当前不建议买入AAPL,因其估值偏高且资本配置缺乏吸引力;iPhone生态系统的长期韧性支持持有,但不支持在当前价格买入。
逐段跳播
是的,我的意思是,我觉得如果你看看几乎所有这些企业,他们都在投入大量资金进行资本支出。我想唯一一个你可以说可能不是的是苹果。
Yeah, I mean I feel like if you look at pretty much all of these businesses, I mean they're all pumping a lot of money into capex. I mean I think the only one that I guess you could maybe argue isn't is Apple.
不久之前,我们有了第一家万亿美元公司,那是一件大事,那些是像谷歌和苹果这样的企业,它们产生了数百亿美元的收入和利润。
it wasn't that long ago that it was a big deal when we had our first trillion dollar company and those were businesses um like Google and Apple that were generating you know tens of billions of dollars uh in revenue and and you look and and in profit too
最后两家公司将是苹果和英伟达。对于接下来的两家公司,其中一家肯定经受了时间的考验,那就是苹果。公司中有一家肯定经受了时间的考验,那就是苹果,然后……
The last two companies would be Apple and Nvidia. Um I mean for the next two companies one of them is definitely tested by time which is Apple companies one of them is definitely tested by time which is Apple and then
我完全没问题把苹果放在A级。我想如果我现在看,我们谈论的是明年和30年之间的区别。我认为现在对我来说太贵了。我不想把它放在我的投资组合中,相比其他一些公司。
Um I have no problem taking Apple and putting it into A. I think um probably if I would look at it right now and again we're talking about the difference between next year and 30 years time. I think it's too expensive for me right now. Um I wouldn't want to have it in my portfolio compared to some other companies.
苹果,我不知道。你看,也许是我欧洲人的思维在作祟,但很长一段时间里,我用的是安卓手机。那些也是很好的手机。现在,我换到了苹果,基本上我周围的一切现在都是苹果。所以,他们无疑是占主导地位的,但我也认为,至少对我来说,他们本质上是一家消费公司,而30年是很长的时间。
所以我可能会说A,或者介于A和B之间。这就是我的看法。
Apple, I don't know. Look, I mean, maybe it's my European brain thinking, but for a long time, I had an Android phone. Those are great phones, too. Now, I switched to Apple and basically everything around me right now is Apple. Um, so they are dominant for sure, but I also think it's a consumer company to me at least at their core and 30 years time. Um, that's a long time. So I would probably say A or between A to B. That's why I that's where I see it.
是的,我可能会把它放在A和B之间。我不认为它像Alphabet那样好。嗯,你知道,当我看到苹果时,我看到一家在iPhone上拥有现金牛的公司,在较小程度上,MacBook也是。
I Yeah, I would probably put it between A and B. I don't think it's as good as as Alphabet. Um, you know, when I look at Apple, I see a company that has a cash cow in iPhones and to a lesser extent, MacBooks.
嗯,你知道,市场叙事已经大幅摇摆,围绕苹果在AI方面缺乏资本支出是否是正确决定。
Um, you know, the market narrative has swung pretty dramatically around um for whether uh AI, Apple's lack of capex uh into AI is the right decision or not.
嗯,我认为这将是公司未来很长一段时间内的一个决定性决定。嗯,我们基本上,你知道,他们依赖其他LLM提供商来提供技术,为Siri和手机中的AI集成提供动力。他们并没有试图建立自己的模型。
Um and it is uh I think going to be a defining decision for the company for a long time going forward. Uh we're basically you know they're relying on uh other LLM providers to provide the technology that's going to power Siri and the AI integrations into their phone. Um they're not trying to build out their own their own models.
所以,嗯,我认为这不是一个糟糕的举动。嗯,但当我看到苹果时,我看到一家业务远不如Alphabet多元化的公司。
And so um I think that's not a bad not a bad move. Um, but still when I look at Apple, see a business that's way less diversified than Alphabet.
我看到一家资产负债表上有大量现金的公司。嗯,有点像伯克希尔,感觉过去他们做出了不可思议的资本配置决策,但然后你坐在这里想,他们现在会用所有这些现金做什么?我不知道苹果会用它做什么。
I see a business with a whole lot of cash on its balance sheet. Um, kind of reminiscent of Birkshshire where it feels like in the past they've made incredible capital allocation decisions, but then you're sitting here and thinking, what are they going to do with all this cash now? And I don't know what Apple is going to do with it.
