$AAPL

不要买入AAPL;估值过高(市盈率33倍,股价316美元,而内在价值214美元),下行风险约30%。

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Should You Buy Apple Stock Before it Launches a Foldable iPhone? | AAPL STock Analysis
Parkev Tatevosian, CFA发布 2026-09-03 · 22 段内容
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22 段内容
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苹果公司总营收增长了16%,达到1094亿美元,这一增幅令人印象深刻。此外,管理团队预计下一季度(截至9月)将再增长10%。

Apple recorded an impressive 16 % increase in total revenue to $109.4 billion . Furthermore, the management team anticipates another 10% growth in the next quarter, which will end in September.

这甚至是在苹果可折叠手机发布之前的情况,该手机预计可能在即将到来的假日季发布。这一切是否使苹果股票成为一个值得买入的投资机会?苹果拥有全球超过25亿台设备的用户基础。

This is even before the launch of Apple's foldable phone, which is expected to be released perhaps during the upcoming holiday season . Does all of this make Apple stock a good investment opportunity to buy? Apple benefits from a user base of over 2.5 billion devices worldwide .

这些客户会为这些设备购买服务,而随着时间的推移,许多设备会过时,需要更新和更换。苹果拥有非常高的客户留存率。进入苹果生态系统的客户往往会在该生态系统中停留很多很多年。

This is a base of customers who purchase services for those devices, and over time, many of those devices become outdated and need updating and replacement. Apple has a very strong customer retention rate. Customers who enter the Apple ecosystem often remain within that ecosystem for many, many years .

这些设备相互集成,使得离开苹果系统变得极其困难和昂贵。这虽然可以做到,但既繁琐又耗时,消费者只是更倾向于升级到另一款苹果设备,因为苹果设备一直为他们服务得很好。

The devices are integrated with each other, making it extremely difficult and expensive to move outside of the Apple system. This can be done , but it is cumbersome and time-consuming, and consumers simply prefer to upgrade to another Apple device because its devices have served them well.

这些设备运行高效。可以说,在几个重要的消费者标准上衡量,苹果优于竞争对手,而且与市场上其他选择相比,人们愿意为苹果设备支付高价。

The devices are working efficiently. It can be argued that it is better than the competition when measured across several important consumer criteria, and people are willing to pay high prices for Apple devices compared to other options available in the market.

所有这些都导致苹果销售额激增,超过4660亿美元。这比公司2017年的2250亿美元收入翻了一倍多。尽管苹果在过去十年中缺乏创新,尤其是在iPhone类别中,改进逐年都是渐进式的。

All of this led to a surge in Apple's sales, exceeding $466 billion . This represents more than double the $225 billion the company made in 2017. This is despite the fact that Apple has lacked innovation in the past decade, particularly in the iPhone category where improvements have been incremental year after year.

这就是为什么我认为围绕可折叠iPhone存在很多兴奋情绪。如果它推向市场,可能会成为触发现有客户大规模升级周期的激励因素,并可能吸引那些一直犹豫是否转换的苹果生态系统之外的客户。

That's why I think there's a lot of excitement surrounding the foldable iPhone. If it is released to the market, it could be an incentive that triggers a massive upgrade cycle from existing customers, and perhaps attracts customers from outside the Apple ecosystem who have been hesitant to switch .

此外,可折叠iPhone的售价预计约为当前产品线平均售价的两倍。我估计,如果可折叠iPhone发布,起售价将为1500美元。

In addition, the foldable iPhone is expected to sell for roughly double the average selling price of the current lineup. I estimate a starting price point of $1500 if a foldable iPhone is released.

因此,销售旺盛,这导致公司营业利润率提高,在过去十二个月中达到了33.2%的历史新高。

So, sales are booming , and this has led to an improved operating margin for the company, which reached a record high of 33.2% in the last twelve months.

