ELF has momentum due to resolved tariffs and successful Road acquisition integration; expects stock to reach $100-$140 by year-end.

Look at ELF on a shelf. ELF's on the highest shelf. Okay, this stock is up 65% the past 3 months. It is just just booming, right?

Next one up here, ELF is so far in the shelf. This one is incredibly clean now at this point in time. Right. Right. The road acquisition is well done. So that integration's you know well done now at this point in time.

Right. This company had to go through a ton of tariff drama over the past few years with the tariffs and then you know price increases and then price decreases and margins moving around.

The tariff drama's ah pretty dead now at this point in time, right? T-Man's moved on to other battles and he's got a lot of other battles going on out there, right?

And so the tariffs were situation. It was a serious situation that ELF had to deal with. It affected their margins substantially. It affected they were going up on price, then they had to go down on price and it was just it was a mess, right?

And and and all at the same time of the road acquisition was all going on. And so this just messy situation that's all cleaned up now. The tariff drama is done. the road acquisition's well done and so now it's just clean and so that's why ELF you can continue to see that stock have momentum

and so that's why ELF you can continue to see that stock have momentum I mean you could have bought those shares for 49 bucks a share you know back in early June was it June 5th 49 bucks it was there for you right now it's 92 and I think this stock exits this year worst case scenario in my opinion 100 best case scenario 140 and that's exiting this year right so there's still significant upside between now and the end of the year in my personal opinion in regards to ELF