你知道,苹果Vision Pro头显是我成年生活中苹果产品的第一次真正失败。我的意思是,我知道他们过去有过失败,但从iPhone发布到2024年,感觉他们做的每件事都是成功的。
你知道,每一部iPhone都比上一部卖得更多,而且你知道,MacBook和iPad,就像一切都在不断销售,不断销售。
you know, the Apple Vision Pro headset um was was really the first flop in my adult lifetime for an Apple product. I mean, I know they've had flops in the past, but from, you know, the launch of the iPhone until like 2024, it just felt like everything they did was a hit. you know, every every iPhone, you know, sold more than the last and and you know, MacBooks and iPads, like everything just, you know, kept selling and selling and selling.
嗯,而这是第一次,对于苹果来说,几乎让我觉得难以置信,比如,天哪,一款苹果产品有缺陷,不受欢迎,不是每个人都放下手头的事情去买它。
Um whereas uh this is the first time with an Apple, it almost felt unfathomable to me like, oh my god, an Apple product is flawed and it's not popular and not everybody is is dropping everything they're doing to go out and buy it.
那是我对苹果Vision头显(不管它叫什么)的真实反应。嗯,所以,你知道,你不想对一款产品的失败过于小题大做。嗯,但我不认为,你知道,我的意思是,苹果从来不是一家基于开创性技术的文化。
所以,他们不试图在LLM的前沿竞争,这并不让我感到惊讶。
That was kind of my honest reaction to the Apple Vision uh headset, whatever it's called. Um so, you know, you don't want to make uh you don't want to make too big of a deal out of one out of one product flop. Um but I don't think, you know, I mean, Apple has never been a a culture based on pioneering technology. So, it doesn't surprise me that they're not trying to play the cutting edge of LLMs.
他们的业务一直是将去年的技术转化为非常简单的软件,让普通人能够与之互动。嗯,所以他们有巨大的分销优势,而且你知道,因为他们并不是真正在技术前沿竞争,他们更像是一家家电公司,你几乎可以说,或者像一家硬件产品公司。
They're all their business has always been about turning you know maybe last year's technology into uh a very simple um you know software for the everyday person to be able to to interact with. Um so they have a huge distribution advantage um and you know because they're not really competing at the cutting edge of tech. they're more of a, you know, of like an appliance company, you almost might say, uh, or like a, you know, a hardware product company.
我不觉得他们在长期视野中面临同样的被颠覆风险。你知道,也许我只是不够有想象力,但你知道,我不认为我们会进入一个不再使用iPhone,而是都使用Oculus头显之类的世界。我认为iPhone和智能手机模式会相当持久。
I I I don't feel like they're at the same risk of, uh, on a long-term horizon of being disrupted. You know, I I maybe I'm just not imaginative enough, but you know, I don't see us all just moving into a world where we don't have iPhones anymore and we're all using like Oculus headsets or like, you know, like I I I think I think the iPhone the smartphone model um I think that's going to be pretty persistent.
我不是,你知道,我不是特别看好Snapchat有这些AI增强现实眼镜,他们认为人们会戴着它们在世界各地走动,我只是觉得技术还没到位,我不确定消费者是否适合。
I'm not, you know, I'm not super bullish on, you know, Snapchat has these like uh AI, you know, augmented uh reality glasses and like they think that people are going to walk around the world, you know, like I just I'm not the technology is not there. I'm not sure the consumer fit is there.
嗯,我认为这实际上意味着苹果会继续获胜,因为他们继续拥有这个令人难以置信的生态系统和这些伟大的产品。所以,我认为这是他们输得起的游戏。
Um and I think that actually means that, you know, Apple just continues to win because they just continue to have um you know, this incredible ecosystem uh and and these great products. So, I kind of I think it's their game to lose
正如你所说,我今天不会买入苹果,因为我认为价格偏高。我对他们的资本配置决策并不感到振奋。我不知道他们会如何处理资产负债表上的现金。我想更多地了解他们如何将AI整合到产品中。所以,这些是一些一到两年的问号。
and like you said, I wouldn't want to buy Apple today because I think the price is rich. Um, I haven't been inspired by their capital allocation decisions. I don't know what they're going to do with the cash on their balance sheet. Um, I want to see more about how they, you know, integrate AI into their products. So, those are some like one to twoyear question marks,
但是,你知道,30年后、20年后人们还会买iPhone吗?我不知道。我认为他们会。我认为他们会。如果他们买,苹果仍将是行业的领军者。
but, you know, are people going to still be buying iPhones in 30 years from now, 20 years from now? I don't know. I I think they will. I think they will. And uh if they are, you know, Apple's still going to be, you know, a tight end of of industry.
