CELH is heavily discounted and set up well; the investment case rests on Celsius and Alani brands, with the Rockstar CEO issue being the only remaining messiness.

Celsius Holdings. I think Celsius Holdings is now incredibly clean now at this point in time, right? The stock is heavily discounted. It's in the 20s, right? It's a very simple story now at this point in time.

The Lonnie acquisition is is, you know, well integrated into the company now at this point in time, right?

The only not clean part is this recent situation regarding the Rockstar CEO and him buying a bunch of shares and he wants to try to be CEO of the company. They might be able to clean that up if they could sell off Rockstar to him or something like that.

Maybe if they could pull off something like that, they could probably get a nice cash infusion from what they could sell Rockstar to him for. And then he if he wants to run Rockstar, help yourself. Go go go run Rockstar, right?

So because at the end of the day, like you're you're investing if you buy Celsius stock, you're buying this company for the Celsius brand and for the Alani brand. You're not buying this company because of Rockstar and they're like 1% market share, right?

That's a historical brand that tried to compete w with Monster and Red Bull and they just weren't able to get the job done, right? like you're investing in Celsius because of Celsius and because of Alani in those two very successful brands in their continued expansion over the coming years, right?

And so the way I look at it, my hope is they could maybe end up and I don't know how all the Pepsi contracts work and I don't know if Pepsi would have an issue with this, but I would love it if they could just sell Rockstar for I don't know $300 million, $500 million, whatever, right?

sell it off to this guy, get his situation done and out of there, right? Then we don't have any messiness, and then they could use that 300,500 million, whatever they get for Rockstar and invest that back in the Celsius brand, Alani's brand, right?

Or buy back the shares in the 20s, do a huge share buyback.

So yeah, but the moral of the story is outside of that CEO situation, it's actually pretty clean now at this point in time and heavily discounted. And so I think Celsius continues to set up very very well.