How Rich Habits’s view on $NKE changed

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2026-09-18Bullish
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Gradually buying NKE due to brand recovery in running community and strategic board appointment of Alexandre Arnault; stock down 78% from high but fundamentals (cash flow >$9/share) support long-term bet.

Austin, I was speaking frankly about my gradual return to investing in Nike stock after a very long hiatus , because I think they've kind of moved past all those controversial announcements and other things.

I see a strong comeback for the Nike brand among runners and exercise enthusiasts . The Jordan brand has just announced the launch of its new range of gym equipment. Therefore , the "Jordan" brand collaborated with "Nike Strength" to launch a complete line of strength training equipment for home and commercial use.