AMZN 因估值倍数偏低(市盈率约 20、PEG 小于 1)而相对其增长与护城河被显著低估,构成强劲的长期看多逻辑。
逐段跳播
今天我们要聊的是强大的 Amazon,股票代码 AMZN。在我看来,我强烈地感觉到,市场对于如何正确给这家企业以及这只股票在 2026 年以及未来的价值定价,几乎毫无头绪。
hey, today we are talking all about the mighty Amazon, ticker symbol AMZN, who in my opinion, you know, I just very strongly strongly feel that the market has almost like no clue about how to properly value this business and the stock here in 2026 and going into the future.
为了让你们了解我在这件事上的立场:从我这个投资者的类型来看,多年来我一直在大量买入 Amazon 的股票,Amazon 至今仍是我个人投资组合中规模最大的持仓之一,而且已经持续了很多年。
And so, uh, just so you know where I'm coming from on all of this, when you look at me, the type of investor that I am, well, I I am someone who for many years now has been greatly loading up on shares on Amazon, making Amazon really by far one of my largest holdings in my own portfolio, again, for many years now.
我真的觉得,市场目前几乎完全没有意识到这家公司长期所拥有的全部潜在价值,也没有意识到它的实际价值应该是多少,考虑到 Amazon 所拥有的一切,它究竟应该值多少钱。
And I just really feel that the market is almost clueless at this point about all the underlying potential that this company holds long term and what the actual value is, what it should be for um for everything that Amazon has and what that should really be worth.
首先,如果我们只看过去五年的股价,可以清楚地看到它一直受到严重压制,在这整段时间里涨幅还不到 50%。如果这是一家比较乏味、低增长的公司,那么在这样一个长达数年的时期里能获得 50% 的收益,我们任何人可能都会感到欣喜。
但 Amazon 是全世界最炙手可热、势头最猛的公司之一。
Now, for starters, if we just look at this stock price over the past five years, we can see that it is very clearly been heavily suppressed being up only less than 50% during that entire time. Which, you know, if this was more of a boring, low growth type of company, then sure, any of us might be thrilled to collect 50% gains even during a big multi-year period like that. But Amazon is one of the most red-hot onfire companies in the entire world.
仅在过去一年,他们的销售额就超过了 7500 亿美元,而且同比增速仍达到 16% 的两位数增长。当然,相比之下他们的利润可能要小得多,净利润超过 1350 亿美元,但这仍然超过世界上大多数公司有史以来的全部销售额。
而这还只是 Amazon 的利润,并且同比规模几乎翻了一倍。
I mean, in just the past year alone, they generated over three4ers of a trillion dollars in sales. And it was still up by double digits at 16% growth year-over-year. And sure, their profits, you know, may be much smaller by comparison at over 135 billion of net income, that's still more than most companies in the world will ever generate in sales alone. And this was in profits for Amazon, and it nearly doubled in size year-over-year, too.
如此惊人的规模、如此惊人的主导地位,甚至还有如此巨大的增长,再加上股价受到压制,结果就是极其荒谬、令人难以置信的低估值。
Well, the result of all of that incredible size and incredible dominance and even still huge growth for it, well, when you couple it with with the stock suppression, that's when you get an absurdly unbelievably cheap valuation.
事实上,他们仅约 20 倍的市盈率目前正处于历史最低水平。这是一张他们历史平均市盈率的图表。可以看到,过去一年约为 30 倍,过去三年为 40 倍,过去五年为 45 倍,过去十年约为 60 倍。
换句话说,市场通常愿意接受大约三倍于当前估值的水平。
In fact, their PE ratio of only around 20 is currently sitting at its lowest levels ever in history. I mean, here's a chart of their like historical averages. You can see that it was around 30 in the past year, 40 in the past three years, 45 in the past 5 years, and around 60 in the past 10 years. In other words, the market would generally accept around triple today's valuation.
