“Ranking our Portfolio Watchlist – Meta, CSU, Copart, Shopify (Tier List)”
Nike is rated F; not buying due to severe recent financial declines and skepticism that margins or valuations will recover to prior levels.
and by the way, we also look at MS and Nike, for example,
If we just go over to Nike, sort of same industry, but also very different because it's not um, not a luxury company. Fashion in general is going through a massive shift. The trend cycle continues to speed up.
Trends from 10 years ago are getting recycled and it used to be 20 plus years. I think that's pretty much a good introduction to to Nike because I feel like that's what happens where it's they messed it up once um where they basically got out of the retail stores and they tried they have enough brand power to go DTC um direct to consumer. it didn't work out and since then they're struggling.