How Financial Education’s view on $ELF changed

2026-09-10Bullish
“My STOCK Just went Insane‼️”
e.l.f. Beauty is a long-term buy due to brand strength, successful category expansion, and margin growth from young brands, with a base case target of $250-$300 by 2030.

Elf on the Shelf down 4% plus.

First one up here is I want to talk about Elf on a Shelf. I thought that was an important stock to talk about. It's had It's had an insane run, right? Stock was $49 about 3 months ago, right?

Uh it runs to 100 plus. Now it's sitting at 95. Let's talk about Elf on the Shelf and where that stock's going from here, okay?

2026-08-24Bullish
“This Stock will make us RICH🤑AF”
ELF is expected to exit the year between $100 and $140, supporting continued upside from 105.

Now at this point in time, Elf on the Shelf. Congratulations to any Elf on the Shelf shareholders watching us here today. That stock continues to move up another $6,000 plus dollars on Elf here today.

Look at this. I mean, up now 1,355% on Elf stock since I acquired shares back in 2019. And look at this. Even since those shares I acquired back in the 5th of June, I mean, it's already over a 2X just since that particular time. Like unbelievable.

2026-08-18Bullish
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