The Intrinsic Value Podcast 对 $GOOGL 的判断变化

2026-08-16
《Adobe, Lululemon, PayPal – Are our Biggest Losers a Buy Now?》
谷歌是一项安全的科技投资;尽管估值较高,但近期表现强劲。

想要谷歌的云收入?它就在那里。

Want Google's cloud revenue? It's there.

尽管如此,他刚刚向 Alphabet 投资了数百亿美元,我们知道是巴菲特而不是 Abel 做出了那个决定,这很有趣,基本上他是在说,忽视科技公司是一个错误吗?

yet that said he just invested tens of billions of dollars in Alphabet and we know that it was Buffett now and not Abel who was calling that decision which is interesting and basically he's called Is negligence of tech companies a mistake?

尽管我会说,投资谷歌可能是你在科技领域能做出的最安全的押注之一。价格很高,但是,天哪,我们刚刚又看到了谷歌一个多么出色的季度。

And although I would say investing in Google was probably one of the safest bets on tech you can make. Prices are high, but boy, I mean, what a quarter we just saw from Google again.

所以,总之,我很高兴我们能在赢家那一集里讨论这个,因为回顾成功肯定更有趣,而且我们几乎是在底部买入的,它成为了我们迄今为止最大的持仓,而且表现很好。

And so anyways, I'm glad that we will be able to talk about that one in our winner episode because it's definitely more fun to revel in the successes and we bought that one pretty close to the bottom and it made it our biggest position by far and it's worked out well.

但再看看 Adobe,它显然没有达到 Alphabet 那样的质量水平,当然,但它仍然以非常大的优势领先于其行业。

But looking at Adobe again, I mean, it's clearly not at the same quality caliber of Alphabet, of course, and yet it still is the market leader in its industry by a very wide margin.

所以我们谈到了与 Alphabet 的比较,实际上我认为这个比较并非完全不恰当,因为就像我认为 Alphabet 作为搜索领域的主导者,最有条件将 AI 整合到搜索中一样,尽管这并不能保证成功,但它确实给了他们相当大的竞争优势。

And so we talked about the Alphabet comparison and I actually don't think it's a totally off comparison to make because just like how I thought Alphabet as the dominant player in search was best position to integrate AI into search and even though that wasn't a guarantor of success, it did give them a pretty competitive advantage.

而且问题可能在于,Adobe 感觉受到的 AI 威胁比 Alphabet 曾经受到的更大,至少我会这么认为。再说一次,去年我们买入了谷歌,当时肯定有很多人告诉我们,愚蠢的搜索会消亡,他们在 AI 方面毫无头绪。

And probably the problem is that Adobe feels more threatened by AI, at least I would argue, than Alphabet ever has. Again, last year we bought Google and there was certainly a lot of people who told us that stupid search will die and they have no clue what they're doing in terms of AI.

所以这可能只是我的后见之明,认为谷歌没有受到至少与 Adobe 同等程度的威胁。

So it might just be the hind bias of me thinking that Google has not been threatened to at least the same extent as Adobe has.

我原本以为,在深入研究过 Alphabet 和 Roku 之后,我会更容易理解 The Trade Desk。

I was expecting for it to be easier for me to wrap my head around the trade desk after already having gone deep on Alphabet and Roku,

但另一方面,你可以分析一项谷歌的投资,它也是在负面情绪最严重的时候进行的,结果却不同。

But on the other hand, you can analyze a Google investment which was [clears throat] also done during peak negativity and it turned out different.

以上 6 段为这条视频中谈及 $GOOGL 的全部内容
2026-08-15
《Google, Reddit, Amazon, TSMC – Are our Biggest Winners Still a Buy Now?》
谷歌是一个强劲的长期持有标的,得益于云业务增长和积压订单,但当前估值使其相对于其他机会对新买入缺乏吸引力。

对我来说,Uber、谷歌和Adobe都是我投资组合中非常重要的持仓。

Yeah. For me, Uber, Google, and Adobe are all very, very significant positions in my portfolio,

我为Alphabet感到非常自豪。我认为这家公司有很多可说的,而且幸运的是,大部分都是正面的。有点有趣的是,谷歌几乎从一开始就是我们最大的持仓,但可能也是我们花时间谈论最少的公司,这可能是因为每个人都在谈论谷歌。

I'm very proud of Alphabet. I think there's a lot to say about this one and and fortunately mostly positive things to say. It's somewhat funny that Google has been our largest holing from pretty much the beginning of this journey and yet it's probably also the company we spent least amount of time talking about and it might be because you know everybody talks about Google.

