$META

Meta的Muse应用发布推动股价飙升28%,并将分析师盈利预期上调20-25倍,标志着估值出现重大积极转变。

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The Compound发布 2026-09-22 · 17 段内容
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最后,Meta 在人工智能领域推出了一款人们一直想要的东西,它实实在在地引发了许多科技公司股价的大幅飙升。9 月 8 日,我相信那是个星期五,Meta 推出了 Muse 应用,立即将其整合进 WhatsApp,并大范围推广,包括推广到 Instagram 和 Facebook,触达了大量受众。

他们还在 NFL 比赛期间投放广告,这非常昂贵。他们倾尽全力投入其中。而且我认为这可能是自 Reels 推出以来该公司最重要的事件,当时他们说:“不,TikTok 不会赢。我们会赢。这就是我们的产品。”

Finally, Meta has launched something people have been wanting in the field of artificial intelligence, and it has literally sparked a massive surge in the stock prices of many technology companies.

On September 8, which I believe was a Friday, Meta launched the Muse app, immediately integrated it into WhatsApp, and rolled it out widely, including to Instagram and Facebook, reaching a large audience.

They also advertise it during NFL games , which is very expensive. They invested in it with all their might. And I think this may be the most important event for the company since the launch of Reels, when they said: "No, TikTok will not win. We will win. Here is our product."

9 月开盘时股价为 578 美元,现在已经达到约 740 或 750 美元。这意味着短短三周内每股上涨了 163 美元。这代表自本月初以来上涨了 28%。简而言之,Meta 在三周内市值增加了 4000 亿至 4500 亿美元。这是该公司历史上单月最大的价值增长。

The stock price was $578 at the opening of September, and has now reached around $740 or $750. That's an increase of $163 per share in just three weeks. This represents a 28% increase since the beginning of the month.

In short, Meta added between $400 billion and $450 billion to its market value in three weeks. This is the largest value growth in a single month in the company's history.

所以,这是 Meta 发展轨迹的一次巨大转变。我想向你展示情况能多快发生变化。这是这张 18 个月的图表。自去年这个时候股价见顶以来,我们看到了一系列连续的下跌。Meta 曾深陷一个大的下行趋势,并陷入了一连串疑问的陷阱:公司是不是在资本支出上花得太多了?没有投资回报。这是不是元宇宙第二季?

So, this is a huge shift in Meta's trajectory. I want to show you how quickly the situation can change. Here is this 18-month chart. Since this time last year, when the stock price peaked, we have seen a series of consecutive declines .

Meta was stuck in a major downtrend and was caught in a trap of questions : Is the company spending too much on capital expenditures? There is no return on investment. Is this Metaverse Part II?

而现在,如你所知,Meta 的业绩正在跑赢,而且这几乎是隔夜之间发生的。

And now, as you know, Meta's performance is outperforming , and it happened almost overnight.

对我来说,一只 1.4 万亿美元的股票在三周内逼近 2 万亿美元,最重要的启示是 AI 交易这一巨大发展所带来的广泛影响。因为我们整个夏天都在讨论这个,这只股票非常糟糕。从技术上讲,它似乎已经完全崩盘。

它处于一个灰色地带。在电话会议之后,他们没有就公司的方向给任何人以安慰。这看起来像是一笔巨大的开支。低市盈率似乎是合理的。所以,情况更像是投资者在放弃。我认为 Meta 的股票当时的市盈率是其预期盈利的 16 或 17 倍,这看起来简直疯狂。

For me, the most important takeaway from a $1.4 trillion stock approaching $2 trillion in three weeks is the wide range of implications of this massive development in AI trading .

Because we've been discussing this over the summer, the stock is very bad . Technically speaking, it appears to be completely collapsed. It's in a gray area. After the conference call, they did not reassure anyone about the direction of the company.

It seems like a huge expense. The low price-to- earnings ratio appears to be justified. So, the situation was more like investors giving up. I think Meta's stock was trading at 16 or 17 times its projected earnings, which seems crazy.

但你知道吗?我问了这个问题,其他人也都问了。我不希望这只股票以 16 倍盈利交易,因为正如我提到的,那些担忧看起来完全合理。我并没有因为周围的疑虑而被这个估值吸引。而现在我们有了这个可能改变游戏规则的应用,它很快就会在应用商店上架。

我相信它自发布以来一直排名第一,或者说它是排名前五的应用之一。看起来它将带来一次质变。我不知道他新的潜在收入有多少,估计有数百亿美元,但没人知道。这就是为什么这只股票被这样重新估值。

But do you know? I asked this question, and so did everyone else. I didn't want the stock to trade at 16 times earnings because the concerns, as I mentioned, seemed perfectly reasonable.

I was not drawn to the evaluation because of the surrounding doubts. And now we have this potentially game-changing app, which will soon be available on the app store. I believe it has been ranked number one since its release, or that it is among the top five apps.

