$GOOGL

Alphabet 是一家拥有持久护城河和强劲增长的卓越企业,但由于资本密集度上升以及 AI 回报的不确定性,其估值如今比一年前更接近合理水平。

他说的是几年内
《Alphabet (GOOGL): The Megacap That Still Might Be Underrated》
The Intrinsic Value Podcast发布 2026-09-20 · 174 段内容
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大约18个月前,Shawn曾推荐Alphabet,认为它是Mag 7中最便宜的一只,当时市场正忙着为搜索的消亡定价。但自那之后,该股大约翻了一倍,而搜索的消亡始终没有真正出现。

About 18 months ago, Shawn pitched Alphabet as the cheapest of the Mag 7 back when the market was busy pricing in the death of search. But since that episode, the stock has roughly doubled and the death of search never actually showed up.

真正出现的是这样一家公司:它如今计划在单一年份里投入约2000亿美元用于数据中心,已完全停止回购自家股票,并已筹集超过1000亿美元资金来为这些支出提供资金。

What did show up as a company that now plans to spend around $200 billion in a single year on data centers, has stopped buying back its own stock entirely, and has raised over hundred billion in capital to fund this spending.

所以,随着时间推移,业务变得更好了,而资产负债表则变得陌生了许多。所以,我对这一只真的很兴奋,因为Alphabet实际上是内在价值组合中的第二大持仓,权重约为14%。

So, the business got better and the balance sheet got a lot stranger over time. So, I'm really excited about this one as Alphabet is actually the second largest position inside of the intrinsic value portfolio with a waiting of around 14%.

Alphabet一直是一家让我感兴趣的公司,原因很简单:我每天都要用它的很多产品。而作为一名用户,我其实真的看不到有什么理由要换用别的东西。所以,每天我都会用Gmail、它的搜索引擎、它的浏览器、它的网页版办公应用,甚至还有Google Home。

Now, Alphabet has always been a business that interested me simply because I just use so many of its products daily. And as a user, I just don't really actually see much of a reason to switch to anything else.

So, on a daily basis, you know, I'm using things like Gmail, I'm using their search engine, their browser, their web-based office applications, and even Google Home.

然而,我其实从未持有过任何Google股票。所以,这算是个有点奇怪的难题。但在我为这一期节目做准备时,真正让我印象深刻的是,你18个月前加入组合的那个Alphabet,在这段时间里其实已经发生了相当大的演变。

And yet, I've never actually owned any Google shares. So, it's a bit of a strange conundrum. But what really struck me when I was prepping for this episode is that the alphabet that you added to the portfolio 18 months ago is actually evolved pretty dramatically in that time frame.

我指的不只是股价。这家公司做出了一些我其实没有预料到的选择,至少在规模上是这样。Kyle,我不会因为你没有持有Google而太为难你。

And I don't just mean the stock price. The business has made choices that I just didn't really expect, at least in terms of scale. I won't give you too much of a hard time, Kyle, for for not owning Google.

但是,在我看来,Google的美妙之处在于它不会消失。我的意思是,这是一家真正的紧密端公司,也就是说,再过5到10年,我认为Alphabet——也就是我们今天会与Google互换使用的母公司名称——其内在价值将远高于今天。

But, you know, the beautiful part of Google in my view is that it's not going anywhere. I mean, this is a company that is a real tight end and that's to say in 5 to 10 more years, I think Alphabet, which is the parent company name that we'll use interchangeably today for Google, will have a much higher intrinsic value than it does today.

但我也了解了你作为投资者的一些偏好,Kyle。也就是说,你通常不是那种会投资大盘股的人,当然更不会投超大盘股。那么,可以这么说吗:如果我们想象一个缩小版的Google,市值也许不是这个4万亿美元的庞然大物,而是,我不知道,也许100亿美元,你大概就会持有它的股票。这样说公平吗?

But I've also got to know some of your preferences as an investor, Kyle. And that is to say, you typically are not one to invest in large caps, certainly not mega caps. So, is it fair to say that if maybe we imagined a scaled down version of Google with, I don't know, maybe a $10 billion market cap instead of this being this $4 trillion behemoth, you probably would own shares in it. Is that fair?

由于Google自你首次将其加入内在价值组合以来已上涨近100%,我认为这恰恰是一个非常好的例子,说明你仍然可以从市值达数万亿美元的企业身上获得类似多倍股的回报。

as Google has gone up nearly 100% since you first added it to the intrinsic value portfolio I think that it's just a simply a really really good example that you can still make multibagger like returns from businesses with multi-t trillion dollar market caps

Google是个有意思的例子,因为当你审视标普500中的科技巨头时,它通常是看起来定价最合理的那一家,也许Meta有过一些时期比它更便宜或定价相近,但Google的估值倍数在我看来总是不算便宜,但考虑到这家公司的质量和增长,也并没那么贵。

and Google is an interesting one because when you look at the top of the tech titans in the S&P 500 it's usually a business that seems to be the most reasonably priced maybe you know Meta has had periods where it's a little bit cheaper or similarly priced But Google always seems to have a multiple that I think is not necessarily cheap, but also just not that expensive when you consider the quality and growth of the business.

所以,我想说,在深入研究Alphabet时最让我意外的是,他们的资本配置随着时间发生了怎样的变化。如今他们仅今年就计划在数据中心上投入约2000亿美元,我真的很想更好地理解这些投资,以及这些投资将如何影响他们那令人印象深刻的资本效率数据。

So, I'd say the thing that surprised me the most when digging into Alphabet was how their capital allocations changed over time. With them set now to spend somewhere around $200 billion on data center just this year, I really wanted to better understand these investments and how are these investments going to impact their impressive capital efficiency numbers going forward.

是的,我想大多数人对Alphabet都相当熟悉,但为了让大家达成共识,这个投资论点的主体建立在这样一个事实之上:Alphabet是一系列拥有数十亿用户的世界级业务的集合。这不是夸张。

无论你看的是Google搜索、YouTube、Google Cloud还是Android,你当时看到、现在看到的都是一些真正了不起的资产,具有非常高的独立价值。

Yeah, I think most people are are pretty familiar with Alphabet, but just to to get everybody on the same page, the bulk of the thesis was built upon the fact that Alphabet is a collection of worldclass businesses with literally billions of users.

Not exaggerating. And whether you're looking at Google search, YouTube, Google Cloud, or Android, you were and still are looking at some really incredible assets with very high standalone value.

举例来说,YouTube是很多很多年前以16亿美元收购的。而如今它每年创造大约360亿美元的收入。然后就是他们的风险投资组合和登月计划押注。Google Ventures管理着超过100亿美元的资产,拥有大约400家活跃的被投企业。

这其中包括,你知道,从登月实验室出来的不那么受欢迎的Google Glass,但也包括他们的皇冠明珠Whimo。

And so YouTube, for example, was purchased for $1.6 billion many, many years ago. And now it generates something like $36 billion in annual revenue. And then you get to the venture capital portfolio in their moonshot bets.

And Google Ventures manages over $10 billion in assets with roughly 400 active portfolio companies. And so that includes, you know, the less popular Google Glass that came out of Moonshot Labs, but also their crown jewel, Whimo.

而在我去年2月推荐Alphabet时,市场给Google的定价仿佛搜索是唯一重要的业务板块,而且由于AI带来的即将到来的威胁,搜索正陷入困境。

And at the time when I pitched Alphabet last February, the market was pricing Google as if search was the only business segment that mattered and search was in trouble because of the incoming threat of AI.

我认为,公平地说,这确实是十多年来、也许是有史以来,Google搜索垄断地位面临的第一个重大威胁。而这项业务我们过去曾称之为或许是资本主义历史上最好的业务之一。

And I think to be fair, this was really truly the first major threat to Google's search monopoly in probably more than a decade and maybe ever. And that's a business that we have referred to in the past as perhaps even one of the best in the history of capitalism.

然而,我认为ChatGPT围绕搜索的未来制造了真正的不确定性,尤其是在2024年和2025年初。我会说当时情况要模糊得多,而自那以来已经变得更清楚:AI实际上可以如何为Google带来更多搜索量,以及AI概览和搜索结果这类东西可以像传统搜索一样被变现,不过我们大概会在这一期节目中更多地谈到这一点。

And yet chat g I think created this genuine uncertainty around what the future of search would look like, especially back in 2024 and early 2025. I would say things are much foggier and in the time since it has become clearer how AI can actually drive more search volume on Google and that things like AI overviews and search results could be monetized similarly to traditional search, but we'll probably get into that over the course of the episode more.

所以当时普遍的共识是,投资者总体上有些担忧,因为人们是否还会使用 Google 搜索引擎来回答自己的问题,已经不再那么确定了。

So the general consensus was that investors were generally kind of fearful because it was no longer clear that people would use Google search engine to answer their questions anymore.

我个人当时是 ChatGPT 的重度用户,实际上我大幅减少了对 Google 的使用。所以从 Google 这门生意的角度来看,这让我有些担忧,因为我当时真的不觉得自己还会有需要像过去那样重新回去使用 Google。

I personally was a very heavy chat GPT user back then and I actually cut my Google usage very very significantly. And so looking at it through the lens of the business of Google that kind of concerned me as you know I just didn't really feel like I would ever really have the need to go back to Google the way that I used to use it.

但几个月前,我意识到我使用这些 AI 搜索引擎以及 Google 的方式出现了一些转变。我基本上注意到,相比过去,我越来越多地重新回去使用 Google,而现在我更多使用的是 Claude,而不是 ChatGPT。

But a few months ago, I realized there was a bit of a shift in how I was using some of these AI search engines as well as Google. So I basically noticed that I was going back more and more towards using Google compared to now I'm more using Claude compared to ChatgBT.

而这一差别在于,当我使用 Google 或通过 Gemini 时,如果我只是想就某个问题得到一个非常非常快速的事实性答案,我几乎能立刻得到那个答案,同时还会得到一大堆随答案附上的来源。

And with that difference being when I would go to use Google or through Gemini, if I just wanted a very very quick factual answer to a question, I would get that answer nearly instantly and I would also get a bunch of sources that came with that answer.

所以,我觉得当我使用 Google 时,至少在某种程度上,再说一次,我不想过多深入我具体是怎么用的,但它让获取这些答案变得更容易、更简单,有时也快得多。

So, I feel like when I use Google, at least to some degree, again, I don't want to get too much in the weeds of how I'm using this, but it makes it easier, simpler, and sometimes a lot faster just to get these answers.