关于它有很多可说的,但也有太多人在谈论它,我们觉得没有必要说太多。

There's so much to say about it, but there's also so many people talking about it, we don't really feel the need to say that much about it.

当你当初推荐谷歌时,最大的问题是搜索是否会被颠覆,以及司法部的反垄断调查是否甚至可能导致公司被拆分。而且,这些担忧再次将股价推低至大约一年半前的每股150美元的低点。

Back when you pitched Google, the big question was whether search would be disrupted and whether the DOJ antirust investigations could potentially even split up the company, And again, like those concerns pushed the stock down to as low as $150 per share about one and a half years ago.

幸运的是,你当时做出了明智的决定,在每股约150美元至190美元之间为投资组合买入了大量股票。在平均成本上升后,股价有所上涨。因此,我们获得了近100%的收益。

And fortunately, you made the wise decision of buying a lot of stock for the portfolio back then between about $150 and $190. It went up a bit after averaging up. So, we sit on a gain of almost 100%.

有趣的是,当我第一次报道Alphabet时,如果你回去听那一集,我绝对没有大力推荐,也没有称其为强烈买入。

It is funny because when I first covered Alphabet, if you go back and listen to that episode, I definitely was not pounding the table and and calling it a screaming buy.

我做了这个非常基础的部分估值模型,它大致表明其公允价值在每股180至200美元之间。而且我真的觉得还有更多的潜在上行空间,但你不一定能通过估值模型来覆盖。

Uh I did this very basic some of the parts valuation model and it sort of suggested that it was fairly valued at between 180 and and $200 per share. And I really just felt like there was more potential upside though that you couldn't necessarily cover through a valuation model.

当时,OpenAI的ChatGPT主导了LLM竞赛,几乎没有人听说过Claude,而Gemini肯定被视为远远落后。

At the time, OpenAI's Chat GBT dominated the LLM race and barely anyone had ever heard of Claude and and Gemini was certainly seen as being way behind.

而且很多人都确信谷歌搜索已经死了。我在Finwit和Reddit上都看到了这一点,而且确实感觉在我一生中第一次,谷歌搜索面临着一个真正的可信威胁。

And a lot of people were convinced Google search was dead. And I saw that all over Finwit and Reddit and it did feel like for the first time in my life, Google search was facing a real credible threat.

而且人们搜索信息的方式可能正在发生巨大变化。然而半年后,谷歌的Gemini被视为领先的LLM。谷歌利用其在搜索领域的主导地位,将AI整合到谷歌搜索中。

And the way people were searching for information was potentially changing dramatically. And half a year later though, Google's Gemini was then seen as the leading LLM. And Google used its dominance over search to incorporate AI into Google search.

因此,一个主要的担忧是,即使人们仍然使用谷歌进行查询,由Gemini或由Gemini驱动的AI概览回答的查询,在广告变现方面可能不如传统的谷歌搜索有价值。

And so one of the big concerns was that even if people came to Google still for queries, queries that were answered by Gemini or AI overviews powered by Gemini, that might not be worth as much as traditional Google search in terms of advertising monetization.

所以钟摆确实摆动得非常剧烈,对于任何想谈论有效市场的人来说,我很难理解一家公司的价值如何在一年内以数万亿美元的幅度波动,然后说市场先生不会根据当天的叙事而过度夸大上行或下行。

So the pendulum did swing pretty dramatically, which for anyone who wants to talk about efficient markets, it is hard for me to fathom how a company can have its value swing by the order of magnitude of trillions within a calendar year and then say Mr. Market isn't susceptible to overexaggerating to the upside or to the downside based on the narrative of the day.

而ChatGPT迅速获得了大量用户,但为数十亿人提供LLM答案是一项非常艰难的业务,因为计算成本实在太高了,对吧?

Whereas Chad GBT got tons of users quickly, but serving answers to hundreds of millions of people using LLMs is a really tough business to be in because the compute is just so expensive, right?