It seems that it will bring about a qualitative shift. I don't know how much his new potential revenues are, which are estimated at tens of billions of dollars, but nobody knows. This is why the stock is revalued in this way.

我知道一些分析师在上调他们的预期,因为他们知道 Meta 多么擅长从其产品中获利。也许这是他们在全球范围内唯一擅长的事。这不仅仅是推出产品;他们真的很擅长赚钱。因此,我看到一些盈利预期在上升,盈利倍数也在上升。

我这周看到一位分析师把他的盈利预测上调了 20 到 25 倍。这看起来可能不多,但简单说,这个产品代表着人们愿意支付的利润倍数提高了 20%。如你所知,其中一部分只是叙事,但另一部分更像是:这是业务的一个新阶段,没人预料到,没人看好,而现在突然一切都得改变。在我看来,这是一个重要的结论。

I know that some analysts are raising their expectations because they know how adept Meta is at making a profit from its products. Perhaps this is the one thing they excel at globally.

It's not just about launching products; they are really good at making profits. Therefore, I see some earnings estimates rising, as well as earnings multiples. I saw one analyst this week raise his earnings forecast by 20 to 25 times.

This may not seem like much, but simply put, this product represents a 20% increase in the profit multiplier that people are willing to pay. As you know, some of this is just a narrative, but some of it is more like: Here is a new phase in the business that no one expected, no one was optimistic about, and now suddenly everything has to change.

This, in my opinion, is an important conclusion.

对我来说另一个问题是:我们什么时候才能都不再做空 Mark Zuckerberg?我们到底会不会吸取教训?共识有多少次说过:“嗯,他这次真的搞砸了。现在他有麻烦了。”你能立刻想起多少次?

向元宇宙的转型是最突出、最明显的例子。但我记得当公司即将上市时。是的,他们没有移动应用。是的,在手机的世界里,它是一个专为电脑做的网站。他们彻底完了。他们无法重塑……等等。哦,现在他们花十亿美元买下 Instagram。

我喜欢这个。我们什么时候才能停止做空这个年轻人?

The other question for me is: when will we all stop betting against Mark Zuckerberg? Will we ever learn the lesson? How many times has the consensus said, " Well, he really did it this time.

Now he's in trouble." How many times can you remember it instantly? The shift to metaverse is the most prominent and obvious example. But I remember when the company was about to go public.

Yes, they do n't have a mobile app. Yes, it's a website dedicated to computers in the world of mobile phones. They are completely finished. They cannot reinvent...etc. Oh, now they're paying a billion dollars for Instagram.

I love this. When will we stop betting against this young man ?

从扎克伯格遇到彼得·蒂尔的那一天起,直到今天,他在每一步上都表现出色。但我们会永远做空他,因为没有任何公司能获得第二次机会。因为股市是一个冷酷的地方。你过去做过什么并不重要,重要的是你现在做什么,以及投资者对你有什么期待。

我拒绝那种认为我们会在某个时点停止做空他们的想法,因为他们六个月前还处境糟糕。是的。如果我们当时知道那款音乐会发布,我们会很兴奋,但我们并不知道,因为我们不可能知道。他们当时看起来正走向左边。

现在他们转向了右边,所有人都很乐观,而这正是我喜欢的。这正是股市如此令人兴奋的原因。

Zuckerberg has excelled at every step of the way from the time he met Peter Thiel until today. But we will never stop betting against him because no company gets a second chance.

Because the stock market is a cold place. It doesn't matter what you did. It matters what you do and what investors expect from you. I reject the idea of when we will stop betting against them, because they were in a bad position six months ago.

Yes. If we had known that the music would be released, we would have been excited, but we did not know because we could not have . They appeared to be heading to the left. Now they are moving to the right, and everyone is optimistic, and that's what I like.

This is what makes the stock market so exciting .

是的,OpenAI 有一个个人助理,将在今年最后一个季度推出,会有十亿人立刻去尝试。我觉得这款产品并没有真正的竞争优势,因为切换到它的成本为零。它完全整合进你的技术系统。它认识我,这无所谓!

它知道你的 Gmail 邮箱地址和你的社交媒体账号。这非常容易。这是一款人人都能用的产品。是的。这是一个拥有巨大财务资源的竞争对手,它会毫不犹豫地持续投入,直到在市场上提供最好的产品,也会毫不犹豫地在其平台之外花钱做营销和广告。

看到 Facebook 在周一晚间橄榄球比赛中买广告,就说明这次发布对他们有多重要。他们并不满足于仅仅在 Facebook 内部投放横幅广告然后听天由命;他们正在花巨额资金来推广这项服务。

Yes, OpenAI has a personal assistant that will be launched in the last quarter of the year, and a billion people will try it immediately. I feel that this particular product does not have a real competitive advantage, because the cost of switching to it is zero.