如果再往未来看,他们计入所有未来增长的 PEG 比率仍然不到 1,比行业中位数便宜近 30%。尽管 Amazon 在多个领域都是遥遥领先的市场领导者,其中一些还是最重要的领域,比如云计算和在线购物,而 PEG 仅为 1 通常就被视为极具价值。
Amazon 能接近这个水平已经很疯狂,而它比行业中位数还低 30%,就更令人难以置信了。
And when you look even further out into the future, their PEG ratio that actually factors in all of their upcoming future growth, it's still sitting at only less than one, which is close to 30% cheaper than the sector median. Again, despite this being by far a market leader in several different areas, some of the most important, in fact, like cloud computing and online shopping and again, a PEG of only one is always considered a great value. Amazon for Amazon to be anywhere near that is crazy. And for it to be again 30% lower than even the sector median is even more unbelievable.
看空者会认为,Amazon 出现这种历史上从未有过的便宜估值,原因是 AI 带来的现金流下降,以及他们像许多其他科技巨头一样在人工智能上投入的巨额支出。
Now, the bears would argue that the reason for this historically cheap valuation that we would never get for Amazon is because of the falling cash flows from AI, the heavy spending that they've been pouring into artificial intelligence like so many other tech giants do.
例如,仅今年一年,Amazon 就预计再投入 2200 亿美元的资本支出,顺便说一句,这比大多数国家的整个 GDP 还多,而 Amazon 仅在一年内就花掉这么多。所以,这确实相当疯狂。
This year alone, for example, Amazon expects to dump another $220 billion into capex, which is more than most countries entire GDP, by the way. and Amazon is spending all of that in just one single year. So yeah, that is pretty freaking crazy.
但在我看来,这也完全合理。首先,如果有人负担得起把这么多资本再投入业务,那只能是 Amazon;如果有人应该如此大举投入业务,那也同样是 Amazon。因为他们不再只是一家在线零售商店,而是一个高度多元化的巨头,力图扩张并主导几乎每一个它触及的市场。
But in my opinion, it is also more than justified. Now, first of all, if anyone can afford to even invest that much capital back into the business, it would be Amazon. And if there's anyone that should even be spending that heavily back into the business, it is also Amazon. Because they're no longer just an online retail store. This is a widely diversified juggernaut that is looking to expand and dominate every market that they practically touch.
仅 Prime 本身如今就已几乎成为数亿家庭不可或缺的基础服务,现在还播放剧集和电影,这些家庭通过它听音乐,并享受许多其他融入 Amazon 其他业务板块的权益。
Now, Prime alone has now become almost like an essential utility for over hundreds of millions of households and now also streams shows and movies and these households now listen to music through it and they enjoy many other benefits too integrated into other parts of Amazon's business.
看看他们在医疗健康和制药领域的作为:他们花费数十亿美元收购了 PillPack 和 One Medical,把技术驱动的初级诊疗和健康 AI 直接整合进 Prime 生态。更不用说药品分销,现在你实际上可以通过 Amazon 拿到处方药,作为会员还能享受某些权益。各种事情都能很好地协同起来。
I mean, when you look at just what they've done in healthcare and pharma, they've spent billions to acquire pill pack and one medical to integrate tech powered primary care and health AI directly into the prime ecosystem. Not to mention, you know, just drug distribution, and you can actually get your medications through Amazon now, too. You get certain benefits if you're a member. All kinds of things that just um um synchronize very well.
他们还收购了 MGM,为 Prime Video 增加内容;收购了 Zoox,布局自动驾驶出行;还投资了 X Energy 这样的核电项目,为其技术基础设施供电。
They also bought MGM for more content for for Prime Video. Um, they bought Zuks for autonomous mobility. They backed nuclear power plays like X Energy to power their tech infrastructure.
