它就是“Zeta Global”这家公司。这是一家营销公司。它是许多大品牌用来帮助将其资产、其数字资产连接到我们实际投放位置的平台。
It is the company " Zeta Global". This is a marketing company. It is the company that many major brands use to help connect their assets, their digital assets, to where we will actually put them.
假设你有一张图片，它可以是Instagram上的广告。它可以是Facebook上的广告。它可以在Google上。但正确的投资回报在哪里？我会花多少钱？我会得到什么回报？所有这些。
Zeta做这些内部工作。它们利用自己的一些数据来做这件事。它们有自己的模型。
Let's say you have a picture that could be an advertisement on Instagram. It could be an advertisement on Facebook. It could be on Google. But where is the correct return on investment for that?
How much money will I spend? What return will I get ? All of these things. Zeta does this internal work. They do this using some of their own data. They have their own models.