The Intrinsic Value Podcast 对 $META 的判断变化
所以,今天我们要做的,我们准备了一个层级列表。我们实际上有两个层级列表。所以,一方面,我们将讨论Magnificent 7公司,正如你在这里看到的。另外,我们还有一些额外的。所以,我们将讨论Magnificent 7,比如Meta、谷歌、微软,这些类型的公司。
So, what we'll do today, um, we have a tier list prepared. We actually have two tier lists. So, for one, we will talk about um the max 7 companies as you can see here. Plus, we have some extras. So, we will talk about the Max 7s like you know, Meta, Google, Microsoft, those those sorts of companies.
好的,听起来不错。嗯,我个人非常喜欢的一家公司,我认为你们不太喜欢的是Meta。所以我认为Meta会是一个有趣的公司,特别是因为它有点难以与我们目前放在A或B层级的公司相比。因为如果你问我哪些公司拥有最大的护城河,我认为Meta比不上亚马逊和谷歌。
它是一个很棒的业务,但与那些相比,我认为它不在那个水平。我想如果你在2017年问我,是否有任何社交媒体业务能像当时的Facebook或Instagram那样主导,我会说那几乎不可能,至少在西方。
然后TikTok来了,它也是一家中国公司,突然它接管了。到现在我们知道它们可以共存。但这也向我展示了竞争可能比我预想的快得多,我认为到现在Meta基本上只有广告收入。所以它仍然是一个几乎完全依赖广告收入的业务,我认为利用人工智能的机会当然存在,但如果我把它们与谷歌或亚马逊相比,我不知道它们如何比较。
>> All right, sounds good. Um, one company that I personally like a lot and I think you guys like it less um is Meta. So I think Meta will be an interesting one, especially because it's a bit harder to um to compare to the companies that we currently have higher up as A or B tier. Um because if you ask me which companies have or which companies have the biggest moat, I think Meta is not up there compared to Amazon and Google. It's a fantastic business, but compared to those, I don't think it's up there. I think if you would have asked me in 2017 if any social media business can be as dominant as Facebook or Instagram have been back then, I would have said that's almost impossible at least in the west. Then Tik Tok came, which is also a Chinese company, and suddenly it took over. And by now we know that they can coexist. Um but it also showed me there can be competition much quicker than I thought and I think by now Meta has basically only um advertising revenue. So it's still a business pretty much solely dependent on advertising revenue and I think the opportunities for leveraging AI um they certainly exist but if I compare them to Google or Amazon I don't know how they compare.
我的意思是,我们谈论的是AI代理和WhatsApp,对你们两个来说。你们不用WhatsApp。我用得很多,但我也在欧洲,我认为这些代理的主要市场可能是印度和一些南美国家。我认为他们使用WhatsApp的方式与欧洲人不同,尤其是与美国人不同。
所以我不知道那个。然后你只是说出售多余的计算能力可能行得通。我把它看作一个安全边际,你知道,如果你买了太多计算能力,而目前需求大于供应,你可以那样做。但是,如果我们考虑未来20、30年,我认为他们会很艰难。
我个人认为,因为我有点偏见,不,我不能高于微软。我认为如果我们考虑30年,我就是做不到。30年是很长的时间,伙计们。
I mean we're talking about AI agents and WhatsApp for the two of you. Um you guys don't use WhatsApp. I use it a lot, but I'm also in Europe uh where I think the main market for those agents is probably India and some of the South American countries. I think they use WhatsApp in a way different way than people in Europe do and especially people in um in America do. Um so I don't know about that one. And then you just talk about you know selling excess compute could work out. I I see it as a margin of safety where you know if you buy too much compute um and currently you have more demand than supply you can do that. Um, but if we think about the next 20, 30 years, I think they will have a tough time. I I think personally, because I'm slightly biased here, no, I can't go higher than Microsoft. I think if we think about 30 years, I just can't do it. 30 years is a long time, guys.
天哪,那是个大胆的观点,丹尼尔。关于Meta有很多话要说。首先,他们因为整个元宇宙的事情失去了一些光彩,以及现在叫Meta而不是Facebook的事实。谁知道有多少数百亿美元,可能更多,真的完全浪费在这个元宇宙的想法上,你知道扎克伯格几乎把一切都押在上面。
我不知道,我认为没有任何成果。我认为他们有一些很酷的眼镜,与雷朋合作,还有你知道,像头显,但这些不是常见产品,你知道,从未见过任何人在公共场合使用这些产品,所以元宇宙感觉像是扎克伯格信誉的一个巨大损失,他做了很多了不起的事情,比如在2013年左右收购Instagram,那是一个明智的举动。
>> Man, yeah, that's a it's a hot take, Daniel. Boy, um, there's so many things to say about Meta. Uh, for one, they've, you know, they've lost some of their shine with the whole metaverse thing and just the fact that it's called Meta and not Facebook now. Um I who knows h how much tens of billions of dollars probably more were just really completely wasted on this metaverse uh idea that you know Zuckerberg sort of bet the farm on. And um I don't know I don't think anything has come of it. I I think you know they they have these like cool uh glasses that they've partnered with Rayband with and there's like you know like headsets that you can't but the these are not common products you know never seen anybody in public uh using any any of these products and so um the metaverse feels like uh a huge um you know chip into Zuckerberg's credibility where he's done a lot of incredible things you know acquiring Instagram back in like 2013 whatever that was um was was a brilliant move.