就连他们的皇冠明珠 Amazon Web Services,也依然保持着前所未有的强劲势头。例如,上个季度是它 18 个季度以来增长最快的一次,增速超过 37%,利润也大增 64%。
And even their crown jewels, speaking of Amazon Web Services, it continues to be on as fire as on fire as ever before, too. Last quarter, for example, was their fastest growth in 18 quarters at over 37% while profits surged by 64% too.
这已经是全球最大的云服务提供商,却仍以如此惊人的高速增长。事实上,他们自己说过,面对市场对其 AI 服务、云和数据中心无法满足的需求,他们甚至跟不上,因为现在真的有客户排队上门,恳求获得算力和云容量。
Now again, this is already the number one largest cloud provider in the entire world and yet it continues to grow at these incredibly high rates. In fact, they've said themselves that they can't even keep up with all of the insatiable demand that is out there for their AI services for for cloud for data center because they've literally got customers at this point lined up at the door begging for compute and cloud capacity.
比如,仅Anthropic一家,就刚刚承诺投入超过一千亿美元用于AWS,以便在亚马逊自家的Trainium芯片上训练和运行其前沿AI模型。
Now, Anthropic alone, for example, just committed over a hundred billion dollars for AWS to actually train and run their their Frontier AI models on Amazon's own tranium chips, too.
顺便说一句,这也是投资亚马逊的又一个重要理由,因为通过打造自己的定制芯片,这不仅对亚马逊来说比购买价格更高的第三方产品要便宜得多,而且还确保客户能在一个地方获得他们所需的一切。
顺便说一句,他们的数据中心也会更加高效,因为这些芯片实际上就是专门为AI打造的。它们高度定制化,专为亚马逊自己的AI数据中心而设计。而现在,你基本上能够获得所有这些云算力,而且这些算力同样由亚马逊自己的芯片提供支持。
我只是觉得,这真的极大地进一步强化了他们的护城河,比原本已经拥有的还要强,因为现在你可以在一个地方获得一切。
By the way, that is yet another big reason to invest in Amazon because, you know, by building their own custom silicon, well, it's not only going to be much cheaper for Amazon than having to buy higher price third-party offerings, but they're also ensuring that customers can get everything they need in one place. And by the way, their data centers will be even even uh more efficient because these chips are actually built specifically for AI. They're highly customized for uh Amazon's own AI data centers. But now you're basically going to be able to get all of this cloud capacity that is also being powered by Amazon's own chips, too. And I just feel that that really greatly strengthens their moat even further than it already was because you can get everything in one place now.
所以再说一次,我只是觉得华尔街无法看清这里的许多价值,看不清它真正是什么,也看不清它对未来意味着什么。而很大一部分原因还是在于,他们就是太执着于当下和眼前了。
So again, I just think that Wall Street is unable to see a lot of this value here for what it really is and what it means for the future. And a big part of it is because again, they're just so fixated on the now and the present.
但当你回过头来看,比如说十年之后,我认为亚马逊的业务将变得极其强势,他们的利润率也会开始飙升,因为重心将真正从增长和扩张营收转向盈利能力。一旦你真正开始主导外面所有的市场,你就会真正开始更加关注盈利能力。
But when you look back, let's say a decade from now, I think Amazon's business is going to be so incredibly dominant and their margins are going to start soaring too because the the focus will really shift over from growth and expansion topline to profitability. Once you really start dominating like all the markets out there, you're really going to start focusing more on profitability.
而当投资者看到这一点,当他们看到利润率开始上升,当他们看到估值有多么便宜——甚至比现在还要便宜——我认为那时他们才会真正开始涌入这只股票。我认为会出现大量的FOMO,也就是害怕错过。
我认为这会引发一波、一股投资者涌入亚马逊的浪潮。而我认为,这正是最终会开始推高那个估值的原因,再说一次,那个估值就是太便宜了。
And when investors see that, when they see the margins starting to rise, and when they see how incredibly cheap the valuation is, even more than it already is now, I think that's when they're really going to start to flood into the stock. I think there's going to be a lot of FOMO, fear of missing out. I think it's going to cause a wave, a surge of investors flooding into Amazon. And that is what I think is going to finally start to drive up that valuation that again, it's just way too cheap.
