year, they increased the fair value of Anthropic by about 50-something billion dollars. If we removed that fair value increase, which by the way, it's not like Amazon's actually getting that money or actually getting that cash, not as of now. So, that it's it's a paper adjustment. Well, if we were to have removed those adjustments and we were to adjust the numbers and remove the one-off items, well, these blue bars are now what the actual earnings per share over the past two quarters would look like.
38倍是截然不同的。我的意思是,这几乎是两倍。我的意思是,不是真的,但你知道我的意思,它非常接近当前市盈率的两倍。我们刚才说标普500目前交易在28倍。长期平均是20倍。21倍看起来没那么差。
看起来也许这是一家有趣的公司。但在38倍,它看起来甚至不接近好。
And we need to remember how price to earnings is calculated. So, you take the price of the stock and you divide it by earnings per share. So, if the earnings per share is, if you look at the, you know, the pink bar all the way in the back like in the background, the one that's really tall, if you look at that, well, it's kind of artificially inflated. Well, because of that, what one feature that we just are adding to the Investors Growth website, we just recently added it, was to also display adjusted P/E ratio. So, if we remove those one-off items, well, now the adjusted P/E ratio is now displayed up here. Instead of the company trading at 21x, the adjusted P/E ratio, which again removes the one-off items, is trading at 38x.
所以,我只是想,这就是我们想要在网站上添加这个功能的原因之一,这样人们,你知道,我们可以得到,如果有一个一次性项目,而你还在研究中,我必须去阅读为什么发生这种情况,但现在如果你只是注意到差异,你知道,好吧,这是一次性项目。
38x is drastically different. I mean, that's nearly double. I mean, it's not really, but you know what I mean, it's very close to double what the current P/E ratio what is. We just said a second ago the S&P 500 is currently trading at trading at 28x. Long-term average is 20x. 21x doesn't look that bad. Looks like maybe this is an interesting company. Well, at 38x, it doesn't even look beginning to be close to good.
话虽如此,另一种评估像亚马逊这样的公司的方法是使用折现自由现金流。这是他们自由现金流的图表,右边的绿色柱是分析师对自由现金流的估计。我们可以看到数字变得更负,然后在未来几年内上升。这在很大程度上是押注人工智能将开始产生回报。
So, I just wanted to This is one of the reasons that we wanted to add this feature to the website, so people, you know, we could get if there is a one-off item and you haven't still on the research, I had to go through and read why this happened, but now if you just notice the difference, you know, okay, it was one-off items.
现在,我认为增长这么快然后直接下降到我们的永续增长率有点不负责任。所以,我实际上将这个图表延长了额外的五年。所以,现在我们总共看10年,我们只是逐渐降低增长率,从分析师给我们的增长率到我们的2.5%永续增长率。这样,我们得出的公允价值约为每股184美元。
That being said, another way to value a company like Amazon is to use discounted free cash flow. So, this is a chart of their free cash flow, and the green bars on the right are analyst estimates for free cash flow. We can see that they have the numbers going more negative and then ramping up over the over the next couple of years. And that is largely a play on that AI, artificial intelligence, is going to start paying off.
现在,这是一家在我的候选名单上的公司,我会继续关注。我认为如果我们能以合适的价格买入,亚马逊将是一家非常有趣的公司。如果你已经拥有它,希望你买在了好价格。但对我来说,现在这只股票有点高估。我希望看到它有所回调,然后我才会考虑买入。
Now, I think it would be a little bit irresponsible to ramp up that fast and then just drop down to our perpetual growth rate. So, I actually extended this chart out of five additional years. So, now we're going out a total of 10 years and we're just gradually decreasing the growth rate between what analysts give us and then to our 2 and 1/2% perpetual growth rate. With that, we end up with a fair value of about $184 per share. Now, this is a company that is on my bullpen and the company I will continue to watch. I think Amazon would be a very interesting company to own if we can buy it at the right price. If you already own it, hopefully you bought it at a good price. But for me, this one's a bit overvalued right now. I'd like to see a bit of a pullback in this one before I would consider jumping in and buy it.