Uber 的客运业务在自动驾驶出租车面前较为脆弱,其股价可能因此大幅下跌。
逐段跳播
Uber 今天的表现似乎有些疲软,Landon。随着自动驾驶出租车、Waymo 等的兴起,Uber 是最近受到审视的公司之一。
Uber's performance seems a bit weak today, Landon. Uber is one of the companies that has recently come under scrutiny with the rise of self-driving taxis, Waymo, and others.
需求同比上升了约 11 个百分点,这无疑是强劲的。我们知道,他们上一季度的预订量增长了 22%。他们拥有 2.08 亿月活跃用户。因此,他们的工作做得非常出色。
I mean, demand has risen by about 11 percentage points year-on-year, which is certainly strong. We know that their bookings increased by 22% in the last quarter. They have 208 million monthly active users . Therefore, they perform their job excellently.
我认为 Uber 最大的成就在于其配送服务,该业务同比增长了 26%。这包括 Uber Eats、杂货店和零售店。
I think Uber's biggest achievement is in its delivery service, which has grown by 26% year-on-year. This includes Uber Eats, grocery stores, and retail stores.
Uber 最近扩大了与 Costco 的合作,覆盖范围从 17 个州扩大到 47 个州,即 600 个门店。所以,他们走在正确的轨道上。
Uber recently expanded its partnership with Costco, covering 47 states instead of 17, or 600 locations. So, they are on the right track.
但总体而言,Uber 作为一家公司表现非常出色。我认为它在购买意愿和客户满意度方面处于强势地位。如你所知,Uber 将其描绘成一个有利因素。我认为有些人把它视为一个适得其反的因素,而我将采纳这一观点,因为我对此深信不疑。
But overall, Uber is performing excellently as a company. I believe its position is strong in terms of purchase intention and customer satisfaction. Well, as you know, Uber portrays it as a helpful factor.
I think there are those who see it as a counterproductive factor, and I will adopt this view because I strongly believe in it.
所以,如果我们看 Uber,它主要专注于客运,而配送则不同,我稍后会谈到这一点。但就客运而言,它是一个收集请求并管理车队的应用程序。他们希望这能给他们的业务带来真正的竞争优势。
So, if we look at Uber, it focuses mainly on passenger transport, while delivery is different, and I will talk about that later . But when it comes to passenger transport, it's an application that collects requests and manages the fleet.
They hope this will give their business a real competitive advantage.
Uber 没有这种社交属性。它拥有如此庞大的用户数量,是因为它最适合其工作。如果你想打车,你就用 Uber 应用。但在需求聚合和车队管理方面并没有真正的护城河。这些系统并不容易搭建,但大公司肯定有能力做到。
Uber does not have this social aspect. It has this large number of users because it is the most suitable for its work. If you want to take a car, you use the Uber app. But there is no real fortress around demand aggregation and fleet management.
These systems are not easy to build , but large companies are certainly capable of doing so .
现在,如果你是一名用户,而你的朋友开始谈论以一半的成本到达目的地的可能性,你就会下载另一个应用。没有什么能阻止 Uber 参与竞争。这是一个重大隐患。每个人都应该关注这一点。
Now, if you're a user, and your friends start talking about the possibility of reaching your destination for half the cost, you'll download the other app. There is nothing preventing Uber from competing.
This is a major concern. Everyone should pay attention to this .
显然,就 Uber 而言,这是一个令人恐惧的数字。这适用于客运服务。配送服务则不同。他们在这方面拥有更大的竞争优势,因为最后 15 米至关重要。
Clearly, this is a frightening number when it comes to Uber. This applies to passenger transport services . The delivery service is different. They have a greater competitive advantage in this aspect because the last 15 meters are crucial.
例如,如果你通过 Uber Eats 从餐厅订餐,是的,你可以让餐厅员工把订单放进 CyberCub,但当 CyberCub 到达住宅或公寓楼时会发生什么?房主必须出门去取订单,还是会有敲门声?
正是这种差异,人们愿意为之付费。他们愿意为门到门服务付费,而不是出门去取订单。
For example, if you order food from a restaurant via Uber Eats, yes, you can ask the restaurant worker to put the order in a CyberCub, but what happens when the CyberCub arrives at the home or apartment complex ?
Does the homeowner have to go out to receive the order, or will there be a knock at the door? This difference is what people will pay for . They will pay for a door-to-door service instead of going out to pick up the order.