亚马逊没有任何理由以接近行业板块的水平交易,更不用说低于它了。而我认为,一旦未来这种转变发生——这正是我未来几十年真正投资所看重的——当所有这些投资者、所有那些资金涌入亚马逊时,我认为那时那个估值才会真正开始被推高。
而我认为,那时你才会真正拥有一个更昂贵的亚马逊股票。
There's no reason why Amazon should be trading anywhere near the sector, let alone below it. And I think once this transition happens in the future, what I'm really investing for for decades to come into the future, when all of these investors, all that money pours into Amazon, I think that's when that valuation really starts to get driven up. And I think that's when you will actually truly have a more expensive Amazon stock.
我不认为亚马逊股票曾经昂贵过。我知道所有人都说它贵。所有人,我多年来一直听到这种说法。我当YouTuber这么多年了,每次我谈到亚马逊,总有人留言。太贵了。太贵了。我不认为它曾经昂贵过。
我不认为亚马逊曾经昂贵过。我认为它一直都非常便宜,因为人们无法理解这项业务实际值多少、他们的未来潜力有多大,以及他们如何积极地扩张到这么多不同的领域,并直接接管它们、主导它们。
而他们看不到,未来重心最终会转向盈利能力。但现在不必如此。现在一切都是关于增长。现在一切都是关于主导地位。这就是你唯一需要担心的。
I don't think Amazon stock has ever been expensive. I know everybody says it is. Everybody I've heard it for years. I've been a YouTuber for so many years. I've always had people leaving comments every time I talk about Amazon. It's too expensive. It's too expensive. I don't think it's ever been expensive. I don't think Amazon has ever been expensive. I think it's always been incredibly cheap because people can't understand that what this business is actually worth and what their future potential is and how aggressively they expand into so many different areas and just take over them and dominate them. and they can't see that in the future that focus will eventually shift over to profitability. But it doesn't have to right now. Right now it's all about growth. Right now it's all about dominance. That's all you got to worry about.
好。那么,稍微谈一下风险。不过公平地说,对亚马逊所有的空头来说,我要说的是,如果更广泛的市场最终因为所有这些AI支出而回调,那么是的,我们绝对可能看到更低的价格,也许就在短期到中期内,而这很可能会成为华尔街的一个担忧,在可预见的未来,只要谈到AI,这种担忧就会一直存在,因为你知道,如果在任何时候——无论是实际上由衰退引起,还是我们所谓的AI泡沫破裂——那么是的,更广泛的市场会向下修正,而亚马逊不太可能对此免疫。
Okay. So, one of the So, talking a little bit about risk. I will just say though to be fair um to all the bears out there for Amazon is that you know if the broader market does eventually pull back on all of this AI spending then yeah we could absolutely get even lower prices maybe here in the short to medium term and that's probably going to be a concern among Wall Street that will always be around for the foreseeable future when talking about AI because you know if at any point when when it's you know whether it's actually caused by a recession or we have the so-called AI bubble bursting then yeah the broader market will correct down and Amazon is not going to likely be immune to any of that
但关于这一点有两点,再说一次,这就像是空头能对亚马逊提出的最大看空理由、最大论据,但关于这一点有两点,我的反驳是:第一,这无论如何都会在整个市场范围内被感受到,所以我怀疑投资者会把亚马逊单独挑出来当作他们最大的输家,如果有的话,它很可能仍会比AI领域大多数风险更高的名字表现得更抗跌。
所以,如果整个市场都在下跌,亚马逊不会是你的问题。
but two things on this and this is again this is like the biggest bare case that that uh the biggest argument that any bears can even make on Amazon but two things on that my counterargument to it number one this would be felt marketwide anyway so I doubt investors would be singling out Amazon as their biggest loser who if anything would likely still hold up better than most riskier names in AI. So, Amazon is not going to be your problem if like the entire market is falling.