我的意思是,对于传统谷歌搜索来说,回答普通人日常提出的那些基本问题的成本,要远低于LLM。

I mean, the cost to answer the types of basic questions that everyday people ask is significantly less for traditional Google search to be able to answer in a satisfactory way than for LLMs.

我不会这么说,因为市场不仅对Gemini有了新的认识,而且对谷歌的云业务也有了新的认识,后者从整个AI竞赛中受益匪浅。

I wouldn't say because the market has found a new appreciation not only for Gemini but also for Google's cloud business which has benefited hugely from this entire AI race.

而且我去年当然没有在我的模型中捕捉到所有这些不同的变量。从方向上看,我觉得这是他们本应赢下的比赛。我很乐意整天打这个赌。

And I certainly didn't capture all these different variables in my model last year. And directionally, I felt like it was their game to lose. I'm happy to make that bet all day.

我当时就是这么想的。我不知道,也许事后看来,这可能不仅仅是一个公平的价格。

And that's how I I thought about it at the time. And I don't know, maybe in hindsight, it it was probably more than a fair price.

市场给出的价格相当慷慨。不过,我也要说,那时候的叙事相当残酷。所以,像你那样直接说“我有胆量,我投资谷歌”并不是一件容易的事,而且我当时几乎与整个市场背道而驰。

It was a pretty generous price from the market. Although, I would also say that back then the narrative was quite brutal. So, it was not an easy thing as you did to just say, "Hey, I have the guts. I invest in Google." And I go against pretty much the entire market back then.

当然,你可以争辩说,而且确实有一些人这么说,谷歌也发生了同样的情况,它基本上从交易价格与运营现金流之比在十几倍,变成了三十几倍。

And of course, you know, you could argue and there are some people doing that that the same happened to Google where it basically went from trading at a price to operating cash flow in the mid- teens to, you know, the 30s.

然而,你已经可以看到,仅凭这一点无法解释股价的翻倍。它基本上以直线增长,每年10%。你知道,0%、10%、20%、30%,而今天我们达到了40%。

And yet, you can already see that that alone cannot explain the doubling of the stock. And it basically grew in pretty much a straight line, 10% a year. You know, 0% 10, 20, 30, and today we're at 40%.

我应该补充一点,本季度的运营现金流异常高,仅仅是因为SpaceX IPO的影响,因为谷歌持有股权。我们都知道SpaceX上市初期表现相当不错,但到现在就不那么好了,不过显然对谷歌的盈利产生了巨大影响,而且可以说,目前的市盈率20倍再次仅仅是为了SpaceX。

I should add that operating cash flows in this quarter have been abnormally high just due to the impact of the SpaceX IPO because Google had an equity stake. We all know SpaceX went public went quite well in the beginning not so much by now but still obviously was a huge impact on Google's earnings and it says that the current multiple is 20 again only for the sake and SpaceX.

如果你对此进行调整,你知道,那会远高于20倍。显然,我们互换使用谷歌和Alphabet。我认为我们很可能会在某个时候看到回调,但同样有可能谷歌继续稳步前进,在很长很长一段时间内复利其内在价值。如果你把时间拉得足够长,这当然是希望所在。

If you adjust for that you know it's quite a lot higher than 20. And obviously, we use Google and Alphabet interchangeably. And I think it's perfectly possible that we might see a pullback here at some point, but it could just as well be that Google keeps chugging along, compounding its intrinsic value for a long, long time to come. That that's certainly the hope if you zoom out long enough.

不过,公平地说,我要说,凭借后见之明——你知道,在今天的节目中你总是必须考虑到这一点——以18倍的远期市盈率买入谷歌,可能不仅仅是一个公平的价格。

Although to be fair, I would say that with the benefit of hindsight, which is, you know, something that you always have to account for in today's episode, getting Google at a forward PE of 18 times was probably more than just a fair price.

但与其那样做,不如我们多谈谈谷歌的最新业绩,因为我觉得有很多值得讨论的。我的意思是,第二天股价下跌了8%,尽管我个人认为业绩相当出色。

but how about instead of doing that, we just talk a bit more about Google's latest results because I think there's a lot to discuss. I mean, the stock went down 8% the following day, although I personally think the earnings were quite spectacular.