所以,我认为市场、甚至当时的我,都以为搜索已经死了,但在我看来,至少在今天,它显然没有。我记得自己在 2024 年其实算是个 Google 搜索的“真相派”,当时我跟人说 ChatGPT 显然会颠覆 Google,后来我的想法彻底转了个圈,而且我认为这一直是我的信念:曾经有这样一种叙事,说 AI 会杀死搜索,但实际发生的恰恰相反,而我认为这正是最初给了我们这样一个特别机会的原因——让我们能够以相对更广泛的标普 500 指数折价的价格,投资 Alphabet 这样一家与世界任何公司相比都同样庞大的企业。

So, you know, I think the market and even me back then was thinking that search was dead, but to me, at least today, it clearly isn't. I remember actually being a bit of a Google search truther back in 2024 telling folks that chat GBT was obviously going to disrupt Google and then actually my thinking came full circle on that and I I think it's continued to be my my belief that you know you you had this narrative that AI would kill search but it's just really the opposite is what has manifested and I think that is what gave us this really special opportunity in the first place to be able to invest in Alphabet, as big of a company as any in the world, at a discount to the broader S&P 500 index.

我们最初关注 Alphabet 时,它的市盈率大约在 17 倍。而一年前,投资者为 Alphabet 的股票支付的是 30 倍的市盈率。

When we first looked at Alphabet, it was trading at around 17 times earnings. And, you know, a year before, investors have been paying 30 times earnings for shares in Alphabet.

而对我来说,问题在于:在 Alphabet 本已相当多元化的商业模式背景下,核心搜索业务是否面临足够严重的被颠覆威胁,从而足以支撑估值倍数出现如此剧烈的重估。

And the question to me was whether the core search business faced a serious enough threat of disruption within the context of Alphabet's already pretty diversified business model to justify a rerating of the valuation multiple that dramatically.

对吧?每当不确定性出现实质性的上升,估值倍数就应该下降,因为盈利质量已经下滑。未来也许不像看上去那么可预测。

Right? Whenever you do have fundamental increases in uncertainty, the valuation multiple should decrease because the earnings quality has declined. The future is maybe less predictable than it seemed.

但话说回来,你多少是在拿这一点与你对现实的判断相权衡。而我再次觉得,市场对 Alphabet 整体、尤其是对搜索业务的情绪,已经摆动得有些过于偏向悲观了。

But again, you're sort of trying to weigh that against your assessment of reality. And you know, I again, I felt like the market had seen its sentiment swing a little too dramatically toward pessimism about Alphabet overall and in particular the search business.

有意思的是,Alphabet 今天再次以 17 倍的市盈率交易。但我认为情况已经非常不同。自上次它以 17 倍市盈率交易以来,这只股票已经翻倍。而我认为这并不是因为对竞争的担忧,而更多是关于其庞大的 AI 投资将带来何种回报的不确定性。

And interestingly, Alphabet today again trades at 17 times earnings. But I think the circumstances are very different. We've seen the stock double since the last time it traded at 17 times earnings.

And I don't think it's because of concerns on competition, but really more about the uncertainty around the returns on what their massive AI investments will yield.

这其实就是那个问题:他们能在多大程度上证明这笔支出是合理的。在这一点上,AI 较为切实的影响之一是:随着 Alphabet 投入资金将其大语言模型 Gemini 整合到旗下各产品线中,这可能有助于守住他们的市场份额,但由于 AI 算力的成本——有很多新闻报道都在谈论这有多昂贵——而且 AI 就是比传统的 Google 搜索更贵,随着公司越来越多地把 AI 整合进业务,它实际上可能会在结构上变得不那么赚钱。

That is really the question of, you know, what degree will they be able to justify this spending. And on that point, one of the more tangible impacts of AI is that as Alphabet invests to integrate its LLM, Gemini, across its suite of products, this may help to defend their market share, but due to the cost of AI compute, which lots of news articles talking about how expensive that is.

And AI just being more expensive than traditional Google search, the company could actually become structurally less profitable as they integrate AI more and more into the business.

所以我确实认为,对我来说这是一个我更认真对待的风险,而且肯定比“所有人都会抛弃 Google 搜索”这个想法更让我认真对待。

And so I do think that is to me a risk that I take more seriously and definitely more seriously than the idea of just everyone abandoning Google search.

但实际上,自从我大约一年半前第一次真正认真研究 Alphabet 以来,利润率在各个层面都确实有所改善,只有一个领域例外,那就是自由现金流。

But in reality since I looked at Alphabet about a year and a half ago for the first time really seriously margins have definitely improved across the board except for one area and that's in free cash flow.

原因正如你所知道的,Kyle,这个指标反映的是经营现金流减去资本支出,而资本支出是对企业未来的投资。所以,考虑到所有正在进行的建设和租赁数据中心空间的承诺,自由现金流大幅下降、甚至对某些超大规模云厂商来说转为负值,或者至少预计在未来几年会转为负值,其实并不令人意外。

And the reason so as you know Kyle is that that is a metric that reflects operating cash flow minus capital expenditures where capital expenditures are investments in the future of the business.

So given all the ongoing commitments to constructing and leasing space at data centers, it's really not a surprise to see free cash flow being dramatically lower and and actually swinging negative for some of the hyperscalers and or at least projected to in the coming years.

我记得是美国银行有一张非常惊人的图表,在 finit 上疯传,展示了市场出现的一种深刻转变:像 Alphabet 和 Amazon 这类超大规模云厂商,它们的自由现金流整体上转为负值,而那些设计和制造驱动这场 AI 革命的芯片的半导体公司,则是受益者,它们的现金流也相应地一飞冲天。

I think it was Bank of America that had this really incredible chart that went viral on finit showing sort of this profound shift in markets where the hyperscalers like the Alphabets and Amazons of the world.

They were collectively seeing their free cash flow turn negative while semiconductor companies that are designing and manufacturing the chips powering this AI revolution. They're the beneficiaries and their cash flows have correspondingly skyrocketed.

所以资本密集度正在上升。我想这会是今天这期节目中的一个主题。而且,Alphabet 为维持其业务所需的资本,比仅仅 18 个月前要多得多。

So the capital intensity is scaling up. That'll be a theme in today's episode, I think. And you know, much more capital is being required for Alphabet to maintain its business than even was just the case 18 months ago.

而这笔支出是出于防御目的——这对股东来说没那么有利,因为他们是在试图阻止把阵地让给竞争对手——还是更具进攻性,即他们寻求开拓新的市场和新的垂直领域,从而为 Alphabet 持续盈利增长解锁更长的跑道,这还有待观察;对于一家市值 4 万亿美元的公司来说,想想这一点都有点令人难以置信。

And it remains to be seen whether that spending is being done defensively, which would be less positive for shareholders as they try to prevent seeding ground to competitors, or if it's more offensive, where they're looking to capture new markets and new verticals that will unlock an even longer runway for Alphabet to keep growing profitably, which is sort of mind-boggling to think about for a company with a $4 trillion market cap.

是的。当我最初开始研究这个问题时,我其实非常非常惊讶,Alphabet的利润率在整个扩张阶段竟然保持得如此之好。

Yeah. And you know, when I first kind of looked at this, I was actually really really surprised at just how well Alphabet's margins have held up during this kind of entire expansion phase.

但对Alphabet投资者来说,另一个重要主题就是这种监管环境。Google在许多许多不同领域都相当明显地处于垄断地位。这是一家基本上一直处于监管审查之下的企业。

But another major theme for investors with Alphabet has been this kind of regulatory environment. With Google being quite clearly, I would say, a monopoly in many, many different areas.

It's a business that's just basically under constant regulatory scrutiny.

评估这种审查下真实风险最难的部分,就在于你需要至少在一定程度上了解数量众多的监管机构,因为这不只是美国的问题,而是全球性的问题,而且通常更多是在欧洲,而由于Google触及全世界,他们不断地、不断地在法庭上为自己辩护。

The hardest part about evaluating the real risk under this scrutiny is just the sheer number of regulators that you kind of need to understand at least to some degree because you know it's not just a US issue.

It's a global issue and well usually it's more more in Europe and since Google reaches the entire world they're constantly constantly defending themselves in court.

所以截至最近一个季度,他们的短期应计法律和监管罚款及和解金额约为160亿美元。如果像司法部这样的监管机构决定Google必须剥离其某个业务部门的所有权,以削弱Google的垄断力量,那对Google的股东来说显然是一件坏事,而一年前风险最大的领域是他们的网络浏览器,也就是Google Chrome。

此外当时也有一些关于Android操作系统的议论。

So as of the latest quarter they have short-term acred legal and regulatory fines and settlements of about $16 billion. Well, if a regulatory body like the Department of Justice decided that Google had to spin off ownership of one of its business segments to reduce Google's monopolistic power, I mean, that would obviously be a bad thing for Google's shareholders and the areas most at risk a year ago was their web browser, so Google Chrome.

And then there was also some chatter around the Android operating system.

但在过去四十年里,结构性拆分在美国反垄断执法中极为罕见。监管机构最终更多是依靠限制主导企业的行为方式,而不是真正去推动拆分。

But structural breakups have been exceedingly rare in US antitrust enforcement over the past four decades. I would say and regulators have more often ended up relying on restrictions for how dominant companies can behave than actually going for breakups.

这正是我们在Google身上看到的情况。司法部实际上曾试图迫使Google出售Chrome,但法院否决了这一救济措施,转而对其分销协议施加了限制。

And so that's exactly what we saw with Google. The Justice Department actually sought to force Google to sell Chrome, but the court rejected that remedy and instead it placed restrictions on Google's distribution agreements.

所以Google仍然可以付钱给Apple,让Google成为Safari的默认搜索引擎,但这些协议不能再以同样的方式锁定Apple的分销。它们被限制为一年期协议。它们不能把Google的默认地位捆绑到不同设备和接入点上。

而且它们必须允许Apple推广与之竞争的搜索和AI产品,哪怕这只是理论上的。

And so Google can still pay Apple to make Google the default search engine in Safari, but those agreements can no longer lock up Apple's distribution in the same way. So they're limited to one-year agreements.

They can't tie Google's default status across different devices and access points. And they have to allow Apple to promote competing search and AI products, even if it's uh just done so in theory,

对吧?我认为我们或许应该在这里多花一点时间,因为理解监管对于理解Google的投资逻辑相当重要。那么,与去年他们面临的那些或许更严峻的监管风险相比,说Google目前大体上是安全的,你认为这公平吗?

如果是这样,那实际上或许可以成为Alphabet理应获得更高市盈率的理由,因为一些更浓重的监管迷雾现在正在散去。

right? And I think we should probably spend a little more time here because I think understanding regulations is quite important for understanding the Google thesis. Now, do you think it's fair to say that Google is largely safe for now compared with the more maybe acute regulatory risks that they were facing last year?

And if so, that would actually maybe be an argument for Alphabet potentially deserving an even higher PE multiple with some of the more dense regulatory fog now clearing up.

这是一个非常好的观点,从宏观层面来说,正如我提到的,大型科技公司及其股东总体上从监管执法中受益,说得客气一点,这些执法通常离最坏情况还差得很远。

It's a really great point and at a high level, as I was mentioning, big tech companies and shareholders in those companies have broadly benefited from regulatory enforcements that are usually pretty far from the worst case scenario to put it nicely.

