$AAPL

Apple is a buy at its 100-day moving average; new CEO era may bring larger capex and M&A, but App Store revenue is soft.

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The Investor ChannelPublished Aug 21 · 7 passages

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Moving on to Apple, started the week at $324 per share. Shares of Apple declined by over 4.4% finished week at 309. The next era of a new CEO begins on September 1st, just a couple of weeks away.

John Turnus, the young John Turnus, is going to take the reins over at Apple to be the new chief executive. Bank of America, who I'm sure has talked to board of directors, other people at the company, is saying that the next era could be one that combine a lot of AI features and more and more investment.

What I thought was interesting on the last conference call. One thing that Apple has done for a while now, it's actually been maybe years, maybe even a decade or more, they've had a quote net cash neutral objective, which means operating cash flow comes in, they buy back the shares, they do some R&D, they do some capex, they obviously buy back a ton of the stock.

If they had, let's uh just for example, say they had a hundred billion dollars of operating cash flow, they would balance that out with a hundred billion dollars of R&D capex and other M&A and those types of things.

Well, they said on their last conference call they're doing away with that. And so that means that potentially they are in a new era of maybe larger than expected capex, maybe larger than expected M&A deals, those types of things, essentially opening the door for John Ternus to put a stamp on the company. I would expect him to do that.

The other thing that Bank of America said that maybe he's more aggressive into some of these programs. Tim Cook was not scared to spend money. What he was less likely to do was actually bring that product to market, things like the Apple car, the television.

There were other products that were rumored that never made the light of day.

Now, the App Store's net revenue saw a dip year-over-year and even monthly data shows that you've got a little bit of a dip when it comes to app revenue. Now, the company this hurts the most, and we actually noted this on the paid subscriber video, we were like, "Hey, Apple specifically called out video games being soft in the quarter."

Now, if I had cojones of titanium, I would have ran out and I should have shorted AppLovin because that is the company that is directly tied to Apple and not only that, video game advertising on the platform.

If app sales of video games is down, AppLovin's revenue is going to be down or at least the expectations are 100% of the time. Over the past month, shares have slid by 28% the minute tick up over at Apple, and I'm talking about revenue from the App Store.

Well, this stock is probably one you can go long.

Apple still eyes a 2027 launch for AI-powered AirPods. These are AirPods with some cameras attached to them. Apparently, there was a video leak this week according to Bloomberg, but they are not planning to launch those in 2027.

That would make sense with from a release cadence standpoint typically with Apple.

Now, Apple, just chilling at its shorter-term moving averages. You can to I mean, like I I wouldn't mind buying this one as it tests this 100-day moving average.

What this channel has said about $AAPL

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2026-08-28Bullish
We've got new devices that can run AI models right there on the device from Apple.
Quote at 01:08 ›
2026-08-21BullishThis one
Moving on to Apple, started the week at $324 per share. Shares of Apple declined by over 4.4% finished week at 309.
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