所以你知道,那是在咖啡罐投资组合方面我们应该考虑的,比如Alphabet没有犯过灾难性的错误。亚马逊没有犯过灾难性的错误。Meta可能不是灾难性的错误,但他们犯了一个非常严重的错误,就是元宇宙。
Um so you know that that that's something we should consider in terms of the coffee can portfolio of like uh Alphabet hasn't made catastrophic mistakes. Amazon hasn't made catastrophic mistakes. Meta sort of maybe not a catastrophic mistake but they've made a really serious mistake uh with with the metaverse.
话虽如此,我对AI将如何支持他们的广告业务感到非常乐观。我认为这将是广告定向的巨大福音。而且,如我所说,我也认为AI将推动更多电子商务的普及,即电子商务占总商业的百分比会更高。
所以,这是值得注意的。我认为这对Meta来说是一个潜在的巨大顺风。
That said, um I am really optimistic about how AI will uh you know support their advertising business. Um I think it, you know, it's going to be a huge boon to to ad targeting. Um and like I said, I also think it's going to drive I think AI will drive uh more e-commerce generally. Um more e-commerce penetration as a percentage of of total commerce. Um so there's that to be said. I think that's a a potential big tailwind for for Meta.
但你也面临关于元宇宙和扎克伯格在重大押注上的判断力的问号。你还有法律和监管影响,我认为说Facebook和Instagram对社会产生了一些非常负面的影响并不算有争议。我们看到自杀、抑郁和焦虑率,尤其是在年轻儿童和青少年中,显著上升。
而且有一些相当可靠的证据表明,这与使用Facebook和Instagram存在真正的相关性,这些产品总体上对人们的自尊和心理健康不利,这是一个观点,但我确实认为有数据支持这一点。
关键是,我认为在30年的时间线上存在严重的监管风险。你谈论的是,发达国家社会是否会受够了。无论是选举干预的指控还是心理健康危机,不管是什么,你都有这些与Meta相关的不断累积的危机。
所以长期来看,那不是我想要关联的东西。我不是交易员,但如果我要投资Meta,那会是在1到5年的时间范围内,但如果我要持有Meta到退休,我不会那样做。
Um, but then you also you have the question marks around um around the metaverse and Zuckerberg's uh sort of judgment on on major bets. Um, you also have the the legal and regulatory implications of um I think we can it's not that controversial to say that like Facebook and Instagram have had some very negative effects on society. Uh we've seen you know suicide and depression and anxiety rates um especially among young kids and teenagers uh you know pretty dramatically increase. uh and there's uh you know some some decent evidence uh that is um you know it's there's a real correlation there with usage of of Facebook and and Instagram and you know these these are products that are not good for people's self-esteem and and mental health um I I would say at large and that's an opinion but I I do think there is data backing that with the point being I think there's serious regulatory risk here over a 30-year timeline um you're talking about, you know, are, you know, developed countries, societies going to uh say, hey, enough is enough. You know, whether it's the accusations of election interference or uh the mental health crisis, whatever it is, you have these just accumulating crises that are associated with uh with meta. And so long-term um that's not something I would want to be um I want to be associated with. Like I could I would I would you know [snorts] I'm not a trader um but if I were going to invest in meta it would be on like a one to fiveyear time horizon but you know if I were going to hold Meta to retirement it would I wouldn't do that.
另一件事是你提到的计算。这历来是一个面向消费者的业务,在很多方面由平台上的用户数量驱动。现在他们试图进入销售计算领域,我认为这是因为他们进行了这些重大投资,而Alphabet和Amazon有证据表明这些资本支出获得了回报,但Meta还没有看到任何这样的证据,我认为华尔街对Meta越来越不耐烦。
我认为这就是为什么你会看到扎克伯格在我看来有些绝望地试图销售计算,突然之间他们要改变他们的商业模式。他们要进入云领域,要更加B2B。这感觉像是一个绝望的举动,为了证明他们的支出合理,而他们不像其他七巨头公司那样有充分的理由。
And you know the other thing is you mentioned the the compute. Um this has always been a you know like a a consumerfacing business. uh in many ways um or like you know driven by the number of users on their platform um and now they're trying to get into to selling compute um and I think it's because they've made these major investments and unlike Alphabet and Amazon where there is uh I would say you know some evidence of getting returns on all that capex spending um Meta isn't hasn't seen any any evidence of that and I think Wall Street is getting impatient with Meta. Uh and I think that's why you see, you know, Zuckerberg uh to me it seems somewhat desperate to be uh trying to sell compute and all of a sudden, you know, they're going to change their business model. They're going to, you know, be uh they're going to be they're going to go into cloud and they're going to, you know, be more B2B. Um it just it feels like a desperate move to uh to to to justify their spending when they don't really have as good of a justification for it as as some of the other uh mag seven companies.