无论Alphabet最终是被迫剥离部分业务,还是自己选择这么做,无论是Chrome、YouTube、Android还是别的什么,今天Alphabet的股东当然会按比例获得这些被剥离业务的股份。

And whether Alphabet is forced to eventually spin off some of its businesses or chooses to do so on its own, whether that be with Chrome, YouTube, Android, or whatever it is, shareholders in Alphabet today would of course get a proportional stake in these spin-off businesses.

所以股东面临的风险并不是Alphabet某个价值数千亿美元的子公司会完全从版图中消失,而是如果这些业务被迫真正独立运营,它们是否会看到自己的护城河缩小,因为它们再也无法受益于Alphabet在整个企业范围内拥有的数据和关系。

So the risk for shareholders is not that one of Alphabet's subsidiaries worth hundreds of billions of dollars is just going to disappear from the picture entirely, but it's that if these businesses are forced to operate truly independently, whether they will see their moat shrink because they can no longer benefit from the data and relationships that Alphabet has across their entire enterprise.

对我来说,当我最初真正开始研究Alphabet时,我很快就接受了这样一个现实:当你以Mag 7公司那样的规模运营时,这些巨额法律费用和开支只是做生意的成本。

And for me, when I first began really looking at Alphabet, I came to terms pretty quickly with the reality that these hefty legal expenses and fees are just a cost of doing business when you operate at the scale that Mag 7 companies do.

所以总体而言,这实际上只占他们业务相当小的一个百分比,至少对Alphabet来说是这样。

And so that really is overall though a pretty small percentage of their business, at least for Alphabet.

所以你也可以换一个角度来想:他们持续遭受这些诉讼,实际上恰恰说明他们确实是一家非凡的企业。Peter Teal在他的书《从0到1》中对此有过著名的论述,那是我们最喜欢推荐的书之一。

一家企业花在法庭上为反垄断问题争辩的时间越多,以及他们为淡化自己所享有的某些垄断利益而在公开场合付出的一切努力,实际上恰恰是一家极其强势企业的标志,对吧?反倒是那些缺乏安全感的公司才会试图吹嘘自己的竞争主导地位。

讽刺的是,这些公司最不可能为股东带来垄断的好处。

And so another way you could think about this too is that the fact that they're subjected to this constant litigation is really a sign that they are truly an extraordinary business.

And so Peter Teal talks about that famously in his book 0ero to1, one of our favorites to recommend. The more time a business spends in court fighting over antitrust concerns and all the efforts they go through publicly to try and downplay some of the monopolistic benefits that they enjoy.

That is actually a sign of an incredibly dominant business, right? It's the insecure companies that are trying to brag about their competitive dominance. Those are the ones that are ironically the least likely to yield the benefits of monopoly for shareholders.

是的。我完全同意你关于Teal的观点。如果一家公司像Alphabet这样频繁地为自己辩护,我认为这是一个非常清晰的信号,说明背后确实有情况,而且他们很可能拥有一些非常非常强大的竞争优势。

Yeah. And I completely agree with your point there on Teal. If a company is defending itself as much as a business like Alphabet is, I think it's a very clear signal that there's something going on and they probably have some very, very strong competitive advantages.

当然,他们会把这些说成是某种小问题。但实际上,我认为他们非常清楚自己有多强大。所以他们不得不设法以一种看起来尽可能不具威胁性的方式来应对自己的定位。

And of course, they're going to just play them off like there's some sort of minor issue. But in reality, I think they know exactly how strong they are. So, you know, they have to kind of try to address their positioning in a way that appears as least threatening as possible.

但我认为实际上很明显,Alphabet确实拥有这些垄断利益。而就目前来看,它们似乎只是在继续增强,而并未真正减弱。

But I think in reality, it's very clear that Alphabet does have these monopolistic benefits. And as of now, it kind of appears they're just continuing to strengthen and not actually weaken.

接着刚才关于监管执法、尤其是围绕 Alphabet 与 Apple 之间关系的讨论,我认为这是一个值得我们重点关注的方向。

Just to continue the conversation here about the regulatory enforcements around Alphabet and Apple's relationship in particular, I think that's a good area for us to focus.

Alphabet 每年向 Apple 支付大约 200 亿美元,让 Google 搜索成为 Apple 设备上的默认搜索引擎。

Alphabet pays Apple something like $20 billion a year to have Google search be the default on Apple devices.

前面多少提到过这一点。当法院就这件事的合法性得出结论后,Alphabet 的股价表现其实相当不错,在仅仅一年多的时间里上涨了超过 50%。

It kind of alluded to that earlier. And once the conclusion in court was reached about the validity of this, Alphabet shares actually did really well and increased by more than 50% in over just a year's time.

所以,对于你本以为会是市场上定价最有效的公司来说,这类悬而未决的投资中竟然还可能蕴含着如此之多的机会,这实在令人难以置信。

And so it's crazy how much opportunity could still be baked into these kinds of overhang investments uh for what you would expect to be the most efficiently priced company in markets basically.

所以在我们的内在价值投资组合中——节目笔记里会有链接,想查看我们持仓并跟踪其表现的人可以去看——当股价跌到大约 150 美元时,我们最终买入了更多股票,当时我们的平均成本足够低,我觉得下行风险得到了相当好的保护。

And so in our intrinsic value portfolio, which we'll have a link to in the show notes for anyone who wants to see our holdings and keep up with their portfolio, uh we ended up buying more shares when the price dropped down toward about $150 where our average cost basis was low enough that I felt the downside was pretty well protected.

换句话说,我们潜在的收益远大于可能遭受的损失。至少当时的想法是这样。是的。这次潜在资产剥离的有趣之处在于,负责审理此案的法官 Amit Ma,最终做出了这样的裁决,因为

And so in other words, we had much more to gain than we'd likely lose. Or that was the thinking at least. Yeah. And the interesting thing about the potential divevestature was the judge that was overlooking it, judge Amit Ma, actually ended up with this decision because

他实际上认为,强迫 Alphabet 剥离 Chrome 会对整个生态系统不利,而不仅仅是对 Google 不利。

he actually felt that forcing Alphabet to divest Chrome would have been bad for the entire ecosystem and not just for Google.

你提到过,Alphabet 每年向 Apple 支付约 200 亿美元的稳定现金流作为收入分成,依据是 Google 从 Apple 设备上使用 Safari 浏览器进行的那些搜索中所产生的广告收入。

you mentioned that Alphabet pays a steady stream of about 20 billion in cash annually to Apple as a revenue share based on the amount of advertising revenue that Google generates from those searches on Apple devices using Safari that their browser specifically.

法官认定,让 Chrome 继续归 Google 所有所带来的好处,实际上超过了强制剥离该业务部门对竞争对手产生的二阶影响。

the judge decided that the benefits of allowing Chrome to stay under Google's ownership actually outweighed the second order impacts on competitors of forcing a divestature of that business segment.

所以,Alphabet 在与 Apple 的关系上,已经不再享有同等程度的合同保障,这种关系能延续多久也不确定,因为他们现在基本上每年都必须重新谈判这笔交易。

And so, Alphabet doesn't quite enjoy the same level of contractual guarantees anymore around their relationship with Apple and how far that will extend into the future because now they're basically required to renegotiate that deal every year.

与 Apple 保持这种安排对双方来说都是双赢。这也让挑战者更难撼动 Google 在信息搜索领域的主导地位。

having this arrangement with Apple is very much a win-win for both sides. And it makes it all the more difficult for a challenger to disrupt Google's dominance overformational searches.

你怎么可能打破这样一个事实:Google 搜索已经内置于人们购买的每一部 iPhone 之中?

how do you beat the fact that Google search is baked into every iPhone that people buy?

所以,至少就目前而言,我认为 Google 在回答大多数查询时似乎效率高得多、也更具成本优势,而更复杂的问题往往会被转给付费的大语言模型,这实际上是一种与 Google 在其核心搜索业务中所玩的规模游戏截然不同的商业模式。

So, at least for the time being, I think Google seems to be vastly more efficient and cost advantage in answering most inquiries, while more of the complex questions tend to get routed to paid LLMs, which is really a separate business model from the volume game that Google's playing in its core search business.

目前公司并没有把搜索业务完全清晰地单独列出来,但他们的报告分部 Google 搜索及其他收入在过去两年里仍以相当不错的 14% 复合年增长率持续增长,而且并没有显示出任何放缓的迹象。

Now the company doesn't break out the search business completely cleanly for us but still you know their reporting segment Google search and other revenue has continued to grow at a really nice 14% compounded annual growth rate over the last 2 years and doesn't really show any signs of slowing down.

所以我认为,至少我最初的担忧是,用户会越来越少地使用 Google 搜索,其搜索收入也会因此受损,而正如数据所显示的那样,这种情况显然并没有发生。

So I think the initial fear that at least I had was that users would use less and less of Google search and their search revenue would suffer as a result and that just clearly as the numbers say is not panning out.

事后看来,我认为这很合理,因为 Google 仍然毫无疑问是地球上最好的搜索引擎。

And in hindsight, I think it makes sense because Google is still very much the best search engine on Earth.

与 Google 搜索相比,它确实算不上一个好模式,因为你无法在规模上实现同样的定向投放,对吧?

it's really just not a great model compared to Google search because you don't have the same targeting at scale, right?

看 Alphabet 搜索业务的增长,它主要来自两个领域。也就是 AI 概览和 AI 模式。我听说 Google 的模型 Gemini 3.5 不如 Claude 或 Chat GBT,但我实际发现它给出的答案质量相当,只是交付速度快得多。

And looking at the growth in search for Alphabet, it's kind of come from two main areas. So, we got AI overviews and AI mode. I've heard that Google's model Gemini 3 and a half isn't as good as Claude or Chat GBT, I've actually found the answers to be a pretty equal quality just delivered in a much shorter time.

首先,我认为 Google 在将搜索的变现与 AI 相结合方面可能做得最好。我认为 Google 已经非常、非常好地弄清楚了这一点。所以,每当你在 Google 上查询某个问题时,你都会得到一个 AI 概览。

Google 的广告会显示在 AI 概览的上方或下方,也会直接显示在 AI 概览内部。

First, I think Google has probably done the best job of meshing the monetization of search with AI. Google, I think, has figured that out very, very well. So, whenever you do a Google query for some sort of question, you'll get an AI overview.

Google has ads that will show above or below the AI overview as well as just inside of the AI overview.

而凭借 Google 的分发优势,这可以说是他们输不起的一局,因为他们可以立即将 AI 模式推广到超过十亿月活跃用户,让他们能够收集更多关于消费者如何使用 AI 进行购物等活动的数据,这显然对广告主是极大的帮助。

And with Google's distribution advantage, it's sort of their game to lose because they could immediately just roll out AI mode to over a billion monthly active users, allowing them to collect even more data on how consumers are using AI for things like shopping, which obviously is a great great help for advertisers.

