顺便说一下，我们也看了MS和耐克，例如。
and by the way, we also look at MS and Nike, for example,
如果我们转到耐克，它属于同一行业，但也很不同，因为它不是奢侈品公司。时尚总体上正在经历巨大的转变。趋势周期不断加快。10年前的趋势正在被回收，而过去是20年以上。我认为这是对耐克的一个很好的介绍，因为我觉得这就是发生的事情，他们曾经搞砸过一次，基本上他们退出了零售店，他们试图利用足够的品牌力量转向DTC，即直接面向消费者。这没有成功，从那以后他们一直在挣扎。
If we just go over to Nike, sort of same industry, but also very different because it's not um, not a luxury company. Fashion in general is going through a massive shift. The trend cycle continues to speed up. Trends from 10 years ago are getting recycled and it used to be 20 plus years. I think that's pretty much a good introduction to to Nike because I feel like that's what happens where it's they messed it up once um where they basically got out of the retail stores and they tried they have enough brand power to go DTC um direct to consumer. it didn't work out and since then they're struggling.