It is fully integrated into your technical system. He knows me, it doesn't matter! It knows your Gmail email address and your social media accounts. It's very easy. It's a product available to everyone.

Yes. This is a competitor that has huge financial resources, does not hesitate to continue investing until it offers the best product on the market, and does not hesitate to spend on marketing and advertising outside its platform.

Watching Facebook buying ads during a Monday night football match shows how important this launch is to them. They are not content with simply placing banner ads within Facebook and hoping for the best; they are spending huge sums of money to promote this service.

总会有人拥有这个智能个人助理,而马克想赢。他赢不了大语言模型之战,对吧?如果这件事成功,他不一定会输,但他不会去打一场 ChatGPT 之战。这是不一样的东西。它是你可以与之对话、并让它替你执行任务的东西。不只是用来提问。

Someone will own this smart personal assistant, and Mark wants to win. He won't win the LLM wars, will he? He will not necessarily lose if this succeeds, but he will not wage a ChatGPT war.

This is something different. It is something you talk to and it performs tasks on your behalf . Not just for asking questions.

截至昨天,Muse 已成为 Apple iOS App Store 和 Google Play Store 上排名第一的免费应用。它面向 18 岁及以上人群开放。所以,别忘了你所有的游戏下载量。

在成人类别中,它排名第一。它在头六天内被下载了 902,000 次。

Muse became the number one free app on the Apple iOS App Store and Google Play Store as of yesterday. It is available to people aged 18 and over. So, don't forget all your game downloads.

For adults, it's number one. It was downloaded 902,000 times in the first six days.

我会说它立刻取得了成功。Meta AI 应用发布时只获得了 773 次下载。它的能力不一样。它完全不同。好,这里是 Evercore ISI。Meta 凭借 Muse 应用取得了巨大成功。

这是产品创新成功的切实证据。这证明 Meta 在人工智能上的 2000 亿美元投资没有白费。这是 Mahani 和他的团队。他们说,用户趋势指向一个可能非常庞大的新引擎,用于 Meta 的使用和用户互动,他们说,这可能带来巨大的新变现机会,来自广告、订阅以及交易收入分成等。因此,这极其重要。

Well, I would say it was an immediate success. The Meta AI app was launched and only achieved 773 downloads. His capabilities were not the same. It was completely different. Okay , here's Evercore ISI.

Meta achieved great success with the Muse app. It is tangible proof of the success of product innovation. This is proof that Meta's $ 200 billion investment in artificial intelligence has not been in vain.

This is Mahani and his team. User trends, they say, point to a potentially very large new engine for meta use and user interaction, which may bring, they say, large new opportunities for monetization, from ads, subscriptions, and a share of transaction revenue, etc. Therefore, it is extremely important.

Muse 为每个用户维护一个安全的虚拟机。这个设备管理浏览器会话、所谓的工具调用(你输入一个请求,它必须调用某个特定工具),以及沙箱化,还有 AI 应用中 CPU 执行的各种操作。

Muse maintains a secure virtual machine for each user. This device manages browser sessions, so-called tool calls ( where you enter a request and it must call a specific tool), as well as sandboxing, and all kinds of operations performed by CPUs in AI applications .

与此同时,通过 Reels 也在产生利润,而 Reels 就是人工智能;当时有一些利润,但现在没人在谈论它。500 亿美元的利润,但没人在谈论它。

At the same time, there was profit being made through Reels, which is artificial intelligence; there was some profit, but now nobody is talking about it. $50 billion in profit, but nobody talked about it.

那这个呢?该股定价为 750 美元,明年将达到 1,000 美元,而我不会持有它。像我这样的傻瓜当时冲他们喊,让他们开始出租自己的计算资源。对吧?比如说,“现在就把收入给我们。”对。他们现在可能不再需要那样做了。

What about this? The stock is priced at $750, and will reach $1,000 next year, and I will not own it. Fools like me were shouting at them to start renting out their computing resources. correct?

For example, "Give us the revenue now." correct. They may not need to do that anymore .

我们看到像 Apple、Nvidia 和 Meta 这样的公司,同时都在重新调整自己的定位。很明显,Meta 是突然冒出来的。

We see companies like Apple, Nvidia, and Meta , all at the same time, reorganizing their positions. It is clear that Meta appeared suddenly.

这个频道对 $META 的历次判断

The Compound 在这只股票上共 2 条判断,这里只列相邻的几条。

2026-09-22看涨本条
最后,Meta 在人工智能领域推出了一款人们一直想要的东西,它实实在在地引发了许多科技公司股价的大幅飙升。
2026-08-28看跌
如果相信 OpenAI 的预测,三年半后它将变得比 Meta 更大,且其支出将是 Meta 运营支出的两倍以上。
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