实际上,在最近一次财报电话会议上,Alphabet 首席执行官 Sundar Pichai 重点谈到了这件事有多么成功。他指出,Google 每周实际上从嵌入搜索的 AI 功能向网站发送数十亿次点击。

And actually on the latest earnings call, Alphabet CEO Sundarpai really focused on just how successful this has been. He noted that Google is actually sending billions of clicks to websites each week from the AI features embedded in search.

这些流量不再需要流向底层网站。我的意思是,在某种程度上这是一个真实的现象,但我认为其规模可能被夸大了。所以我还想指出的另一个细节是成本方面。他们已经大幅降低了在 AI 模式下生成响应以解答查询所需的成本,降至自推出以来的最低水平。这非常令人期待。

of that traffic that no longer needs to go to the underlying website. I mean to some extent that is a real phenomenon but the scale of which I think could be exaggerated. And so the other detail I would probably flag is the cost side.

They've dramatically reduced the cost of what it takes for them to generate a response in AI mode to solve a query down to the lowest level since their launch. And that's very promising.

我从你那里了解到的关于 Alphabet 的最令人惊讶的事情之一是,大多数搜索基本上根本不带任何广告。所以你提到,根据 Google 2020 年的数据,只有大约 20% 的搜索带有广告。

而最近,Google 的搜索副总裁在一档播客上证实,带广告的搜索仍然不到 25%。

one of the most surprising things I learned from you about Alphabet is that the majority of searches basically carry no ads at all. So you mentioned that only about 20% of searches have ads according to data from Google in 2020.

And more recently, Google's vice president of search went on a podcast and confirmed that less than 25 percentages have ads still.

所以 Google 花了很长时间来研究在不流失用户、不打扰用户或惹恼用户的情况下,它究竟能展示多少广告。因此,我认为使用 AI 摘要和 AI 模式似乎只会帮助他们在未来更长时间内继续利用这些发现。

So Google has spent a long time just learning how many ads it can show without losing users and bothering people or pissing them off. So, I think it seems like using AI summaries and AI mode will just help them to continue to leverage these findings longer into the future.

嗯,还有另一个转折,是我最初研究 Alphabet 时没有预料到的,因为当时还不太清楚 Apple 会在 AI 竞赛中采取更被动的角色,并选择其他公司的模型。

Well, there's also another twist that I didn't anticipate when I first looked at Alphabet because it wasn't totally clear yet that Apple would take a more passive role in the AI race and choose other companies models.

但作为背景,今年 1 月,Apple 宣布将每年向 Google 支付大约 10 亿美元,以获得 Gemini 底层技术的使用权,用来在未来几年为 Siri 提供支持。

But for context, in January, Apple announced that it would pay Google something about $1 billion per year for access to the technology that underlies Gemini to use that to power Siri for the next few years.

而这也意味着 Apple 将更多地依赖 Google Cloud。所以,显然,每年 10 亿美元的现金对 Alphabet 的利润来说并不重大,尽管这么说很疯狂。但我认为这件事很有启发性,既体现在它揭示了 Apple 的 AI 战略,也体现在这两家公司正以不同方式变得更加紧密交织。

And what that also means is that Apple is going to rely more on Google Cloud, too. And so, obviously, that $1 billion in cash annually is not material to Alphabet's bottom line, as crazy as that is to say.

But I I think it's revealing in what it shows about Apple's AI strategy and also in how the two companies are becoming even more intertwined and in different ways.

是的,我会说这对 Google 来说是一个相当令人印象深刻的转折。所以云部门最近出现转折,开始实现正的营业利润,这表明尽管增长快得惊人,这实际上是 Alphabet 能够真正赚钱的一个业务板块,因为在他们扩大规模、试图从 Amazon 和 Microsoft 手中夺取份额的几乎整个存续期间,云业务实际上一直在亏钱。

Yeah, I would say it's a pretty impressive turn of event for Google. So the cloud division recently inflected into earning positive operating income showing that while growth has been off the charts, this is actually a segment that Alphabet can make real money on because they actually lost money on cloud for nearly its entire existence that they've scaled it and they've tried to take share from Amazon and Microsoft.

我们说的是去年 580 亿美元的云收入,营业利润率 24%。所以这些都是巨大的数字,但更令人期待的是,与 Amazon 相比,Alphabet 的云业务去年的盈利能力大约是其三分之二。

We're talking about $58 billion in cloud revenue last year at a 24% operating profit margin. And so these are huge numbers, but what's even more promising is that compared to Amazon, Alphabet's cloud business was about twothirds as profitable last year.

这表面上听起来不一定是件好事,但 Amazon 在云领域比 Alphabet 多运营了两年。

And that doesn't necessarily sound like a good thing at face value, but Amazon has been operating in the cloud space for two years longer than Alphabet.

但我们实际上确实有一些线索,可以了解未来几年收入具体会在 Google Cloud 的哪里出现,因为 Alphabet 给了我们一个非常、非常重要的数字。是的,这个数字就是积压订单。

我想这就是你假设的,Alphabet 有超过 5000 亿美元的剩余履约义务。这是其云部门积压订单的另一种说法。所以,对于那些不熟悉积压订单含义的人来说,它反映的是 Alphabet 与客户签署的未来交易的合同,这些交易的工作尚未交付。

因此,收入尚未出现在他们的财务报表上,但凭借这些订单请求,我们相当有把握地知道它会在未来到来。所以这有点像一家面包店,也许明年有一堆婚礼蛋糕的订单。他们还没有为这些订单收到付款,也还没有交付蛋糕。

除非婚礼被取消,否则这笔生意会做成。所以,也许这是一个粗略的类比,用来思考 Alphabet 的订单积压。而为了让你了解这增长得有多快,Google 的云积压订单在去年第二季度是 1060 亿美元。

所以我们说的是订单积压在大约 12 个月内增长了五倍。我的意思是,这简直太荒谬了,Kyle。

But we actually do have some clues as to where revenue is going to show up specifically for Google Cloud in the next few years because Alphabet gives us a very, very important figure.

Yes, that figure is the backlog. I figure that's what you're assuming to Alphabet has more than $500 billion of remaining performance obligations. That's another way to say backlog for their cloud segment.

And so for those unfamiliar with what backlog means, it reflects the contracts Alphabet has signed with customers for future deals where the work has not yet been delivered. And so therefore, the revenue has not shown up yet on their financial statements, but we know with fairly high confidence that it will come in the future thanks to these order requests.

And so be sort of like a bakery maybe having a bunch of orders for wedding cakes next year. they haven't been paid for those yet and they haven't delivered the cakes yet either.

And unless the weddings are cancelled, that business will come through. And so maybe that's a crude proxy for how to think about Alphabet's order backlog. And and just to give you an idea of of how fast this is growing, Google's cloud backlog was $106 billion in Q2 of last year.

So we're talking about five times growth in the order backlog in about 12 months. I mean that is that's just absurd Kyle.

所以,就让我来谈谈这个论点的另一面。当 Sean 和我在讨论 Comfort Systems 时,我提到我个人不太喜欢过多地从积压订单中获取数据,仅仅是因为我以前在其他业务中见过的收入确认问题。

一个例子是,积压订单可能会在比如说一两年内实现,然后也许你试图推断,好吧,这些积压订单中有多少会转化为真实收入,然后你可以倒推出一个数字。但至少以我个人的经验来看,我这样做时曾陷入过一些麻烦。

但在 Alphabet 的情况下,云收入在积压订单增长的同时爆发式增长,这仍然是一个非常强烈的信号。Alphabet 表示,他们预计未来两年云收入增长约 50%。所以这意味着明年还会再增加约 1300 亿美元,这将高于当前运行率所显示的水平。

然后你还得叠加一个事实,即对 Google Cloud 产品的需求似乎并没有消失。他们如此大力地投资于业务的这一领域,很好地表明 Alphabet 相信对其云服务的需求只会随着时间推移而改善。

So just to take the other side of this argument. So when Sean and I were talking about comfort systems I mentioned that I personally am not the craziest about taking too much data from backlogs simply because of the revenue recognition issues that I've seen before in other businesses.

So an example of that would be where backlog might be realized in let's say a year or two and then maybe you try to extrapolate okay well how much of that backlog is going to turn to real revenue and then you can kind of back into a number.

But for my personal experience at least, I've kind of gotten into a little bit of trouble doing that. But in Alphabet's case, the fact that cloud revenue is exploding while the backlog grows is still a very strong signal.

Alphabet says they expect about 50% of cloud revenue growth over the next 2 years. So that's another 130 billion or so over the next year, which would be higher than the current run rate is showing.

Then you have to layer on the fact that the demand for Google Cloud's products doesn't appear to be going away. The fact that they're investing so heavily into that area of their business is a pretty good suggestion that Alphabet believes that the demand for their cloud services is just improving with time.

我在最初对 Alphabet 的推介中可能遗漏的另一件事是,这部分需求来自哪里,具体来说就是他们的计算机芯片。所以 Google 设计了自己的 AI 处理器,称为张量处理单元,简称 TPU。

而且他们已经在使用第七代技术了。在 TPU 历史的大部分时间里,它们被用作内部节省成本的工具,专门为 Google 服务。这使他们得以绕过从 Nvidia 购买芯片,或者至少减少对 Nvidia 的依赖。

但由于 TPU 已被证明是成功的,一些精选的公司实际上获得了直接从 Google 购买 TPU 的机会。

The other thing I probably missed in my original pitch for Alphabet is where a chunk of this demand was coming from and that's specifically for their computer chips. And so Google designs its own AI processors called tensor processing units or TPUs.

And they're already on their seventh generation of the technology. And so for much of TPU history, they were used as an internal cost-saving tool, specifically for Google. And so that has allowed them to bypass buying chips from Nvidia or or to at least reduce their dependency on Nvidia.

But since the TPU has proven successful, you've had select companies that have actually been offered the opportunity to purchase Google's TPUs outright from them.

所以你刚才提到的TPU供应给其他公司这一点,我认为实际上有助于分散积压订单,因为如果我要挑刺的话,积压订单内部的集中度并不是我最看好的配置,尤其是对Google而言。所以,如果让我在一个客户基础多元、没有任何单一客户占积压订单总量10%以上的积压订单,和一个只有少数几个关键客户、比如某一个客户就占积压订单50%的积压订单之间做选择,我任何时候都会选前者。

不过,现在无法确切说出Google Cloud积压订单的结构是什么样。考虑到他们刚刚宣布了与Anthropic为期5年、价值2000亿美元使用Google Cloud的协议,这个积压订单很可能非常集中。

所以,这意味着Anthropic大约占该积压订单的40%。所以,别误会,云积压订单的增长非常惊人,但它伴随着客户集中度这一取舍,比如万一Anthropic出了什么事,比如它的业务下滑,毕竟AI作为一个新兴行业仍处于非常早期的阶段,那么如果发生这样的事件,很多积压订单的增长就会显得有点虚假,借用《华尔街之狼》里Matthew McConaughey的话,那是一部很棒的电影,也是一句很棒的台词。

继续用之前那个面包店的比喻,如果某一个客户占了你婚礼蛋糕积压订单价值的40%,那会非常令人担忧,对吧。所以这是个极端的例子,因为Anthropic目前正走在进行数万亿美元IPO的道路上,将会筹集大量新资金。

所以,并不是说他们短期内会消失。但理想情况下,你最大的客户不应该在占你积压订单如此大比例的同时还在烧掉数十亿美元现金。

And so that point that you just made about the TPUs going to other companies, I think actually kind of helps with diversifying the backlog because it's actually the concentration inside of that backlog that if I'm nitpicking isn't really my favorite setup specifically for Google.