>> 一言以蔽之,它们令人叹为观止。Alphabet简直无视所有经济引力定律。大数定律似乎对它们不适用。显然,市场似乎更关注这笔资本支出的潜在下行风险,即过度建设数据中心容量。

>> In a word, they were breathtaking. Alphabet just defies all laws of economic gravity. The the law of large numbers just seems not to apply to them. Apparently, the market though seems to be more focused on the potential downside of this capex spending, overbuilding data center capacity.

而且我确实认为这是一个相当合理的担忧,对吧?说实话,投资者今天有机会买入的Alphabet,与两年前存在的公司相比,是一个截然不同的公司形象。

And and I do see that as being a pretty valid concern, right? If we're being honest, the Alphabet that investors have the chance to buy today is a very different company profile than the company that existed 2 years ago.

我这么说不仅仅是因为AI带来的所有变化,而是从财务角度来看,Alphabet的资本密集度已经发生了深刻变化,因为他们承诺在未来数年投入数百亿美元。

And so I I don't mean that simply because of all the changes with AI, but from a financial lens, the capital intensity of Alphabet has changed profoundly as they commit spending tens of billions of dollars for years to come.

所有这些最终都会以折旧成本的形式出现在损益表上,更不用说他们为资助这些支出而承担的债务所带来的利息成本了。是的。问题在于所有这些投资的投资回报率(ROI)会是多少。

and all that will eventually show up as depreciation costs on the income statement to say nothing of the interest costs that will come from the debt that they're taking on to finance all this spending. Yeah. The question is what the ROI, the return on investment will be on all of those investments.

我想你大概可以说这是一个万亿美元的问题。有人认为谷歌在大型语言模型方面可能拥有独特的优势,例如,因为我们几天前讨论了 Adobe 的 AI 分发优势,而谷歌显然拥有世界上最大的分发优势之一。我的意思是,AI 概览就是一个很好的例子。

And I guess you can probably say that's a trillion dollar question here. argue that Google probably has a unique advantage in terms of LLMs, for example, because we talked about Adobe's AI distribution advantage just a couple of days ago and Google obviously has one of the biggest distribution advantages in the world. I mean, just AI overviews is a fantastic example of that.

当然。所以,你知道,这里有一种对AI的普遍谨慎、对资本支出的谨慎,以及市场对谷歌估值相对较高的谨慎,形成了一种完美风暴,对吧?

Absolutely. So, and you know, you have this kind of perfect storm of caution around AI generally, caution around the capex spending, and then also some caution from the market with Google trading at a relatively rich valuation, right?

它肯定不像我们一年半前首次买入时那么便宜了。而且仅从数字来看,谷歌目前的股价与每股自由现金流之比已超过70倍。

It's certainly not as cheap as it was when we first bought it a year and a half ago. And it just looking at the numbers, Google is now trading at a price to free cash flow per share of over 70 times.

这主要是因为年化超过2000亿美元的资本支出投资正在蚕食大量的现金流。所以自由现金流就是经营现金流减去资本支出。

And that's mainly because capex investments of over $200 billion annualized are eating away a significant chunk of cash flows. And so free cash flow is just operating cash flow minus capex.

因此,随着他们在数据中心上的支出激增,这意味着他们的自由现金流——即基本上可以用于分配给股东的剩余资金——将大幅减少。

So as they blow up this spending on data centers, that means that their free cash flow, the money that's basically left over for them to potentially distribute to shareholders is significantly reduced.

所以也许这个70倍自由现金流的倍数被人为抬高了。或者回到刚才关于Alphabet资本密集度变化的观点,也许这就是新常态,Alphabet已经远非曾经那个轻资产的软件搜索业务了。

So maybe that multiple is artificially inflated at 70 times free cash flow. Or to the point a moment ago about the capital intensity of Alphabet changing, maybe this is the new normal where Alphabet is nothing close to the asset light software search business it once was.

而且为了继续增长,他们必须在现实世界中大规模投资于实体项目,对吧?他们现在直接或间接拥有大量的数据中心。这再次将公司的形象从一家互联网公司、软件公司转变为一家在现实世界中开展业务的公司。

And for them to continue growing, they have to invest massive amounts in physical projects in the real world, right? They now own a whole lot of data centers directly and indirectly. And that again changes the company's profile from being an internet company, a software company to a company that does things in the real world.

