$ZETA

Zeta Global因36%的营收增长、较低的估值倍数以及未来向商业智能领域的扩张,而作为成长股与价值标的成为一项强力买入。

看涨他说的是几年内
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The Motley Fool发布 2026-09-17 · 12 段内容
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它就是“Zeta Global”这家公司。这是一家营销公司。它是许多大品牌用来帮助将其资产、其数字资产连接到我们实际投放位置的平台。

It is the company " Zeta Global". This is a marketing company. It is the company that many major brands use to help connect their assets, their digital assets, to where we will actually put them.

假设你有一张图片,它可以是Instagram上的广告。它可以是Facebook上的广告。它可以在Google上。但正确的投资回报在哪里?我会花多少钱?我会得到什么回报?所有这些。

Zeta做这些内部工作。它们利用自己的一些数据来做这件事。它们有自己的模型。

Let's say you have a picture that could be an advertisement on Instagram. It could be an advertisement on Facebook. It could be on Google. But where is the correct return on investment for that?

How much money will I spend? What return will I get ? All of these things. Zeta does this internal work. They do this using some of their own data. They have their own models.

而现在它们有了自己的平台“Athena”,你可以直接与之对话。这是那些AI驱动的工具之一,但它实际上更像是一个你可以与之对话的应用层,说:“嘿,我们需要为这双鞋发起一场营销活动。

我在哪里能获得最高的ROI?我应该聚焦哪些领域?”

And now they have their own platform, "Athena," which you can talk to directly. This is one of those AI-powered tools , but it's really more like an application layer you can talk to and say, " Hey, we need to launch a campaign for this pair of shoes.

Where will I get the highest ROI? What areas should I focus on?"

我认为这是一个很棒的商业模式,而且增长绝对疯狂。在过去一年里,我们看到该公司实现了36%的增长,然而该股的交易价格不到销售额的五倍,过去十二个月的市价与自由现金流倍数也只有35。

所以这不仅看起来像一只出色的成长股,也像是一个非常好的价值标的。

I think it's a great business model, and the growth is absolutely insane. Over the last year, we've seen 36% growth from the company, and yet the stock is trading at less than five times sales, and the price-to- free cash flow multiple over the last twelve months is only 35.

So this looks not only like a great growth stock, but also like a very good value .

我同意你的看法。我认为如果你看增长轨迹,再加上他们的中期指引——他们给了我们2028年的中期指引,而且他们已经表示会达到、甚至可能超过它——他们最近宣布与Palantir建立战略合作伙伴关系,以应对那种企业规模。

I agree with you. I think if you look at the growth trajectory, in addition to their mid- term guidance—they've given us mid-term guidance for 2028, and they've already said they'll meet it and maybe even exceed it—they recently announced a strategic partnership with Palantir to address that corporate scale.

所以如果你把增长率和盈利能力结合起来,我的意思是,各项指标都在向右上方趋势发展。这看起来会持续很长时间。就市值而言,相对于市场它非常小。它们正在参与其中。所以,如果你把所有这些点放在一起,你可能在这里拥有一只有趣的成长股,而且它并不真正与构建AI、半导体、数据中心之类相关。所以,这绝对是一个非常有趣的机会。

So if you combine the growth and profitability rates, I mean, the metrics are trending upwards to the right. This looks like it's going to continue for a long time. In terms of market capitalization, it's very small relative to the market.

They're playing it. So, if you put all these points together, you might have an interesting growth stock here that isn't really related to building AI, semiconductors, data centers, and all that.

So, it's definitely a very interesting opportunity.

另一件事是,我认为它们有一些有趣的业务扩张选择。我提到过这本质上是一个营销平台,而它们的目标市场,至少直到最近,主要局限于世界上最大的公司。像Nike这样的全球性公司,我想Gap是它们最近拿下的公司之一。

但它们已经开始进入稍小一些的领域。代理机构是它们正在努力的一个领域。那意味着一个代理机构,然后会与一大批其他公司合作。有点像把它们自己的品牌放进去,但这让它们的产品进入更多客户手中。然后还扩展到商业智能领域。

The other thing is, I think they have some interesting options for expanding their business. I mentioned that this is essentially a marketing platform, and their target market, at least until recently, was primarily limited to the biggest companies in the world.