So you know if I had to choose between a backlog with a diverse customer base where no one customer is making up more than 10% let's say of the total backlog, I'd take that any day over a backlog that only has a few key customers where let's say one customer is making up 50% of that backlog.

Now, it's impossible to say exactly what the structure of Google Cloud's backlog looks like. It's likely very concentrated given that they just announced a 5-year 200 billion deal with Anthropic to use Google Cloud.

So, that implies that Anthropic makes up somewhere around 40% of that backlog. So, you know, don't get me wrong, you know, cloud backlog growth is incredible, but it comes with this trade-off in customer concentration where, you know, let's say something were to happen to Anthropic. say their business falls off since you know after all they're still in the very early innings of AI as an emerging industry and so if an event like that were to happen well then a lot of that backlog growth would just appear to be kind of fugazi to quote Matthew McConna from the Wolf of Wall Street it's a great movie and a great quote and uh to keep using that bakery metaphor from before if one customer made up 40% of the value of your wedding cake backlog that would be very concerning right so it's a sort of extreme example because Enthropic is right now on path to do a multi- trillion dollar IPO and will be raising lots of fresh capital.

So, it's not like they're going anywhere anytime soon. But ideally, your biggest customer would not be burning billions in cash while making up such a hefty percentage of your backlog.

但如果我们能转向强调公司中我也觉得非常有前景的一部分,即使它不像云业务那样令人惊叹,那就是Google订阅业务板块。基本上,Google除了像Google 1这样让你例如增加Google Drive和Gmail存储空间的付费订阅之外,还赚取一堆不同的授权费和广告费。

But if we can pivot to highlighting a part of the company that I I found to also be very promising, even if it's not as breathtaking as the cloud business, that would be the Google subscription segment.

And so basically, Google has a bunch of different licensing and advertising fees that it earns on top of paid subscriptions like Google 1 that allow you to, for example, increase your storage space on on Google Drive and and in Gmail.

但Google订阅是一个非常非常强劲的板块,我个人使用得非常频繁。所以当你使用Drive或Gmail这样的服务,你的文件和邮件日积月累,有一天你可能会收到通知说,好吧,你的空间快用完了。

那么你在这里有几个选择。你可以删除东西,你当然可以这么做,但我以前做过,相信我,这很耗时,而且带来很多摩擦;或者你可以走简单的路,就是多付给Google一点钱换取空间,未来你还可以继续把它填满。

所以另一个例子是YouTube。如果你厌倦了看广告,那么你可以购买YouTube Premium,直接摆脱广告,同时还能离线下载和后台播放。我个人挺喜欢后台播放,因为它让我可以一边回复短信一边看内容。

而订阅业务很酷的一点是,它们定价都相对较低。所以,当你考虑转换成本时,它们通常低到你根本不会多想就去取消或转换。然而,这项业务在2026年上半年为Alphabet创造了超过250亿美元的收入。

But Google subscriptions are a very, very strong segment, and I use it very heavily personally. So when you're using something like Drive or Gmail and your files and emails accumulate one day you might get a notification saying okay well you're running out of space.

So you have a couple of options here. You can delete things which you can certainly do but I've done it before and believe me it's timeconuming and offers a lot of friction or you can just take the simple route which is to just pay Google a little more money for that space that you can fill up again into the future.

So you know another example would be YouTube. You know, if you're sick of watching ads, well, then you can purchase YouTube Premium and just do away with ads while also being able to do offline downloads and background playback.

I personally like the background playback a bit as it allows me to watch content while answering text messages, for instance. And the cool part about the subscription business is that they're all relatively low priced.

So, when you think of switching costs, they're generally low enough where you just don't really give it that much thought when you think about cancelling or switching. And yet, this business generated over $25 billion in revenue for Alphabet in the first half of 2026.

YouTube现在实际上是地球上最大的流媒体服务,而且他们为其平台上最受欢迎的内容支付的费用也远低于比如Netflix,后者要么必须自己制作热门节目、自己生产,要么支付溢价来授权。

所以YouTube规模更大,而且本质上可能更赚钱,因为变现分散在广告和付费订阅上。所以YouTube广告的增长远不及业务的其他领域那样爆发式。但我也不认为增长这部分业务需要多少支出。

所以只要YouTube吸引更多内容创作者,这反过来又吸引更多用户,就会有稳定的人群可供投放广告。所以这确实是YouTube商业模式背后飞轮的美妙之处。

YouTube is now effectively the largest streaming service on the planet where they also pay much less for the most popular content on their platform than say maybe Netflix where they either have to make the hit shows themselves, produce it themselves or pay a premium to license them.

And so YouTube is is bigger and probably more profitable inherently with monetization being split across ads and paid subscriptions. And so YouTube ads are see nowhere near the explosive growth that other areas of the business are.

But I don't think it requires much spending to grow this part of the business either. So as long as YouTube attracts more content creators, that in turn attracts more users, there'll be a steady stream of people to advertise to.

And so that's really the beauty of the flywheel behind that YouTube business model.

不,一点也不差。而且YouTube现在还在测试一个叫Ask YouTube的新功能。它使用Google的Gemini模型,让人们可以就单个视频提问。我想这个想法是让你获得一些快速的要点,或者你可以用它来帮你找到视频中最相关的时刻,能够更快地筛选视频。

我实际上认为这是一个相当有趣的增值功能。Sundar Pichai指出,仅今年6月就有超过1.4亿人使用了这项服务。所以这显然不会直接带来收入,但理论上它让用户体验更好。也许人们会在YouTube平台上花更多时间,从而通过投放更多广告来提高变现,而且这确实说明了这些AI投资如何能改善整个业务,超出那些明显可直接归因于AI的部分,比如有人每月为Gemini订阅支付X美元。

>> No, not not bad at all. And and YouTube is now also testing out a new feature called Ask YouTube. And so it uses Google's Gemini models to let people ask questions about individual videos.

I guess the idea being you get some fast maybe takeaways or you can use it to help you find the most relevant moments in a video be able to filter through the video more quickly.

I actually think that is a pretty interesting value ad. And so Sundar Pachai noted that more than 140 million people have used that service in June of this year alone. And so that doesn't obviously drive revenue directly, but in theory it makes the user experience better.

Maybe people spend more time on the YouTube platform and so that increases monetization by allowing them to run more ads and really just illustrates the rationale behind how some of these AI investments can improve the entire business beyond what's just obviously directly attributable to AI where somebody's paying, you know, X dollars a month for a Gemini subscription.

所以Alphabet的这一部分,曾经可能被视为只是一个四舍五入的误差,尽管带有很大的期权价值,如今在一年半的时间里价值几乎增长了两倍。

So this piece of alphabet which at one point could have been seen as you know just a rounding error albeit with a lot of optionality has nearly tripled in value over a year and a half.

所以,作为Alphabet的股东,只要他们能利用Waymo,比如未来通过Waymo IPO部分或全部变现其持股,我认为这对我们来说都算是额外的收获。

So, as an Alphabet shareholder, to the extent that they can capitalize on Whimo by maybe monetizing their stake partially or fully from a Whimo IPO down the road, I think that's sort of all gravy for us.

确实如此。我还没机会用它,但Alphabet在2015年又下了一个大赌注,以约9亿美元投资了一家成长中的太空公司。我打赌你能猜到那家公司是谁。我想是的。是的,我想大多数人都知道它刚刚IPO了。

SpaceX。就是它。所以今天,Alphabet 5%的持股价值950亿美元。所以,在Waymo和SpaceX这样的业务之间,Alphabet在其其他赌注板块中有一些巨大的赢家。

但我也完全同意你最初研究中的观点,尤其是你指出评估Alphabet一些更具投机性的技术赌注真的很难。但至少对于像SpaceX这样的业务,我们可以对市场怎么看有一些了解,这也许能为它的其他一些赌注,比如Waymo,提供一点更清晰的认识。

It does. I haven't got a chance to use it yet, but Alphabet made another big bet in 2015 for about $900 million in a growing space company. Now, I bet you can guess what that company was.

>> I think so. Yeah, I think most people know that it just IPOed. SpaceX. >> That's the one. So, today, Alphabet's 5% stake is worth $95 billion. So, between businesses like Whimo and SpaceX, Alphabet has some monster winners in its other bet segment.

But, you know, I also totally agree with your points from the original research, especially your point that it's just really difficult to evaluate some of Alphabet's more speculative technology bets.

But, you know, at least with a business like SpaceX, we can get some idea of what the market thinks, which can maybe provide a little more clarity on some of its other bets, such as Whimo.

Alphabet有一个部分我觉得自己并没有完全弄明白,而且我仍然觉得它很吸引人,平心而论,我认为市场也并没有真正弄明白这一点,那就是他们数据中心承诺的投资回报率将会是多少。

There is one part of Alphabet that I don't think I fully wrapped my head around and that I still find fascinating and to be fair I don't think the market has really wrapped it head around this either and and that's what the ROI from their data center commitments is going to be.

所以,如果Alphabet要拿出数千亿美元直接和间接投资于数据中心,我认为现在正是时候去弄清楚这类支出可能产生什么样的回报,尤其是因为这一估计支出的规模似乎每个季度都被上调。

And so if Alphabet is going to part ways with hundreds of billions of dollars to directly and indirectly invest in data centers, I think it's very timely to try and figure out what kind of returns this spending is likely to generate, especially since the magnitude of this estimated spending seems to just get revised higher every quarter.

要理清这一点有点复杂,因为当我们看Google Cloud的积压订单时,数据中心不仅是利润中心,它们也是Alphabet内部的一项重大内部投资,帮助支撑业务整体生产力的几乎每一个方面。

It's a little complicated to disentangle because the data centers are not only profit centers when we look at Google Cloud's backlog, but they also are a big internal investment inside of Alphabet, helping to power nearly every aspect of the business's overall productivity.

这个数据中心有趣的地方在于,它实际上是世界第三大数据中心,而且实际上归Google所有,位于爱荷华州Council Bluffs。

the interesting thing about this data center is that it's actually the third largest in the world and it's actually owned by Google and it's actually located in Council Bluffs, Iowa

早在2024年,Google数据中心的用电量就几乎相当于整个爱尔兰国家。而Google的数据中心今天比那时大得多。

Back in 2024, Google data cent's power use nearly equal the entire country of Ireland. And Google's data is much more bigger than that today.