所以这对他们来说是一个巨大的变化。作为背景,你知道,管理层预计今年的资本支出约为2000亿美元,而明年的估计实际上高达3000亿美元。

And so that is a big change for them. and for context you know management is guiding for capex of about $200 billion this year and estimates are actually as high as $300 billion for next

我不知道我们是否真的会看到那个数字。我认为我们可能处于中间水平是现实的。所以谈到2500亿、2600亿美元。但即便如此,这些数字仍然令人难以置信。

I don't know if we'll actually see that. I think it's realistic that we might be in the middle. So talking 250, 260 billion. But still, I mean, those are incredible numbers.

如果你在这里快速算一下,Alphabet 在 2026 年的营收约为 4.75 亿美元,营业利润率约为 34% 至 35%。

And if you just do some quick math here, Alphabet is running at roughly $475 million in revenue and an operating margin of 34 35% in 2026.

所以目前的折旧和摊销略低于 600 亿美元,大约占营收的 12%。如果我们现在假设我上面提到的资本支出数字是真实的,那么今年我们将讨论 2000 亿美元,明年为 3000 亿美元,而服务器和芯片的资本支出比例大约是 2/3 服务器和 1/3 芯片,这是通常的趋势。

So just the current depreciation and amatization is a little less than $60 billion, which would be about 12% of revenue. If we now assume that the capex numbers that I mentioned above are true, so we will actually talk about 200 billion this year and then 300 billion for next year and the capex split of servers and chips is about 2/3 servers and 1/3 chips which is what you usually tend

显然,这也取决于伴随资本支出而来的营收增长,我们在这里做的假设相当悲观。我的意思是,3000 亿美元的资本支出是一笔相当大的资金。但无论这个数字最终是多少,投资者都希望尽快看到回报。

我认为这就是市场在告诉我们的,尤其是在最近几天。

Obviously that also depends on the revenue growth that accompanies the capex spend and the assumptions that we make here are quite bearish. I mean 300 billion in capex is quite a lot of money. But whatever that number will actually be investors want to see returns sooner rather than later. I think that's what the market is telling us especially in the last couple of days.

在过去的几年里,谷歌每个季度花费数百亿美元回购股票,这导致了大约 4% 的回购收益率。就在去年,我们寻找那些变成“股票吞噬者”的公司。看起来谷歌可能会成为其中之一。今天,我想说这可能不是我们将从谷歌看到的情况。

我的意思是,股东回报的那部分我们将不再从谷歌看到。

And in the last few years Google spent tens of billions of dollars each quarter to buy back shares which led to a buyback yield of about 4%. And just last year, we sort of look for these companies that turn into share cannibals. And it looked like Google might become that. Today, I would say that's probably not what we're going to see from Google. I mean, that part of the shareholder return is something that we'll no longer see with Google.

相反,谷歌已经筹集了超过 500 亿美元的长期债务,并宣布今年将发行约 850 亿美元的新股。因此,过去几年回购的许多股票现在再次发行,以资助资本支出、数据中心和 AI 研究。

Instead, Google has already raised more than $50 billion in long-term debt and announced it will issue about $85 billion in new shares this year. So a lot of the stock that was bought back in the last few years is now issued again to fund capbacks, to fund data centers, to fund AI research.

所以,是的,我的意思是,谈到财报发布背后的更积极的消息,我会说谷歌的云增长绝对惊人。增长率从去年同期的低 30% 多上升到上个季度的 80% 以上。

So yeah, I mean getting to the more positive news behind the earnings release, I would say that Google's cloud growth is just absolutely off the charts. Growth went from low30s% year-over-year to more than 80% in the last quarter.

而最疯狂的数字无疑是积压订单,现在达到 5000 亿美元,同比增长 375%,几乎是去年同期的四倍。根据谷歌的说法,该积压订单中约 50% 预计将在未来 24 个月内确认。所以这是大量待确认的未实现收入。

And so the most insane number is without a doubt though the backlog which is now standing at half a trillion dollar growing $375% year-over-year almost four times year-over-year. And according to Google about 50% of that backlog is expected to be recognized within the next 24 months. So that's a lot of pending unearned revenue.

