How Dividendology’s view on $CLX changed

2026-08-18Bearish
“4 NEW Dividend Increases You Need to Know About!”
CLX faces high FCF payout ratio (148%) and low dividend growth (0.8%), creating valuation uncertainty and downside risk.

Now, the first stock we're going to be analyzing is going to be Clorox. Clorox just announced a dividend increase of 0.8%. So a less than 1% dividend increase. A lot of the times, that can be a huge red flag.

So, in the last year, we can see they're down by about 12%. Year-to-date, up by about 4%, but in the last 5 years now, down by nearly 39%. Now, what's interesting is when we look at the dividend history, they've grown dividends for a very long time.

They're approaching becoming a dividend king with 50 consecutive years of dividend increases.