Like global companies like Nike, and I think Gap is one of the companies they've acquired recently. But they've already started moving into slightly smaller areas. Agencies is an area they're working on.

That means an agency that will then work with a large group of other companies. Kind of like putting their own brand in, but that gets their product into the hands of more customers.

And then expanding into business intelligence as well.

而这就是我认为事情可能变得非常有趣的地方。它们已经谈了一些,但我们还没有真正看到产品和战略会是什么样子。但如果你把所有这些关于我们业务如何运作、我们的销售如何运作的信息放在一起,你现在可以说:“好吧,我应该在哪里建立我的库存?”

“我应该建立什么样的库存?我应该做什么样的产品?”你开始谈论经营一家企业,而我认为我们谈论的是尚未出现在Zeta平台上的东西,但当我们把这视为未来十年潜在的成长股时,它们对Zeta来说非常合理。

And that's where I think things can get really interesting. They've talked a bit about this, but we haven't quite seen what the product and strategy will look like. But if you put all this information together about how our business works, how our sales work, you can now say, "Okay, where should I build my inventory?"

"What kind of inventory should I build? What kind of product should I make? You're starting to talk about running a business, and I think we're talking about things that aren't yet on the Zeta platform, but they make a lot of sense for them as we look at this as a potential growth stock for the next decade.

是的,我的意思是,每当我们看到在某些方面非常擅长、然后扩展到其他领域的公司时,最初的问题总是:它们真的能做得像在Zeta的情况下——也就是营销方面——那么好么?

Yes, I mean, every time we see companies that are really good at something, and then expand into something else, the initial question is always: can they really do it as well as they did in Zeta's case, which is the marketing side?

商业智能——那里的市场也非常非常大。但是,如果它们能成功地将业务转型为比单纯营销更大的东西,那么,可寻址总市场又会变得更大,而且就像我说的,与那时相比它是一家小公司。如果它们成功了,那么是的,它们可能在未来许多年继续实现20%的收入增长。

Business intelligence—the market there is also very, very big . But, if they can successfully transform their business into something bigger than just marketing, again, the total addressable market becomes bigger, and like I said, it's a small company compared to that time.

If they succeed , then yes, they could continue to grow 20% in revenue for many years to come.

所以,接下来会发生什么将非常值得关注,尤其是在未来六到十二个月内,因为届时就能看出他们是否走在一条成功的道路上。

So, it's going to be very interesting to see what happens, especially in the next six to twelve months, because you'll be able to see whether they're on a successful path or not.

是的,最后我想说的是,他们具备我在投资中希望看到的一切。我说的是股票上涨的三种途径:营收增长、利润率扩张,以及估值倍数扩张的潜力,也就是市销率、市盈率和市自由现金流倍数。这三者都在朝着正确的方向移动,很有可能推高 Zeta 的估值倍数。

Yes, the last thing I'd say is that they have everything I like to see in investments. I'm talking about three ways stocks go up. You have Revenue growth, expanding profit margins, and then you have the potential for expanding multiples.

That is, price- to-sales, price- to-earnings, and price- to-free cash flow . All three of these are moving in the right direction with a high probability of boosting Zeta's value multiples.

观察点

向商业智能及更小市场的扩张是否成功
未来六到十二个月内是否展现出成功的路径
未来六到十二个月财报
若展现出成功的扩张,则支撑看多逻辑;若未能在新领域落地执行,则削弱该逻辑

这个频道对 $ZETA 的历次判断

The Motley Fool 在这只股票上只有这一条判断。

2026-09-17看涨本条
它就是“Zeta Global”这家公司。这是一家营销公司。它是许多大品牌用来帮助将其资产、其数字资产连接到我们实际投放位置的平台。
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