所以我认为,毫无疑问,这笔投资会为 Google 带来回报,因为仅仅是运营 Google 的业务,就需要这种不断增长的计算能力。更不用说,他们出租给其他企业的那些产能显然也在带来回报。

So I think there is no doubt that the investment will bear fruit for Google as it requires this kind of growing amount of compute power just to operate the business of Google. Not to mention that, you know, all the capacity that they're leasing out to other businesses is obviously bearing fruit as well.

但问题在于,要弄清楚 Google 从这些投资中、以及在这些投资全部完成后,究竟能获得什么样的经济效益。所以,如果我看 Alphabet 的投资资本回报率,这个数字正朝着错误的方向发展。

But the problem is understanding, okay, well, what kind of economics is Google getting from these investments and once they're all complete? So, if I'm looking at Alphabet's return on invested capital, that number is kind of trending in the wrong direction.

在他们最近 12 个月里,其投资资本回报率现在是自该公司上市以来的第二低水平。

in their last 12 months, their returns on invested capital is now the second lowest that it's been since the business went public.

但这个等式中有意思的一点是,Alphabet 仍然在赚取大量利润。他们的营业利润率实际上还上升了。但他们的资本效率数字之所以呈下降趋势,原因其实是投入资本的增加。

But the interesting part about this equation is that Alphabet is still making a ton of money. You know, their operating profit margin has actually gone up. But the reason their capital efficiency numbers are trending downwards is actually this increase in invested capital.

鉴于 Google 今年的资本开支估计是 2023 年支出的六倍多,我想,其中一部分资本的增量回报尚未显现、或者尚未明显高于过去,也就不那么令人意外了。

Given that Google's capex this year is estimated to be six times more than what they spent in 2023, I guess it's not all that surprising that the incremental returns on some of that capital are not yet manifesting or clearly higher than in the past.

因此,Alphabet 正从一家围绕数字世界及其软件建立的公司,在某种程度上日益扎根于物理世界。

And so Alphabet is going from a company built around the digital world with its software to increasingly being anchored in the physical world to an extent.

另一件在某种程度上模糊了 Alphabet 数字、尤其是云业务数字的事情是,Alphabet 资产负债表上持有一些尚未折旧减值的资产。这实际上起到了抬高 Google Cloud 利润率的作用,而截至他们最新的一个季度,Alphabet 持有的尚未投入使用的资产价值约为 1220 亿美元。

another thing that kind of offiscates Alphabet's numbers and cloud in particular is that Alphabet is carrying some of its assets on the balance sheets that are yet to depreciate in value.

So this actually serves to inflate Google Cloud's margins and as of their latest quarter, Alphabet carries assets not yet in service valued at about $122 billion.

在我看来,这大概是 Alphabet 最大的一个黑箱。

To me, this is probably the biggest black box at Alphabet

我已经讨论过,Anthropic 似乎占据了 Google 积压订单中的很大一部分。这里举一个例子,一个 Anthropic 与 Alphabet 交易的真实例子。作为这笔交易的一部分,Alphabet 承诺向 Anthropic 投入最多约 400 亿美元。

简单来说,就是 Google 投资于这个客户,这个客户购买 Google 的计算能力,然后 Google 再把这笔积压订单记入账上。

I already discussed how Anthropic appears to be taking up a large share of Google's backlog. So just to give you an example here a real example of Anthropic deal with Alphabet.

So Alphabet committed up to about 40 billion into Anthropic as part of the deal. So you know to put it simply Google invests in the customer the customer buys Google compute then Google then books the backlog.

所以看 Alphabet,他们历来是一家能够让其每股价值实现复利增长的企业。其中一部分是通过回购完成的,回购规模在 2023 年到 2025 年之间大约在 450 亿到 600 亿美元之间。

但到了 2026 年上半年,他们的回购实际上为零。

So in looking at Alphabet, they've traditionally been a business that has compounded their per share value. And part of this was completed through buybacks, which ran between say 45 billion to about $60 billion between the years of 2023 until 2025.

But as of the first half of 2026, they're literally zero.

此外,资本开支几乎吃掉了 Alphabet 全部的 free cash flow。而在 2026 年第二季度,他们实际上出现了很长、很长时间以来的第一个自由现金流为负的季度。

And additionally, Capex has eaten up almost all of Alphabet's free cash flow. And in Q2 of 2026, they actually had their first negative free cash flow quarter in a very, very long time.

我们现在在这里有点在批评 Alphabet,但我确实认为这样做是有益的,因为毕竟我们相当看好 Google,否则它就不会是我们投资组合中最大的持仓。

Well, now we're now we're bashing Alphabet a little bit here, but I do think that it's a productive exercise to do that because after all, we're pretty bullish on on Google, otherwise it wouldn't be the largest holding in our portfolio.

不过,也许再补充一些关于这笔 AI 支出构成的背景:Alphabet 的 CFO Anat Hashenasi 曾表示,他们正在进行的 AI 基础设施投资的构成大约是 60% 用于服务器,然后约 40% 用于数据中心和网络设备。

But just as maybe some more context on the composition of this AI spending, Alphabet's CFO Anat Hashenasi has said the mix of the AI infrastructure investments that they're undertaking is approximately 60% in servers and then about 40% into the data centers and and networking equipment.

所以就 Google 而言,它的 PUE 为 1.09。据说这远低于行业平均的约 1.3,意味着 Google 基本上比普通数据中心运行得高效得多。

So, in Google's case, it has a 1.09 PUE. And this is supposedly much lower than the industry average of around 1.3, meaning that Google is just basically running much more efficiently than the average data center is.

Google 在这里更高效是件好事,这给了他们一些规模优势。这些优势包括成本节约、每兆瓦更高的计算能力,以及更低的碳足迹。

Now, it's great that Google is more efficient here, which gives them a number of scale advantages. These are advantages including cost savings, greater computing capacity per megawatt, and a reduced carbon footprint.

所以 Alphabet 在电力、土地和供应链方面都受到供给约束,但如果能源需求无法得到满足,其他一切都不重要。

And so Alphabet is supply constrained with with power and land and supply chain, but everything else is irrelevant if the energy needs cannot be met.

所以,即使你抱怨 Google 的估值上涨被人为压低,他们今天很可能仍然比 Nibbius 或 Coreweee 中的任何一家都更赚钱。

So, you know, even if you are making a complaint about Google's appreciation being artificially low, they're still probably much more profitable than either Nibbius or Coreweee is today.

你前面提到,Sean,Alphabet 自主研发了许多自己的芯片,包括张量处理单元。正因为如此,它在某种程度上绕开了几乎所有这些其他公司都被迫支付的所谓 Nvidia 税。

So you mentioned here earlier Sean that Alphabet has developed many of its own chips including the tensor processing units. Now because of this it skips to some degree this kind of Nvidia tax that pretty much all of these other companies are forced to pay.

Google 未必有同样的问题。Google 的张量处理单元相比 NVIDIA 的同类产品大约有 40% 的折扣。

Now Google doesn't necessarily have that same issue. So Google's tensor processing units come in at about a 40% discount to the NVIDIA equivalent.

正如我们在Anthropic与Google的交易中看到的那样,对许多这类AI企业来说,从Google租用算力,而不是自己建设算力,显然更合理。

And as we've seen with Anthropic deal with Google, it just makes more sense for many of these AI businesses just to rent compute power from Google rather than building it out on their own.

Alphabet还有另一个简单的优势,就是他们有能力自己把产能填满。

Another simple advantage that Alphabet has as well is they have the ability to fill up their capacity themselves.

所以Alphabet真正被浪费的产能非常少。他们有很大的灵活性,如果客户需求出现短暂的缺口,这些算力可以在内部重新调配,这有点像一家没有任何客房入住率的酒店。

So Alphabet really has very little capacity being wasted. They have a lot of flexibility and if there's a brief shortfall in customer demand that compute can be redirected internally and it's sort of like a hotel that doesn't have any room occupancies.

就目前而言,这对CoreWeave和Nebius这样的Neocloud来说可能还不是问题,但如果Alphabet的优势继续扩大,总有一天这些企业会发现,在闲置产能过多的情况下,它们很难维持运营。

and as of now this probably is not a problem for Neoclouds like Cororeweave and Nebius but if Alphabet's advantages continue to grow there may come a time when these businesses find it difficult to keep the lights on with too much unused capacity

现在,对Alphabet来说,拥有一年的数据中心,一旦全部启用,大约要花费300亿美元。其中约250亿美元是逐渐损耗的芯片,其余则是电力和维护费用。

Now, for Alphabet, owning one year's worth of data centers runs about $30 billion in expenses once it's all switched on. And that composes of about 25 billion in chips that are slowly wearing out and the rest in power and upkeep.

所以如果我们从合理的利润倒推,你会落到大概这个位置,也就是一年的支出必须每年带来700亿到1000亿美元的全新销售额。如果简化一下,规则就是每花一美元,大约要带来40美分的新增年收入。门槛大概就在这个位置。

So if we work backwards from a decent profit, you land somewhere around here, which is one year of spending has to bring in somewhere between 70 and hundred billion of brand new sales every single year.

If you simplify that, the rule is about 40 cents of new annual revenue for every dollar spent. That's kind of where the bar sits.

所以就目前而言,我认为Alphabet在这里远不能保证获得良好回报。而这显然是一种Google认为有理由证明这笔支出规模合理的情况。

So as of now I think Alphabet is far from guaranteed to making good returns here. and that's obviously a condition that Google feels it makes sense for them to justify this amount of spend.

有道理,而且作为Alphabet的股东,看到这一点显然很棒。

Makes sense and and clearly as an Alphabet shareholder it's it's great to see this.

作为背景,那是一家专门从事数据中心维护和保养的公司。所以该股一路直线上涨,但我们真的不知道当情况恢复正常时,这项业务会有多好,而在较小程度上,Alphabet也是如此。

And that is a company for context that specializes in the maintenance of servicing data centers. So the stock has gone up in a straight line, but we really don't know how good the business will be when things normalize and and to a lesser extent, the same is true for Alphabet.

是的。随着Alphabet变得资本更加密集,真正让我意外的是,Warren Buffett一向以偏好那些不需要太多资本就能产生这些现金流的生意而闻名,而他现在却选择在这个时候投资Alphabet,而他最初发现这家公司是在大约20年前,当时他还在为Geico投放搜索广告。

Yeah. And as Alphabet has become more capital intensive, it really actually surprises me that Warren Buffett, who's kind of known for preferring businesses that don't require much capital to generate these cash flows, has now chosen now to be the time to invest in Alphabet after he first discovered the business, you know, 20 years or so ago while running search ads for Geico.

