《Booking Holdings Stock: A Travel Stock to Buy Right Now? | BKNG Stock Analysis》
BKNG为低确信度买入；估值具有吸引力（相对标普500有折价，接近DCF公允价值），但被宏观逆风和竞争护城河薄弱所抵消。
尽管中东战争仍在持续，Booking Holdings 的管理团队对旅游行业的韧性感到惊喜。管理团队预计下一季度营收将实现接近两位数的增长，同时由于成本效率的提升，盈利能力的改善速度将远快于营收增长。
The management team at Booking Holdings was pleasantly surprised by the resilience of the travel sector despite the ongoing war in the Middle East. The management team anticipates near double-digit revenue growth in the next quarter, with profitability improving thanks to cost efficiency at a much faster rate than revenue growth.
但这是否使 Booking Holdings 的股票成为一个买入机会？多年来，Booking.com 在打造其竞争优势和利用旅游行业的整体增长方面做得非常出色。
But does this make Booking Holdings stock a buying opportunity? Booking.com has done an excellent job over the years in developing its competitive advantages and taking advantage of the overall growth of the travel sector.