是的,我认为你说得很对。我可能有点偏见,因为在我的整个业务列表中,Meta可能是我投入第二多的公司,仅次于Amazon,因为他们的广告平台在Instagram上,这是他们的优势。
虽然我同意你关于对社会不好的观点,我记不清是魁北克省还是魁北克市,他们基本上禁止在学校使用手机,我听说在我自己的省份也在考虑类似的做法。所以,当你想到这一点,嵌入在Facebook或Instagram上的广告平台还会像以前一样强大吗?
如果用户减少,或者他们不能像以前那样使用,谁知道广告业务会怎样?显然,我认为那是Meta最大的优势所在,至少曾经是。那就是网络效应。他们就是有这么多用户。如果你要向小企业做广告,去那里是合理的。
对我来说,他们仍然从我这里赚钱。所以,我不知道。但在30年内,我很难相信这个业务还会存在。但我要说,关于近期未来,未来1到5年,可能会表现得非常好。关于元宇宙,是的,那100%是个错误,但我也认为他们可以犯错误。
他们仍然有基础业务在支撑他们前进,他们做得还不错。他们的数字相当不错。所以,我们看看他们现在在AI方面会怎样。我有点同意你的看法,这确实有点绝望的味道,这不是你希望投资的公司具备的品质。
>> Yeah, I I think you're pretty right. I mean, I might be a little bit biased here because whole business list. Meta probably gets the second most amount of money from me after Amazon just because their ad platforms on uh Instagram which is their good and though I because about not being good for society with you um I can't remember if it's the province of Quebec which is in Eastern Canada or city in Quebec they basically banned um I think ban mobile phones from being at uh at schools and I' I've heard in in my own province as well that they're thinking of doing something similar. So, you know, when you when you think about that, you know, are are some of the advertising platforms that are embedded on say Facebook or Instagram, are they going to be as powerful as as they once were? And if you have less users on there, um or if they can't use it the same way that they they used to? Who knows what happens with that advertising business? And obviously, that's that's kind of where I think that Meta has the biggest benefit. At least they did. It was just in that network effect. They just had so many users. And if you were going to advertise to, you know, kind of smaller businesses, it just made sense to to go on there. And and for me, you know, they they still get they still get uh they still get money from me. So, I don't know. In in 30 years, though, I find it pretty hard to to to have belief that that I would have too much conviction that this business will be around. But I will say, I think to your point about like the immediate future, the next 1 to 5 years, um probably going to do really really well. I would say on the whole metaverse thing, yes, it was 100% a mistake, but I also think it goes that they can make a mistake. You know, they still have that underlying business which is still carrying them forward and they're still doing, you know, a pretty good job. Their numbers pretty good. Um, and so we'll see what happens with the whole AI thing that they're they're going to now. I I kind of agree with you that piv does somewhat reek of desperation and that's not exactly um an attribute of that company that you want invested in.
是的,我目前将Meta放在B级,主要是因为Chad告诉我或否决了我们,说它可能应该是B级。然后Sean说是C级。所以我们可能回到这里。让我们说把它放在B和C级之间。
>> Yeah, I I currently put Meta into the Btier primarily because Chad told me or overruled us and said it probably should be Btier. Um then Sean said Ctier. So I we might just go back here. Let's say put it between B and Ctier.
这很难,但基于我们给所有这些公司估值的标准,我们就是这样。我觉得可能主要是因为广告业务,而且没有多元化。我们在聊天中也提到,我不太确定数字,实际上高达97%到98%的收入来自广告业务。
Um so that's tough but just on the premise of that's what we value all of these companies at that's where we at and I feel like probably mostly because of the um the advertising business and there's no diversification. We also had in the chat I wasn't quite sure on the number it's actually as high as 97 to 98% of revenue is simply coming from the advertising business.
所以,Sean,你说得对,当他们谈论销售计算访问权时,他们过去谈过很多业务部门,现在他们完全依赖广告业务。所以我认为完全公平地将其评为B到C级。
So also to your point Sean when they talk about selling access compute they talked about a lot of business units in the past right now they're completely reliant on the ads business So I think it's totally fair to um go B to CT here.
例如,Meta是我投资组合中的一只股票。我认为在未来几年内它可能是一笔非凡的交易。尽管如此,我会把它放在咖啡投资组合的B或C级。
For example, Meta is a stock in my portfolio. I think it could be a phenomenal trade in the next couple of years. still I would put it into B or C tier for the coffee portfolio.
所以对我来说,在30年的时间框架内,我得看看我们的列表,伙计们,我们能把它放在SpaceX下面吗?我认为那太苛刻了,但否则我们几乎把它放在微软和Meta之上,我们是不是犯了个错误?
so for me and video 30-year time frame I mean I got to look at our list here guys can we put it below SpaceX I think that's just harsh but otherwise we put it almost above Microsoft and Meta did we make a mistake here
或者Meta,你有几个拥有数十亿用户的平台,你可以相当安全地说,他们会在很长很长一段时间内找到变现的方式。
or Meta where you have several different platforms that have billions of users and you can pretty safely say like they're going to find a way to monetize that for a long long time.