然而,存在许多不利因素。苹果提到了内存价格周期,他们认为这种情况甚至百年一遇。内存供应短缺导致苹果下调了下一季度的销售预期,并提高了多个产品类别的价格,CEO蒂姆·库克甚至表示可能也有必要提高iPhone的价格。

However, there are many headwinds. Apple cited the memory price cycle, a situation they don't expect to occur even once every 100 years. The shortage of memory supplies has led Apple to lower its sales forecast for the next quarter and raise prices in several product categories, with CEO Tim Cook even indicating that it may be necessary to raise iPhone prices as well.

这是苹果商业模式战略的问题和风险的一部分。记住,苹果几乎所有的产品都依赖第三方制造,对吧?

This is part of the problem and part of the risks of Apple's business model strategy. Remember that Apple relies on third parties to manufacture almost everything , right?

目前,苹果面临外部供应链的风险,没有垂直整合,这意味着它对供应链的控制程度不如可能垂直整合的公司。然而,尽管面临这些挑战,苹果仍表现出色,这无疑令人印象深刻。

Currently, Apple faces the risk of having an external supply chain where there is no vertical integration, meaning it does not have the same degree of control over the supply chain as a company that might be vertically integrated. However, despite these challenges, Apple delivers excellent performance, which is undoubtedly impressive.

当你看到投入资本回报率时,你会看到这种商业模式的好处。苹果的轻资产商业模式使其能够实现70%的行业领先投入资本回报率。

When you look at the return on invested capital, you will see the benefits of this business model. Apple's asset-light business model allows it to achieve industry-leading returns on invested capital of 70%.

这是2017年水平的三倍,因为苹果转向了这种商业模式。

This represents three times its level in 2017 as Apple moves towards this business model.

现在,由于内存短缺和其他供应限制,我们也看到了这种战略的弊端。

Now, with the lack of memory and other supply constraints, we also see the downside of this strategy.

根据市盈率,苹果股价的交易水平接近其多年来最昂贵的水平。其远期市盈率为33倍,销售正在激活。它实现了创纪录的营业利润率。

Based on the price-to-earnings ratio, Apple stock is trading at levels close to its most expensive in several years. It is trading at a forward price-to-earnings ratio of 33 with sales being activated. It achieves record operating profit margins.

投入资本回报率非常出色。而这一切都发生在备受期待的折叠屏iPhone发布之前。

The return on invested capital is excellent. And all this before the launch of the long-awaited foldable iPhone.

投资者也赞赏苹果在人工智能方面投入不多,而是将这一领域留给了其他公司,因为投资者对大型科技领域许多同行的大规模资本支出感到不满。

Investors also appreciated that Apple had not invested much in artificial intelligence and had left that to others, as investors were unhappy with the massive capital expenditure of many of its peers in the big technology sector.

所以我也想用我的贴现现金流模型来评估估值,苹果股票在该基础上看起来同样昂贵。在316美元的价格下,它比当前214美元的内在价值贵了100多美元。

So I also wanted to look at the valuation using my discounted cash flow model, and Apple stock looks similarly expensive when viewed on that basis. At $316, it is more than $100 more expensive than its current intrinsic value of $214.

这使得苹果股价尽管表现优异,仍下跌约30%。我认为投资者的热情已经反映在当前的市场价格中。

This leaves Apple's stock down by approximately 30%, despite its excellent performance. I believe that investor enthusiasm has already been factored into the current market price.

所以,回答苹果股票现在是否是买入机会的问题,我会说不。我认为该评估假设在面临宏观经济逆风时表现完美,而鉴于苹果在供应受限环境中的商业模式,这些逆风可能会加剧。

So, to answer the question of whether I think Apple stock represents a buying opportunity right now, I would say no. I believe the assessment assumes perfect performance in the face of macroeconomic headwinds that could worsen for Apple given its business model in a supply-limited environment .

我会等待更好的机会买入苹果股票,目前我将该公司评级为持有。

I will wait for a better opportunity to buy Apple stock, and I currently classify the company as a hold.

这个频道对 $AAPL 的历次判断

Parkev Tatevosian, CFA 在这只股票上只有这一条判断。

2026-09-03看跌本条
苹果公司总营收增长了16%,达到1094亿美元,这一增幅令人印象深刻。
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