ELF has strong long-term upside and could reach several hundred dollars due to its value positioning.

Second subject I want to get into here today is how oil prices affect Celsius and ELF. And I also want to share some news in regards to stocks. So, if you own Celsius stock, ELF stock, care anything about those, I think you'll enjoy that.

next up here, so before we actually get into how oil prices affects Celsius and ELF and also share some news in regards to that,

Okay, in regards to these two stocks, listen, if you look at a company like ELF, right? ELF can be affected by oil prices in a few ways. Prochemical ingredients. Many cosmetics use petrochemicals derived directly from crude oil.

When oil prices surge, uh raw ingredient costs go up. Transportation and packaging. Higher fuel costs make global shipping, freight, and packaging more expensive. And ELF has estimated, I think this is the most recent quarter actually, estimated that if crude oil averages around $100 a barrel, the company faces 15 to$20 million in incremental cost headwinds.

Okay. So now keep in mind when we're talking about ELF's products, many of them are very small. Okay. Very small and very light. So does this negatively affect E.L.F. as far as transportation?

Yes, but not that much. I would say this probably matters a little bit more in regards to ingredients. Okay. So just something to kind of keep in mind there in regards to this particular company.

Now, something some people get scared about is this discretionary spending slowdown. Elevated fuel prices also leave consumers with less disposable income, which can slow down retail demand for beauty products.

Listen, I don't care if gas prices of $4, $8 or $2, okay? If somebody's going to get cosmetics products, they're getting cosmetics pro products. Okay? And when we're talking about E.L.F., They're the company that's the most well positioned to prosper under tighter economic conditions because if everybody's got a ton of money, they might, you know, uh, buy more expensive makeup and beauty products.

But if things are a little tighter, guess what? 75% of E.L.F.'s products are priced at $10 or under. Okay? 75% are priced at $10 and under. So, the way I would look at this is E.L.F. is always in a great position regardless of the economy, regardless of oil prices.

But if people are tighter on money, they're not going to stop buying cosmetics products. If they need mascara, they're going to buy the flip and flapjack and mascara. Okay? If they need eyeshadow, they're going to get the eyeshadow.

If they need, you know, some stuff for their lips, they're buying it. They might not buy the more expensive brands that are maybe 30 bucks, 40 bucks a product, 50 bucks. But you know what?

They'll go get some E.L.F. because E.L.F. is known for having great quality products at very affordable prices. Okay? And so that's something to kind of keep in mind there.

And so with these companies like Celsius and and ELF, if you believe these ones have great long-term upside, right?

And I like Celsius, and I really like ELF. And I like the long-term upside there. ELF could be 85 bucks 2 weeks from now. It could be 115 two bucks from now. I don't know. And I don't care.

ELF long-term, I think, could be a several hundred stock.