我记得你在最初那期节目里强调过,Alphabet当时现金太多,以至于他们真的不知道该怎么用。他们现金多到只能通过回购把现金返还给股东,我认为对当时一家资本过剩的公司来说,这感觉是对的。

I remember you highlighting in the original episode how Alphabet just had so much cash that they didn't really know what to do with it. They had so much cash that they were just returning it to shareholders through buybacks, which I think felt right for a company at that time with excess capital.

就你关于Buffett和Berkshire的观点而言,他们不仅动用了自己的现金储备,还越来越多地借助债务市场获取更多融资,而现在他们正转向出售股权来筹集足够的资本。

To your point on Buffett and Birkshshire, not only have they used their own cash piles, but they've increasingly tapped the debt markets for more financing, and now they're turning to selling equity to raise enough capital.

是的,没错。所以,他们说今年要在AI数据中心上花大约2000亿美元。然后他们说:“我们需要更多钱。”于是他们出去筹集了许许多多亿美元。我认为这表明Alphabet不再只专注于管理他们多余的现金了。

Yeah, that's right. So, they said they were going to spend about 200 billion on AI data centers this year. Then they said, "We need more money." So, they went out and raised many, many billions of dollars.

And I think this shows that Alphabet isn't focused on just managing their excess cash anymore.

不过,以下是我觉得这一切中值得注意的地方。由于我刚才提到的那些回购,股本数量自2018年以来一直相当稳定地下降。但截至2026年第二季度,他们有123亿股流通股。而这实际上是2024年以来的最高数字。

So, here's what I find noteworthy about all this, though. So, the share count has declined pretty steadily since 2018 because of those buybacks that I just discussed. But as of Q2 2026, they have 12.3 billion shares outstanding.

And that's actually the highest number since 2024.

这种转变显示出他们在多大程度上把这件事——数据中心的支出——放在优先位置。如果你想一想,假设Alphabet将继续需要为其AI数据中心提供资金,那么他们很有可能动用一切可用途径,这很可能意味着更多的净股票发行。

That kind of shift shows you how much they're prioritizing this data center spent. If you think about it, assuming Alphabet is going to continue to need funding for its AI data centers, there is a good chance that they'll use all avenues available to them, which likely means more net share issuance.

这会增加流通股数量。而这是否在技术上具有稀释性,取决于出售更多股票所筹集的资本被运用的效率如何。但从非常简单的层面来说,你把企业的内在价值分摊到了更多的股票和股东身上。而这至少会在短期内给股价带来压力,因为你增加了向市场供应的股票数量。

That increases the number of shares outstanding. And whether that is technically dilutive depends on how effectively the capital raised from selling more shares is deployed. But at a really simple level, you've spread the business's intrinsic value across more shares and shareholders.

And that is at a minimum going to put pressure on the stock in the short term because you're increasing the supply of shares to the market.

所以,虽然Berkshire直接向Alphabet投资了100亿美元,但Alphabet今年早些时候的股权融资总额为850亿美元。所以市场显然乐于为此提供资金。但这是他们自IPO以来我们看到的第一次重大股权融资。

And so while Birkshshire invested $10 billion into Alphabet directly, Alphabet's total equity raise earlier this year was for $85 billion. And so the market was happy to fund that evidently.

But it's the first major equity raise we've seen from them since they IPOed.

理论上,Alphabet应该已经处于一种规模和成熟度,不需要依赖出售股票来筹集资金。对吧?那是你会联想到初创公司和尚未盈利的科技公司的事情,因为这是一种成本非常高昂的融资方式。

And in theory, Alphabet should be at a scale and a maturity where they don't need to rely on selling stock to raise money. Right? That's something you associate with startups and unprofitable tech companies because it's a very costly form of financing.

没错。而他们二十年来都无需发行股票融资,我认为这相当明显地表明 Alphabet 是一家多么优秀的公司,也充分说明了他们创造现金的能力。

>> That's right. And the fact they haven't had to issue equity for two decades, I think is a pretty obvious signal of just how good of a business alphabet is and speaks volumes about their ability to generate cash.

但股票发行实际上只是他们融资努力的开始。截至 2026 年第二季度,长期债务现已达到 980 亿美元,约为 2024 财年结束时的九倍。

But the share issuance is actually just the beginning of their capital raising effort. So as of Q2 2026, long-term debt is now $98 billion or about nine times since the fiscal 2024 year ended.

是的。鉴于 Alphabet 的融资一直如此保守,连我都对这个数字增长之快感到有些意外。是的。债务增加的部分原因是在国内和全球债券市场都进行了融资。所以我想,如果你无法全部从本土筹集,那为什么不看看别处呢,对吧?

而这些债券的需求非常非常高。所以他们在二月份发行了约 200 亿美元的美元计价债券,期限从三年到四年不等。这次发行从 150 亿美元上调了规模。我读到这次发行吸引了超过 1000 亿美元的认购订单。

>> Yeah. With how conservatively financed Alphabet has been, even I was a little surprised at how much this figure has grown. >> Yeah. And part of the increase in debt has been from raising money in both domestic and global bond markets.

So I guess you know if you can't raise it all from home, why not look elsewhere, right? And the appetite for these bonds is very very high. So in February they issued about 20 billion of US dollar denominated bonds ranging from three to four years.

And this was upsized from 15 billion. And I read the offer drew more than 100 billion in orders.

除此之外,他们还把目光投向了世界各地。他们以其他货币筹集了超过 500 亿美元,包括英镑、瑞士法郎、欧元、加元、日元,甚至还有澳元。

And then outside of that, they've also just looked around the world. They've raised over $50 billion in other currencies such as the sterling, Swiss Frank, euro, Canadian dollar, Japanese yen, and even Australian dollars.

是的。所以他们目前拥有 2420 亿美元的现金及现金等价物。所以,即便有所有这些新债务,显然仍有净现金,但鉴于他们目前的支出速度,这 2420 亿美元很可能会很快被消耗掉。

>> Yeah. So they currently have $242 billion in cash and cash equivalent. So, even with all this new debt, there's still obviously net cash, but that 242 billion is probably going to get depleted very quickly given their current spending rate.

而根据管理层所说,他们并不打算在短期内放缓这一步伐。积压订单是怎样的呢,仅 Alphabet 一家,我们说的就是未来几年超过 8000 亿美元的表外负债。我说这话时并没有口误。

几乎是一万亿美元的负债,目前并未反映在资产负债表上,而几年前这甚至是无法想象的,对吧?它们根本不在任何人的关注范围内。

And based on what management has said, they're not planning on slowing that down anytime soon. What are like the the backlog and with Alphabet alone, we're talking about more than $800 billion in offbalance sheet liabilities over the next few years.

And I'm not misspeaking when I say that. Literally almost a trillion dollars in liabilities that are not at present reflected on the balance sheet that weren't even conceivable a few years ago, right? they weren't on anybody's radar.

所以,当然,这家公司如今比近期过去风险更高,因为无法回避这样一个事实:由于这些不同的负债,大量财务不确定性被注入了这家公司及其未来的财务前景。

So, of course, the business is riskier today than it was in the recent past because there's just no way to get around the fact that a tremendous amount of financial uncertainty has been injected into the business and their future financial prospects because of these different liabilities.

但同样,我认为你可以说,如果 AI 哪怕只有硅谷所认为的那种革命性技术的一小部分,那么 Alphabet 有能力进行所有这些支出,或许正为他们买来多几十年的主导地位,以及作为全球最大科技公司之一的地位。

But also, I think you could argue that if AI is even remotely as revolutionary of a technology as Silicon Valley thinks it is, then Alphabet's ability to do all this spending is is buying them maybe several more decades of dominance and being one of the world's biggest tech companies.

所以,仅仅平实地看事实,风险已经增加了。它们也发生了变化,对吧?监管讨论和竞争讨论少了一些,更多的是关于这些资本的回报会是什么样子。

And so, just kind of looking at the facts, plain and simple, the risks have increased. They've changed also, right? a little bit less of a regulatory discussion and and competitive discussion and more about how the returns on this capital will look like.

但另一方面,Alphabet 的企业生命周期可能已被相当戏剧性地重置了。所以突然间,Alphabet 看起来像是一家年轻得多的公司,未来有着更戏剧性的增长可能,而不是某种停滞不前、只是在慢慢僵化的巨型企业集团。

But on the flip side of that, Alphabet's corporate life cycle has potentially been reset pretty dramatically. And so all of a sudden, Alphabet looks to be a much younger company with more dramatic growth possibilities ahead instead of being some kind of stagnant mega conglomerate that was just slowly in the process of of hardening.

Alphabet 在第二季度报告了 1120 亿美元的利润。但深入看,其中 990 亿美元是来自对其在 SpaceX 和 Anthropic 等私营公司股权进行重估的非现金收益。

So, Alphabet reported 112 billion in profits in its second quarter. But when you dig in, 99 billion of that was a non-cash gain from marking up its equity stake in private companies like SpaceX and Anthropic.

而这一笔收益就为每股收益增加了超过 6 美元,但实际流入公司的现金是零。而随着 Anthropic 计划在 2026 年某个时候 IPO,我们很可能会继续在利润表上看到这些巨额的非现金收益。

And that single gain added over $6 in EPS, but it's zero actual dollars coming into the business. And with Anthropic planning to IPO at some point in 2026, we're probably going to continue to keep seeing these large non-cash gains on the income statement.

这一切都只是让分析这家公司变得更加复杂。所以,我认为这里的警示很简单。不要被头条数字冲昏头脑。在评估 Alphabet 时,要关注营业收入或现金流。

It all just kind of serves to add complexity when analyzing this business. So, I think the flag here is simple. Don't get too excited by the headline numbers. Focus on operating income or cash flows when you're evaluating Alphabet.

但除了利润表和折旧会计之外,我要回到这样一个现实:云业务积压订单可以说集中体现了 Alphabet 面临的上行空间以及风险。

But beyond the income statement and depreciation accounting, I would come back to the reality that the cloud backlog sort of epitomizes both the upside here as well as the risks facing Alphabet.

所以,5000 亿美元的收入被承诺计入积压订单确实很棒,但无论 Anthropic 和 OpenAI 今天承诺什么,他们都必须真正有能力以现金向 Alphabet 支付这笔钱。

So half a trillion dollars in revenue is being committed into the backlog is really great, but Anthropic and OpenAI have to actually be able to afford to pay that money in cash to Alphabet regardless of whatever they promise today.

所以这些现金必须来自某处。而我对这两家公司中的任何一家都远没有乐观到能有把握地说,它们会在未来很多很多年里一直是 Alphabet 的可靠客户。

And so the cash has to come from somewhere. And I'm nowhere near optimistic enough about either of those companies to say with conviction that they will be solid customers of Alphabet for many, many years to come.