但就人们的出行而言,我认为 Uber 的处境是危急的。我认为自动驾驶对他们构成了重大障碍,尤其是在考虑出行成本时。
But as far as people's movement is concerned, I think the situation is critical for Uber. I think self-driving poses a major obstacle for them, especially when considering the cost of the trip.
即使看全国各城市每小时的出行次数,如果我们看 Uber 和 Lyft 每小时的出行次数,如果我们比较已部署自动驾驶汽车的城市和未部署的城市,我们会发现,在已部署的城市中,它们下降得更快。
Even when looking at the number of trips per hour in cities across the country, if we look at the number of trips per hour on Uber and Lyft, if we compare between cities where self-driving vehicles have been deployed and those where they have not, we find that they are declining more rapidly in the cities where they have been deployed.
所以,人们确实开始出行了。很明显,如果价格减半,他们会转向这项服务。你所要做的就是克服乘坐无人驾驶汽车的那种奇怪感觉。我个人还没有尝试过,但这会是一次有趣的体验。但是,你知道,与 10 年或 15 年前坐进陌生人车里时普遍存在的那种奇怪感觉相比,这是多大的飞跃?
这正是 Uber 起步时的情形。我认为人们会习惯它,并且鉴于巨大的价格差异,会愿意尝试。
So, people actually started moving around. It's clear they'll switch to this service if the price is halved. All you have to do is get over the strange feeling of riding in a car without a driver.
I haven't tried it personally yet, but it will be an interesting experience. But, you know, how big a leap forward is compared to the strange feeling that prevailed 10 or 15 years ago when getting into a stranger's car?
This is what Uber started with. I think people will get used to it and will be willing to try it given the big price difference .
总体而言,该公司在其领域表现良好,但这个领域将面临激烈的竞争,尤其是来自 Tesla 的竞争,可能还有来自 Waymo 的竞争。他们与 Waymo 有合作,但他们也在开发自己的应用。因此,他们只需激活这一功能,就能强力竞争。
Overall, the company is performing well in its field, but this field will face fierce competition, especially from Tesla, and possibly from Waymo as well. They have a partnership with Waymo, but they are also working on developing their own app.
Therefore, they can simply activate this feature and compete strongly.
我认为他们将不得不更多地专注于配送服务,而不是客运服务,因为后者仍具有竞争优势,而客运服务已经失去了这一优势。
Well, I think they will have to focus more on delivery services rather than passenger transport services, because the latter still have a competitive advantage, while passenger transport services have lost this advantage.
Elon Musk 即将推出最便宜的车费,这不仅会影响 Uber 和出租车,还会影响购车。这将影响老年人出行的方式。当我们谈论如此低的价格时,它将影响一切。
Elon Musk is about to introduce the cheapest fares, and this will not only affect Uber and taxis, but will also affect car purchases. This will affect how older people get around.
It will affect everything when we talk about prices this low.
Uber 的股价还没有崩盘,但当所有这些汽车上路时,将会出现急剧下跌。当人们可以付 7 美元时,谁还会付 17 美元?
I mean, Uber's stock hasn't crashed yet, but there's a sharp drop coming when all these cars hit the road. Who's going to pay $17 when they can pay $7?
这一直是 Uber 和 Lyft 之间的较量。当我们谈论这样的数字时,我的朋友,其实没有什么可犹豫的。是的,当然。我同意。这一点我认为投资者需要充分理解:我完全同意即将出现大幅下滑,但股价不一定会等到营收崩塌之后才反映出即将发生的事情。
因此,股价是在看向未来。如果聪明的投资者和对冲基金意识到这场营收的急剧下滑不可避免,那么随之而来的将是股价的急剧下跌,因为他们会想赶在事情发生之前离场。所以,我认为一旦这件事开始浮出水面,Uber 的股票就会出现某种恐慌性抛售,就像——既然你只愿意付 7 美元,为什么还要付 17 美元?
This has always been the rivalry between Uber and Lyft. When we talk about numbers like these, my friend, there is no real decision to be made. Yes, of course. I agree. This is something I think investors need to understand well: I fully agree that there is a sharp decline coming, but the stock price will not necessarily wait for the revenue collapse before appreciating what is coming.
