Gradually buying NKE due to brand recovery in running community and strategic board appointment of Alexandre Arnault; stock down 78% from high but fundamentals (cash flow >$9/share) support long-term bet.

Austin, I was speaking frankly about my gradual return to investing in Nike stock after a very long hiatus , because I think they've kind of moved past all those controversial announcements and other things.

I see a strong comeback for the Nike brand among runners and exercise enthusiasts . The Jordan brand has just announced the launch of its new range of gym equipment. Therefore , the "Jordan" brand collaborated with "Nike Strength" to launch a complete line of strength training equipment for home and commercial use.

These elements incorporate elephant-print patterns from the Air Jordan 3 sole, graphics from the Air Jordan 7, and designs inspired by shoe boxes. The collection will be released on August 13, 2026, with prices ranging from $25 to $1,750.

You should see the pictures if you are a fan of Nike and the Jordan brand. They are truly amazing products .

The other thing Nike did this week that I considered very smart was getting a seat on the board of directors. Alexandre Arnault, 34, son of billionaire Bernard Arnault, chairman of LVMH, and currently executive vice president of Moët Hennessy, has joined.

He has previously led high-profile revivals of brands such as Tiffany & Co. and Rimois. So, I thought it was a very smart move by Nike to appoint this person to help guide them through this restructuring process, because they had a very difficult year .

Nike's stock has fallen 78% from its all-time high , but I still believe in it . I see everyone at races, meet- and-greets, and running clubs wearing lots of Nike clothes and shoes, and I also see that even with their $36 stock price, Nike has cash flow of more than $9 per share.

Therefore, I believe that all these moves will strongly strengthen their position in the future.

We have to wait and see if they can get back above the $100 share price they once were, compared to their current position at $36. Robert, why, when I was born, didn't I buy Nike stock for a few dollars a share? After that, I could sell them for $170 or $180.

I had no idea about Nike's stock split, but the price was 20 cents per share a few decades ago. It's truly amazing how long Nike has been around, and that's a very good observation .

Yes, I completely agree with you . I feel that selling Nike shares at this stage is simply an attempt by Wall Street to see how far the share price can be reduced, rather than being related to the actual fundamentals of the company.

But the one thing that intrigues me about Nike's recovery, and I think is interesting, is that they have n't appointed a consultant from the United States or North America. They appointed Bernard Arnault's 34-year-old son, a person with an international vision.

He thinks in an international way because Nike is not just a North American brand. It is a global company. I know that sales in China were huge for them during the pandemic. This boosted their stock price there for a long time.

So, as I reflect on Nike's recovery, I'm eager to see how that recovery won't be limited to the United States alone. I agree with you. I think it has already begun to recover within the United States .

I see lots of people wearing it, lots of people running, running clubs , and all that. But how will they use this momentum to achieve recovery around the world?

For Nike, it's very simple. Go back to what brought you here. Just do that . Go back to focusing on the person who wants to improve their fitness, the person who wants to run, the person who wants to exercise, and move away from the " walk" culture that tries to please everyone.

Serve your specialization, develop it, and persevere,

because I will tell you something, I agree with you. In every running club, any race, or even when practicing " bikalball", I see Nike everywhere. That's why I started gradually buying back shares , and I believe that in the long run I am ready to bet my money and prove my point by investing in Nike stock.

Yes, I am looking at this young man. I call him a young man because he is 34 years old. I am 30 years old. I think we're both young, aren't we ? But I take a look at his LinkedIn profile. He was the CEO of Rimowa. Okay .

Rimowa bags have become very popular now. Everyone I know has a " Rimwa" bag. Then there's Tiffany & Co., I never bought anything from them until earlier this year, and I acquired an item from them.

I found it really great . So, he made a qualitative leap for these two companies. It is clear that he is now the CEO of Moët Hennessy. But his joining the board of directors of "Nike" , I think that's a good move, Robert. I think it's a good move.

And the last thing I want to say about Nike, and I really liked it, is the US Open. They collaborated with Travis Scott and Carlos. It was amazing. It was completely different.

So, I think they are doing great things to repair the damage done to the brand, but we have to wait and see.

I really like this point, and I think Jordan's weightlifting equipment is amazing, because let's face it . Weightlifting equipment looks the same as it has for decades and decades.

So, seeing this amazing "Jordan" equipment is really exciting for me.