是的,我在这里插一句。我完全同意你们的看法。我一直钦佩苹果这家公司。我和你们一样拥有大量他们的产品,但股价实在太贵了,考虑到这项业务的增长。
Yeah. And I'll just chime in here. I think I I completely agree with you guys. You know, I've always admired Apple, the company, Apple, the company. I have tons and tons of their their products just like you guys, but the the stock price is just it's way too expensive given given the growth of this business.
但我要说,在接下来的20到30年里,我从未用过安卓。我用过一些,比如电视上的Google盒子之类的。所以我用过一点,但老实说,我看不出有什么能替代我的iPhone。所以,从这个意义上说,我喜欢他们未来可能的发展方向。
Um but I will say, you know, over the next say, call it 20 to 30 years, I mean, I I haven't been an Android user. I've used, you know, maybe like a Google box on my TV and things like that. So, I've used a little bit of it, but I honestly can't really see any anything that would replicate my iPhone. So, you know, in that sense, I like where they're probably going to go over the over the future.
我有点同意。我认为A和B之间的选择对我来说是合理的,因为我不认为它与谷歌或Alphabet完全处于同一水平。但是,是的,所以我认为,我刚才查了一下,它叫Vision Pro,我相信。
而且他们实际上似乎已经停产了,基本上完全停产了,这相当疯狂,因为正如你所说,我不记得他们真的有过失败的产品。
I I kind of agree. I like the A between A and B I think makes sense to me because I don't think it's quite the same level as as as Google or Alphabet. But, um yeah, so I I think you know the the the I just looked it up. It was called the Vision Pro, I believe. And they've actually apparently they've discontinued um basically completely discontinued it, which is which is pretty crazy cuz like you said, I I can't remember them really ever having a flop.
所以,谁知道呢?我的意思是,手机似乎是一种可能会存在非常非常长时间的产品。谁知道呢。我的意思是,也许苹果会在某个时候用某种革命性的新产品颠覆自己。我的意思是,我不知道那会何时发生或是否会发生。
So, um yeah, who knows? I mean, the phone just seems like something that's going to be a product that's probably going to be around for a very, very long period of time. Um who knows, though. I mean, maybe Apple will disrupt itself with some sort of revolutionary new thing at some point. I mean, I I don't know when that'll happen or if it'll happen,
但是,是的,我的意思是,就我个人而言,我看不出自己会离开我的手机,但是,是的,仍然是一项好业务。他们仍然赚很多钱。他们仍然有相当硬核的粉丝愿意为他们的产品支付高价。所以,是的,我认为这是一项可能会持续相当长时间并继续赚取相当多钱的业务。
but um yeah, I mean, me personally, can't really see myself moving away from from my phone, but um yeah, still a good business. They still make a ton of money. Um they still have pretty uh hardcore fans that are willing to pay up for their products. So, yeah, I think it's a business that's going to be around for for probably a pretty long time and continue making quite a bit of money.
我也喜欢他们没有在整个人工智能建设上花费数千亿美元这一事实。是的,我的意思是,这是选择性,如果你只是存钱的话。我认为我们觉得他们从未有过失败的部分原因是,他们通常先存钱,然后只在业务可行时才进入。
And I I also like the fact that they don't have they're not spending uh you know, hundreds of billions of dollars on the whole AI buildout. Yeah, I mean, it's optionality, you know, if if you just save your money. And I think in part why we think they never do have a flaw, it's also because they usually save up money and then they only get into the business when it works out.
所以即使我们现在认为iPhone会存在很长时间。即使你知道我戴眼镜已经25年了。所以如果我们将来某个时候能有眼镜,实际上可以拥有所有那些谷歌我认为刚刚在其最新眼镜中展示的花哨功能。
我完全赞成。但我也能看到,如果那发生在10年、20年、30年后,也许苹果会再次主导那个领域。
So even if we think now that you know the iPhone will be around for a long time. Even if you know I'm a guy I wear glasses now for 25 years. So if we should have glasses at some point that where actually can have all the you know gimmicks that Google I think just showed in one of their latest um latest glasses. I'm all for it. But I could also see in that world if it happens in 10 20 30 years time maybe Apple will dominate that again.
你知道,如果他们擅长一件事,那就是把新事物引入生态系统,并以消费者想要的方式整合。所以,我认为无论基础是什么,无论是iPhone还是其他东西,我认为我们都不应低估苹果很可能会在那里的可能性。
you know, if if they're good at one thing, it's getting new things into the ecosystem and integrating it in a way that consumers want it. So, I think whatever the base is, whether it be an iPhone, whether it be something else, um I think we shouldn't underestimate the fact that Apple will probably be there.
他说在等什么
这个频道对 $AAPL 的历次判断
The Intrinsic Value Podcast 在这只股票上只有这一条判断。