Therefore, stock prices are looking towards the future. If smart investors and hedge funds realize that this sharp drop in revenue is inevitable, it will be followed by a sharp drop in the share price because they will want to get out before it happens.
So, I think there will be some kind of fear-driven selling in Uber shares once this starts to come out, like, why pay $17 when you can only pay $7?
你说得对,要谈的是一场超越 Uber、甚至超越拥有一辆车本身的根本性变革。当你开始算这笔账时,你会想:我每个月需要多少次出行?月供是多少?我还需要拥有这辆车、买保险以及所有这些吗?那将会非常了不起。
And you are right to talk about a radical change that will go beyond Uber, even beyond just owning a car. When you start doing the calculations, you'll wonder: How many trips do I need per month?
What is the monthly installment? Do I need to own this car, have insurance, and all that? It will be amazing.
真正有意思的是——我不想在这里过多批评 Uber,因为你必须做对你的生意正确的事。但是,如果我们回到 2009 年到 2015 年那段时期,正是他们带来了根本性的变革,不是吗?
他们先打破规则,然后再请求原谅,我完全支持这一点。我并不喜欢所有与创新相关的规则和监管。我的立场很简单,就是让人们去创新。但是,如你所知,出租车公司提起了诉讼并展开游说,认真地试图捍卫自己的生意,而其中大多数都败诉了。Uber 赢了,因为人们已经在使用它了。
The really interesting thing is, and I don't want to criticize Uber too much here because you have to do what's right for your business. But, you know, if we go back to the period from 2009 to 2015, they were the ones who brought about a radical change, weren't they ?
They broke the rules and then asked for forgiveness later, which I fully support. I am not a fan of all the rules and regulations related to innovation. My position is simply to let people innovate.
But, as you know, taxi companies filed lawsuits and lobbied, in a serious attempt to defend their businesses, and lost in most of them. Uber won because people were already using it.
如今,曾带来根本性变革的 Uber,反倒成了受这场变革冲击的一方。现在,Uber 非常热衷于推动确保自动驾驶车辆拥有运营许可、确保运营安全,以及确保有保险和法律责任。我的意思是,你知道,你必须做适合你本职的事,但他们曾经站在一边,如今却站在了另一边。
Now, Uber, which brought about a radical change, is the one that has been affected by it . Now, Uber is very keen to push for ensuring that self-driving vehicles have operating licenses, that it is done safely, and that there is insurance and legal liability.
I mean, you know, you have to do what 's appropriate for your job, but they were on one side and now they're playing on the other.
我认为他们应该这么做。但一场巨大的动荡即将到来。在我看来,这绝对是一股逆风。他们需要专注于配送服务,因为我认为他们会流失那些转向别处的客户。他们需要找到办法巩固自己的存在并提高零售销售额,提高杂货销售额,因为目前他们能掌控的只有最后 50 英尺。
I think they should do that. But this is a massive upheaval coming. In my opinion, it is definitely a headwind. They need to focus on delivery service because I think they will lose customers who move on.
They need to find a way to solidify their presence and increase retail sales, and increase grocery sales, because the last 50 feet is all they can own right now.
十年之后,你可能会发现一辆电动出租车停在你面前,一位普通出租车司机下车来送你的餐或你在商店下的订单。但这不会很快发生。它属于未来,但在接下来的一两年里,我认为你会看到一场像奥斯汀发生过的那样、席卷全国的巨大动荡,所有人开始想:既然我只用付 7 美元,为什么还要付 17 美元?
这恰恰是 Uber 无法回答的问题。你必须付钱给人,而不是付给自动驾驶汽车里的那个人。因此,这是 Tesla 和 Waymo 拥有而 Uber 无法与之竞争的优势。因此,他们需要专注于配送服务。
Ten years from now, you might find an electric taxi stopping in front of you and a regular taxi driver getting out to deliver your food or your order from the store. But this won't happen anytime soon.
It's in the future, but in the next year or two, I think you're going to see a massive upheaval like what happened in Austin across the country, where everyone starts thinking, 'Well , why am I paying $17 when I can just pay $7?'
This is simply something Uber cannot answer . You have to pay the person, not the person in the self-driving car. Therefore, this is an advantage that Tesla and Waymo have that Uber cannot compete with.
Therefore, they need to focus on delivery services.
这个频道对 $UBER 的历次判断
Schwab Network 在这只股票上共 2 条判断,这里只列相邻的几条。