ELF is expected to exit the year between $100 and $140, supporting continued upside from 105.

Now at this point in time, Elf on the Shelf. Congratulations to any Elf on the Shelf shareholders watching us here today. That stock continues to move up another $6,000 plus dollars on Elf here today.

Look at this. I mean, up now 1,355% on Elf stock since I acquired shares back in 2019. And look at this. Even since those shares I acquired back in the 5th of June, I mean, it's already over a 2X just since that particular time. Like unbelievable.

This is the biggest Elf position I have in one of my private portfolios. I don't know if you guys are aware or not, but in this particular portfolio I have 3,600 shares. Now I have $172,000 on Elf stock.

That stock continues to run heavy. Speaking about running, baby. EL stock, S-T-A-Y louder. Say it louder for the people in the back.

Next stock up here. L phone a shelf. Elf on a shelf. So, I've told you guys I believe Elf exits this year $100 worst case scenario, $140 best case scenario. So, that's basically a midpoint of what?

120. We're at 105. So, I wouldn't be surprised if Elf continues to run. It's usually strong around this time of year as well.