因此,即使该积压订单中约 40% 来自 Anthropic,这显然是一种集中风险,但关键是,有大量真实需求支撑着谷歌云的大量业务,而这些绝非仅仅是纸面上的数字。

And so even with about 40% of that backlog coming from anthropic that is obviously a concentration risk but the point is there is a lot of real demand supporting a huge amount of business for Google cloud and these are very much not just numbers on paper

但现在我认为我相当确信情况会如此。我只是看不到尽头,尤其是如果你只看 24 个月的时间框架。嗯,我相当确信谷歌会得到这笔钱,然后看看那个积压订单的规模,简直令人难以置信。

But now I think I'm pretty confident that will be the case. I just don't see an end and especially if you just look at a 24-month time frame. Um I'm pretty confident Google will get that money and then it just absolutely insane looking at the size of that backlog.

我想说,唯一的缺点,也可能是市场在这些财报上抛售股票的原因,是谷歌自 IPO 以来首次报告了负现金流的季度,这就是为什么谷歌需要筹集所有这些债务和股权来继续资助资本支出投资,因为很长一段时间以来,即使是谷歌的现金流也不足以资助他们的新投资周期,这说起来和想起来都令人难以置信。

I would say that the only downside and probably also why the market sold off the stock on these earnings is that Google for the first time since IPO reported a quarter of negative cash flows which is why Google needs to raise all that debt and that equity to still fund capex investments because for the first time in a long time even the cash flows of Google are not enough to fund their new investment cycles which is insane to say and and think about

但如果这是一年前发生的,我想我会比今天更加谨慎,因为数字清楚地表明需求确实存在,这些投资正在获得回报,如果我能押注于可以说是世界上最好的公司,以及我们肯定看到的令人难以置信的顺风,我想我可以继续安心持有谷歌作为我们投资组合中最大的头寸,尽管以今天的估值来看,它不是一个价值投资。

but you know if this happened a year ago again I think I would have been more cautious about that than today because the numbers does clearly show that the demand is actually there and that these investments are paying off and if I can bet on arguably the best company in the world and you know incredible tailwinds that we certainly see I think I can continue to sleep well with you know Google being the largest position in our portfolio even though it's not a value play at today's valuations

但我必须说,这一点很重要,而且一开始听起来可能有点反直觉,考虑到其他机会,我不会以今天的价格购买谷歌的股票。

I have to say though and this is important and this might also sound counterintuitive at first I wouldn't buy Google shares at today's prices considering the other opport opportunities.

我知道有些人可能会争辩说,如果你今天不会买一只股票,那么如果它已经是投资组合中的头寸,你可能应该卖掉它。我个人不同意这一点。我认为当你的投资组合中有这些高质量的复合增长型公司时,我会让它们继续运行,并给它们一些信任,因为它们为你带来了所有回报。

And I know some would probably argue that if you wouldn't buy a stock today, you probably should sell it if it's already a position in your portfolio. I would personally disagree with that. I think when you have these highquality compounders in your portfolio, I would just let them run and sort of, you know, give them the benefit of a doubt for all the returns that they generated from you.

这又回到了我们节目开始时讨论的话题。你知道,伟大的公司往往会给你带来惊喜。所以,我个人可以接受持有一只估值乐观的股票。如果股票在短期内下跌,对我来说没关系,因为我本来就打算长期持有,而且我们坐拥 100% 的回报。

And this kind of goes back to our discussion at the beginning of the episode. You know, great companies tend to surprise you to the upside. So, I'm personally okay with holding a stock that is valued, let's say, optimistically. If the stock declines in the short term, you know, that's fine with me given that I intend to own it for the long term anyway, and we're sitting on 100% returns.

如果有一个积极的惊喜让股票再次变得合理估值,也许可以说今天有点过高了。比如说,他们的增长明显更快,或者利润率压力比我预期的和市场预期的要小。你仍然投资其中,从中受益。

And if there's a positive surprise that makes the stock fairly valued again, which could argue maybe it's a bit over that today. Say they have significantly faster growth or maybe less margin pressure than I thought and the market thought. You're still invested to benefit from all of that.

想要谷歌的云收入?它就在那里。

Want Google's cloud revenue? It's there.