接下来我在这里提出的风险是利润率。所以目前利润率显然看起来非常非常好。营业利润率处于 30% 出头的水平。但这里有一点我认为很多人对这笔巨额资本开支存在误解:Alphabet 今天在这些数据中心上花的每一美元,都会在明年、或者很多年之后变成折旧费用。

Now the next risk that I raise here is on the margins. So the margins obviously look really really good right now. Operating margins is sitting in the low30s. But here's where I think many people miss about this massive capex. every dollar that Alphabet spends on these data centers today is going to become depreciation expenses next year or the or many years from now.

所以即便他们的营收只是持平,即便他们完全不增长,利润率也会因为新增的折旧费用而自动被压缩。而当你每年花掉 2000 亿美元时,这笔折旧的冲击会相当可观。

So even if their revenue just stays flat, even if they don't grow at all, margins automatically will compress from that added depreciation expense. And when you're spending $200 billion a year, well that depreciation hit is going to be quite substantial.

现在我要指出的最后一个风险是,在我看来,Alphabet 在股票层面似乎并没有真正拥有一种与市场不同的认知,我说的是股票,不是实际业务。

Now the final risk that I'd flag right now is that Alphabet doesn't really seem to me to have a variant perception as in the stock, not the actual business.

目前分析师们很喜欢这只股票,纷纷给出强力买入评级,平均目标价约为 430 美元,而当前股价约为 340 美元。

You know, analysts currently love the stock and are issuing strong buy recommendations with an average target price of around $430 versus a current price of about $340.

我认为 Shawn 做对了,在这项业务完全不受市场待见的时候非常、非常重地加仓。而这项业务现在完全不是不受待见的状态。

Now, I think Shawn did the right thing adding this business very, very heavily when it was completely out of favor. You know, this business right now is not out of favor at all at this time.

所以,在不深入估值细节的前提下,我要说,把你们去年关于 Alphabet 的模型过一遍、稍作更新,并思考市场是否在这只股票上给了我们一个真正有吸引力的便宜价格,对我来说是一次非常有用的练习。

So without getting into the weeds of valuation too much, I will say it was a really useful exercise for me to go through your model from last year on Alphabet, update it a little bit, and think about whether the market is offering us a really attractive bargain with that stock.

简而言之,我想我们俩都会说,我们认为这是一家卓越的企业,但它今天的估值比一年前更接近合理估值。

Well, in short, I think we'd both say that we see this as an exceptional business, but one that is much closer to being fairly valued today than it probably was a year ago.

这在一定程度上是因为这只股票此前的上涨,但也是因为那些变化,那些公司正面临的新不确定性,而我个人对这些不确定性的信心更低。

And that's partly because of the runup that the stock has had, but also because of the changes, these new uncertainties that are facing the company that personally I have less confidence in.

我更愿意说,我不同意市场关于 ChatGPT 是谷歌搜索真正颠覆者的看法。但对于他们正在进行的这些巨额投资究竟会低于还是超出预期,我实在不确定自己是否有一个与市场不同、并且让我有强烈倾向的明确观点。

I felt more comfortable saying that I disagreed with the market about chat GBT being a real disruptor of Google search. I'm really not sure that I have a strong opinion that differs from the market where I feel strongly one way or another about whether these massive investments that they're making are going to underperform or outperform expectations.

所以,如果你在网上搜索什么东西,归根结底,你很有可能会接触到谷歌的某一款产品。我自己几乎每天都用 YouTube,我实在想不出有什么替代品能把我的注意力转移到别处。所以 Alphabet 不会消失。这是一家了不起的公司。

And so if you're searching for something on the internet, at the end of the day, there is a very good chance that you're going to touch one of Google's products. I use YouTube pretty much every day myself and I just can't think of any substitute that would turn my attention elsewhere.

And so Alphabet's not going anywhere. This is an incredible company.

我们很乐意让赢家继续跑下去。我不想把事情想得太复杂,但确实,我无法真诚地提出一个同样有说服力的论点,说 Alphabet 的股票像去年这个时候一样被低估,尽管讽刺的是它的市盈率是一样的。

We're very happy to kind of let our winners run here. And I don't want to overthink things, but yeah, I don't see as compelling of an argument that I can make in good faith that that Alphabet stock is as undervalued as it was this time last year, despite ironically having the same PE ratio.

是的,我在这里确实没有什么可争辩的。我认为我对谷歌的立场很简单:我只是不认为现在是加仓的合适时机。如果纯粹从理性角度讲,那么卖出可能其实是正确的决定,因为我们已经赚了接近一倍。

但我们是长期投资者。所以,有时候表面上最理性的决定,实际上并不是正确的做法。

Yeah, I really don't have any arguments here. I think my stance on Google is quite simple. I just don't think it's the right time to add to the position. You know, if we were speaking strictly rationally, then selling is actually probably the right decision due to the fact that we already made nearly a double.

But, you know, we are long-term investors. So, sometimes the most optically rational decision isn't actually the correct move.

说到也许有可能减持,我们其实并不热衷于择时。所以,假设我们以后能以更便宜的价格买回更多,就卖掉一部分持仓,这在我看来并不太说得通。

And then speaking of maybe potentially trimming, well, we aren't really into market timing. So, I think selling pieces of the stake assuming that we can buy more for later at an even cheaper price just doesn't really make that much sense.

所以在我看来,既然我们已经持有谷歌,最好的做法就是什么都不做,让这个仓位自然发展。我完全同意你的看法。这算是个有点奇怪的概念。我记得我第一次在节目上推荐 Alphabet 时,得出的结论是它大致处于合理估值。

实际上,我当时甚至没有提出它被严重低估的理由。所以,当我说它当时真的被低估时,我是事后回看才这么说的。

So, in my view, I think the best move with Google, given that we already own it, is to just do nothing and let the position play out. >> Well, I I completely agree with you there.

And uh yeah, you know, it's sort of a weird concept. I remember when I first pitched Alphabet on the show. I concluded that it was about fairly valued. Actually, I I didn't even make the case for being super undervalued.

So, when I say that it was really undervalued, I I say that in hindsight.

有一位听众写信问我,如果结论是它处于合理估值,我们为什么会决定投资 Alphabet。当时主要是因为我知道,我说它处于合理估值时,我在建模上一直非常、非常保守。

And we had a listener write to me and ask me why we would decide to invest in Alphabet if the conclusion was that it was fairly valued. And back then mostly it was because I knew I'd been like very very conservative in the modeling when I said that it was fairly valued.

但这又回到了这个理念:就是想要持有优秀的企业,因为它们通常会给你带来向上的惊喜,让它们随着时间复利增长,而你只是按兵不动、什么都不做。所以,我觉得如果我能以合理的价格买到一家优秀的企业,那就是一笔很好的安排。

But again, it kind of goes into this idea of just wanting to own wonderful businesses because they will surprise you to the upside typically and just letting them compound over time and and just sitting on your hands and not doing anything about it.

So, I felt like if I could get a wonderful business at a fair price, that was a great arrangement.

在过去一年里,Alphabet 多次给我带来向上的惊喜。这也是为什么我对这只股票过去一年的上涨抱有一种温和、甚至可以说是平静的看法,而我不想去押注这只股票在未来 30 到 60 天会走向哪里。

Alphabet has surprised me to the upside a number of times in the last year. And that's why I sort of take this benign and maybe more like tranquil view on the runup in the stock in the last year where I wouldn't want to bet on where the stock price is going to go in the next 30 to 60 days.

但如果以10年、20年的视角来看,如果你甚至能想象自己思考那么远,我认为事后回看这些不过是舍入误差。最简单的做法就是退后一步、静静观察,因为如果你想抓住市场每一次波动、买进卖出、买进卖出,你会把自己逼疯。

这根本不是一个能赢的公式,也不是通往成功的配方。

But looking at this with a 10-year, 20 year perspective, if you can even fathom thinking that far out, I think these are rounding errors in hindsight. And the simplest thing is to just sit back and watch because you'll drive yourself crazy if you're trying to time every single swing in the market and buy and sell and buy and sell.

It's just not a winning formula. It's not a recipe for success.

这一条来自奥马哈先知本人,沃伦·巴菲特,时间是2012年。他说,在IBM上犯大错的概率,至少对我们来说,可能比在Google或Apple上犯大错的概率要低。

And this one is coming from the Oracle of Omaha himself, Warren Buffett, back in 2012. So he said the chances of being way wrong in IBM are probably less at least for us than being way wrong with Google or Apple.

但这并不意味着后两家公司不会表现得比IBM好得多。这句话实在太精彩了,因为我认为它展现了巴菲特的思考过程。仅仅几句话,你就能看出他如何看待机会成本,以及为什么上行空间并不是唯一重要的事。

But that doesn't mean that those the latter two companies aren't going to do say far better than IBM. Now this is just such a great quote because I think it showcases Buffett's thinking process.

In just a few sentences you can see how he thinks about opportunity cost and why upside isn't the only thing that matters.

当然,他完全说对了,这两家企业的回报都远好于IBM。但当时他对Apple和Google的理解还不具备足够的能力圈,所以没有做出投资。

And of course he was completely correct that both of those businesses provided much better returns than IBM. but he just didn't have the competence in his understanding of Apple and Google at that time to make an investment.

但现在他两家都投了。也许你可以说,或许他觉得自己已经足够有能力了,或者在他买入它们的时候,这些企业已经在某种程度上被去风险化了,下行风险得到了很好的保护。

But now he's invested in both. And perhaps you can argue that maybe he feels like he's gotten competent enough or that, you know, at the time that he bought them, the businesses just had been derisked to some extent and that downside was well protected.

有5分钟时间,Google无法使用。结果,全球互联网使用量下降了40%。我们也不应忘记,Android操作系统的月度用户超过30亿。由于Android控制着全球移动设备操作系统市场约70%的份额,我在研究Alphabet时,在Google Docs、Google Sheets、Google Drive和Google Search之间来回切换,同时一直用着Google Chrome,还看着关于这家公司的YouTube视频,这一点我并非没有意识到。

For 5 minutes, Google was unusable. As a result, global internet usage fell by 40%. We also shouldn't forget that there are over three billion monthly users of the Android operating system.

As Android controls about 70% of the global operating system market for mobile devices, it's not lost to me that as I research Alphabet, I've gone back and forth between Google Docs, Google Sheets, Google Drive, and Google Search, all while using Google Chrome, and watching YouTube videos about the company.

所以,这本身就说明了一切。Google是我生活中如此不可或缺的一部分,以至于我不得不停下来想一想,我与Google服务之间到底有多少个接触点。

So, that just really speaks for itself. Google is such an integrated part of my life that I had to stop and think about all the different touch points I have with Google services.

这个频道对 $GOOGL 的历次判断

The Intrinsic Value Podcast 在这只股票上共 4 条判断,这里只列相邻的几条。

2026-09-20本条
大约18个月前,Shawn曾推荐Alphabet,认为它是Mag 7中最便宜的一只,当时市场正忙着为搜索的消亡定价。但自那之后,该股大约翻了一倍,而搜索的消亡始终没有真正出现。
2026-08-16看涨
想要谷歌的云收入?它就在那里。
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