Amazon面临零售增长放缓以及AI代理可能冲击其广告驱动盈利能力的结构性逆风,其估值缺乏吸引力。
逐段跳播
第三个可能有点出人意料,那就是 Amazon。实际上,我喜欢 Amazon 如今在人工智能领域的作为。构建风险投资是它擅长的,设计能改进其系统的芯片——尤其是在 AWS 上——也是它擅长的。
The number three might be a little surprising, and that's Amazon. Actually, I like what Amazon is doing in the world of artificial intelligence today. Building venture capital is what she excels at, and designing chips that improve their systems—especially on AWS—is also what she excels at.
但 Amazon 如今面临的真正挑战是零售板块。Amazon 的零售业务是一门很好的生意,但近来其增长已经放缓。这个板块不再庞大且高速增长。
But the real challenge facing Amazon today is the retail sector. Amazon's retail business is a great business, but its growth has slowed down recently. This sector is no longer large and rapidly growing.
让我们把这些数据放在一起,更清晰地展示这家公司的业务规模。过去十二个月我们看到了 13% 的增长。这绝非小事,但这并不是我们过去对 Amazon 所期待的那种增长。
Let's put this data together to show a clearer picture of the company's business size. We have seen growth of 13% over the past twelve months. This is no small feat, but it's not the kind of growth we've come to expect from Amazon.
另一个重大挑战是这个板块的盈利能力。如你所见,疫情之后,记住他们当时扩张得有点过度,随后零售板块的营业利润回升到 390 亿美元。这部分利润包括公司在北美的业务以及国际业务。
The other major challenge is the profitability of this sector. As you can see, after the pandemic, remember that they overextended a little, then came back to $39 billion in operating income from the retail sector.
This income includes the company's operations in North America and international operations.
但这些利润从何而来?利润来自广告。当你在 Amazon 上搜索一件商品时,广告会一直出现,直到你看到列表中的第三、第四或第五个商品。Amazon 主要依靠广告来产生利润。注意,广告收入超过了其营业利润。
But where does this profit come from? The profit comes from advertising. When you search for a product on Amazon, ads will appear until you reach the third, fourth, or fifth product in the list.
Amazon relies primarily on advertising to generate profit. Note that advertising revenue exceeds its operating profit.
为什么这是一个挑战?因为这不符合卖家的利益,也没有给买家带来良好的体验,而如今,随着可能购买更多商品的智能体的加入,他们必须找到一种从这一活动中获利的方式。
Why is this a challenge? Because it is not in the sellers’ interest, and it does not provide a good experience for buyers, and now, with the addition of agents who may buy more products, they will have to find a way to profit from this activity.
我最近发布了一个关于这个话题的视频,在视频里我谈到了这个真正的挑战。例如,他们阻止了 Muse 程序访问 Amazon,即使输入了凭证也不行,因为他们不希望智能体在 Amazon 上购物,因为智能体看不到广告。
I recently posted a video about this topic, in which I talk about this real challenge. For example, they blocked the Muse program from accessing Amazon, even with credentials entered, because they don't want agents shopping on Amazon, since agents don't see ads.
这才是真正的挑战:你拿这些数据怎么办?广告业务在智能体的世界里还能行得通吗?Amazon 需要你访问它的应用或网站。这是它在市场上的优势。因此,如果你未来较少使用这些平台,收入增长可能会略微放缓,利润率可能会下降。
This is the real challenge: what do you do with this data? Will advertising work continue in the world of agents? Amazon needs you to visit its app or website. This is its strength in the market.
Therefore, if you use these platforms less in the future, revenue growth may slow down a little, and profit margins may decrease.
Amazon 需要你访问它的应用或网站。这是它在市场上的优势。因此,如果你未来较少使用这些平台,收入增长可能会略微放缓,利润率可能会下降。这才是 Amazon 面临的真正挑战。
Amazon needs you to visit its app or website. This is its strength in the market. Therefore, if you use these platforms less in the future, revenue growth may slow down a little, and profit margins may decrease . This is the real challenge for Amazon.