我们刚刚比较了谷歌,它达到了 4750 亿美元,这也令人难以置信,但亚马逊仍然明显更大。

We just compared you know Google which is at 475 billion which is also insane and still Amazon is significantly bigger

所有这些绕来绕去的话,最终想说的是,我非常喜欢亚马逊和谷歌这两家公司。主要是因为它们两家看起来都会从人工智能中获益巨大。但即使人工智能在任何方面令人失望,它们仍然会表现良好,并且仍然是世界上最好的两家企业。

And all of this is a long-winded way of saying I like both Amazon and Google a lot. And it's mainly because both of them feel like they would benefit massively from AI. But if AI should be a disappointment in whatever way that would be, they still would be fine and they still would be two of the best businesses in the world.

谷歌上涨了75%。亚马逊在录制时上涨了0.5%。所以感觉其中一家有更大的追赶空间。

Google is up 75%. Amazon is up 0.5% at the time of recording. So it does feel like one has a lot more room to catch up.

对于Alphabet,即使估值过高,它也是一家如此优秀的企业。如此多元化,我很乐意让它继续发展。但对于Reddit,即使它仍然是一家好企业,我不会有同样的信心。

I with Alphabet, even if the valuation is stretched, it's such a good business. So diversified, I'm I'm pretty happy to let it run. Wouldn't have the same confidence in Reddit, even if it is still a good business.

你可以对谷歌这样做,因为谷歌是一家更成熟的企业。它更加多元化。事情不会变化得那么快。

You can do that for Google because Google is a much more mature business. It's way more diversified. Things will not change as quickly.

讽刺的是,谷歌是其中的一部分原因。所以,Reddit确实存在对谷歌的依赖风险。你在每次Reddit财报电话会议上都会听到这个。分析师们喜欢问这个问题,因为他们的大量流量确实来自谷歌搜索。

所以,超过一半的每日Reddit用户通过谷歌搜索访问该网站。他们从谷歌搜索开始,搜索一些东西,比如当地最好的布朗尼蛋糕,然后他们找到一个当地的subreddit或任何给他们推荐的地方。

但他们不一定登录应用。他们不一定有账户。这就是为什么我们之前谈到登录用户的重要性,那些有账户并经常回来的人,与那些只是谷歌搜索的人相比。谷歌建议他们查看一个Reddit帖子,然后他们就这样来到了Reddit。

所以,实际上,关于LLM将如何改变传统谷歌搜索模式、人们的问题将如何得到回答的整个辩论,对Reddit来说都是非常非常相关的。所以也许有些听众听到这个会感到惊讶,但Reddit确实是互联网上从真实的人那里获得答案的最佳地方之一。

而谷歌当然是在为搜索查询的人提供最佳答案的业务。所以他们之间有一种自然的关系,这种关系时起时落。

And ironically, Google is part of the reason for that. So, Reddit does have some dependency risk on Google. You hear about it on every Reddit earnings call. The analysts love to ask about it and it's because a lot of their traffic does come from Google search. So, a bit more than half of daily Reddit users visit the website via Google search. So, they start on Google search, they search something, the best uh brownies in town, and then they go and find a local subreddit or whatever it is that gives them recommendations. And they're not necessarily logged into the app, though. They don't necessarily have accounts. So, that's why we were talking before about the importance of logged in users, people who have accounts and are recurringly coming back versus people who just Googled something. Google suggested a Reddit thread for them to check out and then that's how they ended up on Reddit. So really the entire debate of how LLMs will change the legacy Google search model, how people will have their queries answered, that's all fundamentally very very relevant to Reddit. And so maybe some listeners are surprised to hear that, but Reddit is truly one of the best places on the internet to get answers from real people. and Google is of course in the business of delivering the best answers to people who are searching for queries. So there's a natural relationship between them and it kind of es and flows.

嗯,Reddit刚刚宣布或至少讨论了另一件事,以减少依赖,即不续签与谷歌的数据许可协议,因为谷歌目前每年向Reddit支付6000万美元,以使用他们的数据进行LLM结果。当我大约一年前向你推荐Reddit时,我已经觉得这个价格低得惊人。

我认为他们应该得到这个价格的数倍,这对他们这种规模的公司来说将是一大笔钱。所以,我实际上很高兴他们在这里打出了正确的牌。但我还得说,在这次财报电话会议上,你没有得到任何关于我们何时能真正考虑通过那些许可协议获得收入的更新,或者这是否会在未来发生。