但第二点是,至少就AI泡沫破裂而言,我不是——我在想该怎么说——但我想我会说,我真的开始相信,AI泡沫破裂,它可能发生,但我开始觉得它实际上可能永远不会发生。再说一次,我不是说它不会,不是说它肯定不可能。
但当我看到AI在经济中现在的状况时,我相当强烈地相信,AI正在成为一种变革性技术,真的将彻底改变整个世界。而当公司也开始意识到,如果他们自己不采用AI,就有落后于其他所有人的风险时,那么我认为这会持续推动对AI的需求。
而这会引发几乎像滚雪球一样的效果,公司为了竞争只会不断投入更多。而当它们变得更有竞争力,竞争加剧,它们就被迫继续投入更多。而所有这一切就不断地自我喂养,越来越大。再说一次,我不是说所有这一切不可能有一天自我崩塌。
但我只是认为,它需要由某种比AI兴趣突然消失更大的东西来触发,而我不认为那会发生。我认为那可能需要一场更大的衰退,也许一场大战,也许某种更具灾难性的事情,把一切都拖下水,然后也把亚马逊拖下来,而不是存在任何与亚马逊自身相关、单独与它绑定的风险,那种风险我在亚马逊身上就是看不到。
But number two is that at least when it comes to to an AI bubble bursting, I'm not um trying to think of how to put this, but I I guess I would say that I I'm really starting to believe that that AI bubble bursting, it can happen, but I'm starting to feel like it might actually never take place. Again, I'm not saying that it won't that it for sure can't. But when I look at what's going on with AI in the economy right now, I just fairly strongly believe that AI is becoming this transformational technology that really is going to revolutionize the entire world. And as companies start to realize too that if they don't adopt AI themselves, they risk falling behind everyone else. Then I think that's going to continuously fuel the demand for AI. And it's going to cause almost like a snowball effect where companies just keep spending more in order to compete. And as they become more competitive, the competition rises and they they're forced to keep spending even more. And all of that just kind of continuously keeps feeding itself bigger and bigger. Again, I'm not saying that all of that can't one day collapse on itself. But I just think that it would need to be triggered by something greater than interest for AI suddenly disappearing, which I don't think is going to happen. I think it would take maybe a greater recession, maybe a big war, maybe something, you know, just kind of more catastrophic that kind of drags everything down with it and then pulls Amazon down as well, rather than there being any type of Amazon specific risk tied to them alone that I've I just don't see in Amazon.
比如,当我看亚马逊,当我看他们的基础业务,当我看估值时,我认为它实际上是科技领域——实际上是整个市场中——最安全、最多元化的名字之一。而且我还认为,即使谈到所有这些巨额支出,我知道目前这有争议,但你知道,这正是所有人对亚马逊特别担心的地方。
我只是认为,这最终会导致他们接管比你曾经以为可能的还要多的市场,进一步增长和扩张,并吸引更多将长期依赖亚马逊、依赖AWS的客户。
Like when I look at Amazon, when I look at their underlying business, when I look at the valuation, I think it's actually one of the safest, most well diversified names in tech really in the entire market. And I also think that even when it comes to all of this enormous spending, I know it's controversial at the moment, but you know, that's what everyone is worried about with Amazon specifically. I just think it's ultimately going to result in them taking over even more markets than you ever even thought possible, growing and expanding further and just attracting more customers that are going to rely on Amazon long-term rely on AWS.
你同意我的评估吗?你自己持有亚马逊股票吗,还是你觉得它在某个特定方面实际上被高估了?
Do you agree with my assessment? Do you own Amazon stock yourself or do you feel that it is actually overvalued in any particular way?
这个频道对 $AMZN 的历次判断
Ale's World of Stocks 在这只股票上共 2 条判断,这里只列相邻的几条。