在这个可能更依赖智能体的未来,你会怎么做?你可能会对着手机说:“这是我想订购的东西。”如果你是通过 Alexa 来做,那很好。但即便是通过 Alexa,你也看不到广告。而如果你是通过另一个代理来做,无论是 Muse、Google Proxy 还是 ChatGPT,对 Amazon 来说都不会带来利润。
What will you do in this future that may rely more on agents, where you might talk to your phone and say, "This is something I want to order"? If you're doing it via Alexa, that's great.
But even with Alexa, you won't see ads. And if you do it through another proxy, whether it's Muse, Google Proxy, or ChatGPT, it won't be profitable for Amazon.
这将是 Amazon 面临的一个真正挑战,尤其是当你看看它的自由现金流——这里用粉色标出——过去十二个月为负 116 亿美元,以及它的债务。看看这个,1290 亿美元的债务。
This will be a real challenge for Amazon, especially when you look at its free cash flow, shown in pink here, which was negative $11.6 billion over the past twelve months, and its debt. Look at this, $129 billion in debt.
让我们来看一看。回顾年度数据,再看看预测。市场并不预期这种负自由现金流会持续太久,但预期它在 2026 年达到 340 亿美元。如果这个数字在 2027 年也大幅下降,不要感到意外,因为这是所有这些巨头公司为构建 AI 基础设施而展开的一场真正的军备竞赛。
Let's take a look. Review the annual figures and look at the forecasts. The market does not expect this negative free cash flow to continue for long, but it expects it to reach $34 billion in 2026.
Don't be surprised if this figure drops significantly in 2027 as well, because this is a real arms race to build AI infrastructure by all these giant companies.
市场并不预期这种负自由现金流会持续太久,但预期它在 2026 年达到 340 亿美元。如果这个数字在 2027 年也大幅下降,不要感到意外,因为这是所有这些巨头公司为构建 AI 基础设施而展开的一场真正的军备竞赛。
The market does not expect this negative free cash flow to continue for long, but it expects it to reach $34 billion in 2026. Don't be surprised if this figure drops significantly in 2027 as well , because this is a real arms race to build AI infrastructure by all these giant companies.
Amazon 的股票并不便宜。过去十二个月的数据,市盈率为 20,看起来非常有吸引力。记住,他们持有 Anthropic 的大量股份,这体现在利润表上,使市盈率看起来更低。
Amazon stock is not cheap. The figures for the past twelve months, with a price-to-earnings ratio of 20, look very attractive. Remember that they have a large stake in Anthropic, which shows up on the income statement, making the price-to-earnings ratio look lower.
如果你看预期盈利倍数,你会发现是 26。这不是一个很有吸引力的倍数,尤其是对一家过去五年复合年增长率仅为 12% 的公司而言。
If you look at the projected earnings multiple, you will find it is 26. This is not a very attractive multiple, especially for a company whose compound annual growth rate is only 12% over the past five years.
如果零售板块在其 AI 模型中的表现不如过去 20 年那样强劲,那对 Amazon 来说将是一个真正的劣势。Amazon Web Services(AWS)可能仍是一家强大的公司,但我认为它如今并不是 AI 基础设施领域的领导者。
If the retail sector is less robust in its AI model than it has been in the past 20 years, that will be a real disadvantage for Amazon. Amazon Web Services (AWS) may remain a strong company, but I don't think it's a leader in AI infrastructure today.
如果零售不再像过去 20 年那样占据主导地位,我认为这会让 Amazon 陷入非常困难的境地。再说一次,这是另一家我想从中获利的公司,因为 Amazon 的未来看起来比过去更加不确定。
If retailing isn't as dominant as it has been over the past 20 years, I think that will put Amazon in a very difficult position. Once again, another company I'd like to profit from because Amazon's future looks more uncertain than it has been in the past.
在这种背景下显得估值过高的公司包括 Oracle、Korwef、Micron、Amazon 和 Tesla。我认为所有这些股票都
Among the companies that appear to be overvalued in this context are Oracle, Korwef, Micron, Amazon, and Tesla. I believe all these stocks are
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