而现在,特别是像Alphabet这样的公司开始从AI和LLM中赚钱,我认为他们愿意为优质数据支付的价格会增加。所以,是的,你可能会说Reddit过去20年的人类互动语料库。实际上,就在昨晚,我还在读一个16年前的Reddit帖子,它今天对我来说仍然相关和有趣。

所以这就是Reddit的酷之处。而且,那个协议是在2024年签署的。当时,没有人知道谷歌的AI概览会如何影响网络流量,对吧?可能它们的转化率与经典谷歌搜索相似,但现在两年过去了,谷歌有10亿Gemini用户,原始来源的点击率暴跌了大约60%,因为用户可以在AI概览中找到他们想要的确切答案,正如你提到的,Daniel,而不是去底层网站获取更多信息,他们只是向AI提出后续问题,得到一个量身定制的答案。

所以,谷歌几乎在某种程度上从网站吸走流量,可能以某种方式蚕食自己,然后把人们引导到Gemini聊天中。

Well, another thing that Reddit has just announced or at least debated in order to reduce the dependency is not to renew their data licensing deal with Google because Google currently pays Reddit $60 million a year to use their data for their LLM results. And I already found that shockingly low back when you pitch Reddit to me about a year ago. And I think they should get multiples of that, which for a company of their size would be a whole lot of money. So, I'm actually glad that they play their cards right here. But I got to say too on this earnings call, you didn't get any update on when we can actually consider money coming in through those licensing deals or if that will even happen in the future. And now that companies like Alphabet in particular are starting to make money from AI and LLMs, I would think that the price that they're willing to pay for good data would increase. So yeah, you could probably argue that Reddit's corpus of human interaction from over the last 20 years. Actually, just last night, I was reading through a Reddit thread from 16 years ago that was still relevant and interesting to me today. So that that's the cool thing about Reddit. And uh yeah, that deal was signed in 2024. And back then, nobody knew how AI overviews on Google would affect web traffic, right? It could have been that they convert at similar rates to a classic Google search, but now two years in, Google has a billion Gemini users and clickthrough rates for original sources plunged by roughly 60% because users can find exactly what they're looking for answered in the AI overview, as you kind of alluded to, Daniel, and instead of going to the underlying website for additional information, they just do a follow-up question to the AI and get a customtailored answer. So, Google is almost in a way siphoning traffic from websites and kind of maybe cannibalizing itself in some way and then funneling people into Gemini chats.

>> 即使对谷歌来说,关于他们是否在蚕食自己,已经争论了相当长一段时间,因为这些AI概览可能无法像经典搜索流量那样变现。但现在我们知道公司说情况并非如此。他们可以以同样的方式变现。

所以现在焦点转向像Reddit这样的公司,说谷歌不受影响,但也许你受影响。我不知道如果AI和LLM在采用方面还没有达到现在的程度。我认为这可能会变成一个更根本的问题。但我认为我们现在已经过了那个点,即使Reddit负责大约5%到10%的

>> Even for Google, this has been a debate for quite some time whether they are cannibalizing themselves because these AI overviews can perhaps not be monetized in the same way than you know classical search traffic. But now we know that the company is saying that's not the case. They can monetize it in the same way. So now the focus is sort of shifting to companies like Reddit and saying well Google is not affected but maybe you are. And I don't know if AI and LLM weren't already as far as they are in terms of adoption. I think this could have even turned into a more fundamental question. But I think we are past that point now where you know even though Reddit is responsible for about 5 to 10% of

然后,作为对Ron问题的后续,你看到任何明年不向谷歌和OpenAI授权数据的可能性吗?

And then just the second piece of that to follow up on Ron's question, do you see any world where you're not licensing data to Google and OpenAI next year?

而一个很好的例子,说明为什么可能不会是这样,就是他们刚刚经历了一些重大且意外的业务变化。虽然我认为这些是正确的事情和正确的决定,但这些事情不会发生在谷歌、亚马逊或Netflix那些公司。

And and a good example for why that might not end up being the case is that they just went through some major and unexpected business changes. And while I think they were the right thing to do and the right decision, those things just wouldn't happen at, you know, Google, Amazon, or Netflix, those sorts of companies.

但对中国竞争的担忧尚未反映在谷歌的股价中。

But Chinese competition fears has not yet shown up in Google stock.

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