Nike is unattractive/not a buy due to failed DTC strategy, loss of retail partners, over-reliance on Jordan brand, and declining consumer resonance.

I feel that "Nike" is the most prominent example of this. Nike has had a price-to-earnings ratio that is almost forever higher than the market, and this has hurt buy-and-hold investors a lot, because not only have profits declined for five consecutive years, but the ratio has also continued to fall.

Why is Nike declining? I mean, I think the reason is that their products no longer resonate with consumers. I tried direct selling. I tried to bypass all of its affiliated retailers.

They did everything wrong. It was a textbook lesson in how not to do things. They told Foot Locker to fend for themselves. That was their most important retail store. They thought they would rely solely on direct-to-consumer sales via the Nike website and app.

They angered Amazon. They opened a Nike store on Amazon and then somewhat backed away from it. Therefore, they lost display space in all retail stores such as "DEX" and all important places.

They currently rely on the "Jordan" brand. Almost 30 years after Michael Jordan's retirement. It sounds unbelievable, but this is still their pinnacle. It seems that everything that could have gone wrong has already gone wrong.

They now have stronger competitors than ever before. Also, the stock may not be a buying opportunity. It may still be unattractive. The athletes no longer need them. Before Michael Jordan, I'm not saying it didn't help launch Nike, but it did help launch his career as well.

Now athletes can reach the consumer directly. Therefore, Nike became less important as a platform. Therefore, I have disregarded this stock. You can make a lot of money from here.

I think there are much easier ways to make money.